increasing impressions via overblog

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Overblog

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Originally launched in October 2004, OverBlog reaches 34 million uniques in June 2012 according to Comscore.

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Page 1: Increasing impressions via Overblog

Overblog

Page 2: Increasing impressions via Overblog

What is OverblogWhat is Overblog?

OverBlog is blogging platform in constant evolution. It's the biggest blogging platform in Europe and right now is undergoing massive development for an exciting new release in 2012. OverBlog already has many excellent features: communities, monetisation agreements, tonnes of statistics and a user generated magazine portal.

In 2012, OverBlog has launched a brand new version of its platform, with a highly innovative social aspect: it allows bloggers to aggregate all their posts from social networks (Facebook, Twitter, Youtube, Flickr, LinkedIn, Foursquare) to their social hub, on their own blog.

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What is OverblogWhat does Overblog provide?

The Blog Rank is a statistical evaluation tool used to compare blogs. Ranking is based on several different criteria:

The blogger's activity (daily updating, etc.)Readership metrics (number of unique visitors, page views, visitor recurrence, time spent on blog, etc.)

Visitor reactions (comments, links, etc.)

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What is OverblogWhat does Overblog provide?

A community is a group of internet users and bloggers who share similar interests. Members share online content, thoughts and ideas and work together to enhance their blogs and connect to a wider audience.

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What is OverblogWhat does Overblog provide?

The Monetisation Agreement is an interactive exchange between advertisers, OverBlog and our community of bloggers. OverBlog acts as an intermediary between the advertiser and the blogger and handles all the administrative part of the process. This agreement enables bloggers to have advertisements displayed on their blogs in exchange for a financial compensation paid through royalties.

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What is OverblogWhat does Overblog provide?

The Monetisation Agreement is an interactive exchange between advertisers, OverBlog and our community of bloggers. OverBlog acts as an intermediary between the advertiser and the blogger and handles all the administrative part of the process. This agreement enables bloggers to have advertisements displayed on their blogs in exchange for a financial compensation paid through royalties.

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What is OverblogWhat does Overblog provide?

The OverBlog portal is an online magazine showcasing our finest blogs. Bloggers publish their articles within certain categories and automatically see their writing published on our portal, both increasing audience and blogger revenues.

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What is OverblogWhat does Overblog provide?

OverBlog concentrates its efforts on exchanges between the blogosphere, the bloggers, and the platform. First of all, bloggers publish their articles and are rewarded with financial compensation. The articles/blogs are arranged into categories which appeal to specific advertisers within our network. With this referencing, other external services interact with the platform (search engines, multimedia hosts...). This is all part of the viewership measurement process which widens the blogger network.

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What is OverblogFeatures

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What is OverblogFeatures

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What is OverblogFeatures

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What is OverblogFeatures

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What is OverblogFeatures

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What is OverblogFeatures

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Overblog (Blog Overview)Themes

Different set of themes to select from. Not obviously as good as WP. Mostly tumblr like. Okay for casual blogging.

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Overblog (Blog Overview)Domain Name

Just like WP, Blogger, Tumblr, you can choose a custom domain name for your blog.

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Overblog (Blog Overview)Import Export

You could also Import/Export blogs.

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Overblog (Blog Overview)Stats

Very comprehensive statistics page.

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Overblog (Blog Overview)Sharing

You could also Import/Export blogs.

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Overblog (Blog Overview)The Social Hub

This is where we connect the various social networks and then it’ll collaborate all updates in news feed for readers. i.e Facebook, Twitter, Foursquare, Feed, Instagram etc.

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Overblog (Blog Overview)The Social Hub

Facebook Pages could also be added to the Social Hub.

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Overblog (Blog Overview)The Social Hub

Foursquare activities for profile would also could be added.

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Overblog (Blog Overview)Communities

Just like various forums. Communities are part of over blog. An advantage that communities offer is essentially your own blog / content can be added as part of community forums.

However there are a lot of ads on the community which makes a lot of clutter.

Also didn’t see many interesting engaging conversations there

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Overblog – How useful is it?

• From a blog stand point it isn’t that great. A very casual blogging platform.• Tried exploring the communities as such. Had some problems in logging in. Directs me to the french page and doesn’t accept the login. Seems like some issues do crop up.• However explored the communities bit without signing in. Didn’t find very relevant categories or conversations as such. • Plus it’s a lot cluttered especially with ads.

I’d say this isn’t that big a hit in terms of creating our own community page. I’d rather use Ideascale which worked wonders for Intel.

Page 26: Increasing impressions via Overblog

THANK YOUSrinivas Kulkarni

Social Web Advocate

@srinistuff