indian resturant business plan

8/14/2019 Indian Resturant Business Plan

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We take cooking seriously


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AGENDAAGENDA

CONCEPTCONCEPT HISTORYHISTORY LOCATIONLOCATION INTERIORINTERIOR FOODFOOD SERVICESERVICE WHO THE CUSTOMERWHO THE CUSTOMER WHO THE COMPETITORWHO THE COMPETITOR HOW ARE WE DIFFERENTHOW ARE WE DIFFERENT BUSINESS STRATERGY & SALESBUSINESS STRATERGY & SALES INVESTMENT & ROIINVESTMENT & ROI MODELMODEL WAY FORWARDWAY FORWARD


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CONCEPTCONCEPT

KAARAM is trendy mid-market Indian restaurantKAARAM is trendy mid-market Indian restaurantserving cuisine largely from the state of Andhraserving cuisine largely from the state of AndhraPradesh (India) and very limited popular IndianPradesh (India) and very limited popular Indiandelicacies. Serving both veg and non-veg food.delicacies. Serving both veg and non-veg food.

The design will focus on the feel at home concept.The design will focus on the feel at home concept. KAARAM shall expose and cater to all kind ofKAARAM shall expose and cater to all kind of

populationpopulation KAARAM shall target restaurant dinners & homeKAARAM shall target restaurant dinners & home

eaterseaters

Its a place which serves the Traditional GastronomyIts a place which serves the Traditional Gastronomy- taking the essence of Cuisine to new levels of- taking the essence of Cuisine to new levels ofdining.dining.


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HistoryHistoryWhy KAARAM ?Why KAARAM ?

KAARAM (Pronounced as KAAARUM)KAARAM (Pronounced as KAAARUM)

KAARAM means Spicy/Hot/Pungent in TeluguKAARAM means Spicy/Hot/Pungent in Telugu

language. An Language spoken in Andhra Pradesh.language. An Language spoken in Andhra Pradesh. Hence it indicates Spicy Andhra food.Hence it indicates Spicy Andhra food.

Andhra style food is popular among indiansAndhra style food is popular among indians

Some of the regions popular Andhra style includes,Some of the regions popular Andhra style includes,

Amarvathi, Bheemas, Gongura, Nandhini,Amarvathi, Bheemas, Gongura, Nandhini,Nagarjuna etcNagarjuna etc


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KAARAM LocationKAARAM Location

Installation:Installation: KAARAM requires the bestKAARAM requires the best

locations in upscale andlocations in upscale andbusy districts, we havebusy districts, we have

chosen Saud Bhawan Palmchosen Saud Bhawan PalmGardens.Gardens.

Size / Capacity :Size / Capacity :

KAARAM shall be mediumKAARAM shall be medium

sized with at least 150 sq.sized with at least 150 sq.ft in order to welcome aft in order to welcome a

minimum 50 people.minimum 50 people.


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KAARAM INTERIORKAARAM INTERIOR

Considering fast and heavyConsidering fast and heavy

traffic, Non-fragile/non-delicatetraffic, Non-fragile/non-delicate

furniture's shall be usedfurniture's shall be used

Durable and cleanable flooringDurable and cleanable flooring

with Grid/open ceilings, thewith Grid/open ceilings, the

basic lighting consists of low basic lighting consists of low

voltage built in lamps andvoltage built in lamps and

hanging lamps, with mild light.hanging lamps, with mild light.


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FOOD AT KAARAMFOOD AT KAARAM

Andhra Style:Andhra Style:

Andhra Chicken PulaoAndhra Chicken Pulao

Andhra Chilli ChickenAndhra Chilli Chicken

Andhra Full MealsAndhra Full Meals

Andhra family MealsAndhra family Meals

Indian delicacies:Indian delicacies:

Hyderabad Mutton BiryaniHyderabad Mutton Biryani

Chicken butter MasalaChicken butter Masala


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FOOD & SERVICEFOOD & SERVICE

KAARAM will be offering a menu of food andKAARAM will be offering a menu of food and

beverages with a distinctive image.beverages with a distinctive image.

Table service at the restaurant, take-away andTable service at the restaurant, take-away and

delivery to home or office.delivery to home or office.

Food production will take place in the kitchen ofFood production will take place in the kitchen of

the restaurant and shall be traditional served.the restaurant and shall be traditional served.

Food shall be priced to attractFood shall be priced to attract


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WHO THE CUSTOMERWHO THE CUSTOMER

The food concept and product will attract differentThe food concept and product will attract differentcustomer profiles including:customer profiles including:

Indians and Indian food lovers of Palm GardensIndians and Indian food lovers of Palm Gardensincluding locals and European expiateincluding locals and European expiate

Indians and Non-indians living in the other partsIndians and Non-indians living in the other partsof Soharof Sohar

Office and industrial Daily catering at the portOffice and industrial Daily catering at the port Home Delivery and Take AwayHome Delivery and Take Away


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THE CURRENT MARKETTHE CURRENT MARKET

Currently there are 3 average rated restaurantsCurrently there are 3 average rated restaurants(Indian House, Dawat, Spice Village)(Indian House, Dawat, Spice Village)

There are also old and popular restaurants likeThere are also old and popular restaurants likeSunlight, Golden Gate, Milan etcSunlight, Golden Gate, Milan etc

International franchise like KFC, Mac Donald's,International franchise like KFC, Mac Donald's,Papa Jones, DQ etc are recent arrivalsPapa Jones, DQ etc are recent arrivals


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THE KAARAM WAYTHE KAARAM WAY

KAARAM not comparable because..KAARAM not comparable because.. No Andhra Restaurant in OmanNo Andhra Restaurant in Oman Genuine Indian restaurant without the Taj MahalGenuine Indian restaurant without the Taj Mahal

PicturePicture

Cooks are specialized and not generalCooks are specialized and not general Value for MoneyValue for Money Product identity, quality, and noveltyProduct identity, quality, and novelty High employee motivation and good sales attitudeHigh employee motivation and good sales attitude innovative and aggressive service options.innovative and aggressive service options. Location chosen is the current place for heavyLocation chosen is the current place for heavy

traffictraffic


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MARKETING PLAN &MARKETING PLAN &

SALES STRATEGYSALES STRATEGY Market PenetrationMarket Penetration

Entry into the market should not be a problem. TheEntry into the market should not be a problem. Thestore has high visibility with heavy foot traffic all daystore has high visibility with heavy foot traffic all daylong. With Al Fair, Home centre, LULU at a few yardslong. With Al Fair, Home centre, LULU at a few yardsaway.away.

Marketing StrategyMarketing Strategy

Print mediaPrint media -- local newspapers, magazines and Flyers-- local newspapers, magazines and Flyers

Hotel guidesHotel guides, concierge relations, Chamber of, concierge relations, Chamber ofCommerce brochuresCommerce brochures

Direct mailDirect mail -- subscriber lists, offices for delivery-- subscriber lists, offices for deliveryMiscMisc. -- yellow pages,. -- yellow pages,


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THE EFFORTTHE EFFORT

The marketing effort will be split into 3 phases;The marketing effort will be split into 3 phases; OpeningOpening -- An advanced notice sent to People at the port ,-- An advanced notice sent to People at the port ,

large residential complex and to media and printedlarge residential complex and to media and printedannouncement ads in key places.announcement ads in key places.

OngoingOngoing -- A flexible campaign (using the above media),-- A flexible campaign (using the above media),

assessed regularly for effectiveness.assessed regularly for effectiveness. Point of salePoint of sale -- A well-trained staff can increase the-- A well-trained staff can increase theaverage check as well as enhancing the customer's overallaverage check as well as enhancing the customer's overallexperience. Word-of-mouth referral is very important inexperience. Word-of-mouth referral is very important inbuilding a customer base.building a customer base.

Future plans and Strategic OpportunitiesFuture plans and Strategic Opportunities

Catering to offices (even outside of our local area) mayCatering to offices (even outside of our local area) maybecome a large part of gross sales. On year 2 to openbecome a large part of gross sales. On year 2 to openanother in KAARAM Muscatanother in KAARAM Muscat


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SelfSelf

Master in Business ManagementMaster in Business Management

Started with Hotel Industry working with Taj inStarted with Hotel Industry working with Taj in

the Food and Beverage Industrythe Food and Beverage Industry

Extensive knowledge of the product and industryExtensive knowledge of the product and industry Management style is innovative and in keepingManagement style is innovative and in keeping

with the corporate style.with the corporate style.

Worked with some of the market leaders in theWorked with some of the market leaders in the

senior management levels including AVIVA, IBM,senior management levels including AVIVA, IBM,CBRE, SAAB etcCBRE, SAAB etc


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TeamTeam

Cooks shall be from Star Hotel or PremiumCooks shall be from Star Hotel or Premium

Restaurant chainsRestaurant chains

All staff shall be qualified, highly motivated andAll staff shall be qualified, highly motivated and

constantly upgraded in its qualityconstantly upgraded in its quality

Team shall have loyalty bonusTeam shall have loyalty bonus


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INVESTMENTINVESTMENT

Capital InvestmentCapital Investment

Sales &Sales &ProAfitProAfit
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ROIROI

The current numbers are worked based onThe current numbers are worked based on

investment figures considered with buffer on eachinvestment figures considered with buffer on each

line item operating cost.line item operating cost.

The sales are taken at a conservative approachThe sales are taken at a conservative approach

The current ROI allows investment recoveredThe current ROI allows investment recovered

within the first 32 months.within the first 32 months.


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ModelModel

KAARAM needs investorKAARAM needs investor

Profit Sharing on 60-40 modelProfit Sharing on 60-40 model

On opening the second unit and thereof, operatorOn opening the second unit and thereof, operator

be given the opportunity to raise own equitybe given the opportunity to raise own equity The Brand shall be jointly owned by both partiesThe Brand shall be jointly owned by both parties

equally.equally.


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WAY FORWARDWAY FORWARD

The relationship to be mergedThe relationship to be merged

The place to be securedThe place to be secured

Location to be furnishedLocation to be furnished

Team is already identified, need to be taken onTeam is already identified, need to be taken onboardboard

Get all the Statutory in placeGet all the Statutory in place

Pre-opening marketingPre-opening marketing


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THANK YOUTHANK YOU

indian resturant business plan

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