HYPERLOCAL TARGETINGIN ADMIXER.DSP

Admixer LLC. Since 2008

Power up your location-based marketing

WHAT IS HYPERLOCAL TARGETING

Serving ads targeted to a particular country or city is not a limit anymore.

With hyperlocal targeting capabilities, you can narrow your ads reach to specific city locations and places where your potential consumers hang out often or which they are visiting right now.

Hyperlocal targeting allows you to serve ads intended only for people who are within the specific area, fenced with virtual boundaries. You can set it up using the land address of a particular place or its geo-coordinates (latitude and longitude).

Unlike classic geo-targeting, hyperlocal blankets specific location, like for instance, a ten-block radius around the bookstore, the concert hall, college campus and so on.

It allows to pin the specific place on the map and set up a radius around it. Basically, this is where the ads will be served for everyone who's within this radius.

BENEFITS FOR BRANDS

330 MNORTH

AMERICA

170 MLATAM

370 MEUROPE

140 MMIDDLEEAST &AFRICA

480 MCHINA

300 MAPAC

High Personalization Cost-efficiency Conquesting competitors

Personalize the ad message and creative to make it strongly relevant to the audience

Mention the name of a neighborhood or known landmarks around the area and grab your audience's attention much faster

Target only the specific area and pay accordingly to the number of impressions your campaign receives

Pay a specific amount when a thousand impressions have been served (referred in the industry as CPM or Cost Per Mile)

Geo-conquest your competitors by targeting their bank branch, store, cafe and so on

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USE CASESShopping malls Competitor locations Events and conferences

If potential customers are somewhere around your storefront or near particular shopping mall center, it might be a good idea to target them.

Use catchy ads to:• promote your soon-to-open store

• drive your potentials to the store

• announce special deals and discounts

• and generally build your brand awareness

Target users, who recently visited a competitor and didn't have the product they wanted.

Catch your competitors’ audience to:• drive more lower-funnel foot traffic to stores

• catch curious shoppers .

Catch up with conference visitors if you're heading to a B2B conference.

Target the area around the venue to: • promote your services and engage booth visitors

• remind you're speaking up to get more visitors to your keynote• schedule a meeting

Targeting travelers Colleges and campuses Together with a creative visual and a stellar message, hyperlocal targeting ads will let you get new visitors, promote your brand and tight it to specific location.

Also, it's a good idea to use hyperlocal ads if you're promoting a bar or other entertaining location.

In this case you can:• target area around airports to catch arrivers

• consider area around conferences and large events to get visitors to have breakfast, lunch or a meeting at your bar or resto• promote your car rental, city guide and other services

If you think your services and products relate to the audience of students, follow the rhythm of the school year and use hyperlocal ads.

It might be a good idea if you’re promoting:• food delivery

• laundry services

• a bookstore

• printing services and more

SET UP HYPERLOCAL TARGETINGIN ADMIXER.DSP

SET UP HYPERLOCAL TARGETING

1. Start your ad campaign

2. Head to Geo settings, and choose Hyperlocal option.

SET UP HYPERLOCAL TARGETING3. Enter the Address or Latitude and Longitude of the specific place you want to target

4. Set up Radius around it (min 100 meters), where your ads will be served. You can include or exclude specific location to control where your ads will and won’t be shown.

5. Save your settings as Geo groups to use them for further campaigns in order not to put it all manually each time.

That’s pretty much it!

HAVE QUESTIONS OR NEED HELP?Reach out to us and we’ll be glad to help you!

Dmitry Breus

Director of Business DevelopmentAdmixer.DSPdbreus@admixer.net

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