inboundizar tu web - be marketing day 2015
TRANSCRIPT
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#bemarketingday
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¡Hola!
Berta HernándezDirectora de Marketing en InboundCycle
@bertahll
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5 Pasos para Inboundizar tu web
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Inbound Marketing. ¿Qué es?
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Inboundi¿qué?
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96%
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1.- Diagnóstico
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Buyer’s Journey Matrix
TOFU
BP 1
BP 2
MOFU BOFU
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Activos de Marketing
BBDDWWW
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2.- Mejora del Buyer’s Journey Matrix
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Buyer’s Journey Matrix
TOFU
BP 1
BP 2
MOFU BOFU
#bedigital @bertahll
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Generación de contenidos
❏ Newsletters (con contenidos propios y/o de terceros)
❏ Presentaciones de diapositivas❏ Webinars o seminarios online❏ Transcripciones de webinars en PDF❏ Podcasts❏ Checklists
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3.- Aprovechamiento de activos
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Tráfico Web
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Tráfico Web
#bedigital @bertahll
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Tráfico Web
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Tráfico Web
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3.- Aprovechamiento de activos
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Base de datos
Email marketing databases naturally degrade
by about 22.5% every year.
(Source: MarketingSherpa)
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Base de datos
79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.
(Source: MarketingSherpa)
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Base de datos
Leads nurtured with targeted content produce an increase in sales opportunities of more than 20%
(Source: DemandGen)
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Base de datos
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Base de datos
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4.- Otras posibilidades
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Otras posibilidades
❏ Captar leads con el contenido de otros > Snip.ly
❏ Destinar parte del presupuesto PPC a captar leads fríos
❏ Colocar Popup Exit Intent en landings de captación
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5.- Go Inbound or Go Home!
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¡GRACIAS! ☺
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