ict ipsos flyer
Post on 14-Sep-2014
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DESCRIPTION
Whether your business is a starter or an existing player, ICT report is a requirement for all agile firms to be able to understand and promote the general media, internet, e-commerce, electronic gaming, and mobile phones usage and habits. Information areas provided by ICT: General Habits: Products currently owned at home Products intended to buy in the future Main sources of information Most credible media Media platforms to use less in the future Internet: Online viewing of TV channels, online listening to radio station, online reading of daily newspaper Search engines used & subjects tracked online Email usage & chatting platforms used Downloading online Social networking usage (recency of use, time spent, main purpose for using) E-commerce: Penetration of E-commerce Types of E-commerce used in the past 6 months Purchasing online and types of products purchased Electronic Gaming: Penetration of playing electronic games Device used when playing electronic games Electronic gaming usage habits (recency of playing, time spent per day, genre usually played) Playing of electronic games online Mobile Phones: Types of mobile phone used (Smartphone, ordinary) Smartphone usage habits (operating system used, usage of internet, activities done, downloading applications & types used) Average time spent on receiving and sending calls Average number of SMS received and sentTRANSCRIPT
