the capabilities "wheel deck"

REACH. ENGAGE. ACTIVATE. Client – Date

REACH. ENGAGE. ACTIVATE.REACH. ENGAGE. ACTIVATE.

+agency-level resources =

Michigan's largest audience

REACH. ENGAGE. ACTIVATE.

millionmonthly visitors8

Largest audience


Research Strategy Creative

How does it all add up? Each month, Michigan.com helps more

than 600 companies grow their business.

Agency level resources


Summer15

OBJECTIVES

PROPOSAL

PRINT ADS

DESKTOP & MOBILEDISPLAY SOLUTIONS

SEO

E-MAIL MARKETING

WEBSITE DESIGN

SOCIAL

PPC

PREPRINT & SELECT

MAPS/REPCUSTOM CONTENT


Objectives


Insights


Strategy


PPC connects your business to people searching for it

81% of shoppers research online before purchase

Google's top 3 positions receive 41% of all clicks—paid search will improve your visibility

Businesses average $2 for every $1 spent on AdWords

Sources: AdMall 2015; Google Insights, “New Research Shows Search Ads Drive Brand Awareness”, June 2014; GE Capital Retail Bank, “Major Purchase Shopper Study” July 2013; Google/Ipsos Search engine watch 2013; G/O Digital Search

Advertising; http://www.google.com/economicimpact/methodology.html

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what how why


How PPC works

Customer types in search terms -your ad that matches appears up top or along right rail

Clicks lead to a landing page that prompts calls, form-fills & emails

All traffic and leads are tracked

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In business since 1999, we strive to be your one-stop shop in furniture. We have Roker, Lenington, Fiskar, and more! Consultants are on-site to not only help you find your dream set, but to help you customize it too!

Stop in today and let us help. Come check out our Low Price Promise and get your appointment scheduled today.

what how why


Expertise. We currently run 2,600 PPC campaigns

Proprietary program that picks the top keywords

Landing pages/proxy page

Real-time reporting dashboard

Your solution includes…

Michigan.com is one of only 26 Google SMB Partners worldwide

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what how why

Landing pages


Landing pages are what customers see after clicking PPC ads

They provide what your website might not: mobile optimized formatting, customization for promotions

They bump conversion rates by 25%

75% of searchers act within a few hours

Sources: comScore, G/O Digital, Google Effectiveness of landing pages

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what how why


How landing pages work

Page is integrated with Google Maps

Ads guide consumers to your mobile-optimized page. They can get info, watch video, call or fill out a form

Leads are tracked with analytics

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what how why


Case study

Business segment: Cosmetic surgeon

Campaign media: Search engine marketing

Campaign length: 3 months

Geography: Detroit DMA

116,871 impressions

1,130 clicks 60 leads

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Case study

Business segment: Luxury furniture retailer



Geography: Detroit/Grand Rapids DMAs

200,667 impressions


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Case study

Business segment: Custom home builder

Campaign length: 1 year

Geography: Southeast Michigan

842,140 impressions

6,362

clicks121

leads

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OBJECTIVES

PROPOSAL

Summer15PRINT ADS


SEO

E-MAIL MARKETING

WEBSITE DESIGN SOCIAL

PPC

PREPRINTS& SELECT

MAPS/REP


SEO pulls your site higher up the search rankings

The most relevant sites rank highest

75% of users never scroll past page one - it pays to be on page one

Campaigns are cost effective:

14.6% of SEO lead results close

Sources: inForza.com; www.business2community.com/seo/mobile-seo-need-taking-seriously-01067535#DJFTA1O82R62pS0C.99

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what how why


How SEO works

Regular updates and links position your site higher on page-one of searches

This generates name recognition, credibility and clicks

Analytics keep tabs on visitors to optimize results

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what how why


Expertise. We currently run 5,276 SEO campaigns

SEO specialists

High-quality custom content

Analytics dashboard to continually optimize your rank

Your solution includes...

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what how why


Case study

Business segment: Plumber - HVAC

Campaign media: Search engine optimization


450 visitors/month 1,200 visitors/month

100+ ranking 1-3 ranking

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OBJECTIVES

PROPOSAL

Summer15PRINT ADS


SEO

E-MAIL MARKETING


PPC

PREPRINTS& SELECT

MAPS/REP

Email marketing


Email delivers the highest return on investment in digital

For every $1 spent, an average of$44.25 is returned

Email provides the precise household targeting of direct mail at a lower cost

66% of US online consumers have made a purchase as a result of an email marketing message

Source: Pewter Research Center Mobile Technology Fact Sheet

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what how why


How email marketing works

Emails are automatically deployed by a proven proprietary platform

Every click and visit to your site is tracked with analytics

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what how why


Expertise. We currently run 5,276 email campaigns

Teams of campaign specialists

Design for desktop/mobile/tablet

Regularly updated lists, filtered and double-verified

Detailed reporting


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what how why


Case study

Business segment: Business-to-business advocacy group

Campaign length: 2 email blasts


2 email blasts20,000

impressions231 clicks

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Case study

Business segment: Auto dealer

Campaign length: 3 email blasts


3 email blasts60,000

impressions792 clicks

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OBJECTIVES

PROPOSAL

Summer15PRINT ADS


SEO

E-MAIL MARKETING


PPC

PREPRINTS& SELECT

MAPS/REP

Maps & reputation


Maps and reputation = info your customers need

Mobile search leads 47% of consumers to look up a business on a map

Good and bad reviews need response -90% of consumers trust recommendations

70% of consumers are more likely to use a local business if it has info on social

Sources: Local Search Usage Study: Bridging The Caps, From Search to Sales comScore/TMP Direction Marketing; Yest, Sterling-Shotland, Dec 2012; Forrester 2013

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what how why


How maps and reputation works

Info is validated and distributed across hundreds of sites

Notifications are sent when people comment on your business or competitors

All data is sorted for you in a dashboard

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what how why


Expertise. We currently run 564 maps & reputation campaigns

Experts to ensure location info comes up when customers search

Website monitoring and alerts when your business is mentioned

Detailed analytics dashboard


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what how why


Testimonial

“Good follow-up and good communication. I get reports or a follow-

up every day. As a small business owner, you need proof that your

campaign is working and I really appreciate that.”

- Dennis White, owner of Cabinets by C & F

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OBJECTIVES

PROPOSAL

Summer15PRINT ADS


SEO

E-MAIL MARKETING


PPC

PREPRINTS& SELECT

MAPS/REP

Social

Facebook advertising


Facebook ads combine huge reach with precise targeting

70% of campaigns see 3x the return on ad spend, 49% see 5x the return

Facebook ads are targeted by location, demographic and interest for maximum efficiency

Sources: Vision Critical, June 2013 (based on interviews with 5,657 consumers in the US, Canada and the UK), Datalogix, June 2012; Internet Advertising Bureau; By the Numbers: 70+ Amazing

Facebook Stats April 14, 2015; Distribution of times; www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015

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what how why


How Facebook ads work

Detailed profiles are created to identify your ideal customers

Custom ads are built for the right-hand rails and newsfeeds

Clicks lead to your FB page, where likes let you share info and promotions

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what how why


Expertise. We currently run 1,338 Facebook ad campaigns

1 of 10 Facebook Preferred Marketing Developer companies for Ads & Insights

Proprietary program that calculates your most-likely-to-buy prospects

Creative customized to grabyour audience


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Case study

Business segment: High-end retail storewith multiple locations



355,860 impressions

9,850 clicks

Starting likes: 2,026 Current likes: 9,895

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Social media management


Social management makes your business a part of customers' lives

Get the edge – 40% of small businesses using social have less than 100 followers or likes

80% of consumers buy more often because of a brand’s social presence

Source: Internet Advertising Bureau

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what how why


How social media management works

Content honed to hook your audience is posted on newsfeeds

Potential customers post comments, share it with friends and family

Your page is linked, clicked and engaged with – cost effectively

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what how why


Expertise. We currently run 138 social media campaigns

Experienced professionals trained to spur positive reviews and new business

Custom content targeted exclusively to your ideal customers

Facebook ads that drive engagement


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what how why


Case study




21,760 people

reached

2,157 likes

153 comments

92 shares

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OBJECTIVES

PROPOSAL

Summer15PRINT ADS


SEO

E-MAIL MARKETING


PPC

PREPRINTS& SELECT

MAPS/REP

Website design


Smooth site design turns visitors into customers

46% of consumers say it’s the #1 factor for evaluating credibility

48% say if a mobile site is hard to use, they think the business doesn’t care

In 2014, mobile became top way people access the internet

Source: www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015; comScore: The U.S. Mobile App Report, August 2014

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what how why

http://www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015


How web design works

Designers ensure your site is easy to use and coded to show up in search results

Crisp content and functionality inspire visitors to take action

Analytics track all your traffic and leads


what how why


Expertise. We currently run 1,037 web design programs

Google Maps and contact form

Mobile design/formatting

Access to update your page

Google Analytics


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what how why


OBJECTIVES

PROPOSAL

Summer15PRINT ADS


SEO

E-MAIL MARKETING


PPC

PREPRINTS& SELECT

MAPS/REP

Desktop & mobile display solutions

Targeted display ads


Display ads reach ideal customers where they go online

Ads can be targeted by content, geography, demographics and behavior

Brand recognition is boosted up to 63%… site traffic by as much as 300%

Offline sales also see gains – up to 43%

Sources: Vantagelocal reason to use display ads, 2013; SearchEngineLand.com, 2014;

what how why


Expertise. We currently run over 300 campaigns statewide

Digital/creative specialists who design CTR optimized ads

The state’s top media sites that attract over 8 million monthly visitors

Network that targets locally and nationally


what how why

Retargeted display ads


Retargeted ads follow previous visitors to your site

This audience is 3x more likely to click on a banner ad

Once customers return to your site, they’re 4x more likely to convert than a new visitor

Sources: searchenginepeople.com/blog/3-way-retargeting-can transform your display campaign.html

what how why


How retargeting works

Code is created and placed on your site, which attaches to visitors’ computers

When those potential customers visit other network sites, the code initiates a special-promotion ad

These bring customers back to your site, where all your traffic is tracked

what how why


Case study

Business segment: Senior living center

Campaign length: 12 month

Products: PPC + retargeting

Geography: Southeastern US

150+ leads 32% decrease

in cost per lead 30% avg.

conversion rate

High-impact ads


High-impact ads grab attention and drive higher response

Increase unaided brand recall by 124%

61% more likely to be shared

78% more likely than standard display to make consumers curious about a product/brand

Bigger, bolder and more engaging, these special ad units see clicks and interaction soar

Sources: Underone High impact digital ad vs standard display ads

what how why


Take over the page to make the strongest impact

Designers familiar with your brand gather assets, build your ad and test it before launch

Ad is positioned in appropriate section front - it automatically pushes down when visitors arrive

Results are tracked and optimized

what how why


Dominate the most-viewed section fronts with Michigan.com

Up to 8 million monthly visitors

Elite creative and top ad placement

High click-through and engagement rates


what how why


Case study

Business segment: Financial institution

Campaign length: 1 day


488,261 impressions

4,563

clicks

.93 click-through

rate

Landing pages


Landing pages are what customers see after clicking PPC ads

They provide what your website might not: mobile optimized, customized for promotions

They bump conversion rates by 25%

75% of searchers act within a few hours

Sources: comScore, G/O Digital, Google Effectiveness of landing pages


what how why


Landing pages give customers what they need to take action

Ads guide consumers to your page where they can get info, call or fill out a form

Leads are tracked with analytics

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what how why


Case study

Business segment: Cosmetic surgeon




116,871 impressions


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Case study

Business segment: Luxury furniture retailer



Geography: Detroit/Grand Rapids DMAs

200,667 impressions


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Case study



Geography: Southeast Michigan

842,140 impressions

6,362

clicks121

leads

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OBJECTIVES

PROPOSAL

Summer15PRINT ADS


SEO

E-MAIL MARKETING


PPC

PREPRINTS& SELECT

MAPS/REP

Print ads


Newspapers spread awareness and drive sales

61% of adults became aware of a sale because of a newspaper ad

26% cite them as most trustworthy (only 9% say TV)

79% of adults acted because of one in the past 30 days

SOURCES: Scarborough 2015.1; NAA: “How America Shops & Spends, 2013”

what how why


Michigan’s largest audience: 1.3M every week

Pulitzer-prize winning content and the most-followed columnists

The top source for coupons, sales and savings

Align with what your customers read daily—news, business, sports, lifestyle, entertainment and more

The Detroit Free Press and The Detroit News are Michigan’s most trusted media brands

Pulitzer-prize winning content and the most-followed columnists

The top source for coupons, sales and savings

Align with what your customers read daily—news, business, sports, lifestyle, entertainment and more

SOURCE: Scarborough 2015.1

what how why


Testimonial

“Great traffic from the ad and we did some solid business over the past four

days. 100% worth the effort. You have a loyal readership base and they are

really digging into Homestyle.”

Local Furniture Retailer re: Labor Day sale

Preprints and Select


Newspaper inserts are superior to direct mail

A targeted and less expensive alternative to direct mail, available 7 days a week

78% of adults have taken action in the past 30 days from a circular ad

69% of coupon-users clip from newspapers - the #1 source

48% of consumers find it easier to browse inserts than search online

The lower-cost solution that rings up more consistent results

SOURCES: NAA: “How America Shops & Spends, 2014”’ Detroit Free Press / Detroit News RAM Reader panels, 2014

what how why


How newspaper inserts work

Choose ZIP codes in your target market area and reach up to 55% + of all households

Deliver preprinted inserts to our loading dock or we arrange printing

Engage readers: we deliver inserts to subscribers of our newspapers and Select our advertising-only products

what how why


OBJECTIVES

PROPOSAL

Summer15PRINT ADS


SEO

E-MAIL MARKETING


PPC

PREPRINTS& SELECT

MAPS/REP

Custom Content


Deliver original, top-quality content to your audience

Branded, original photos and stories that engage readers while delivering your marketing message

Hybrid advertising and journalism

Enjoy the benefits of a custom content team without the added payroll or managerial expense

what how why


How custom content works

Talented team of writers, editors and designers at your disposal

Target your audience by lifestyle, demographic or ZIP code, or a blend of all three

Distribute via major platforms such as the Detroit Free Press and The Detroit News, Sunday Select, or via U.S. mail.

what how why


Expertise. We pioneered custom content, and our customers love us.

“Right from the start, they wowed us with their creativity by coming up with the perfect title, and they’ve kept us with their professionalism, flexibility and competency. We’ve been in great hands with them since day one.”

– Nancy Gunnigle, Michigan Humane Society Communications Manager

“They do a great job with layout, are always prompt with changes, they come up with great ideas and are always very professional. I look forward to working with them again this winter and for many to come.”

– Mickey MacWilliams, Michigan Snowsports Industries Association Director

“They work with our staff selling ads and creating the editorial, and during this process they become a part of the MFEA staff. They helped create the interest of this piece and the project has grown from local Detroit area to state-wide.”

– Cindy Clark, Michigan Festivals and Events Association

Here’s what our clients say about us

what how why

How can we get started for you?


Increase Qualified Leads

Invest in digital marketing

Reach consumers searching for

furniture in your market

Pay-Per- Click Advertising

Landing Page

Recap

Goals Strategy Solution


Proposal

Keyword Management

Custom Landing Page

Monthly Reporting

$1,500month

Sample Key Words Bedroom Furniture Dining Room

Furniture Furniture for Sale Furniture Stores Living Room

Furniture Mattresses

Sample Content Current store

promotions Email capture Store contact info

& mapping Links to Hampton

House website

Sample Metrics Keyword

Optimization Budget Control Lead Tracking &

Monitoring

Appendix

REACH. ENGAGE. ACTIVATE.CLIENT X JULY 2014

REACH. ENGAGE. ACTIVATE. Client X July 2014