in 1997, fao launched telefood programme raising awareness … · since its start, the campaign...

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03a01 W. O. Baudoin FAO’s FAO’s endeavour to meeting the future needs for horticulture produce endeavour to meeting the future needs for horticulture produce Children learn how to recognize a mature vegetable before harvesting it. Rural women draw fresh water from new cement-lined reservoirs built with TeleFood funds Farmers harvest watermelons Some of the refugees who are planting an orchard with fruit trees provided by a TeleFood project In 1997, FAO launched TeleFood programme raising awareness about the problem of hunger..and to promote grassroot interventions Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money raised through TeleFood pays for small, sustainable projects that help small- scale farmers produce more food for their families and communities.

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Page 1: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

FAO’sFAO’s endeavour to meeting the future needs for horticulture produce endeavour to meeting the future needs for horticulture produce

Children learn how torecognize a maturevegetable beforeharvesting it.

Rural women drawfresh water from newcement-linedreservoirs built withTeleFood funds

Farmers harvestwatermelons

Some of the refugeeswho are planting anorchard with fruit treesprovided by aTeleFood project

In 1997, FAO launched TeleFood programme raising awareness aboutthe problem of hunger..and to promote grassroot interventions

Since its start, the campaign with assistance of the media hasgenerated more than US$10 million in donations. Money raisedthrough TeleFood pays for small, sustainable projects that help small-scale farmers produce more food for their families and communities.

Page 2: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

Two priority target programmesTwo priority target programmes

Urban and peri-urban horticulture School gardens

Page 3: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

By the year 2020, 50% of the world population will live in cities.

WRI: 52% of the poor lived in urban areas in the year 2000.

Urban and Peri-urban Horticulture

Page 4: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

S 1: SECURE THE ESSENTIAL PRODUCTION RESOURCES: Land and waterS 1: SECURE THE ESSENTIAL PRODUCTION RESOURCES: Land and water

• Promote land lease systems and the establishments of green zones reservedfor horticulture production within and around the cities.

• Promote access to sufficient irrigation water of reliable quality

Urban and Peri-urban Horticulture: 3-S strategy3-S strategy

Page 5: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

S 2: SECURE PRODUCT QUALITYS 2: SECURE PRODUCT QUALITY

• Follow international quality and food safety standards

• Apply Integrated Production and Protection Crop management (IPP)

• Promote product labelling for traceability

Page 6: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

S 3: SECURE THE INSTITUTIONAL CONTEXT AND IMPACT FOR THE BENEFICIARIESS 3: SECURE THE INSTITUTIONAL CONTEXT AND IMPACT FOR THE BENEFICIARIES

• Establish a steering committee at Municipal level

• Activate micro-credit systems accessible to the target beneficiaries

• Promote access to fruits and vegetable (marketing and distribution)

• Increase F& V consumption through nutrition education

Page 7: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

School garden initiative

Familiarise school children with simple production technologies andcreate awareness about the nutritional benefits of fruits & vegetables

Page 8: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

Improving child nutrition and education through the promotion ofgarden projects in schools and health centres.

Joint FAO-WFP programme

Page 9: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

���� Lack of awareness on behalf of policy and decisionmakers on the assets of horticulture

Only a few countries have horticulture development action plans

���� Lack of awareness of what FAO and other internationalorganizations are doing about horticulture

The technical guidelines and training materials are largely unknownand not used

CONSTRAINTS to horticulture production development andCONSTRAINTS to horticulture production development andincreased consumptionincreased consumption

����

Page 10: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

Proposed future interventions to overcome these constraintsProposed future interventions to overcome these constraints

���� Strengthen the national capacity to deal with horticulture Formulate national Horticulture actions plans

���� Create more visibility and awareness about the assets ofhorticulture for improved well-being in terms of health andincome

Create an interactive web-site

“Good Morning Horticulture”

����

Page 11: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

FAO’sFAO’s endeavour to meeting the future needs for horticulture produce endeavour to meeting the future needs for horticulture produce

Good morning horticulture

Good morning horticulture is an information and training program on horticulture,its benefits for food, income and health. It will be made accessible as daily

sessions of short duration (approx. 2-5 minutes) through an Internet website. Theidea is to bring to the homes an animated presentation which farmers and families

can view and listen each day at their convenient time (logon website).

Page 12: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

FAO’sFAO’s endeavour to meeting the future needs for horticulture produce endeavour to meeting the future needs for horticulture produce

It was realized that there is considerable knowledge available within FAO andother Organizations related to the production and consumption of fruits and

vegetables which is largely unknown and therefore underutilized

It is assumed that books on shelves or even as electronic version are toocumbersome to consult. Therefore, it is proposed to interact with the target

audience on a daily basis with short animated training sessions.

Background and JustificationBackground and JustificationBackground and JustificationBackground and Justification

Page 13: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

FAO’sFAO’s endeavour to meeting the future needs for horticulture produce endeavour to meeting the future needs for horticulture produce

Objective:

Grow and Eat More Vegetables and Fruitsthrough

Online dissemination of information on horticulture for food,income and health

An attractive proposal as a component

of an inter-agency initiative?

Page 14: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

Thank you for your kind attention

����

Page 15: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

Page 16: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

FAO’sFAO’s endeavour to meeting the future needs for horticulture produce endeavour to meeting the future needs for horticulture produce

FAO’s ENDAVOUR

NORMATIVE:

FIELD OPERATIONS:

• Expert meetings• Codex Alimentarius• Handbooks• National horticulture develeopment plans• Guidelines• Database (Hortivar)• Networks• Food balance sheet

• Projects• Improving Nutrition and Household Food Security:

Belgium funded projects in Mozambique, Zambia, Ethiopia

Page 17: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

GrowingGrowing awarenessawareness of the importance of the importanceof an of an improvedimproved and and diversifieddiversified dietdiet

People are becoming more and more aware of the benefits of a diversified diet tomeet their daily requirements in terms of vitamins, minerals, micronutrients andproteins.

Horticulture products provide an answer to the growing demand for a healthierlifestyle, e.g. thanks to their specific and unique functional characteristics such asantioxidant properties.

Growing awareness about the functional properties of fruits and vegetables tocombat vitamine and micro-nutrient deficiencies and prevent certaincardiovascular disorders and reduce the risk for certain cancers.

FAO’sFAO’s endeavour to meeting the future needs for horticulture produce endeavour to meeting the future needs for horticulture produce

Page 18: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin

FAO’sFAO’s endeavour to meeting the future needs for horticulture produce endeavour to meeting the future needs for horticulture produce

Implementation arrangements of HFFImplementation arrangements of HFF

�� Resource base regional and global networksResource base regional and global networks

The existing regional and global networks operating under the auspices of the FAO are valuableresource base for exchanging information and for implementing capacity building.

� RELAFRUT� CITRUSNET� RADHORT� Date Palm� MushroomNet� Veginet� Greenhouse crop production for NENA countries� Arabian Peninsula� South-Eastern European countries� CACTUSNET

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03a01 W. O. Baudoin

HORTICULTURAL CROPS

Comparative advantages

Socio-economic Nutrition and health

High return per unit of land, water and labour

High content invitamins and essential micro-nutrients,proteins and fibres

Women; men; youth; young graduates; disabled; refugees; retirees

Beneficiaries

Page 20: In 1997, FAO launched TeleFood programme raising awareness … · Since its start, the campaign with assistance of the media has generated more than US$10 million in donations. Money

03a01 W. O. Baudoin