R E P O R T S A N D B O O K L E T S

Reports and Booklets

Publications When creating reports or publications the documents layout should consider the brands identity and concept.

Internal reports and documentations should maintain certain structured principles such as a defined cover and set content layout. Internal reports e.g. Company annual reports should primarily use the a set structure when dealing with the typography and it ’s layout.

Reports and booklets

External reports and documentations such as booklets welcoming viewers of a wider audience should contain a more fluid approach to the structure of the documents cover and inside layout. Commercial publications should use the primary logo.

The report should be written in Arial Regular, (see typography for more details).

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Reports and Booklets

Cover Pages For Internal reports such as Ideaspaces annual report or conference documents the front cover should use the following requirements:

-Text written in Arial-Use one of the designed logos-Contain no other pieces of graphical information.

Cover Page Back Page

The Covers background should be left as a white space. This wil l be useful when mass producing and wil l also attract the viewers eye to the logo and type.The final produce should encorporate the logo, type and colours associated with the brands identity.

The design above is an example of the basic elements being applied together.

It is important to create enough white space on the cover to represent the simplicity of the brands new identity.

Back and Front cover

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6.2

Reports and Booklets

Colour Palette Within the publication, a level of consistency should be maintained to make sure that the overall layout does not become too complex or make the reader lose interest.

When using a black and white palette, different shades should be used to help aid the structure of the text and imagery.

CamJelly happens every Friday at Ideaspace! between 1pm and 6pm, and from around 4pm we offer cold beers, wine and snacks as you overlook one of the best “workspace” views in Cambridge. This is a casual event for anyone and everyone- no agenda, no schedule- drop in, drop out any time to suit you.

If you want to meet some new people and do a bit of relaxed networking, that’s f ine. If you want to put your headphones on and pound away at your keyboard, that’s f ine too-Camjelly is about networking and coworking, and free coffee, biscuits, beer, wine and snacks- come along.

Camjelly!

As covered in the Typography section, text should be no larger than 10pt when set on an A4 sized booklet or report and have a l ine spacing of 12pt. Each l ine should hold no less than 6 and no more than 15 words.Type should be set in the fol lowing colours when combined with certain shades:

A: CMYK: C:0 M:0 Y:0 K:100 Text- Upper Case:CMYK: C:0 M:100 Y:0 K:0Lower Case:CMYK: C:0 M:0 Y:0 K:0

B: CMYK: C:0 M:100 Y:0 K:0Text- Upper Case:CMYK: C:0 M:0 Y:0 K:0Lower Case:CMYK: C:0 M:0 Y:0 K:100

C: CMYK: C:0 M:0 Y:0 K:0Text- Upper Case:CMYK: C:0 M:100 Y:0 K:0Lower Case:CMYK: C:0 M:0 Y:0 K:100

A B Cb ca

6.3

Reports and Booklets

Structure The example shown on the page shows how a basic structure can be formed throughout the docment to help aid the layout of text and imagery. Divided into three sections, for a double sided page.

A: 50% width of pageB: 100% Width and 50% height of pageC: 50% height of page.

A B C

AB

C

CamJelly happens every Friday at Ideaspace! between 1pm and 6pm, and from around 4pm we offer cold beers, wine and snacks as you overlook one of the best “workspace” views in Cambridge. This is a casual event for anyone and everyone- no agenda, no schedule- drop in, drop out any time to suit you.If you want to meet some new people and do a bit of relaxed networking, that’s f ine. If you want to put your headphones on and pound away at your keyboard, that’s f ine too-Camjelly is about networking and coworking, and free coffee, biscuits, beer, wine and snacks- come along.

Camjelly! How to Get here

We are just a few metres from the Cambridge-Coton cycle path (cycle route planning l ink here) and 200m from the nearest bus stop (Uni 4/Cit i 4 services). Limited car parking is available nearby, with extensive public parking at the Madingley Road Park & RidePostal address

ideaSpaceEntrepreneurship Centre3 Charles Babbage RoadCambridge, CB3 0GT UK

Get in touch

Email: info [at] ideaspace.cam.ac.uk Phone: 01223 365 123 / +44 1223 365 123Twitter: @ideaSpace

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