ibm websphere - решения для повышения эффективности работы...

IBM Software Group

© 2003 IBM Corporation

IBM WebSphere - решения для повышения эффективности работы организаций и предприятий

Олег Письменский

[email protected]

Киев, 25 Сентября 2003

IBM Software Group | WebSphere software

WebSphere Business Integration © 2003 IBM Corporation

Today’s Enterprise IT Environment

The role of modern middleware is to integrate and simplify.

Intranets

ValueChainExtranets

Databases

Customers

Transactions

Internet

Networks

Legacy Systems and Applications

IT environments are increasingly heterogeneous and complex.

Updated 05/03



IBM WebSphere Software

The leading software platform for e-business on demand

Strengthen Relationships

Enhance customer, partner, employee and supplier user experiences for optimal satisfaction

OptimizeOperations

Integrate applications & automate business processes for operational efficiency and

business flexibility

Reduce Business RiskRely upon a high-quality foundation to rapidly build & deploy applications

for high-performance e-business on demand



WebSphere Software Platform

Strengthen Relationships

Enhance customer, partner, employee and supplier user experiences for optimal satisfaction

OptimizeOperations

Integrate applications & automate business processes for operational efficiency and

business flexibility

Reduce Business RiskRely upon a high-quality foundation to rapidly build & deploy applications

for high-performance e-business on demand

WebSphere Voice and EveryplaceEnabling natural voice interaction & infrastructure extending e-business applications to mobile devices

WebSphere Commerce Powerful sell-side solutions to handle the broad range of challenges encountered in B2B and B2C environments

WebSphere Business IntegrationThe nimble infrastructure needed to support the business imperatives of your dynamic enterprise

WebSphere PortalFramework enabling a single point of User Interaction providing Content Aggregation, People Collaboration and Applications Integration

WebSphere MQFlexibly connect assets within and beyond the enterprise and exchange information among more than 35 platforms with assured delivery

WebSphere Application ServerHigh performance and extremely scalable transaction engine for dynamic e-business applications

WebSphere StudioProfessional development tools based on a common workbench technology

WebSphere Host Leverage and extend legacy assets for new e-business solutions

Enterprise Modernization



Strengthening Relationships

A better way to connect people, processes and content

Simplify Access to Resources• Extend reach beyond desktop to mobile and embedded devices• Voice enable portals to streamline user interactions for immediate

cost savings• Single point of secure access to content, applications and people

Increase Productivity and Save on Expenses• Collaborative capabilities deliver immediate cost savings to global teams• Cooperative portlets share information improving employee productivity• Targeted information delivery for personalized access to content, • on demand

Enhance Business Relationships• New channels for customer acquisition through on-line marketplaces• Build partner and supplier relationships with integrated business processes• Customer retention via personalization for one-to-one marketing and appeal



Capabilities of WebSphere Portal

IT Perspective

User Perspective

Integration “at the glass”

CRM Application

SCM Application

Content Management

eHR

Web Services

Syndicated Content

Collaboration Personalization Customization Navigation Single Sign On People

Awareness

Secure AccessRapid, Role-based Deployment

Scalability & Reliability

Collaboration



IBM WebSphere Software Platform:Strengthen Relationships

WebSphere PortalA single point of personalized interaction with applications, content, processes and people

WebSphere EveryplaceSoftware for extending e-business applications to mobile devices

WebSphere CommercePowerful sell- and buy-side solutions to handle the challenges encountered in customer and trading partner environments

WebSphere VoiceSoftware for enabling natural voice interactions with applications and data

Portals help your employees, customers and trading partners gain convenient, customized access to your business information and applications. Your portals have to provide rich function—such as the ability to check a customer’s order status—to help your employees work more efficiently, whether in the office or on the road.



IBM WebSphere Portal Family

Portal Experience

Portal Extend

Portal Enable

Portal Express Plus

Portal Express

A single point of personalized interaction with applications, content, processes and people

Portal ExtendAllows your portal users to act on information and applications accessed by collaborating with other portal users.

Portal EnableEnables you to build scalable portals that simplify and speed a user's access to personalized information and applications

Portal - ExpressDesigned for Small Medium size businesses, with simple installation, affordable pricing, and function

Portal ExperienceProvides the capability for developing, deploying and maintaining advanced enterprise portals



Commerce Business Edition

Commerce Professional Edition

Commerce Express

IBM WebSphere Commerce Product Family…

Powerful sell- and buy-side solutions to handle the challenges encountered in customer and trading partner environments.

Commerce Professional EditionMoves to the forefront of online selling to consumers. Creates a site that attracts customers and keeps them coming back, achieving fast return on your investment.

Digital Media EnablerProvides on-line management,

sale and distribution of digital assets as well as rich on-line

collaboration features that allow teams to select, discuss, and review content over the web.

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Commerce PortalSeamlessly blends

commerce and portal modular functionality

into a single integrated package.

Commerce Business EditionOptimizes business processes. Integrates with core applications. Strengthens business relationships with customers, suppliers, and partners and deploys a truly global e-business.

Commerce ExpressDelivers comprehensive, easy-to-use functionality to help growing companies do business on the Web--quickly and affordably.



Everyplace Server Voice Server

Everyplace Access Voice Access

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Embedded Everyplace Embedded Voice

IBM WebSphere Everyplace & Voice Families

Software for extending e-business applications to mobile devices and enabling natural voice interactions with applications and data

Everyplace FamilyMiddleware that provides a mobile application platform to access business-critical data and processes

Embedded ProductsMiddleware, content development tools, customization services, and server integration for a wide variety of devices

Voice FamilyMiddleware & Conversational application server that enables WebSphere applications to communicate in a natural user-friendly way



IBM WebSphere Software Platform:Strengthen Relationships

WebSphere PortalA single point of personalized interaction with applications, content, processes and people

WebSphere EveryplaceSoftware for extending e-business applications to mobile devices

WebSphere CommercePowerful sell- and buy-side solutions to handle the challenges encountered in customer and trading partner environments

WebSphere VoiceSoftware for enabling natural voice interactions with applications and data



Optimizing Operations

Reduce cost and improve business results• Maximize asset re-use by quickly bringing people, application • packages and systems together in new business processes• Drive cost out and accelerate the time to business benefit with business process automation• Improve business results with analysis of process performance and comparison with • simulation results

Provide end-to-end business connections• Share business processes internally and externally• Strengthen Partner Relationships through tighter process linkages• Manage process activities end-to-end across the business

Deliver business flexibility and responsiveness• Align the IT processes with business priorities• Respond to new business opportunities• Provide business information and alerts for real time decision making

Bridge the gap between LOB and IT



Business Integration Market Trends

Source: Morgan Stanley CIO Survey Series, Release 3.4(June 14, 2002)

40% of CIOs rank integration as a top priority while only 1% have completed integration projects

Topping most chief information officers' wish lists this year: technology that helps older software programs work well together.

Business Week, January, 2003

"As you talk to CIOs, you hear they've accumulated an awful lot of technology over the last 12 years," says Rick Sherlund, managing director at Goldman, Sachs & Co. "Their top priority is still cost-cutting. After that, it's integrating it all together."

Business Week, January, 2003



WebSphere Business

Integration

WebSphere Business Integration Capabilities Can Be Deployed Separately or Together to meet Project Needs

Model and simulate the business processes.

Integrate the islands of processing.

Connect customers and business partners.

Monitor the business processes end to end.

Manage the business effectiveness and improve the processes.

Updated 05/03



Functions and Services Expand with Business Needs: Enterprise

Process Integration Services

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Application Connectivity Services

CommonBusiness

Object Model

Process Automation

Human Activity

Events

HR Legacy Finance ERP CRM Information Integration

WebSphere Business

Integration Adapters

Routing Pub/Sub Transformation

WebSphere MQ

WebSphere Business Integration Server

Business Modeling and Monitoring

Mediation

WebSpherePortal

WebSphereBusiness Integration

- Connect

Partner Services

Updated 05/03



MODEL: For Designing Business Processes

•Single system view for all integration components

•Business Models•Collaborations•Business Objects•Maps•….

Business Model

What does it mean to a business?

• Design the way processes will work

–Model current processes –Plan future processes

• Simulate the processes

• Move them into production

• No Java coding necessary

IBM Products

• WebSphere Business

Integration Modeler

Updated 05/03



Integrated Business Process Modeling

Model, Design and Document business processes using WebSphere Business Integration Modeler

Create ROI Analysis Enable Solution Deployment and Monitoring

• WebSphere Business Integration Server: Collaborations and Workflows

• Share data definitions : WBI Modeler Data Structures WBI Server Business Objects

CommonFramework

Updated 05/03



Model •Design end to end Business processesSimulate • CostingCompare •“as-is” & “to-be”•ROI ReportsDocumentRun

Modeling Bridges the I/T - Line of Business Gap

Select process collaboration from drop-down list in WBI Modeler

Drill down for more detail

Updated 05/03



INTEGRATE: Where the Work Gets Done What does it mean to a business?

• Link people, processes, applications, systems and data

• Grow the work without changing integration software

• React rapidly to business events

• Reduce inventories, shorten cycles times, lower costs

• Improve cash flow and return on assets IBM products

• WebSphere Business Integration Server

– Process Integration – process automation and interaction with people– Application Connectivity – pub/sub and intelligent routing of messages

• WebSphere Business Integration Collaborations

– Pre-built process templates for common business practices like CRM and supply chain management

• WebSphere Business Integration Adapters

– Connects to common application software packages such as

Siebel and SAP

• WebSphere MQ and WebSphere Business Integration Message Broker

– Provides reliable messaging, protocol brokering and WebScale publish and subscribe

WebSphere Business Integration Server

Process Integration Services

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Application Connectivity Services

CommonBusiness

ObjectModel

Process Automation

Human Activity

Events

HR Legacy Finance ERP CRM

Routing Pub/Sub Transformation Mediation

InformationIntegration

WebSphere MQ

Updated 05/03



CONNECT: Extend Processes to Your Customers and Partners

What does it mean to a business? Easily extend your business to include Partners and Customers Reduce the cost of your value chain Differentiate between suppliers/partners Reuse of existing processes with partners in a managed manner Reduced complexity with single interface, common build and runtime

IBM products: WebSphere Business Integration Connect

Updated 05/03



MONITOR: See Your Processes Perform

What does it mean to a business?• See processes running and react to

out-of-line conditions

• Use role-based dashboards– Executives, LOB, IT

• See real-time metrics and stop, start or redirect processes

• Actively track business events through execution in enterprise software systems and across the value chain—Business Activity Monitoring

IBM products • WebSphere Business Integration Monitor

– Monitors Business processes– Provides role-based dashboards– Uses business measurements– Issues alerts

• Tivoli– Monitors IT facilities– Provides IT with operational measurements

• Applications, Systems, Networks, Databases

Updated 05/03



What does it mean to a business?• Review Process Operation over a period of

time and identify pinch points

• See operational metrics and simulated process results to show actual realised improvements

• Actively analyze and improve business process through execution in enterprise software systems and across the value chain—Business Activity Monitoring

IBM products • WebSphere Business Integration Monitor

– Monitors Business processes– Provides role-based dashboards– Uses business measurements– Issues alerts

• Tivoli– Monitors IT facilities– Provides IT with operational measurements

• Applications, Systems, Networks, Databases

MANAGE: Improve the Way Your Business Runs

Updated 05/03



WebSphereBusiness

Integration

WebSphere Business Integration for Industries Drives Business Value Through Industry Accelerators

Business Process Models

Industry Specific Adapters

Industry Business Event

Dashboards

Industry Business Process

Templates

Pre-defined Monitors

•Telecom•Financial Markets•Financial Networks•Retail •Consumer Goods•Insurance•HIPAA•Electronics•Automotive

•Banking•Healthcare•Energy & Utilities•Government (Homeland Security)•Chemical & Petroleum•Pharmaceuticals

WebSphere Business Integration for

Updated 05/03



IBM also offers ready made general business processes

Common Business Areas addressed:

· Customer Relationship Management (CRM)

· Enterprise Resource Planning (ERP)

· Supply Chain Management (SCM)

· Straight-Through Processing (STP)

· Mergers and Acquisitions (M&A)

· Web Exploitation Account StatusBOM ManagerCustomer ManagerCustomer OrdersDemand ForecastDemand HistoryInventory AdjustmentsInventory LevelInventory ManagerInvoice GenerationItem ManagerOn-Hand InventoryPlanned OrdersPurchase Order ProcessingPurchase Order StatusPurchase OrdersSales Order ProcessingTransfer OrdersVendor ManagerWork Orders

STP

Account ReceivableAccount StatusBOM ManagerContact ManagerCustomer ManagerCustomer OrdersDemand ForecastDemand HistoryDepartment ManagerEmployee ManagerGeneral Ledger MovementInstalled ProductInventory AdjustmentsInventory LevelInventory ManagerInvoice GenerationItem ManagerOn-Hand InventoryPlanned OrdersPurchase Order ProcessingPurchase Order StatusPurchase OrdersSales Order ProcessingSales Order StatusService ContractTransfer OrdersVendor ManagerWork Orders

M&A

Account StatusContact ManagerCustomer ManagerInstalled ProductInvoice GenerationItem ManagerOn-Hand InventorySales Order ProcessingSales Order StatusService Contract

CRM

Account StatusContact ManagerCustomer ManagerDepartment ManagerEmployee ManagerInstalled ProductInventory LevelInvoice GenerationItem ManagerPurchase Order ProcessingPurchase Order StatusSales Order ProcessingSales Order StatusVendor Manager

SCMAccount StatusContact ManagerCustomer ManagerInstalled ProductInventory LevelInvoice GenerationItem ManagerOn-Hand InventoryPurchase Order ProcessingPurchase Order StatusSales Order ProcessingSales Order StatusService ContractVendor Manager

ERP

Updated 05/03



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Additional Information

www.ibm.com/[email protected]

ibm websphere - решения для повышения эффективности работы...

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