industry gets creative during time of...
TRANSCRIPT
Art World NewsMARCH 2020
YJ Contemporary Fine Art is located in Greenwich, RI.
The world is experiencing unprecedented crises in the faceof the novel coronavirus Covid-19 pandemic. With entire in-dustries coming to a stand still, people forced to undergo un-certain financial stability, and the fear of keeping themselvesand their families safe is at the forefront of everyone’s minds.For the art and framing industry, holding on to a livelihood thatmany have spent years creating is also a huge concern. Whatwill happen when all of this isover? We spoke with peoplein different areas of the in-dustry to get their take onwhat to do in the down timeand how to hit the groundrunning when the recoveryprocess takes place. Art gal-
leries and frameshops aredeemed non-essential andtherefore closed to the pub-lic during this time, but luck-ily, these businesses havelearned long ago to not justrely on foot traffic to build rel-
INDUSTRY GETS CREATIVEDURING TIME OF CRISES
THE INDEPENDENT NEWS SOURCE
QUOTE OF THE MONTH:“Everyone must stay positive.There will be an art market after this. What it will look like is unknown, but society needsartwork.”
Josef Blazar, page 14.
GOING AFTER BUSINESSWITH NEW EYES AND PERSPECTIVE
Industry insider, Ken Warren, discusses makingthe most of down time byreally taking a look at yourbusiness with fresh eyes tomake changes that will bebeneficial as the economyrecovers. Go to page 17.
SUCCESS IN SELLING TOINTERIOR DESIGNERS
Art industry veteran, BarneyDavey, tells a story abouthow he learned some cre-ative sales techniques andvaluable strategies from afriend that ventured into theworld of selling art to interiordesigners, a lucrative optionfor those in the art andframing industry. For moredetails, visit page 24.
GET THE MOST FROMSOCIAL MEDIA CONTENT CREATIONTOOLS
Marketing professional,Katherine Hébert, presentsthe benefits of using someof the Social Media contenttools to help bolster theironline presence when col-lectors can make it to thegallery. She describes fourtools that could make thework involved in SocialMedia much easier andeconomical. Page 22.
ARTEXPO NEW YORKTENTATIVELY MOVED TO OCTOBER 2020
Artexpo New York hasbeen postponed and willtentatively take place inOctober, 2020, at Pier 94.Go to page 10 for details.
continued on page 10
Click on advertisers’ Web addresses
throughout the issue.
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PAGE 5ART WORLD NEWS
VOLUME XXVISSUE 3
DEPARTMENTSARTISTS & PUBLISHERS
Page 8
FRAMING Page 14
BUSINESS STRATEGIES
Page 17
MARKETING TOOLSPage 22
CREATIVE SALES TECHNIQUES
Page 24
PPFA WINNERSPage 26
OPEN EDITION PRINTSPage 30
WHAT’S HOT IN OPEN EDITIONS
Page 31
CLASSIFIEDSPage 33
AD INDEXPage 34
Shown is “Changing Seasons,”
an oil on canvas by John Horejs. Go to page 10 for more information.
INSIDE THIS ISSUE
What’s Hot inOpen Editions
This month’s What’s Hot inOpen Editions features a va-riety of the latest best sellingopen edition prints, someavailable as print-on-demandimages, and it includes con-tact information as well.
Page 31
Helpful Social MediaContent Tools
Marketing expert, KatherineHébert, presents the benefitsof using some of the SocialMedia content tools out todayto help bolster one’s onlinepresence when collectorscan’t make it to the gallery.
Page 22
Going After BusinessWith New Eyes
Westport River Gallery owner,Ken Warren, discusses mak-ing the most of down time bytaking a look at one’s busi-ness with fresh eyes to makechanges that will be beneficialas the economy recovers.
Page 17
Industry Gets Creative in Crises
As the world is experiencing acrisis with the coronaviruspandemic, many in the indus-try are getting creative andusing the down time to expandtheir Social Media presenceand revamp their spaces.
Page 1
Success in Selling ToInterior Designers
Barney Davey tells the storyof how he learned creativesales techniques and invalu-able business strategies froma friend that ventured into thelucrative world of selling artto interior designers.
Page 24
Winners of the PPFA Competition
The winners of this year’sPPFA International FramingCompetition were fromaround the world with manyacross the U.S. andCanada, as well as Englandand India.
Page 26
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ART WORLD NEWSPAGE 6
IN OUR OPINION
Everyday the newschanges regarding thebreadth and depth of
Covid-19. Beyond the immedi-ate concern of the health offamily, friends, customers andalike, most small business own-ers are asking themselves,“how can I best get throughthis challenge?” On the rev-enue side, gallerists and frame-shop owners need to rely upondigital and Social Media toreach, inform, and commiser-ate with their customers. Whilefolks are cloistered inside theirhomes, the fact is that theamount of “screen-time” peo-ple are logging these days isunprecedented. Therefore, al-most any communication thatbreaks from the heaviness ofthe news has a great chance ofresonating with each recipient.Anecdotally, several online sell-ers have had lower, but reason-able sales over the last twoweeks and hope they couldchug forward by selling inven-tory with limited staff. Others Ihave talked to feel that oncethe situation improves, pur-
chases on home furnishingsand things for the home willspike as people forced to livewith the barren walls will finallyspend money on solutions.
On the expense side of thebusiness, every line item in thebudget is being reviewed. Forboth the short- and long-term,no expense will be effected asmuch as what you pay in rent.In the aftermath of this pan-demic, it is certain that peoples’patterns will shift away from traditional retail environments.Some say malls will fare worsethan stand-alone businesses.Some say specialty retailers willfare better because of fewerpeople (germ carriers) circulat-ing within the store. The onlycertain thing is that the value ofretail space is going to drop,and in some places a lot! So,the first order of businessshould be to mandate a signifi-cant drop in rent. Galleries andframeshops are now buyers ina very pro-buyers market. Bytaking action now, they couldset themselves up to prosperafter the dark clouds rise.
ATTACK THELANDLORD
John HaffeyPublisher
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photography, recording, or any information storage and retrieval system, without permission, in writing, from the publisher.
ART WORLD NEWS
Eastern U.S. & InternationalJohn Haffey, PublisherPhone (203) 854-8566Fax (203) [email protected]
Midwest & West CoastBrooks Male, Associate Publisher
Phone (203) 854-8566Fax (203) 900-0225
ADVERTISING SALES INFORMATION
Art World News (Volume XXV, Number 3) ISSN 1525 1772 is published 10 times a year by Wellspring Communications, Inc.: P.O. Box 129, Rowayton, CT 06853. Phone (203) 854-8566 • Fax (203) 900-0225; To order additional copies or back issues e-mail: [email protected] or fax to (203) 900-0225. Please indicate which month and year you are requesting. Single copy price is $10.00.
Editorial Advisory Board
Phillip Gevik, Gallery Phillip, Toronto, CanadaSteven Hartman, The Contessa Gallery, Cleveland, OH
Jeff Jaffe, POP International Galleries, New YorkHeidi Leigh, AFA, Belcastel, France
Ruth-Ann Thorn, Exclusive Collections,
Cedros Design Center, Solana Beach, CA
Editor in Chief Koleen [email protected]
Editor Emeritus Sarah Seamark
Production Manager Sue Bonaventura
Editor at Large Jo Yanow-Schwartz
Columnists Todd [email protected]
Barney [email protected]
Joshua [email protected]
Contributing Writers Greg PerkinsCristi SmithZella Hannum
Publisher John [email protected]
Associate Publisher Brooks Male
Information Technologist Joe Gardella
MAR20-Opinion_Layout 1 4/6/20 4:45 PM Page 1
ARTISTS & PUBLISHERS
PAGE 8 ART WORLD NEWS
Studio EL,Emeryv i l l e ,CA, reintro-duces the ab-stract work ofartist MeganTriantafi l louwith a new col-lection as partof the StudioEL Exclusiveline. Born inCo l umbus ,OH, Triantafil-lou began cre-ating abstractpaintings of non-objective representations of nature and spiritual-ity. “Often exploring duality while seeking balance, I use atmos-pheric blending with straight color application to promote upliftingand interesting depth in my works,” says Triantafillou. For furtherinformation, call (800) 228-0928 or go to: www.studioel.com.
New Work By Megan Triantafillou
“Spilling Heart” by Megan Triantafillou is a giclée on paper or canvas in an edition 50, available in various sizes.
Marcus JansenStudios andUnit A Studioand Residency,Fort Myers, FL,is republishingthe painting,“Collision” byMarcus Jansento celebratethe image’s 10year anniver-sary. “We se-lected thisp a r t i c u l a rimage becauseof the great on-line response, but also because we thought it was relevant withthe country’s political and social climate at this time,” Jansensays. “Collision” is published as an archival pigment print onpaper in an edition of 25, hand signed and stamped by the Marcus Jansen Studios, Unit A Studio and Residency. Phone(239) 240-1053 or visit: www.marcusjansen.com/editions.
Jansen Republishes Popular Print
“Collision” by Marcus Jansen is an archivalpigment print on rag paper in edition 25,measuring 28 by 23 1/2 inches ($2,000).
Eric Chris-tensen Fine Art& Editions, Inc.,San Jose, CA,debuts “DuelContenders”by Eric Chris-tensen and re-cently unveiledthe original watercolor atMarcus AshleyGallery inSouth LakeTahoe, CA. “Eric has been wanting to do a scotch piece for a longtime, asking nearly everyone he knows what would be a good oneto paint,” says president David E. Sylvia. A previous meeting witha collector at the gallery lead to this commissioned piece featur-ing two scotches, Glenfiddich Snow Phoenix and Glenlivet, whichEric would later name “Dueling Contenders.” For details on thelimited edition giclées on canvas, available in three sizes phone(408) 445-1314 or visit: www.ericchristensenart.com.
Eric Christensen Debuts New Art
“Dueling Contenders” is available as a lim-ited edition giclée on canvas in three sizes.
Bob Kolbrener Photo-graphy, located inEast Patchogue, NY,is raising funds to aidin the current crisisbrought on by thecoronavirus Covid-19pandemic. The artistis doing a special edi-tion photograph andwill offer 50% of thepurchase price to anyCovid-19 relief fund inthe purchaser’s state.After looking throughsome older images,Kolbrener found ashot that was taken in1977 while on honey-moon with his wife Sharon. The image had never been printed be-fore. He posted it to his Social Media and the response wasoverwhelming. “We have had numerous inquiries asking if this pho-tograph is currently available for sale,” he says. For more details,call (631) 447-3997 or go to: www.bobkolbrenerphotography.com.
Kolbrener Raises Funds for Relief
Kolbrener’s untitled image is available inthree sizes, in a edition of 50, total.
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ationships with customers,maintain some sort of market-ing of their products and serv-ices, and to make sales. TheInternet has been a big part ofhow they speak to their cus-tomers. This has become so im-portant now more than ever.
Steve Diamant, ownerof Arcadia Contemporaryin Pasadena, CA, hasfound a way to bring his3,000-square-foot galleryto collectors that are self-isolating by launching vir-tual themed exhibitionsevery five days using thebusiness’ website. Andsales acquired during thistime will not only help sup-port the gallery and itsartists, but 10% of the sell-ing price will be donated toThe Center For DiseasePhilanthropy’s Covid-19Response Fund. This fundwas rated four out of fourstars by Charity Navigator andwill go to support prepared-ness, containment, response,and recovery activities forthose affected by thevirus and for its respon-ders. The first virtual ex-hibition in this serieswas titled “A Momentof Zen” and containeda curated body of workwith imagery to instill asense of calm and tran-quility. “A sense of nor-malcy will return, butthe real question iswhen? I believe there isgoing to be a massiveshake up in terms ofcompanies making al-terations to their businessmodels....some mayclose their retail spaces andgo primarily online, which hasbeen trending that way any-way,” Mr. Diamant says. “Oth-ers may just close, period.The State of California has in-
stituted a stay-at-home man-date, so, of course we haveclosed the doors to the galleryand while we, as with manyother galleries, are open byappointment, I cannot imagineanyone needing to buy a workof art so badly that they would
defy a statewide policy. Thatbeing said, because of thesize of our gallery, we do havea minimal staff here that is
working (safely distanced fromeach other) on the gallery’snew Virtual Exhibitions. View-ers who visit our website areable to navigate around thegallery on their computers or
cellphones and see the work.When they click on the infotag next to each piece, theimage pops up with all of therelevant information. “The response has been terrific,”he says. “We’ve received somany e-mails from peoplewho just wanted to say howmuch they appreciate beingable to virtually visit the galleryfor a few minutes during theirconfined time. And yes, whilewe hope these communica-tions will result in sales, onlytime will tell.”
For those that do not wantto see the images in a virtualenvironment, Mr. Diamant andhis staff have created an on-line, visual catalog of the exhi-bition that people can easilyscroll through. “These differ-ent themed exhibitions arebeing e-mailed to our collectorbase every five days and weare also providing links to any-one who follows the gallery onour Instagram and Facebookaccounts.”
While everyday brings newuncertain challenges, Mr.Diamant has been payingattention to what otherbusiness owners aredoing. “If one has notmaintained an online pres-ence, they should look atbeefing up that aspect oftheir business. I also knowof retail galleries that, ifthey are not going to re-ceive assistance in someform from their landlords,may close and re-open indifferent locations due totheir inability to covertheir rent and we havenoticed other galleries
already hosting online base-ment sales in an effort to clear out inventory and gener-ate revenue.” During his down
MEYER GALLERY USESSOCIAL MEDIA TO UPDATECOLLECTORS ON ARTISTS
PARK CITY, UT—As withmost galleries across thecountry, Meyer Gallery hastemporarily closed due to thepandemic, but they are alsousing the down time to keeptheir collectors engaged byposting special video updateson Facebook and Instagramfrom their artists showing howthey're spending their quaran-tine time. The first feature inthe series was by artistJames Zamora, whose gro-cery aisle painting has takenon a new significance, isshown. Titled “Milk Aisle No.5” is an oil on canvas measur-ing 24 by 24 inches ($2,600).The gallery is also letting peo-ple know that all artwork ontheir website can be pur-chased over the phone or viae-mail. For more information,phone the gallery at (435)649-8160 or visit: www.meyergallery.com.
ARTEXPO NEW YORK TENTATIVELY POSTPONEDTO OCTOBER 2020
NEW YORK—Artexpo New York has been post-poned from it’s previous dates of April 23 to 26 to thetentative dates of October 1to 4, 2020, at Pier 94. To stayup-to-date, visit the show’swebsite at: www.artexponewyork.com or send an e-mailto: [email protected].
ART WORLD NEWSPAGE 10
INDUSTRY GETS CREATIVE DURING CRISES
Josef Kote’s “Letting Go” is a giclée on canvas in an edition of 75, measuring 40 by 50 inches, from YJ Contemporary Fine Art.
continue on page 12
continued from page 1
Shown is Gallery 601 artist John Horejs’“Changing Seasons,” an oil on canvas meas-uring 72 by 60 inches, retailing $11,900.
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time, Mr. Diamant has beenable to catch up on things likepaperwork, filing, and updat-ing inventory records. “Onebig thing to never forget is toreach out to clients! Whetherit’s via e-mails, phone calls, orSocial Media you can’t just sit there and wait for it all to blow over.This situationis going tobe (and al-ready is forsome) ab-solutely dev-astating, sowe all needto be asproactive aspossible.”
ChristineOtradovec,c o - o w n e rwith TerryBegg of Gallery 601 in Boise,ID, has been working fromhome after temporarily closingthe gallery. Located in theheavily trafficked downtownarea—across from a conven-tion center, attached to one ofthe most occupied local ho-tels, and near the CenturyLink Arena—this was not howMs. Otradovec imagined theywould be spending theirSpring. “We had the 2020 BigSky Men’s and Women’s Bas-ketball Championships goingon when our city decided tostart shutting events down.But due to the health crisis,needless to say, it was a nobrain-er for us to close. Ourcontact with domestic and in-ternational travelers is quitehigh at the gallery,” she says.“We started to let our cus-tomers know through e-mails,Instagram, and Facebook thatwe would be closing ourdoors, but certainly not any ofthe services that we provide.We have been offering pick-up and delivery for over a year
now, which many of our cus-tomers take advantage of andcertainly now with this wholecrisis.”
Since recently moving thegallery location, Ms. Otra-dovec and her staff have beentaking this time to work on inventory. “You can only imag-ine after moving a 2,300-square-foot gallery to a much
smaller space that we havemost of our artwork in stor-age, in our house, and thank-fully, throughout the first andsecond floor of the GroveHotel of which we are attachedto. We currently have over
6,000 works of art and aregoing on 39 years in business.”Cleaning up their website bytightening up on images,prices, and artist pages arebeing done while workingfrom home, as well as send-ing out newsletters. “We’renot trying to promote sales
right now. We know peopleare unsure about the future.We are just letting them knowthat we are thinking of themand giving them somethingbeautiful to look at whilecooped up in their homes.”
But that is not to say thatcollector’s buying art from thegallery has stopped. “We dohave online sales through ourwebsite, and those seem tobe increasing,” she says.“Most of them are from out ofstate. We are offering free de-livery and pick-ups to locals,which customers are also tak-ing advantage of. We will stillhave our planned events, butjust using our website more.We have an artist who hasvolunteered her time to partic-ipate in Zoom-type videocon-ferencing meetings. Ourcustomers have been awe-some, as always. The supportand encouragement has beenamazing. They all want us tobe safe so we can open whenthis all is over.”
One of the hardest hit partsof the country continues to bethe New York City area.Michael Lyons Wier, owner of
Lyons WierGallery in NewYork, NY, saysthat while thestreets of thecity have be-come nearghost towns,the Internet hasallowed col-lectors accessto the galleryand vice versa.“Like our fel-low comrades
in the art trenches, we havebeen relegated to promotingour program exclusively online and are working withOnLineViewingRoom.com,”he says. “I have watched theirplatform evolve over the last
WORLD ART GROUPHELPS PROVIDE EMERGENCY FACESHIELDS AND SIGNAGE
RICHMOND, VA—The CircleGraphics family of companies,including World Art Group isworking on a company-wideinitiative to provide emer-gency signage and faceshields. In an effort to supportorganizations and businessesthat need these materials tosafely operate and keep com-munities running, the com-pany is offering to providebanners, lawn signs, andposters to hospitals, health-care clinics, testing centers,and emergency services. Theoffer includes a $100 couponfor free signage and/or ban-ners. The shields are stillbeing manufactured andshould be available aroundApril 20. They will be a combi-nation of donation and beingoffered at cost of around$2.99 each. “It is so importantto give back to our communityand be supportive in any waythat we can, especially rightnow,” says owner LonnieLemco. World Art Group iscontinuing to operate, with themajority of staff working re-motely to keep on-site staff assafe as possible. Video con-ferencing meetings to sharethe newest line are also beingplanned. Shown is “NeutralBlossoms on Cream I” by Jen-nifer Goldberger is an openedition print on matte papermeasuring 20 by 20 inches($50). Call (804) 213-0600,www.theworldartgroup.com.
ART WORLD NEWSPAGE 12
CORONAVIRUS CRISIScontinued from page 10
Pictured is part of Gemini Builds It’s 50,000-square-foot, full service facility in Elgin, IL.
Arcadia Contemporary was originally foundedin 2001 in New York, NY, and is now housedin a 3,000-square-foot space in Pasadena, CA.
continue on page 14
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FullPageAdTemplate_Layout 1 8/28/19 1:54 PM Page 1
year and I believe that theyoffer the best user experi-ence. We had our space digi-tized so one can literally ‘walkthrough’ our gallery, in a three-dimensional way. Because ithas three dimensions, there isa depth so you could see theartworks from any angle—it’slight years beyond two dimen-sional Google 360º mapping.”The gallery has always beenvery active on Facebook andInstagram. “Regarding mar-keting, we can only solicit somuch. I have navigatedseveral severe down-turns since 1993, andthe arts, across theboard, is the preverbal‘Canary in a Coal Mine.’The gallery business asa whole typically dealswith people who arefairly isolated againstthese downturns—com-modity traders makemoney on trades and alot is being traded rightnow; lawyers are in highdemand as many peopleare seeking assistancesimply because the fu-ture seems so chaotic,etc. What the major hur-dle becomes duringtimes of trouble is thatconspicuous consump-tion all but dries up and ittakes time, a lot of time, forpeople to overcome and re-turn to collecting art. This timeis something that most smallgalleries can’t afford to ride out.”
Josef Blazar, vice presidentof Blazing Editions, a fine artprintmaking company; and YJContemporary Fine Art, agallery and artist representa-tion company; both located inEast Greenwich, RI, says thatthis worldwide pandemic willchange how business is donefrom here on out. “This will re-shape how consumers expe-rience art. I believe galleries
with strong reputations will beable to weather the storm, butwalk-in traffic will be light for awhile,” he says. “Art fairs willsuffer more of an overall im-pact due to the virus. I do notthink we will see art fairsloaded with thousands of peo-ple for a long time. Our buyingdemographic is 45+, whichmeans most are high risk forCovid-19. I think the art fairmarket has been saturated tobegin with. Too many showsin the same geographic areaoffering similar art. This shouldbring back more exclusivityamong the fairs. As a gallery, I
think it’s essential to stay rel-evant with clients and art en-thusiasts. Social Media, video,and e-mail campaigns can beuseful if done correctly. Weare putting together virtualtours that incorporate video,high resolution images, andlinks to web pages for moreinsight into the artwork werepresent.”
Statewide shut downs forall non-essential businessesmeans that many in the indus-try have had to close. “Ourstate (Rhode Island) is requir-ing that only five people be in
our space at one time, whichhas made us temporarily layemployees off until we can ac-quire the SBA-backed CaresAct Paycheck Protection Pro-gram (PPP) loan for Coron-avirus Relief. We have beenusing the time to reach out topeople via e-mail and SocialMedia, however you cannotspend all of your time focus-ing on that marketing sector.The old-school way of pickingup the phone is far more ef-fective at completing a salewhen the ability to have aface-to-face meeting is not al-lowed,” Mr. Blazar says.
“Everyone must stay pos-itive. There will be an artmarket after this. What itwill look like is unknown,but society needs artwork.I have never been a fan ofrunning sales or dis-counts. Art is a differentproduct. People buy artfor the connection andthe joy it brings them. Arthas value—and devaluingit isn’t guaranteed to bringyou more sales. I am a bigproponent of value-addedincentives. Provide clientswith more value, maybefor the same price. Throwin a book or add a frameat cost when buying apiece of artwork. That isa better form of selling,even during these uncer-tain times.”
Courtney Wright, presidentof Gemini Builds It! & Show-case Acrylics in Elgin, IL, saysthat with every day bringing anew set of challenges with lit-tle to no end in direct sight, itis hard to predict anything. “Ithas been too much, too fastand yet feels so slow all at thesame time. I do know that di-versified companies will makeit to the other side and alive.One trick ponies won’t likelysurvive. We feel fortunate tohave multiple lines of business
ART WORLD NEWSPAGE 14
CORONAVIRUS CRISIScontinued from page 12
continue on page 16
FRAMERICA INTRODUCESCONCRETE, ANNOUNCESCOMPANY NEWS
YAPHANK, NY—Framericadebuts Concrete, a world-wide exclusive moulding linefeaturing a textured concretelook in architectural stonegrey. “Concrete has been uni-versally praised by designersand specifiers around theworld,” says Josh Eichner, ex-ecutive vice president. Con-crete is available in profilesranging up to 3 inches.
Framerica has also cele-brated some recent staff an-niversaries. Scott Aug,supervisor of Framerica’s ex-panding strategic logisticsprogram, has been with thecompany for 10 years. “Scottis a smart and dedicatedleader,” says executive vicepresident Jay Van Vechten.Donna DiMattei, Framerica’slongtime freight coordinator,recently celebrated twodecades with the NY-basedmoulding manufacturer.“Donna’s knowledge of logis-tics and her attention to detailare unprecedented at her po-sition,” Mr. Eichner says. “Shehas truly changed the gamefor Framerica and our cus-tomers.” Karen Goldman, thecompany’s in-house framedesigner, also recently cele-brated 20 years. “Karen is afabulous person and a trueartisan,” Mr. Eichner says.“Her attention to detail and framing skills are un-matched.” Phone (800) 372-6422, www.framerica.com.
“Mules and Men” by Fahamu Pecou is anacrylic on canvas, 48 by 60 inches ($22,000),from Lyons Wier Gallery, New York, NY.
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PAGE 16 ART WORLD NEWS
INDUSTRY RECOVERY
at Gemini Builds it and a cul-ture of entrepreneurship andnimbleness,” she says. Gem-ini specializes in volume fram-ing, framing supplies, furnitureand décor, display cases,pedestals, printing and finish-ing, and creative packagingservices. Alex Hunt of Gem-ini’s creative team adds thatflexibility is essential. “Havinga problem-solving mindset isimportant and being able tothink outside the box helpsaddress supply, order, andcustom product needs at atime when things are up in theair,” she says.
Ms. Wright says that peo-ple are scared. “I don’t thinkthis industry was as fiscallyresponsible as needed to gointo something so severe andso quickly. We are being askedabout buying businessesdaily. We hope to be able tohelp some of those compa-nies as long as this has somesort of end time on the shutdowns. The more creative,stronger companies who offercustomer experience and on-line options will make it. Re-tail, as we know it, will berethought.”
Gemini is making sure tomotivate and connect withcustomers via Social Mediawith posts like this one fromtheir Facebook page onMarch 23: ‘While much of theworld may be on hiatus, thereare projects we have in mo-tion with you and we want toassure you that we will keep
developing and producing tokeep your business on track.We have a small dedicatedteam along with the righttechnology in place to meetyour needs timely, and safely.Please reach out to us if youneed anything. We are hereto support you!’
Valuable advice for retail-ers is to expand how busi-ness is being done in their
normal setting. “Be creativeand connect with clients,”Ms. Wright says. “Do a lifeplan, decide who you want tobe as a person and companyon the other side of this.”Ms. Hunt agrees. “Art collec-tors are at home with nothingto do but stare at their blankwalls—give them ideas, inspi-ration. And no better timethan now to step back andevaluate all of the gallery’sprocesses and really stream-line, organize, and get them-selves in position to hit theground running when thedoors reopen. Positivity iskey. No doom and gloom.Focus on what needs to get
done and set yourself up forsuccess when we reach theother side.”
Ten Plus Inc. in Santa FeSprings, CA, has been expe-riencing ups and downs whenit comes to sales of their cus-tom frame moulding. This issomething that the com-pany’s Jane Laio attributes tothe extreme uncertainty. “Forthe past two weeks we have
had retail customers callwanting to cut down their previous orders and then I have Internet customerswanting to buy and stock up,”she says, “It has been amixed bag. Sales have gonein two different directions, but no matter what, down theline, it will effect the overalleconomy and result in adownturn.”
At Michelangelo Moulding,the day-to-day business hasbeen at the mercy of the local government. “At the beginning of the outbreak ofCovid-19, all was still close to regular normality. Then by
the week of March 22nd thebusiness really started toslow down. With our head office being in Quebec, wewere ordered to shut downour facility at midnight on the 25th, and we were only allowed to work from home,which we are doing. Our U.S. operation in Georgia isstill operating,” says CharlesGalazzo, co-owner with hisbrother Denis. “At the startof the week of March 30th, it is almost to a halt with a few orders here and there.We haven’t let anybody goyet as we assign them to reorganize and keep busymeanwhile.”
Asked whether he thoughtrecent events would impedemanufacturing for mouldingcompanies, Mr. Galazzo saysthat delays are inevitable.“For sure it will have an im-pact, one of our main facto-ries in Malaysia has beenforced to shut down until April14th by their government,other factories we do busi-ness with haven’t shut downbut have reduced staff con-siderably. I do feel positivethat our industry will bounceback very strongly though.During this time of confine-ment for most of America,people with money are notspending as they usually areand should have extra tospend when everything re-turns to normality, the bigquestion is how long will ittake...nobody knows.”
Koleen Kaffan is Editor inChief of Art World News.
CORONAVIRUS CRISIScontinued from page 14
Michelangelo Moulding’s head office is located in Quebec,Canada, shown, and they also have a warehouse in Atlanta.
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ART WORLD NEWS PAGE 17
BUSINESS STRATEGIES
By Ken WarrenDuring this worldwide pan-demic, moving the chairson the Titanic is not an op-tion. You, as members ofthe art and framing indus-try, are offering somethingthat is shockingly not con-sidered essential during atime of crisis. People needfood, shelter, basic health,and maybe Cheez Doodlesand chocolate. Not art andframing. But there are waysto make the most of thisdown time to help rebuildand hit the ground running.
When the time comes,what can you do differentto move the needle? Thinkdifferently and outside yourown skin (shop). Everwatch the reality TV series,Bar Rescue hosted by vet-eran nightlife expert JonTaffer? See how he attacksthe basics; i.e. curb appeal,cleanliness, customer serv-ice, client contact, ROI,lighting, layout? Oftenthese concepts are univer-sal and can apply to otherbusinesses. Some say youcan benefit by looking atother businesses, not justin your own area of expert-ise, and then apply some ofthe concepts. Visit IKEA,HomeGoods, ChristmasTree Shops, Lillian August;and see what the profes-sionals do. And learn.
DeclutterClean out your old stuff.
Toss junk that’s been theresince the last century. Weall have “great” frames andlovely art that never sold,and they are “worth” $350or $750. Refocus. If it hasbeen three years, they are worth nothing. Get ridof them. Sell themcheap, and makespace for what youcan sell. This is yourreal estate, yourplace, so stop wal-lowing and waiting forthat “great” sale.
New Stuff Break from what
you’ve done and bringin some new art thathas colors and sub-jects you don’t carefor. So what if yellowis not endearing. Areyou the audience? If aclient walks out with-out buying anything,boldly ask why andwhat you don’t havethat they are looking for.
Freshen Up YourSpace
Paint your place. Make itnew. When there is no busi-ness, its hard to get moti-vated and focused. Andhard not to overeat and getwired on coffee. It’s demor-alizing. Stop feeling sorryfor yourself. Get a few cansof paint and freshen up theshop. Try something differ-
ent like grey, red, or blue.Remember that people’shomes and businesses arenot just full of white wallsand new colors will helpthem to connect with workin a more familiar environ-ment.
Windows
A shop’s windows arethe lure of a gallery orframeshop showing everyperson that sees themwhat you have to offer. Usethem wisely and changeyour window decor. Toomany places have had thesame ugly displays thatfocus on you rather thanyour customers. Also, lookat the windows at night andsee what shows. Checkout your competitors. What
do their windows look likeand how do they look atnight?
Spoiler alert: You mayhate this idea but occasion-ally put up a big sign thatsays “50% Off” all art.Once when we did it wegrossed over $30,000.What we made was about15%, but it helped withcash flow. Fifteen percentis better than no percent.You may think it willcheapen your place. Nottrue. People like getting adeal. From what I’ve seen,they are more inclined tobuy based on the percent-age off than the price.
Offer your customerssome amazing deals thattrigger cash flow. Focusless on you and your profitand more on cash flow.Nothing will stop them fromthinking about the coron-avirus pandemic, but canyou offer an amazing deal?Remember, just becauseyou have $1,000 wrappedinto something you’veowned for four years, it’sreally just taking up real estate at this point. Youmay have wanted $1,500but look at it from this newperspective and see whatyou can offer to enticesomeone when their mindis elsewhere. What is itworth if you have to closeyour business?
ATTACKING BUSINESS USING A NEW PERSPECTIVE
continue on page 18
Westport River Gallery artist JPCourchia, MD’s “La Facade AuxRoses” is an oil on canvas measur-ing 20 by 24 inches, retailing for$2,600.
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PAGE 18 ART WORLD NEWS
BUSINESS STRATEGIES
Mystery Shopping
Yes, you’re an expert,but what are others doingin your field? Local, as wellas, in another region? Weoften have our college in-tern mystery shop at leastsix places. End game: Whatwe really want to know iswhat they are doing reallywell, and is there some-thing we can employ?Based on that input wechanged window conceptsand added a fresh coffeemachine. So now we offercoffee, tea, water, andseltzer. And with coffee andtea we have half and half.Not that hideous powderedclumping chemical mixeveryone hates. Apologiesto those who like it.
New MarketingVenues
Try different marketingvenues you’ve not usedand don’t sneer at what youdon’t like. Groupon, Etsy,Facebook Marketplace,and eBay may not be your“thing,” but these are notnormal times. Think outsideyour frame. Art World News,your local Patch website, andespecially weekly papers willoften carry what you send.New artists, new frame con-cepts, etc. Pay attention todeadlines, their rules, andstyle.
Event PerksIn most areas you will
not be judged by the size ofyour shrimp and caliber ofyour wine. It’s free. Theydon’t care. Your openhouses attract the samepeople (did someone sayfreeloader?) who eat anddrink at your expense. Butwhat have they bought re-cently? Why are you still
feeding them? From my ex-perience, real buyers wantyour undivided attention, notyour meatball with a tooth-pick. Just because everyonedoes these shows, why areyou? We used to spend$13,000 a year on shows.Great food, decent wine,live music. Then we real-ized there was little ROI.
Honesty Not every artist is hon-
est. Not every gallery orframeshop is honest. If youhave a show, you’ll oftensee clients sidling up to anartist to get their informa-tion to make deals by cut-ting you out. If you have an
exclusivity clause, then theyknow you are being violated.Honest artists will not enter-tain side deals. It is good tohave the conversation withthe artist before the event tomake sure that they under-stand all that you have putinto promoting them andbringing your clientele to theirwork. Also, you will be doingthe groundwork on maintain-ing that collector so that re-
peat sales can be made.Losing you as a gallery rep-resenting their work wouldmean making that one salebehind your back and thenno more. Your gallery is an im-portant part of the process tokeeping the artist’s careeralive for the long-term.
Direct Contact Many shops have never
collected e-mails fromclients. Shame on you. Thisis one of the best ways toput your business in frontof real people. Too oftenthough e-mails are filledwith ego-driven pufferyabout how wonderful youare. Nobody cares. In an e-
mail, keep the languageshort and sweet, some im-ages, great deals, and nomore than once a month.
Social Media Studies show a decent
website is more valuablethan any Social Media. Ifyou have Twitter, Insta-gram, Facebook, etc, whatdo you get from it? What’sthe ROI? Have you seenany buyers from any ofthem? Why not ask someof your best clients whatthey think of your websiteand Social Media efforts?They are the best to offerinsight and it will show youcare about their opinion.
Contact Have you told your cus-
tomers you really appreci-ate their business? Haveyou sent them a restaurantgift card (minimum of$100)? They bought a$5,500 painting or had$3,500 in framing done inyour shop, so why not re-mind them that you appre-ciate their business. Anddon’t send them a cheesytrite e-mail. Customerstoday show little loyalty,and will get what they cansomewhere else if it’scheaper. Value added mar-keting may help to affirmtheir relationship with you.
Negotiate CostsSuppliers, artists, pub-
continue on page 19
“Seaside” by Westport River Gallery artist J. Fatse is a resinblend on board measuring 72 by 40 inches and retailing $3,500.
BUSINESS STRATEGIEScontinued from page 17
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ART WORLD NEWS PAGE 19
lishing houses, advertisingagents, and Social Mediaexperts all need to makemoney to survive and so do you. If you have a decent relationship withthese people, approachthem and have a conversa-tion in-person about anywiggle room that may exist during these times.Avoid the hardball ap-proach. You won’t win.Compassion is key.
Services First check your com-
petitors in your market. See
what they offer and look foropportunity in the midst of cri-sis. Do they make home vis-its to repair frames, replace
glass and hardware? Do theyhang pictures? And mysteryshop to ascertain what othersare charging. Stay competi-tive. You wouldn’t want to bethe last to know that others
are pricing you out of work.Your products and servicesmake you unique, but some-times it comes down to price
when a consumer is makingtheir final decision.
Invaluable Input One of the best ways to
get new ideas is to invitemaybe six of your repeatcustomers for a light earlymorning breakfast and achat. Define why they arethere, give them a time pe-riod (1 hour max), and whatyour expectations will in-clude. Ask them what theyare looking for in a gallery andframeshop. I’ve held these indiners and the gallery. Don’twaste their time. Rewardthem. They will appreciatethat their input is helping toshape the business and thattheir needs are being heard.
Ken Warren is owner ofWestport River Gallery andFraming in Westport, CT.
BUSINESS STRATEGIEScontinued from page 18
Many shops have never collected e-mails from clients.
Shame on you. This is one of thebest ways to put your business
in front of real people.
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FullPageAdTemplate_Layout 1 10/15/19 10:16 AM Page 1
PO Box 1285, Alhambra, CA 91802
YuZhangRevised-JAN20_Layout 1 1/13/20 1:53 PM Page 1
PAGE 22 ART WORLD NEWS
MARKETING TOOLS
by Katherine HébertOne of the most challengingaspects many art gallery’sface using Social Media asa marketing tool is find-ing the time to createenough diverse andcompelling content.Once you get comfort-able with creating cer-tain types of content,Social Media compa-nies change the rules.(Thanks Facebook!)But, having the rightdevices in your tool boxcan make your job far moreefficient and your followersfar more engaged.
Whether you are highlyproficient in Social Media or “not so techy,” here are four apps that any artgallery marketing personcan adopt to make their job much easier. There al-ready is an endless supplyof tools designed for SocialMedia content creation.Some are more user-friendlythan others. I selectedthese four apps for theirsimplicity, and because theymake using Social Mediastories and videos some-thing anyone can use. Bothof these types of contentare important for helping toorganically reach and en-courage follower engage-ment. And best yet, mostare free.
Social Media stories area way to add more depth toa brand or online presence
by creating a narrative usingphotos, video, text, emoti-cons, and tags to createboth long-form and short-
form content. The story canbe told in one post or as arunning narrative over time.
Stories CreatorBuffer offers a pretty cool
free tool called Stories Cre-ator. The beauty of a toollike this is that you can create your Face-book and InstagramStories in batches,getting more thanone post done at a time so that youcan post them at different times.Creating Stories forSocial Media onyour phone is muchharder than workingon a desktop, so Stories Cre-ator is a desktop tool.
Its simple design and fea-tures make it easy to use.This is helpful when you arefocused on a specific proj-ect, such as an upcomingexhibit, pop-up, art fair, or
seasonal promotions. Youcan create a batch of SocialMedia stories for each proj-ect in a short amount of
time, down-load them toyour computer,and post themwhen you’reready. Sincestories do notstick aroundlong, you wantto use the Sto-ries SocialMedia feature
with repeated messages.You might post 10 to 12stories centered on a singleproject.
Stories Creator doeshave limited templates, butyou can customize head-lines, captions, fonts, col-ors, etc. You can even
insert your gallery logo.When you’re done, justdownload the images andpost.
Lumen5We all know Social Media
algorithms favor video. The
program is a desktopbrowser-based app and is areally cool tool for creatingfast videos by repurposingyour gallery’s blog, artist’sbio, or statement. There is afree version, but it requiresthe last image in the videoto be a Lumen5 credit.That’s not the end of theworld, but to remove thatyou can subscribe for $19per month. The paid versionallows you to export higher-quality videos and gives you a few more customiza-tion tools.
Videos are created withimages that you upload ormedia they offer, includingvideo clips, and you canalso add music. The app an-imates it for you and savesit as video file. Paste yourarticle’s URL into Lumen5,
and it lets you dragand drop text into aslideshow. You cancreate short, atten-tion-grabbing, andengaging videos to use on SocialMedia or yourgallery website injust a few minutes.This is a wonderfultool to diversify
your content. Templates in-clude newsfeeds, stories,and ads for Facebook, Insta-gram, LinkedIn, and more. IfSocial Media tech stressesyou out, this might be theperfect tool for you.
SOCIAL MEDIA CONTENT CREATION TOOLS
Stories Creator allows the user to batch stories.
Lumen5 makes posting videos easy to do.
continue on page 23
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ART WORLD NEWS PAGE 23
Teleprompt.meSpeaking of videos, if you
create videos where you areon camera and feel morecomfortable using a script, tryTeleprompt.me. It is anotherfree tool that works with theChrome browser. It’s yourvery own tele-prompter tohelp you look more polishedand professional on camera.
You just paste your scriptinto the tool, choose the fontsize and text color that is eas-iest for you to read and turnon your computer’s micro-
phone. As you read, thewords gray out, so you alwaysknow where you are in thescript. It’s design and function-ality is very straightforwardand easy to use.
IG:dmIf your gallery gets
prospective art buyers directmessaging you on Instagram,this might be a helpful tool foryou. IG:dm, is a free down-loadable desktop applicationfor Instagram direct mes-sages. Once installed, log intoyour Instagram account andyour off and running. It is onlyfor messaging however, but itmeans you don’t have to be
chained to your phone to re-spond to messages. One hic-cup to be aware of is that thesoftware doesn’t always playnicely with Windows 10 or 8.They do have potential fixes,so don’t let that hold youback. If you do have Windows10, you can always downloadthe Windows Instagram appto your desktop. It is rumoredthat Instagram is working on their capability to allow DM from desktops, but noword on when that will happen.
Social Media is here tostay and if use it properly itcan be an immensely valuablemarketing and sales tool. The platforms are constantly
making changes to give theirusers a better experience.Those changes often meanyou have to be nimble.
Katherine Hébert specializesin art gallery business salesand marketing strategies, aswell as the founder of GalleryFuel, a subscription-basedservice that helps fine art galleries be more competitivein today’s art market. GalleryFuel is dedicated to helpingfine art dealers and galleries in small- to mid-sized marketsgrow and improve their businesses. Visit the GalleryFuel website located at:www.galleryfuel.com.
MARKETING TOOLScontinued from page 22
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PAGE 24 ART WORLD NEWS
CREATIVE SALES TECHNIQUES
By Barney DaveyMy good friend and muse,Dick Harrison, is a remark-able person in so manyways. He is humble, honest,humorous, and inspiring tome and many others. He’san amazing young 87-year-old who continues to live acreative and productive life.In the same way that actorClint Eastwood inspiredcountry singer Toby Keith towrite his touching song,“Don’t Let Old Man In,”Dick lights a path for me onhow to live a fulsome life atany age.
At the tender age of 83,Dick became the co-authorwith me of How to Sell Art toInterior Designers: LearnNew Ways to Get YourWork into the Interior De-sign Market and Sell MoreArt. Without his valuablecontributions, which camefrom his 20 years as an artrepresentative calling on in-terior designers, the bookwas not possible. Dick isalso a writer of other salesbooks for artists. He’s also apublished fiction writer, andmore.
The notion of launching asuccessful career selling artto designers came to Dickas an idea born out of ne-cessity. My big takeawayfrom his story is that it wouldnot have happened withoutcourage and action. You al-ready know this but learninga life lesson on someone
else’s experience can helpdrive the point home. Dickdidn’t have a grand plan tomake a career marketing artin the interior design field buthe needed to generatesome income. He found aresource in the form of acatalog with beautifulposters that he thought inte-rior designers would buy ifthey saw them.
Don’t Think AboutIt. Just Do It!
Dick made a deal with thepublisher where he wouldmake a commission fromevery sale that he made asa result of the catalog. Withnothing more than courage,a catalog, and the YellowPages, (this was during thepre-internet days), hestarted what would becomea lengthy, rewarding, andsuccessful career as an artrep. To begin, he wrote ashort script, found thephone numbers of local de-signers, built up his courageand called them.
“By sheer chance, thethird interior designer that Icalled on happened to bethe president of the localASID chapter,” Dick said.“At the time, I barely knewASID stood for AmericanSociety of Interior Design-ers. When she had looked atwhat I was selling, andplaced an order, she ex-plained that in two days, the
chapter would be holding itsmonthly get-together. Afterthe business meeting for themany designers attending,they invited two vendors togive a fifteen-minute presen-tation about their products—and asked if I would like tobe one of the two.”
Now, What Do I Do?
“I accepted but hadn’t thevaguest idea of what to sayor do,” he said. “When theevening came, I was numbertwo of the pair to give mypresentation. The first ven-dor was an older, distin-guished-looking gentlemanrepresenting a well-knownwallpaper company. If you’veever been in an interior de-signer’s studio, you know awall rack is often jammedwith hundreds of wallpapersample books.”
Dick explained that thefirst presenter’s presenta-tion went something likethis: “I’m John Smith, andalmost all of you know me.I’ve been a rep for more thanfifteen years, and my com-pany has been in businessfor over a quarter-century.I’m here to show you thenew catalog for our Fall lineof papers. Because you’veoften used what we carry,you know the quality andthat we go out of our way togive good service to ourcustomers.”
At that point he held upthe new catalog, leafedthrough it pointing out anddescribing some of the spe-cial papers, adding, “Youknow we carry a huge selection and you canchoose from more than1,000 designs. If you haveany questions about any ofthe many papers we carry,feel free to ask, and you’lllearn how much we knowabout the business all of ushere are in.”
Dick continued, “Whenhe finished, there was polite applause, and it wasmy turn. I had watched andlistened to what he did and what he said. My presentation went some-thing like this: ‘I’m Dick Harrison, and I don’t thinkany of you know me, exceptGloria, who invited me here. I’ve been in this busi-ness a little over six daysnow, but my company hasbeen around for almost twoyears. What I have is thiscatalog of fine art posters. Idon’t think any of you haveseen or used anything like it. It’s filled with photographsof almost 150 of the mostbeautiful and unique fine art posters your clients willever see.’”
Dick flipped through thecatalog and pointed out afew of the images, and thenheld up the framed sample
SUCCESS IN SELLING TO INTERIOR DESIGNERS
continued on page 25
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ART WORLD NEWS PAGE 25
of one of the posters. “Theowner of the company, DavidAmdur, has collected and pho-tographed these from printersall over the world. He and hiswife put each catalog togetherby-hand on their dining roomtable. I’m their first outsidesales rep. David is alwayslooking for new designs, andhe has a great eye for goodart. As he finds new posters,he pastes together additionalpages and sends them toevery customer who owns acatalog.
“Every poster you pur-chase is framed with a metal#11 profile Nielsen frame and quality acrylic facing,which means it’s ready tohang on the wall,” Dick said.He talked to the audienceabout options available inframing and how much thecatalog costs to create, alongwith discounts and shippingthat he was offering. He also
mentioned that he was new totheir business and looked tothem for their guidance in aneffort to provide the work thattheir customers would want.“You won’t learn much aboutthe interior design businessfrom me, but I expect to learnplenty from you. You already
know what you’re lookingfor—a whole lot more than Ido,” he said as the audiencelaughed. “If you’d like to leafthrough the catalog, page bypage, to see if this unique artwill give you an edge when itcomes to selling wall decor toyour customers, I’ll be happyto come to your studio at a timethat’s convenient for you.”
When Dick finished speak-ing, designers crowdedaround him handing him their business cards saying, “I was busy setting appoint-ments and selling catalogsand art for days. My new business had been launchedby laughter and by being
honest.”
Through the years, Dickwas able to gain these five invaluable tips on selling to designers. First, interior de-signers are always looking for good art of all kinds. Theywant to see what has beencreated. On most jobs, theymust buy art to complete the
project and get paid. Sec-ondly, most artists don’t need a “name” or a string ofawards to sell their art if it fits the project they are working on. Third, you don’thave to be an “expert” tomake a successful presenta-tion. When designers arechoosing art to buy, they al-ready know (or have a goodidea of) what they’re lookingfor. Fourth, reps need to beflexible and willing to show up at a time convenient foryour client. And lastly, it paysto be honest.
Barney Davey is a 30-year art industry veteran. He is the author of six best sellingart marketing books and creator of online marketingcourses for artists. Davey haswritten for Art World News,Art Business News, Decor,Professional Artist, and TheArtist’s Magazine. For news,tips, and details on his books,read his weekly blog at:www.artmarketingnews.com.
You don’t have to be an “expert” to make a successful
presentation. When designers arechoosing art to buy, they alreadyknow (or have a good idea of)
what they’re looking for.
CREATIVE TECHNIQUEScontinued from page 24
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PAGE 26 ART WORLD NEWS
PPFA WINNERS
The winners of this year’sPPFA International FramingCompetition, held at the re-cent PPFA Convention inLas Vegas, hosted by theWest Coast Art and FrameExpo, were from around theworld with many across theU.S. and Canada, as well asEngland and India.
First Place PRINT andOPEN winners took home amonetary prize and PlatinumPass to the 2021 WCAFExpo; Second Place PRINTand OPEN winners tookhome a monetary prize, aswell as a VIP Pass to the2021 WCAF Expo; and ThirdPlace PRINT and OPEN win-ners took home a monetaryprize, as well as a $150 edu-cational certificate to the2021 WCAF Expo.
First, Second, and ThirdPlace PRINT Winners alsoreceived a complimentaryPRINT piece for the 2020-21 PRINT competition,“Devoted Thoughts aboutDogs” by Plee (PennyTucker), sponsored by FrameTek. The handmadebook features a soft wrap-around leather cover of natural taupe—suede sideout—a contrasting tie andsmall metal paw print charmused as a latch. The smallbook is 2 1/2 by 3 by 3/4inches closed and latched, 7 by 3 by 2 1/4 inches openand laid flat.
Judges for the initial digi-tal entry round were:OPEN: Janine Buechner,MCPF; Alice Perritt, CPF;
and Dennis Duarte MCPF.PRINT: Meghan MacMillanMCPF; Joyce Michels,MCPF; and Laurel Smith,MCPF.
Judges for the Finals inVegas were:OPEN: Joyce Michels,MCPF (head judge);Meghan MacMillan, MCPF;and Mark Klostermeyer,MCPF.PRINT: Elli Wollangk, MCPF(head judge); Adela Davis,MCPF; and Patrice Mar-quardt, CPF.Incoming Competition
Board member Laurel Smith,MCPF, served as secretaryfor the competition.
Sponsors for the competi-tion were Frank’s Fabrics,FrameReady by Adatasol,and Vermont Hardwoods,for the Judges Awards. PFMfor two Popular Choiceawards. Framerica for re-ceipt and delivery of interna-tional entries. FramewareLLC for hardware to hangentries on the CompetitionGallery wall. The GreatFrame Up/Franchise Con-cepts, Inc. for sponsoringthe 2019-20 PRINT compe-tition piece “Making Art isMy Guilty Pleasure” byRichard Cryer.
The 2020-21 competi-tion’s submission deadline isJuly 31, 2020. The PRINTand OPEN competitions areopen to all PPFA membersand they can enter as an in-dividual or group. For furtherinformation, visit the PPFAat: www.ppfa.com.
First Place PRINTRenate Eschmann and Christopher Soltis, Colorwheel,Inc. McLean, VA.; also a Judges Award from Framereadyby Adatasol for Use of technology with a computer generated art print; and Popular Choice Award sponsored by PFM.
PRINT piece for the 2020-21 PRINT Competition, “Devoted Thoughts about Dogs” by Plee (Penny Tucker),sponsored by FrameTek. The handmade book features asoft wrap-around leather cover of natural taupe—suedeside out—a contrasting tie and small metal paw printcharm used as a latch.
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ART WORLD NEWS PAGE 27
Honorable Mention PRINTDeborah Hill, MCPF, and Dean Cardenas, Art Incorporated, San Antonio, TX.
Judges Award High Point First Time Entry PRINT Mark Kubo, FireLight Gallery & Framing, Petersburg, AR.
Second Place PRINTChristine Hasenhundl, Hako-Oja Studio, Wainwright, Alberta, Canada.
Third Place PRINTJanine Buechner, MCPF, Sturgeon Bay, WI.
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PAGE 28 ART WORLD NEWS
PPFA WINNERS
First Place OPENChristine Hasenhundl, Hako-Oja Studio, Wainwright, Alberta, Canada.
Third Place OPENKathy Cryer, The Great Frame Up, Northridge, CA; and a Judges Award from Frank’s Fabrics for hand-wrapped fabric mat.
Judges Award High Point First Time Entry OPENManisha Bhatcar and Sajjan Bhatcar, Picturesque Art & Frames, Panaji, India.
Second PlaceOPEN and JudgesAward OPENsponsored by Vermont Hard-woods for hand finishing of a com-bination of differ-ent woods; andalso PopularChoice Award,sponsored byPFM: Jasminas Q. Braticius, London, UK.
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ART WORLD NEWS PAGE 29
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“Playa Escondida” by Patricia PintoImage Size: 24” x 36” $30
OPEN EDITION PRINTS
PAGE 30 ART WORLD NEWS
9564 Delegates Dr., Building B, Orlando, FL 32837
SunDanceGraphics
E-MAIL: [email protected] Halleck Street, Emeryville, CA 94608
“Technicolor Trees 1”(One of a set of three) by E. Loren SoderbergImage size: 24” x 24”
$35 Available as POD onpaper and canvas.
Editions Limited
“Trust the Journey” by
Katie DoucetteImage Size: 16” x 20” $22
Sagebrush Fine Art Inc.
“Freeform” by Duy HuynhPaper Size: 30” x 22”
Image Size: 30” x 20”
Image Conscious
800.532.2333 www.imageconscious.com
“Rainbow Dock” by
Steve VaughnPaper Size: 36” x 26”
Image Size: 36” x 24”
Image Conscious
www.haddadsfinearts.comE-MAIL: [email protected]
3855 E. Mira Loma Ave., Anaheim, CA 92806
“Repose”by E. Jarvis
Image Size: 26” x 26”Also available as
a custom size giclée.
800.942.3323Fax: 714.996.4153
Haddad’s Fine Arts Inc.
800.532.2333 www.imageconscious.comwww.sdgraphics.com www.sundancegraphics.com
800.228.0928www.editionslimited.com
5165 South 900 East,Murray, UT 84117
Available to resize and print on canvas, acrylic, metal and wood.
Available to resize and print on canvas, acrylic, metal and wood.
800.643.7243 www.sagebrushfineart.com
800.617.5532
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ART WORLD NEWS PAGE 31
WHAT’S HOT IN OPEN EDITIONS
All Year Round
“All Year Round” by Lanie Loreth meas-ures 20 by 16 inches and retails for $18.For details, phone SunDance Graphics,located in Orlando, FL, at (800) 617-5532, or visit the company’s website lo-cated at: www.sdgraphics.com.
Bloom &GrowHome
“Bloom &Grow Home”by Annie La-Point meas-ures 18 by 6 inches and retails for $10. For further information, call PennyLane Publishing, New Carlisle, Ohio, at (800) 273-5263 or go to the web-site located at: www.pennylanepublishing.com.
Here are the best selling prints from some of the
leading open editionpublishers.
Painted Horses Run
“Painted Horses Run” by Carol Walkermeasures 40 by 34 inches. The retail price is$109.95. Call Classy Art in Houston, TX, at(800) 372-8007 or visit: www.classyart.net.
Happy Land
“Happy Land” by Tom Reeves measures 36 by 27 inches and retails for $65. The image is also available in customizedsizes. For further information, call PI CreativeArt, Toronto, at (800) 363-2787 or go to the company’s website located at: www.picreativeart.com.
Plant Pictorial
“Plant Pictorial” by Karl Bloss-feldt is available in five sizes from16 by 12 inches ($24) to 48 by 36inches ($168). Telephone Rosen-stiel’s, London, at (011-44) 207352 3551 for further information,or go to the company’s websiteat: www.rosenstiels.com.
Aged
“Aged” by Kimberly Allen is a largeformat custom giclée on mattepaper measuring 30 by 30 inches.The retail price is $108. Call A.D.Lines in Monroe, CT, for more de-tails at (800) 836-0994 or visit:www.ad-lines.com.
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PAGE 32 ART WORLD NEWS
WHAT’S HOT IN OPEN EDITIONS
Fine Day Sailing
“Final Day Sailing” by Nan meas-ures 20 by 16 inches and retails for$15. For further information, phoneGalaxy of Graphics in East Ruther-ford, NJ, at (888) 464-7500 or go to the company’s website locatedat: www.galaxyofgraphics.com.
Macarons
“Macarons” by Kyra Brown meas-ures 16 by 16 inches and retails for$20. Call Sagebrush Fine Art, Mur-ray, Utah, at (800) 643-7243 formore details, or visit the website at:www.sagebrushfineart.com.
Indigo BotanicalPanel I
“Indigo BotanicalPanel I” by CynthiaCoulter measures 8by 20 inches and retails for $10. CallRoaring Brook Art,Elmsford, NY, at(888) 779-9055 forfurther information,or visit the com-pany’s website located at: www.roa r i ngb rooka r t.com.
Super Bowl 54 Champions:Kansas City Chiefs
“ S u p e rBowl 54Champions:Kansas CityChiefs” byW i s h u mGregory is agiclée onpaper meas-uring 20 by24 inches.The retailprice is $35.
For further information, call Bruce Teleky Inc.,Jersey City, NJ, at (800) 835-3539 or go to:www.teleky.com.
Interwoven Metallics I
“Interwoven Metallics I” by JenniferGoldberger is a hand embellished gicléeprint with gold leaf accents printed onarchival fine art cotton rag paper meas-ures 18 by 18 inches ($65). Call WorldArt Group in Richmond, VA, at (804)213-0600, www.theworldartgroup.com.
2020 NHL Winter Classic
“2020 NHLWinter Clas-sic” by Chris-topher Gjevrehas an imagethat meas-ures 40 by 13 1/2 inch-es ($30). Call Blakeway Worldwide Panoramas Inc., Minnetonka, MN, formore information at (800) 334-7266 or visit: www.panoramas.com.
Here are the best selling prints from some of the
leading open editionpublishers.
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CLASSIFIEDS
ART WORLD NEWS PAGE 33
SERVICES
Art World NewsCustom Book PublishingPHONE: 203.854.8566 e-mail: [email protected]
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CATALOGUE PUBLISHINGWellspring Communications, Inc.,
parent company of Art World News, presents its Custom Book Publishing
division to offer the trade a completeline of editorial, design, and printing
options to create elegant hard- and soft-bound catalogues and books.
CREATIVE COSTEFFECTIVE
INVENTORY LIQUIDATIONOver 6,000
expertly craftedmaritime printsready for fast volume sale.
View the entire collection at WWW.MARITIME-PRINTS.COM 860 399 6922
MAR20-Classified_Layout 1 4/6/20 2:41 PM Page 1
ADVERTISERS
PAGE 34 ART WORLD NEWS
Art World News, (ISSN 1525 1772) Volume XXV, Number 3, is published 10 times a year by Wellspring Communications, Inc., PO Box 129, Rowayton, CT 06853. (Phone 203.854.8566) (Fax 203.900.0225). Single copy price $10. Send address changes to: Art World News, P.O. Box 129, Rowayton, CT 06853.
COMPANY LISTING PHONE PAGE COMPANY LISTING PHONE PAGE
888 Manufacturing Corporation ..........................................19
www.888mfgcorp.com 888.338.3318
Editions Limited..................................................................30
www.editionslimited.com 800.228.0928
Framerica ....................................................................1, 36
www.framerica.com 800.372.6422
Framers Only ....................................................................29
www.websites4framers.com
FramingEngine.com............................................................29
www.framingengine.com 877.932.2329
Gallery Fuel ......................................................................29
www.galleryfuel.com
Haddad’s Fine Arts Inc. ......................................................30
www.haddadsfinearts.com 800.942.3323
Image Conscious ..............................................................30
www.imageconscious.com 800.532.2333
Lifesaver Software ..............................................................29
www.lsscloud.com 800.381.0600
MAC Art ........................................................................2, 3
www.macfineart.com 954.990.5420
Max Art Productions LLC ....................................................33
www.maxartpro.com 702.478.3305
Michelangelo Moulding ......................................................11
www.michelangelomoulding.com 877.422.8812
Park West Gallery..............................................................23
www.parkwestgallery.com 800.521.9654
Pease Pedestals ................................................................25
www.peasepedestals.com 847.901.4440
Sagebrush Fine Art ............................................................30
www.sagebrushfineart.com 800.643.7243
Shima Shanti ......................................................................7
www.shimashanti.com 619.920.1954
SunDance Graphics ..........................................................30
www.sundancegraphics.com 800.617.5532
Ten Plus Inc. ......................................................................13
www.tenplusframes.com 888.944.8899
Tru Vue Inc. ........................................................................4
www.tru-vue.com 800.621.8339
Wall Moulding ....................................................................9
www.wallmoulding.com 800.880.9315
Wellspring Communications ................................................15
e-mail: [email protected] 203.854.8566
Wild Apple ......................................................................35
www.wildapple.com 800.756.8359
Yu Zhang ....................................................................20, 21
www.miraclismzhang.com 626.820.2688
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