il sole 24 ore · mezzera, orlandi, juncker and grassetto. between 1995 and 2000, calabi was the...
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Il Sole 24 ORE Group
Giancarlo CeruttiChairman
Born in CasaleMonferrato on 28September 1950, Ceruttiholds a degree in Lawand was granted the titleof Knight of Labour(Cavaliere del Lavoro). Heis Managing Director ofthe Cerutti Group, world
leader in printingmachines. Formerly theVice President ofConfindustria forinternationalization, Ceruttiis a member of theSupervisory Board ofMediobanca and theBoard of Directors of ToroAssicurazioni S.p.A.
he was GeneralManager and/orManaging Director ofMezzera, Orlandi,Juncker and Grassetto.Between 1995 and2000, Calabi was theManaging Director and
General Manager ofRCS Editori. Between2001 and 2005, hewas a director ofCamuzzi Gazometri,Finarte Semenzato,Camuzzi Internationaland Viaggi del Ventaglio.
Claudio CalabiExecutiveDirector
Born in Turin on 20 April1948, Calabi holds adegree in Business andEconomics. From 1977to 1981, he acted asSecretary of the Board ofDirectors of Cir.In the subsequent years,
ManagementBoard as at
April 21 2008
Management Board
XIII
Il Sole 24 ORE Group
The Board of Directors was elected on 30 October 2007,
effective as from 6 December 2007
Maurizio BerettaNon-ExecutiveDirector
Diana BraccoNon-Executive
Director
Nicola De BartolomeoNon-ExecutiveDirector
Luigi AbeteNon-Executive
Director
Born in Rome on 17February 1947, Abete
holds a degree in Law.He is Chairman ofA.BE.T.E. Azienda
Beneventana TipograficaEditoriale, Banca Nazionale
del Lavoro (since 1998)and Cinecittà Studios and
Managing Director ofCinecittà Entertainment;
he was electedPresident of the Young
Entrepreneurs ofConfindustria (1978-1982),
National President ofConfindustria (1992-1996),
Chairman of Luiss GuidoCarli (1993 to 2001), andhas been President of the
Rome IndustrialistAssociation since 2004.
Born in Milan on 3 July1941, Bracco holds a
degree in Chemistry and isa Knight of Labour
(Cavaliere del Lavoro)Bracco is Chairman and
Managing Director ofBracco S.p.A.
She is also President ofAssolombarda, member of
the Executive Board ofConfindustria, and member
of the President’sCommittee of Federchimica
(in which she previouslywas President). She was
awarded a degree honoriscausa in Pharmacy from
the University of Pavia anda degree honoris causa in
Medicine from Rome’sUniversità Cattolica del
Sacro Cuore.
Born in Bari on 11 June1937, De Bartolomeo isa graduate in CivilEngineering.Owner of the companyIng. Nicola DeBartolomeo andChairman of DebarCostruzioni S.p.A., healso operates in thetourism industry withHotel Pineta.President ofConfindustria Puglia,De Bartolomeo is amember of theExecutive Boardand the Council ofConfindustria andArbitrator of Ance.
Born in Milan on 6 June1955, Beretta holds adegree in PoliticalScience. A professionalreporter since 1980, heworked for the RAI formore than twenty yearsas Director of economicnews and later acted asDeputy Directorof the TV news onchannel 1 (TG1),Director of Institutionaland International Relationsand finally, Director ofRete Uno. In 2001, hejoined Fiat as the Directorof Public Relations andCommunication. Since 2004, Beretta hasbeen the Director Generalof Confindustria.
Management Board
XIV
Il Sole 24 ORE Group
Gaetano MaccaferriNon-Executive
Director
Francesco ProfumoIndependent,Non ExecutiveDirector
Paolo LambertiNon-ExecutiveDirector
Antonio FavrinNon-Executive
Director
Born in Oderzo (Treviso)on 23 September 1938,
Favrin has a degree inEngineering.
He is Chairman of theBoard of Marzotto S.p.A.,
Portogruaro InterportoS.p.A., Jolly Hotel S.p.A.
and Gran Jolly S.r.l.;Chairman of Canova
Fashion, and ViceChairman of
Linificio e Canapificionazionale S.p.A.
Favrin is a member of theCouncil of Confindustria,
member of the Councilof Assonime and
President of the NeafidiCooperative.
Born in Bologna on25 January 1951,Maccaferri holds a
degree in Architecture.As Chairman of theGruppo Industriale
Maccaferri,he supervises
development of newbusiness areas such andis the head of real estate
and construction.Since 2004, he has been
the President of theBologna Industrialist
Association and since2005 he has been a
member of the Council ofConfindustria.
Born in Savona on 3 May1952, Profumo holds adegree in ElectricalEngineering. He was anengineering planner forAnsaldo until 1984.Profumo was anassociate professor at thePolitecnico di Torino until1995. Presently, he is afull professor of ElectricalMachines and DriveSystems at thePolitecnico di Torino anda lecturer at the Universityof Bologna. Since 2005,he has acted as theinterim Chancellor of thePolitecnico di Torino.
Born in Milan on 11 May1952, Lamberti holds adegree in Business andEconomics. He is ViceChairman and ManagingDirector of LambertiS.p.A., a chemical agentmanufacturing company.Between 1995 and 1999,he was a member of theVarese IndustrialistAssociation and has beena member of the Councilof Confindustria since1995. He has been VicePresident of Federchimicasince June 2005.Presently, he is a memberof the Boards of Directorsof Banca Popolare diBergamo and BancaPopolare Commercio eIndustria.
Management Board
XV
Il Sole 24 ORE Group
The Board of Directors will remain in office until the shareholders’ meeting
held to approve FY2009 separate financial statements
Marco WeigmannNon-Executive
Director(appointed on
04/21/08)
Paolo ZegnaNon-ExecutiveDirector
Luca TacconiNon-ExecutiveDirector
Marco SalomoniIndependent,
Non ExecutiveDirector
Born in Milan on 18 July1954, Salomoni holds a
degree in BusinessManagement.
A board-certified publicaccountant, since 1987,
Salomoni has been aconsultant with the
Prada Group,covering roles in
administration and controlin several Group
companies.In 1999, he supervised
reorganization ofthe Cerruti Group
and creation of thefashion and production
divisions.
An attorney specialized incorporate law and
bankruptcy law,Weigmann sits on theBoards of Directors of
several companies(Buzzi Unicem S.p.A.),
banks and insurancecompanies
(Reale Mutua, ItalianaAssicurazioni S.p.A., Sara
Assicurazioni S.p.A.,Eurizon Vita S.p.A., Sella
Holding Banca S.p.A.).He is also a member
of the InternationalArbitration
Chamber of Milan.
Born in Turin on 12September 1956, Zegnaholds a degree inEconomic and SocialSciences. He is Chairmanof the Ermenegildo ZegnaGroup. He is the ViceChairman of Idea Bella,President of SistemaModa Italia, member ofthe Central Council ofFlorence for ItalianFashion (Consiglio diCentro di Firenze per laModa italiana), Chairmanof Milano Unica, and ViceChairman of PittiImmagine.
Marino Augusto VagoNon-ExecutiveDirector(coopted on 03/15/08)
Born in Busto Arsizio on14 August 1955, Vago isthe Managing Director ofVago S.p.A., a companyoperating in the textilefinishing industry.President of theIndustrialist Association of
the Province of Varese fromJune 1999 to May 2003, Vagohas been Vice President ofConfindustria Lombardia, andwas National Vice President ofConfindustria in charge ofOrganization and MemberMarketing from May 2004 toMay 2008. Vago is also aDirector on the Boards of BancaPopolare Commercio e IndustriaS.p.A. and the Università CarloCattaneo Liuc Castellanza.
Born in Foligno (Perugia)on 22 August 1962,Tacconi is the ManagingDirector, GeneralManager and Chief ofAdministration andFinance of FonderieOfficine MeccanicheTacconi S.p.A. He is theChairman and ManagingDirector of RCM S.p.A.,Chairman of Tecno K2S.r.l., and alsoheads up EdilTacconi. Since 1998, Tacconi hasbeen a member of theCouncil of Confindustriaand since 2001, also itsExecutive Committee.
Management Board
XVI
Il Sole 24 ORE Group
One of Italy’s largest daily newspapers is also one of
Europe’s oldest business newspapers. And the
most widely read. “Il Sole”, the first of the two papers
merged to create today’s daily, was founded in 1865
by a group of progressive liberals in the region of
Lombardy. The mouthpiece of a forward-looking
middle class, from the start the paper was instru-
mental in the campaigns to modernise the financial
markets, improve state education and promote the
emancipation of women. After twenty years of
fascist government, the paper’s liberal stance re-
emerged in the postwar period when its private
owners sold it to the INA insurance institute, which in
turn sold it, in 1952, to the Confindustria industria-
lists’ association. In 1965, on its hundredth anniver-
sary, “Il Sole” merged with “24 Ore”, a competitor
publication created in 1946, the standard bearer of
a form of liberism as critical of state economic
ownership as of monopolies and corporations.
The history
History of Il Sole 24 ORE Group
XXI
Il Sole 24 ORE Group
Beginning in the 1970s, the newspaper enhanced
its content, becoming an invaluable work tool for
business, professionals and readers. Its print-run
rose from 60,000 copies in 1972 to 100,000 in
1975 and 150,000 by the mid-80s when it establi-
shed its position as Europe’s most popular and
authoritative business and financial daily. A position
consolidated today with a daily print-run of 346,000
copies (2006).
In 1985 the Editrice Il Sole 24 ORE S.p.A. compa-
ny decided to diversify into other areas. A company
was formed to handle advertising and the newspa-
per printing operation was taken in-house, to the
new plants in Milan and Carsoli. New specialist
publications were introduced to flank the newspa-
per, creating an offer of technical and regulatory
content, online databanks and management soft-
ware that has boosted annual revenues on pro-
ducts for professionals and business users to more
than 200 million euro.
Other milestones, starting from 1993, were the arri-
val of the Radiocor wire service, the formation of the
Radio 24 station, the creation of the website (today
one of Europe’s most frequently viewed business
sites), the introduction of 24 Minuti, the Group’s free
press daily.
In 2007 Il Sole 24 ORE has taken over GPP Group,
creating Il Sole 24 ORE Business Media, a leader
The history
History of Il Sole 24 ORE Group
XXII
Il Sole 24 ORE Group
hub in the B2B publishing industry. Il Sole 24 ORE
Business Media offers a rich and articulated bou-
quet of publications, including products from the
acquisition of a series of historic specialist publi-
shers, such as Agepe, Edagricole, Jce, Motta
Architettura, Faenza Editrice
Moreover, in 2007 the decision was made to take
over Arti Grafiche Motta, a prestigious brand in the
exhibition, art publishing and photography sector
and owner of Scheiwiller, one of the most important
names in Italian publishing. In 2007 has also been
created Alinari 24 ORE, as a result of an agreement
reached with another historical brand in Italian cultu-
re, Alinari, with a view to making full use of the extra-
ordinary photographic heritage of the Florence-
based company. This operation is evidence of the
group’s commitment to consolidating its presence
in the culture market.
In its 142 years, Il Sole 24 ORE has been a vital
observatory on Italy, following the nation’s economic
development and its social and political transforma-
tion into a modern democracy.
As a medium for the communication and interpreta-
tion of the facts, Il Sole 24 ORE has always offered
complete, independent information to encourage
free initiative, efficiency and merit, supporting mar-
ket growth, competition and a culture focused on
innovation and an international perspective.
History of Il Sole 24 ORE Group
XXIII
Il Sole 24 ORE Group
Business areas
@ web
radio
magazines
free press
cultural events
arts publishing
financial and legal advertising
corporate communication
newspaper
XXV
Il Sole 24 ORE Group
Il Sole 24 ORE is a multimedia publishing Group
active in business, financial and professional infor-
mation. Its best-known newspaper is the best-sel-
ling Il Sole 24 ORE, Europe’s most popular busi-
ness daily, a leader in business, financial and regu-
latory information and the key driver of the high
brand profile of the Group’s operations as a whole.
The Group also provides information through the
Radiocor wire service (leader in financial informa-
tion), the www.ilsole24ore.com portal, the Radio 24
radio station and the 24 Minuti free press publica-
tion. It is a key player in specialised publishing with
its books, magazines, databanks, online services,
training courses and management software.
Group operations are subdivided into six Business
Areas: dailies, magazines and collateral products
(Publishing), specialised publishing and training
(Professionals), advertising sales (System), the radio
station (Radio), online content and services
(Multimedia), Culture.
The Group produces more than 140 news publica-
tions. With 7 sites in Italy, 9 in the rest of the world
and 8 printing centres, two of which it owns, it has
some 1,700 employees, including more than 440
journalists. 2006 consolidated revenues amounted
to 572 million euro, with EBITDA of more than 64
million euro and net profit of 27.6 million euro.
II Sole 24 ORE Group
XXVII
Il Sole 24 ORE Group
The Publishing Area is responsible for the publica-
tion of the Il Sole 24 ORE daily newspaper, collate-
ral products distributed with the newspaper, maga-
zines and the free-press publication 24Minuti, and
accounts for approximately half of the Group’s glo-
bal revenues. In the last few years, its core product,
the daily newspaper, has undergone a graphics
restyling and the number of editions and range of
content have been increased.
Il Sole 24 ORE
With 1.1 million readers and average daily sales of
350,000 copies, Il Sole 24 ORE is Italy’s most wide-
ly read and Europe’s best-selling business, financial
and legal daily newspaper. A tool for analysis of cur-
rent political and economic affairs, the paper is also
an important channel for cultural news, with a
Sunday supplement covering literature, history, art,
philosophy, music and entertainment.
Il Sole 24 ORE’s target reader has always been of
high socio-cultural extraction, with income above
the average income of the readers of the other dai-
lies. The percentage of university graduates in its
readership is 2.5 times higher than the average per-
centage among readers of national dailies and 3.5
times higher than the average percentage of graduates in relation to the total Italian population.
The high quality of the target audience has been
confirmed by the European Business Readership
Survey, according to which Il Sole 24 ORE is the
most widely read daily newspaper among senior
business decision makers in Italy, with a penetration
rate of 81 per cent.
Since February 2006, Il Sole 24 ORE has published
a “twin” daily in Spain, where the Group owns a 15
per cent shareholding in the publishing company
Editorial Ecoprensa S.A.. On 28 February 2006, the
Spanish publisher commenced publication of El
Economista, a business and financial daily that cur-
rently sells on average more than 20,000 copies a
day, compared with 40,000 copies for Spain’s lea-
ding business daily, Expansion.
.
Publishing
XXIX
Il Sole 24 ORE Group
Collateral products
The collateral products sold with the daily newspa-
per maintain the prestigious brand profile and
authoritative image of Il Sole 24 ORE.
The books, music CDs, elegant art, philosophy and
music encyclopaedias and educational and training
tools sold through newsstands help increase sales
of the newspaper and raise brand recognition.
Recent cultural initiatives (2007) include Le grandi
città d’arte, L’enciclopedia della musica, I grandi
maestri dell’arte, I grandi poeti and the Master24,
Espanol24 and l’Enciclopedia giuridica educatio-
nal/service product collections.
Publishing
XXX
Il Sole 24 ORE Group
Magazines
The launch of a series of magazines distributed or
sold with the daily newspaper has broadened the
editorial offer with a selection of superior products
addressing a readership of high socio-cultural
extraction.
Ventiquattro, the monthly lifestyle magazine, combi-
nes high-quality graphics and photography with
unconventional content, and is devoted to a diffe-
rent theme each month. Its large format provides
ample space for images and the stylish graphics
create a particularly appealing product for readers
and advertising investors.
The offer was enhanced recently with a number of
new magazines, including the monthly travel review
I Viaggi del Sole, the quarterly House 24 and the
periodicals Nova 24 Review and English 24, whose
quality content and attractive graphics make them
top-of-the-range products for leisure reading and
cultural/educational improvement.
Free press
In November 2006, the Group launched the gene-
ral-interest daily 24Minuti, with an average of some
450,000 copies distributed each day free of charge
in Rome and Milan.
With its innovative graphics and wealth of varied
content, the Group’s free-press daily unites authori-
tative content with a simple, direct style so as to
reach a broader readership than that of the Group’s
main daily, and is also the only free daily newspaper
in Italy to come out in the afternoon.
The financial content presented in a less technical
manner, together with the reports, interviews, and
other news and current events, help make 24Minuti
a top-of-the-range product suited to the Group’s
positioning in the marketplace.
Publishing
XXXI
Il Sole 24 ORE Group
Radio 24 – Il Sole 24 ORE is Italy’s only “news &
talk” radio broadcaster. Created on 4 October
1999 to broaden the editorial offer of the Il Sole 24
ORE Group, Radio 24 successfully combines the
potential of a dynamic medium with an innovative
and exclusive editorial format based on the spoken
word, with a limited number of musical interludes
linked, in all cases, to the programme content.
Over the years, Radio 24 has grown rapidly: the
number of listeners has increased constantly taking
the average daily audience in 2007 to 1,860,000
listeners, and now exceeds an average weekly
threshold of 4,500,000.
The Radio 24 programme schedule covers a varie-
ty of themes and broadcasts 26 daily news bulle-
tins. It also provides hourly service updates on the
stock and financial markets, traffic conditions and
the weather.
Every day, the channel broadcasts live for 18
hours, with information and discussion program-
mes covering areas of interest to a variety of
audiences: national and international news, busi-
ness and finance, the family, the home, work,
sport, culture and leisure, health and well-being.
Light entertainment is also offered, in formats con-
sistent with Radio 24’s news & talk identity as a
“stimulus for intelligence”.
Continuous interaction with the Il Sole 24 ORE
newsrooms and the Radiocor wire service enhan-
ces the news and discussion programmes with
contributions from Group journalists.
With its news & talk format, multi-theme schedule,
distinguished presenters and quality content,
Radio 24 has built up an adult audience (72% aged
25-64 years old) with high educational qualifica-
tions (79% university and high-school graduates)
from higher socio-economic brackets (25% profes-
sionals, corporate executives, entrepreneurs, tea-
chers, intellectuals; 25% office workers).
Audience loyalty is high. Every day listeners interact
live with the presenters and studio guests, sending
questions and offering opinions via the radio call
centre, sms texts and e-mail, or contributing to the
website forums and blogs.
Radio 24’s high-profile audience confirms the sta-
tion as a medium consistent with the Group philo-
sophy and the specialist reputation of the Il Sole 24
ORE brand, a name that attracts a select adverti-
sing target.
Radio 24 broadcasts from studios in Milan and
Rome on frequencies providing nationwide covera-
ge. Listeners may also access Radio 24 via satel-
lite or an online streaming service, or download
podcasts from the www.radio24.it website.
Radio
XXXIII
Il Sole 24 ORE Group
More than 140 specialist journals, a book catalogue
with 1,100 titles, 20 databanks, 385 educational
initiatives in one year, more than 9,000 manage-
ment software subscribers. These figures offer an
overview of activities in the Professionals Area, the
unit that develops and distributes integrated
systems comprising specialised editorial services
and products for professionals, corporate users
and government agencies—an audience numbe-
ring approximately 430,000 subscribers in 2007.
The Professionals Area is the natural extension of
the Publishing Area. A specialist extension that tran-
sforms the issues covered by the Il Sole 24 ORE
daily newspaper into daily work and reference tools
for barristers, accountants, employment consul-
tants, technical professionals (engineers, surveyors,
architects), entrepreneurs, corporate executives,
other economic operators, civil servants, students.
The result is a rich portfolio of editorial products,
services, software and multimedia tools, developed
by a specialised team for each user segment within
a single integrated system, and distributed through
a multichannel organisation consisting of a national
network of 180 agents, 63 specialist bookshops
(“Librerie Professionali”), 440 general-interest book-
stores, 57 software partners, mail order, the e-com-
merce channel and a dedicated advertising net-
work. The Professional Area’s operations are han-
dled by four special business units.
Tax, Legal & PA
This unit develops, produces and sells products
and services dealing with juridical and regulatory
issues, subdivided by specific themes such as
taxation, employment, law, building, and econo-
mics. Each sector offers an integrated system of
“solutions”: periodicals, books, manuals, user gui-
des, online and offline databanks, online services,
training courses, and e-learning modules.
The Tax, Accountancy and Financial Reporting por-
tfolio includes such successful products as the onli-
ne Guida Normativa legal daily, the Settimana
Fiscale and Guida Pratica Fiscale Frizzera tax perio-
dicals, the Guida alla Contabilità & Bilancio accoun-
tancy and reporting fortnightly review, the Guida ai
Controlli Fiscali fiscal monthly, the Banca Dati del
Commercialista accountancy databank, the Nuovo
Tributi Lavoro Società tax and legal databank and
Sistema Elettronico Frizzera, the innovative editorial
solution, available online and on DVD, created in
2008. Key products in the Employment sector are
the Guida al lavoro, the Punto Lavoro and
Informatore Pirola periodicals, the UnicoLavoro
databank, the Guida al Lavoro internet site
(www.guidaallavoro.ilsole24ore.com).
The Law and Public Administration sector offers the
Guida al Diritto, Ventiquattrore Avvocato, and Guida
agli Enti Locali periodicals, the Lex24&Repertorio24
and Sistema Enti Locali databanks, as well as
Sectorial Codes and the new service of online
directories Avvocati24 for the research of law
professionals.
For Economics and Management, the portfolio
includes books, manuals and papers for corporate
executives, entrepreneurs and marketing, manage-
ment, finance and economics experts: volumes,
manuals, essays, and the monthly magazine
L’Impresa, which is sold in newsstands.
Professionals
XXXV
Il Sole 24 ORE Group
Business Media
The Business Media unit’s mission is to bring toge-
ther players in individual production, distribution or
services sectors - or individual professional com-
munities - who share similar information needs (rea-
ders) and communication needs (advertisers/spon-
sors) by creating and offering integrated web-orien-
ted standard or customisable multimedia product
systems. Business Media’s targets are corporate
users, in particular SMEs, technical professionals
and government agencies. While this is largely a
B2B audience, the Business Media approach is
always by sector or individual professional commu-
nity. The unit covers the following main markets:
building, agriculture, medicine, ho.re.ca., retail and
ICT. The unit’s integrated communication opera-
tions account for the majority of its revenues: space
(display advertising, sponsorships, advertising fea-
tures, online), content (special initiatives, supple-
ments, newsletters, personalised content, studies),
databases (DEM, directories).
Over the last few years, the focus on growth along
external lines has established the unit as Italy’s lea-
ding business information player, with aggregate
revenues of around 66 million euro. In addition to
products developed in-house, the Business Media
offer also includes products from the acquisition of
a series of historic specialist publishers, such as
Agepe, Edagricole, Jce, Motta Architettura, Faenza
Editrice.
Software Solution
This unit develops and markets software tools
intended mainly for professionals and SMEs.
Products for professionals include accountancy, tax
and financial reporting software which make it pos-
sible to share files and information. Enterprises are
offered management solutions developed with the
support of Il Sole 24 ORE’s publishing operations
and know-how.
As a result of the acquisitions of the STR and Data
Ufficio companies in the second half of 2007,
Il Sole 24 ORE’s management solutions offer now
also covers the Legal, Employment, Building and
PA markets. This has generated a significant
expansion in competences, the client base, distri-
bution channels and support, as part of the strate-
gy to complete and expand the Tax and Legal
editorial offer.
Professionals
XXXVI
Il Sole 24 ORE Group
TTrraaiinniinngg
Managers, professionals and new graduates are the
key beneficiaries of this unit’s educational and training
initiatives, whose high-profile brand, up-to-the-minute
subject matter and teaching methods, coupled with
the distinguished reputation of Il Sole 24 ORE’s tutors
and experts are attracting an ever growing audience.
The Training business unit offers several different pro-
duct lines: the Business School, targeting selected
new graduates with 12 full-time master’s degrees
ending in an internship to facilitate entry on to the job
market; events and annual conferences, providing a
forum for discussion of key economic issues and
reforms, organised jointly with the newspaper and
intended for the top management of public- and priva-
te-sector companies and representatives of financial
institutions; the Executive line and part-time master’s
degrees based on a weekend formula for junior and
senior managers; professional updates and training ini-
tiatives on corporate management and strategy, mar-
keting communication and general management; per-
sonalised versions of the education offer with classro-
om and online courses tailored to the strategies and
training requirements of individual companies. The offer
is completed with an innovative multimedia distance-
learning product created in close synergy with the daily
newspaper and distributed on newsstands from
January to July 2007: the Master24 Corporate
Management and Strategy master’s degree. It is the
first distance-learning master’s degree and has an
innovative format: CDs with video lessons; DVDs with
case histories; a book with additional information on
the individual topics covered; and an online area for
tests and for issuing online certificates. Completing the
multimedia series and in order to obtain the Master24
diploma, a part-time master’s program with 24 days of
in-class work has also been created.
Professionals
XXXVII
Il Sole 24 ORE Group
Il Sole 24 ORE’s leadership in financial information
extends into the digital dimension. The Multimedia
Area comprises three lines of business: real-time
financial information services, online services
accessed primarily through the Il Sole 24 ORE
portal and mobile phones, and the Radiocor wire
service.
The real-time market information line of business
produces and distributes real-time stock market
data, news and financial analysis in digital format.
Banks, securities brokerages, corporations, asset
managers, financial advisors and the media are the
client typologies that monitor the financial markets in
real time via information and operating platforms,
which also provide business and financial news,
comments, analysis and charts, as well as access
to databanks (products include: X-plane Xtra;
Market Pro; Prime Terminal 24 and Vetrina). The
platforms providing access to the national and inter-
national financial markets were recently joined by
two new Internet or WAP-enabled information plat-
forms for the London Metal Exchange (Metalli 24)
and the Chicago Board of Trade and Euronext
Commodities (Cereali 24), and the recent agree-
ment for the distribution of products and services
dedicated to funds analysis with Morningstar.
The cornerstone of the online information and servi-
ces line of business is the Group website,
www.ilsole24ore.com, Italy’s leading business and
financial information site with more than three million
users per month and a 43 per cent share of the
financial website market, double the share of the
second-largest player. The portal is also the gate-
way to the Group’s online content and services,
designed to meet the information needs of profes-
sionals, investors and corporations.
n addition to real-time news, stock market prices,
updates on Italian and international business
events, special features and dossiers on specific
current issues, the site includes an e-commerce
channel, Shopping24, with the full range of pro-
ducts available from the Group and other suppliers.
The portal’s information and service offer is comple-
ted with a series of topic-specific channels, inclu-
ding Casa24, Job24, Luxury24, Arteconomy24
and Viaggi24. An additional online facility is the
databank system for access to the archives of the
Group’s publications and to other sources for simul-
taneous consultation of multiple databases in diffe-
rent years. Real-time market prices and the latest
market and business news are also provided as
services to mobile carriers, for delivery to their sub-
scribers via mobile phone.
The source of all real-time news is the Il Sole 24
ORE Radiocor wire service. The agency’s editorial
staff - journalists, supported by collaborators and
experts from the international markets - produces a
daily average of around 900 general news items, for
newspapers, radio, television, private business
organisations and government agencies.
With three newsrooms, in Milan, Rome and
Brussels, the Radiocor wire service also produces
economic analyses in specific areas of interest as
requested by the customer and business/financial
electronic newsletters with customised content,
page layouts and publication frequency.
Multimedia
XXXIX
Il Sole 24 ORE Group
System
web
radio
magazines
free press
cultural events
arts publishing
financial and legal advertising
corporate communication
newspaper
System
XL
Il Sole 24 ORE Group
The System Area business unit is the advertising
agent for the Il Sole 24 ORE Group, and is one of
Italy’s top six advertising space vendors. Formed in
1986 to handle advertising sales for the Il Sole 24
ORE daily newspaper, today the unit’s portfolio
comprises all Group media, with the exception of
the specialised press in the Professionals Area, as
well as the publications of other publishers, which
account for approximately 5 per cent of its aggrega-
te advertising fee income.
Nearly 8,000 clients, mainly large Italian and interna-
tional corporations, use Il Sole 24 ORE Group
media to inform the market and consumers about
their operations.
The changes affecting the Area during 2007, inclu-
ding the recruitment of a number of highly-experien-
ced consultants, has boosted the number of adver-
tisers and resulted in growth significantly higher than
that of the market (at constant scope, + 17 per cent
for all media, compared with market growth of + 3
per cent). The arrival of new investors has also
generated a significant differentiation in advertise-
ments. Although Il Sole 24 ORE continues to be the
medium of choice for financial advertising and cor-
porate communication, it is also the ideal channel
for integrated communication covering luxury
goods, consumer products, personnel recruitment,
notices of requests for tenders by government
agencies, real-estate offers, and classified adverti-
sing, because the advertiser is certain of reaching
the right target.
Use of one large brand encompassing a multiplicity
of media - daily newspapers, the web, radio, perio-
dicals, free press, cultural and educational events,
art book collections, philosophy encyclopaedias,
and others still - enables advertisers to address an
ideally unified, highly educated audience with
sophisticated tastes, at various times of day.
System
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Il Sole 24 ORE Group
With its Sunday supplement, Il Sole-24 ORE has
been an important presence in and valuable
contributor to the Italian arts world for more than
twenty-five years.
Its interest stems from the awareness that culture is
an irreplaceable driver of civil and economic
development; and from the cultural interests of the
traditional consumers of the Group’s editorial pro-
ducts, who are typically young, highly educated,
professionals.
Over the last few months, through a series of acqui-
sitions or agreements with some of the most distin-
guished names in Italian culture, the Group has flan-
ked the newspaper’s long-standing cultural com-
mitment with direct operations in arts publishing,
organisation of cultural exhibitions and events, and
management of important photographic collections.
24 ORE Motta Cultura, for example, is the result of
the acquisition of Arti Grafiche Motta, an historic
name in art publishing, exhibitions and bespoke
books. 24 ORE Motta Cultura also includes another
distinguished Italian publisher, Libri Scheiwiller,
which specialises in literary, artistic and current
affairs non-fiction.
Similarly, the Alinari 24 ORE company, in which the
Group holds an absolute majority, is the outcome of
an important agreement signed recently with Fratelli
Alinari. Alinari 24 ORE operates on today’s highly
dynamic photography market, where its mission is
to manage and enhance the immense fund of pho-
tographs built up by Alinari, another symbolic name
in Italian culture and civilisation.
With a broad range of instruments and a portfolio of
distinguished brands, Il Sole 24 ORE activities in
arts and culture complete the services the Group
offers the public and, equally, provides the Italian
business community with sophisticated new
communication tools.
Culture
XLIII
Il Sole 24 ORE Group
IL SOLE 24 ORE GROUP
Legal and Administrative Headquarters: Via Monte Rosa, 91 - 20149 MilanTel. 02 3022.1 – www.gruppo.ilsole24ore.com
XLIV
Il Sole 24 ORE Group
PUBLISHED BY
Il Sole 24 ORE S.p.A.
GRAPHIC DESIGN AND PRINTING
Azienda Grafica Modulimpianti - Grezzago (Mi)
PHOTO CREDITS
Luigi Annessa
Agenzia Emblema
John Fass
Davide Forti
Luca Placido
Edward Rozzo
Le Tre Grazie - Antonio Canova 1813-1816,
State Hermitage Museum © Aurelio Amendola
Canova at the Zar’s Court.
Masterpieces from the Hermitage of St. Petersburg,
Palazzo Reale, Milan,
23 February - 24 August 2008
Book Milano Expo 1906,
realised by Alinari 24 ORE in collaboration
with Comune di Milano
XLV