service marketing - yatai resturant

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Page 1: Service marketing - Yatai resturant
Page 2: Service marketing - Yatai resturant

Introduction• Yatai is a Japanese word for a small food stall. • Gayaani’s Yatai is a small unorganized business located in suburbs of a small Indian city of

Maharashtra• Started in 2009.• Major target segment are

• Students• employees • local residents.

Page 3: Service marketing - Yatai resturant

MONTHLY EXPENDITURE

6000 450070007200

1000

10000

65005000

16000

8000120090090011004000 2000

8500

45000

30003500

2800 25000

monthly expenses

rent electricity cylinder tea sugar noodles paw Asst wagespoha egg onion chilli cantander tomato chicken paneeroil milk wheat flour pulses salt transportation

Page 4: Service marketing - Yatai resturant

WORKING FORMAT

• Taken place on rent.• Work on all 7 days from 7a.m. to 11a.m. • Gayani + 2 assistant cook who cook food.• Major boom period is in evening.

Page 5: Service marketing - Yatai resturant

CHALLENGES

• Except evening rest hours the restaurant are almost vacant• Competitors – local mess, restaurants ,vendors• Inventory management was not good

• Transportation and assitant cost was not properly managed.

Page 6: Service marketing - Yatai resturant

Problems• The operation profit is very low.• Fluctuation of demand• Employees assistants has not created much impact• Time management is not upto the mark.• Limited inventory • Competition from neighbour's restaurant and mess• Sales drop on regular basis.• Expenses are increased

Page 7: Service marketing - Yatai resturant

MONTHLY REVENUE

5000

9800

20000

10000

18000

80000

10000

20000

500010000

noodles egg noodles poha omeletes bhuji paw tea paneer chicken daal roti

Page 8: Service marketing - Yatai resturant

SOLUTIONS

• Proper inventory management.• Increase 2 to 3 employees (for transportation and purchase management).• Proper time management is required.• Major target on student – maximum revenue is generated.• Segregate the work among assistants i.e. one for corporate and one for students

Page 9: Service marketing - Yatai resturant

Thankyou