infinigraph capabilities deck 2011
DESCRIPTION
TRANSCRIPT
![Page 1: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/1.jpg)
Analyze · Automate · Activate
We Put Actionable Intelligence In Social
"InfiniGraph paves that path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! " Dan Woolsey - Director of Business Operation NBC Universal
![Page 2: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/2.jpg)
OVERVIEW • Facebook ad buy – interest targeting− Interests based on social behavior− Trending band affinity
• Automation curation − Most relevant content based on crowd action− Media planning base on social behavior
• Trending content optimization− Increase engagement
• Trending content ad streaming− Feeding most active content to
ads/apps/landing pages
![Page 3: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/3.jpg)
TRENDING CONTENTAutomated Curation
Facebook Ad Buy SITE CONTENT
BRANDADVERTISER
GAME CHANGER – MONSTER OPPORTUNITY
Trending Content - Content that gets the most social interaction on brand and around the brand.
InfiniGraph provides a Content Recommendation Engine and optimization.
Brand Affinity -Action on content creates the interest and context is extracted to create brand affinity creating Interest Graphs for ad targeting.
Optimized Engagement Action on content is intent combined with intelligence publishing and Facebook ad buy creates the trifecta of social engagement.
InfiniGraph identifies what consumers are interested in.
![Page 4: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/4.jpg)
HOW IT WORKS
![Page 5: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/5.jpg)
CONSUMER AFFINITIES LINKED TO STYLE.COM
Active fan of Style.com are also active fans of these top brands, used in Facebook ad buy to media planning
![Page 6: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/6.jpg)
FACEBOOK INTEREST - INTENT
Active fan of Style.com are also active fans of these top Facebook brands, used in Facebook ad buy to media planning
![Page 7: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/7.jpg)
FACEBOOK AD BUY INTEREST OPTIMIZATION• InfiniGraph identifies “interest” based on
social behavior, simple cut and paste.
![Page 8: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/8.jpg)
INTELLIGENT CURATIONSourcing trending content based on the brands audience interaction
![Page 9: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/9.jpg)
CONTENT MARKETING OPPORTUNITY
• Using media and conversation optimization against trends and influence to drive engagement / reach
• Leverage key SOCIAL brands with amazing content
• Leverage highly relevant content to activate existing customer base
• Intelligent curation enables access to the top Brand Trending Content
![Page 10: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/10.jpg)
CONTENT OPTIMIZATION
• Identify trending content• “Repost the good stuff”• Determine what
audience is most into • Leverage intelligence to
drive better engagement
![Page 11: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/11.jpg)
SOCIAL CONTENT OPTIMIZATION
Original trending post 1,724 clicksRe-post 17,644 clicks.4 Day delay
10X increase
![Page 12: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/12.jpg)
OPTIMIZATION DELTA AND REPOSTING
“Thanks to InfiniGraph, Complex Media’s Network flagship site Complex.com received 30% more traffic” Aleksey Baksheyev Director of Technology Complex Media, Inc.
![Page 13: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/13.jpg)
TRENDING CONTENT
Crowd Sourced Content
![Page 14: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/14.jpg)
SOCIAL TRENDING CONTENT IN ADS
Filtered trending content live in ads, apps, website and FB landing pages - Real Time content marketing at scale.
![Page 15: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/15.jpg)
USE CASES FOR TRENDING CONTENT
• Trending content is portable to apps and ads
Both Facebook and Twitter content in application “widget”
![Page 16: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/16.jpg)
TRENDING CONTENT IN ADS• 50X greater engagement with trending
content
http://console.flite.com/widget/thegriotrendingad
"InfiniGraph paves the path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! " Dan Woolsey - Director of Business Operations, NBC News
![Page 17: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/17.jpg)
• Leverage “Crowd Approved” content to drive further engagement
• Create discovery to other relevant content that has a high degree of affinity with your audience
• Smarter social targeting using consumer intent based interests
• Magnify engagement with consumers who are most active – the advocates/influencers
CORE BENEFITS
![Page 18: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/18.jpg)
NETWORK WITHIN A NETWORK
• Central way to connect all bloggers/publishers to brand content tracking
• Integrate all Twitter / Facebook sites • Track who post what where• Measure spread and up take• Handle many bloggers many campaigns• Reports based on per campaign
![Page 19: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/19.jpg)
ON-DEMAND PUB AND TRACKING
![Page 20: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/20.jpg)
SOCIAL RESONANCE – MEASURING SPREAD
![Page 21: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/21.jpg)
CONTENT PERFORMANCE TRACKING
![Page 22: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/22.jpg)
ACTION BASED ON RELEVANCE
1. Top content sources
2. Relevant consumer activity
3. Ranked consumers
Yields Actionable:• Content - Keywords• Connections - Insights
![Page 23: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/23.jpg)
RECAP• Actionable consumer insight through
the social graph is now possible - go beyond keyword monitoring/listening
• Scaled Social Activation based on active self improving Social Intelligence – Keeps getting better – smarter - faster
• Content automation works because of crowd sources relevance
• Melding your Twitter and Facebook together is not only possible its imperative in developing Social CRM
![Page 24: InfiniGraph Capabilities Deck 2011](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd33f54a795930268b463b/html5/thumbnails/24.jpg)
BENEFITSIncrease brand to consumer
engagement through relevant conversation
Magnify targeting with consumers who are most active – your advocates
Increase conversion events
Smarter targeting