information visualisation - lecture 1
TRANSCRIPT
@wassxILV Informationsvisualisierungen
Information Visualisation
#viz_lnz
Information Visualisation
Lecture 1 - Foundations
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Why Visualize?
"The first and main goal of any graphic and visualization is to be a tool for your eyes and brain to perceive what lies beyond their natural reach".
Alberto Cairo in "the functional art"
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Knowledge transfer
www.nickmilton.com
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Knowledge transfer
http://imgur.com/gallery/S83PHzp
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Analysis and exploration
http://xkcd.com/552/
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Analysis and exploration
https://en.wikipedia.org/wiki/Correlation_and_dependence
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Planning and decision making
© The New Yorker Collection. 2002. Leo Cullum from cartoonbank.com.
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Planning and decision making
http://wol.iza.org/articles/redesigning-pension-systems/long
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Why Visualize?
• Visualisation leverages the incredible capabilities and bandwidth of the visual system to move a huge amount of information into the brain very quickly.
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
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Why Visualize?
• Visualisation leverages the incredible capabilities and bandwidth of the visual system to move a huge amount of information into the brain very quickly.
• Visualisation takes advantage of our brains built-in "software" to identify patterns and communicate relationships and meaning.
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
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Why Visualize?
• Visualisation leverages the incredible capabilities and bandwidth of the visual system to move a huge amount of information into the brain very quickly.
• Visualisation takes advantage of our brains built-in "software" to identify patterns and communicate relationships and meaning.
• Visualisation can inspire new questions and further exploration.
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
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Why Visualize?
• Visualisation leverages the incredible capabilities and bandwidth of the visual system to move a huge amount of information into the brain very quickly.
• Visualisation takes advantage of our brains built-in "software" to identify patterns and communicate relationships and meaning.
• Visualisation can inspire new questions and further exploration.
• Visualisation helps identify sub-problems.
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
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Why Visualize?
• Visualisation leverages the incredible capabilities and bandwidth of the visual system to move a huge amount of information into the brain very quickly.
• Visualisation takes advantage of our brains built-in "software" to identify patterns and communicate relationships and meaning.
• Visualisation can inspire new questions and further exploration.
• Visualisation helps identify sub-problems.
• Visualisation is really good for identifying trends and outliers, discovering or searching for interesting or specific data points in a larger field.
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
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Why Visualize?
Move information from point A to B.
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Exploratory vs Explanatory
ExploratoryPoint A is the dataset and point B is the designer's own mind.
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Exploratory
"You have a whole bunch of data and you're not sure what's in it."
"This type of visualisation is typically part of the data analysis phase, and is used to find the story the data has to tell you."
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
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Exploratory
http://www.messenger-education.org/workshops/MLA_topography_print_labels.jpg
Water Ice Data from Mercury
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Exploratory vs Explanatory
ExplanatoryPoint A is the designer's mind and point B is the mind of the reader.
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Explanatory
"You know what the data has to say, and you are trying to tell that story to somebody else."
"This type of visualisation is typically part of the presentation phase."
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
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Explanatory
http://messenger.jhuapl.edu/news_room/presscon12_multi.html
Water Ice Data from Mercury
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Explanatory
http://www.bloomberg.com/graphics/2015-whats-warming-the-world/
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From Information to Wisdom
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From Information to Wisdom
1970's Richard Saul Wurman, Prof. of architecture in North Carolina, predicted oncoming information explosion needs professionals in organising data:
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From Information to Wisdom
1970's Richard Saul Wurman, Prof. of architecture in North Carolina, predicted oncoming information explosion needs professionals in organising data:
"Information Architects"
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From Information to Wisdom
Information Architect's main goal:
"Fight information anxiety"
Superhero by Mordok78www.deviantart.com
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From Information to Wisdom
Information Architect's main goal:
"Fight information anxiety"
„The black hole between data and knowledge“
aka
Superhero by Mordok78www.deviantart.com
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From Information to Wisdom
Superhero by Mordok78 www.deviantart.com
• Structural design of shared information environments
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From Information to Wisdom
Superhero by Mordok78 www.deviantart.com
• Structural design of shared information environments
• Combination of organisation, labelling, search, and navigation systems within websites and intranets
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From Information to Wisdom
Superhero by Mordok78 www.deviantart.com
• Structural design of shared information environments
• Combination of organisation, labelling, search, and navigation systems within websites and intranets
• The art and science of shaping information products and experiences to support usability and find-ability
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From Information to Wisdom
Superhero by Mordok78 www.deviantart.com
• Structural design of shared information environments
• Combination of organisation, labelling, search, and navigation systems within websites and intranets
• The art and science of shaping information products and experiences to support usability and find-ability
• An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape
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From Information to WisdomDIKW Hierarchies
Unstructured Information Data
Outer world
Gathering and filteringFirst level of encoding
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From Information to WisdomDIKW Hierarchies
Unstructured Information Data Structured
Information
Outer world
Second level
of encoding
Gathering and filteringFirst level of encoding
Communicators
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From Information to WisdomDIKW Hierarchies
Unstructured Information Data Structured
Information Knowledge
Outer world
Second level
of encoding
Gathering and filteringFirst level of encoding
Audiences decode
what is presented using
memories and experiences
Communicators
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From Information to WisdomDIKW Hierarchies
Unstructured Information Data Structured
Information Knowledge Wisdom
Outer world
Second level
of encoding
Gathering and filteringFirst level of encoding
In-depth understanding
and memorization
Audiences decode
what is presented using
memories and experiences
Audience
Communicators
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From Information to WisdomFurther Literature
„Polar Bear Book“Peter Morville & Lois Rosenfeld
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Summary
• Visualisation is a tool to transfer information • Different use cases (Exploratory vs. Explanatory) • Consider „information consumers“ (knowledge) • Give information the right shape -> Information Architect
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Brainwork
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from „the functional art“, Alberto Cairo
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from „the functional art“, Alberto Cairo
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from „the functional art“, Alberto Cairo
0
100
200
300
400
Brazil Colombia Venezuela Peru Argentina Chile Ecuador Bolivia
Discussion
vs
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from „the functional art“, Alberto Cairo
Absolute values
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from „the functional art“, Alberto Cairo
Relative values
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Arm
ed F
orce
s (T
hous
ands
of p
eopl
e)
0
100
200
300
400
Population (Millions of people)
0 50 100 150 200
21,6
7,1
2,61,2
2,14,6
0,90,2
million dollars per year
Brazil
Colombia
BoliviaEcuador
Chile
Venezuela
Argentina
Peru
check $ per year
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Form follows function
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Form follows function
Louis SullivanAmerican Architect
"The Tall Office Building Artistically Considered", 1896
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Form follows function
"All things in nature have a shape ... an outwards semblance, that tells us what they are ... Unfailing in nature these shapes express the inner life, the native quality of the animal, tree, bird, fish that they present to us.It is the pervading law of all things organic and inorganic ... that the life is recognisable in its expression, that form ever follows function. This is the law."
Louis Sullivan, "The Tall Office Building Artistically Considered," March, 1896http://academics.triton.edu/faculty/fheitzman/tallofficebuilding.html
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Form follows function
• "The form of a thing is a clue to its nature" (->Affordances: Spoon vs. iPod)
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Form follows function
• "The form of a thing is a clue to its nature" (->Affordances: Spoon vs. iPod)
• Influence on 20th century architecture (Bauhaus)
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Form follows function
• "The form of a thing is a clue to its nature" (->Affordances: Spoon vs. iPod)
• Influence on 20th century architecture (Bauhaus)
• Today's interpretation: human centred design
http://www.bethkanter.org/wp-content/uploads/130.pngUsed under „Fair use“ doctrine
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Form follows function
unidirectional relationship?
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Functions constrain forms
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Functions constrain forms
Relationship between forms and function isbidirectional
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Brainwork
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Functions constrain forms
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Functions constrain forms
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Functions constrain forms
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Functions constrain forms
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Functions constrain forms
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Functions constrain forms
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Functions constrain forms
Morgan Stanley
RBS
Deutsche Bank
Crédit Agricole
Société Générale
Barclays
BNP Paribas
Unicredit
UBS
Credit Suisse
Goldman Sachs
Santander
Citigroup
JP Morgan
HBSC
0 100 200 300 400
January 2007 January 2009
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Functions constrain forms
Morgan StanleyRBS
Deutsche BankCrédit Agricole
Société GénéraleBarclays
BNP ParibasUnicredit
UBSCredit Suisse
Goldman SachsSantander
CitigroupJP Morgan
HBSC0 100 200 300 400
Value Change
Loss (2007 - 2009)
2009 2007
Morgan StanleyRBS
Deutsche BankCrédit Agricole
Société GénéraleBarclays
BNP ParibasUnicredit
UBSCredit Suisse
Goldman SachsSantander
CitigroupJP Morgan
HBSC0 100 200 300 400
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Functions constrain forms
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Functions constrain forms
Are bubbles always bad?
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Functions constrain forms
http://www.xocas.com/blog/en/wp-content/uploads/2012/11/map_shift_margin_big.pngXaquín G.V.
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Tufte vs. Holmes
Artist unknownUsed under the fair use doctrine
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Edward Tufte Nigel Holmes
vs.
„The engineer“ „The designer“
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Edward Tufte
Edward Rolf Tufte„The engineer“
„is an American statistician and professor emeritus of political science, statistics, and computer science at Yale University. He is noted for his writings on information design and as a pioneer in the field of data visualization.“
https://en.wikipedia.org/wiki/Edward_Tufte
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Edward TufteMinimalism and Efficiency
„A visual design project is good if it communicates a lot with little.“
Edward R. Tufte
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Edward TufteMinimalism and Efficiency
• Graphical excellence is the well-designed presentation of interesting data - a matter of substance, of statistics, and of design.
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Edward TufteMinimalism and Efficiency
• Graphical excellence is the well-designed presentation of interesting data - a matter of substance, of statistics, and of design.
• Graphical excellence consists of complex ideas communicated with clarity, precision, and efficiency.
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Edward TufteMinimalism and Efficiency
• Graphical excellence is the well-designed presentation of interesting data - a matter of substance, of statistics, and of design.
• Graphical excellence consists of complex ideas communicated with clarity, precision, and efficiency.
• Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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Edward Tufte
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Edward Tufte
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Edward TufteData-ink ratio
Data-ink ratio =Ink that encodes data
Total amount of ink used to print the graphic
Replace „ink“ with „pixels“ for our usage…
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Edward TufteData-ink ratio
Data-ink ratio =150px
1000px= 0.15
The closer the data-ink ratio is to 1.0, the better the graphic is, according to Tufte.
Data pixel
„Chartjunk“
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Nigel Holmes„The designer“
Nigel Holmes
„Is a British/American graphic designer, author, and theorist, who focuses on information graphics and information design…In 1977, worked in the map and chart department of Time magazine, where Holmes later became graphics director.“
https://en.wikipedia.org/wiki/Nigel_Holmes
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Nigel Holmes
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Nigel Holmes
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Nigel Holmes
17.500
35.000
52.500
70.000
1978 1979 1980 1981 1982
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Discussion
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Hands-on #1
Search an information graphic for each category: 1. Exploratory 2. Explanatory
in the internet or newspaper. Write a brief review (one paragraph) concerning topics learned in this lesson. Propose and explain improvements.
~3 people present their results as a basis for discussion next time.
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RelatedPeople:Peter Morville @morville
nigel holmes @nigelblue
Edward Tufte @EdwardTufte
Alberto Cairo @albertocairo