indu subaiya turning a pilot into success sxsw 15
TRANSCRIPT
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
PILOT Turning A
PILOT Into
success
1.03%
1.61%
2.18%
4.36%
0%
0.5%
1%
1.5%
2%
2.5%
3%
3.5%
4%
4.5%
5%
2011% 2012% 2013% 2014%
!!Billions!of!d
ollars!($
)!Digital Health Funding By Year
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
adaptable technology
user experience
data drives-decisions
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
“Vida @ Duke and MD Anderson”
“UCLA is working with UCSF, Duke, Partners on Diverse Pilots”
“Mayo Pilot Adds Fitbit Data to Heart Patient App”
“Leading Medical Journal Publishes Wellframe-Enabled Cardiac Rehab Pilot Clinical Trial”
“14 Hospitals Piloting HealthKit”
“UnitedHealthCare Piloting Rewards App”
“BSBC of MA and American Well’s New Pilot Program Makes Virtual Doctors’ Visits a Reality”
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
EVIDENCE
DATA
DATA
HIGH QUALITY PILOTS
LOW QUALITY PILOTS
DATA
EVIDENCE
EVIDENCE
EVIDENCE
DATA
DATA
HIGH QUALITY PILOTS
LOW QUALITY PILOTS
DATA
EVIDENCE
EVIDENCE
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
PILOT Why Do A
PILOT ???
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
INNOVATORS
Test New Ideas
Gain Credibility in the MarketplaceValidate Your Product
Go To Market
Some Innovators In Our Network:
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
HEALTH CARE ORGANIZATIONS
See New Emerging Technology
Solve an IT or Clinical Problem
Save/Make Money
ACO
To ‘Spice’ Up Offerings
Some Hosts In Our Network:
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
WHAT SOLUTIONS AREHC ORGS LOOKING FOR
PHRs/Patient PortalsTreatment AdherenceMedication Management Interoperability Data/Analytics Identity Management
Privacy and SecurityExplanation of BenefitsUnderserved CommunitiesPatient-Generated Health DataCare Coordination
*Surveyed 50 health care organizations, Including:
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
TOTAL NUMBER OF PRODUCTS BY SEGMENT IN HEALTH 2.0 SOURCE
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
0" 100" 200" 300" 400" 500" 600" 700"
Clinical"Trials"Search"&"Recruitment"
Privacy"&"Iden@ty"
Gaming"
Financial"Management"
B2BFRevenue"Collec@on"&"Management"
B2BFDecision"Support"Analy@cs"
Data"U@lity"Layer"
Search"
Provider"Search"
Coaching"&"Advisory"Services"
Personal"Health"Assessment"&"Diagnos@c"Tes@ng"
Professional"Knowledge"Exchanges"
B2BFAdministra@ve"Tools"
Pa@entFProvider"Communica@on"
Pa@ent"Communi@es"
B2BFClinician"Workflow"
Wellness"
Content"
SelfFManagement"Tools"&"Trackers"
!!#!Products!(n)!
Health!2.0!Products!by!Category,!Oct!2013>!Sep!2014!
TOTAL NUMBER OF PRODUCTS BY SEGMENT IN HEALTH 2.0 SOURCE
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
TURNING A PILOT INTO SUCCESS
Start Find a Pilot Partner IRB
Implementation & Recruitment
Disseminate Results
Pilot Complete
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
Start Find a Pilot Partner IRB
Implementation & Recruitment
Disseminate Results
Pilot Complete
TURNING A PILOT INTO SUCCESS
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
“It Takes Contacts to Make Contracts”
Leverage start-up resources
Educate Market
Utilize Industry Partners
FIND A PILOT PARTNER
CHAPTER
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
WHEN ON YOUR OWN
ITClinical
Executive Level
CIO/CTOCMO
CMIO CEO
Innovation Center
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
WHAT HC ORGS ARE LOOKING FOR
Company Stability
Workflow
Quick Failure
Measurable Results
Flexibility with IT Infrastructure
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
WHO PAYS FOR IT?
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
Start Find a Pilot Partner IRB
Implementation & Recruitment
Disseminate Results
Pilot Complete
TURNING A PILOT INTO SUCCESS
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
IRB (Institutional Review Board) approves,
monitors, and reviews biomedical and
behavioral research conducted on humans.
START WORKING ON IRB
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
Start early
Be proactive about following up
Have a quick turn around on any requests
Re-use and recycle
………YESTERDAY
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
Start Find a Pilot Partner IRB
Implementation & Recruitment
Disseminate Results
Pilot Complete
TURNING A PILOT INTO SUCCESS
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
Customer Service is Key
Fit In Your Host’s Workflow
IMPLEMENTATION & RECRUITMENT
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
THE STRUGGLE IS REAL
• Recruitment is slow • Make sure you have a role in determining how your product is introduced to the user
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
CASE STUDY
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
Start Find a Pilot Partner IRB
Implementation & Recruitment
Disseminate Results
Pilot Complete
TURNING A PILOT INTO SUCCESS
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
SPREAD THE NEWS
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
Start Find a Pilot Partner IRB
Implementation & Recruitment
Disseminate Results
Pilot Complete
TURNING A PILOT INTO SUCCESS
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
PILOT PILOT complete
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
PILOT SUCCESS STORIES
Over
480
meetings arranged
$165Mventure capital funding
www.pilothealthtechnyc.com
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
Funding & Technical Assistance
Legal ResourcesPrivacy and Security
Underserved Communities
RESOURCES
www.pilothealthtechnyc.com
http://www.oncpilotchallenge.com/
\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15
CONTACT US
INDU SUBAIYA CEO & Co-Chairman
ALICIA DAVISChallenge Manager
JENNIFER DAVIDChallenge Manager
GRAEME OSSEY
Sr. Program [email protected]