ingredients of a sales sheet for the food and beverage industry
DESCRIPTION
Learn the ins and outs of making a sales sheet for your food or beverage company. If you seek more in-depth help, email [email protected]TRANSCRIPT
![Page 1: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/1.jpg)
© 2011 Recipe Marketing
![Page 2: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/2.jpg)
© 2011 Recipe Marketing
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 3: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/3.jpg)
© 2011 Recipe Marketing
• What is a Sales sheet?
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 4: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/4.jpg)
© 2011 Recipe Marketing
• What is a Sales sheet?
A sales sheet is a single, usually two-sided, color flyer that provides all the information a potential buyer might need before making a decision to carry your product.
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 5: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/5.jpg)
© 2011 Recipe Marketing
• What is a Sales sheet?
A sales sheet is a single, usually two-sided, color flyer that provides all the information a potential buyer might need before making a decision to carry your product.
• Why do I need a sales sheet?
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 6: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/6.jpg)
© 2011 Recipe Marketing
• What is a Sales sheet?
A sales sheet is a single, usually two-sided, color flyer that provides all the information a potential buyer might need before making a decision to carry your product.
• Why do I need a sales sheet?
First, it is industry standard. Second, third, fourth, it is the simplest, clearest, most concise way to introduce your product to the trade, including all of the B2B information that this target market demands.
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 7: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/7.jpg)
© 2011 Recipe Marketing
WHERE TO START
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 8: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/8.jpg)
© 2011 Recipe Marketing
• Start with a clear strategy and key messages.
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 9: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/9.jpg)
© 2011 Recipe Marketing
• Start with a clear strategy and key messages• Make sure to involve the sales team. If they don’t like
what you’re creating, they won’t use it.
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 10: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/10.jpg)
© 2011 Recipe Marketing
• Start with a clear strategy and key messages• Make sure to involve the sales team. If they don’t like
what you’re creating, they won’t use it.• Remember who your customers are: buyers,
distributors, purchasing agents, or store managers.
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 11: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/11.jpg)
© 2011 Recipe Marketing
• Start with a clear strategy and key messages• Make sure to involve the sales team. If they don’t like
what you’re creating, they won’t use it.• Remember who your customers are: buyers,
distributors, purchasing agents, or store managers.• Do your homework. Make sure your messaging is
relevant to these individuals.
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 12: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/12.jpg)
© 2011 Recipe Marketing
• A creative brief is a necessary tool to keep your messaging relevant, focused and strategic.
![Page 13: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/13.jpg)
© 2011 Recipe Marketing
• Start with a clear strategy and key messages• Make sure to involve the sales team. If they don’t like
what you’re creating, they won’t use it.• Remember who your customers are: buyers,
distributors, purchasing agents, or store managers.• Do your homework. Make sure your messaging is
relevant to these individuals. • Make sure your sell sheet answers: “Why should
I carry that product in my store, and why should my customers care if I don’t?” We’ll demonstrate this later.
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 14: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/14.jpg)
© 2011 Recipe Marketing
• Start with a clear strategy and key messages• Add creativity
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 15: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/15.jpg)
© 2011 Recipe Marketing
• Start with a clear strategy and key messages• Add creativity
• How does a bland meal taste?
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 16: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/16.jpg)
© 2011 Recipe Marketing
• Start with a clear strategy and key messages• Add creativity
• How does a bland meal taste?• Do you remember a bland meal or talk about it?
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 17: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/17.jpg)
© 2011 Recipe Marketing
• Start with a clear strategy and key messages• Add creativity
• How does a bland meal taste?• Do you remember a bland meal or talk about it?• What do you think a bland sales sheet will do?
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 18: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/18.jpg)
© 2011 Recipe Marketing
• This simple headline suggests this product has some sales advantages and does so in a fun way that is relevant to the product, not to mention, memorable.
![Page 19: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/19.jpg)
© 2011 Recipe Marketing
• Start with a clear strategy and key messages• Add creativity
• How does a bland meal taste?• Do you remember a bland meal or talk about it?• What do you think a bland sales sheet will do?• Remember less is more. If it doesn’t make the
sell sheet more memorable, leave it out.
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 20: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/20.jpg)
• Here are some messaging and design heart attacks waiting to happen.
© 2011 Recipe Marketing
![Page 21: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/21.jpg)
© 2011 Recipe Marketing
• Start with a clear strategy and key messages• Add creativity• Mix in all necessary technical information
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 22: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/22.jpg)
© 2011 Recipe Marketing
• Start with a clear strategy and key messages• Add creativity• Mix in all necessary technical information
• Use the front of your sales sheet as an ad and an attention grabber. Use the back of the sales sheet for the mandatories.
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 23: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/23.jpg)
© 2011 Recipe Marketing
Front Side• Clear product shot
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© 2011 Recipe Marketing
Front Side• Clear product shot• Attention grabber and
benefit to (more sales volume)
![Page 25: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/25.jpg)
© 2011 Recipe Marketing
Back Side• Additional sizes (if available)
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© 2011 Recipe Marketing
Back Side• Additional sizes available• Description, UPC, item
numbers
![Page 27: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/27.jpg)
© 2011 Recipe Marketing
Back Side• Additional sizes available• Description, UPC, item
numbers• Features, retailer advantages,
consumer benefits – this greatly helps your
customer understand your product, leading to buy-in
![Page 28: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/28.jpg)
© 2011 Recipe Marketing
Back Side• Additional sizes available• Description, UPC, item
numbers• Features, retailer advantages,
consumer benefits – this greatly helps your
customer understand your product, leading to buy-in
• Technical info like case weight, cubic info, Ti/Hi
![Page 29: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/29.jpg)
© 2011 Recipe Marketing
Back Side• Additional sizes available• Description, UPC, item
numbers• Features, retailer advantages,
consumer benefits – this greatly helps your
customer understand your product, leading to buy-in
• Technical info like case weight, cubic info, Ti/Hi
• Taste appeal
![Page 30: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/30.jpg)
© 2011 Recipe Marketing
Back Side• Additional sizes available• Description, UPC, item
numbers• Features, retailer advantages,
consumer benefits – this greatly helps your
customer understand your product, leading to buy-in
• Technical info like case weight, cubic info, Ti/Hi
• Taste appeal • Easy to find contact info
![Page 31: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/31.jpg)
© 2011 Recipe Marketing
• Start with a clear strategy and key messages• Add creativity• Mix in all necessary technical information• Leave ‘em wanting more
– Follow all of the tips and advice here, and it will be that much easier to get your next product in front of buyers.
INGREDIENTS OF A FOOD and BEVERAGESALES SHEET
![Page 32: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/32.jpg)
© 2011 Recipe Marketing
![Page 33: Ingredients Of A Sales Sheet For The Food And Beverage Industry](https://reader035.vdocument.in/reader035/viewer/2022062405/555183ebb4c90596028b4b0a/html5/thumbnails/33.jpg)
© 2011 Recipe Marketing
www.recipemarketing.com