innovation to prototype girls who code aspirational design mrhoffman
TRANSCRIPT
ASPIRATIONAL
DESIGN THINKING
WITH
GIRLS WHO CODE
w/ Michael R Hoffman
Objective: Rapidly
design innovative
& highly desirable
financial service,
draft prototype in
150 minutes
• 10:30 – 10:45 AWESOME TIME FOR TECH
• 10:45 – 11:00 DESIGN THINKING EMPATHY
• 11:00 – 11:15KNOW YOUR STAKEHOLDER
• 11:15 – 11:30DESIGN, DISRUPT, DELIVER
• 11:30 – 12:00GROUP PRESENTATIONS
WELCOME TO ALLOWANCEWhat is ALLOWANCE?
ALLOWANCE = A fresh, invigorating approach to social finance.
Who is ALLOWANCE?
ALLOWANCE = A 12 person talent explosion looking to shake up traditional finance
Why ALLOWANCE?
ALLOWANCE = Answer for workshop
What Does ALLOWANCE Make?
ALLOWANCE = Answer for workshop
Why ALLOWANCE?
ALLOWANCE = Answer for workshop
(your idea here)
Who is holding?
Why? When?
Create Urgency!
Why comeback?
Why Share?
Benefits & Cool for each
stakeholder?
http://www.ideo.com/about/
Design Thinking Exercise 1: Stakeholder Empathy
Before you can build something you must:
a. Identify your stakeholders
b. Understand each stakeholder
Simple Definition: Allowance a person or
organization with money that gives money or
asset to a person (you) to be used to purchase,
invest, donate… at a store, organization,
individual, institution (you can create your own
“currency”)
Choose 3 stakeholders (users) and empathize.
After you select your stakeholders (family
member, organization, teen, organization), divide
your group into 3 sub groups and assign
describing, empathizing understanding that
stakeholder related to allowance and technology
You will build an app for stakeholder(s) in next
exercise
Design Thinking Exercise 2: Design your App
Innovate, Disrupt, Inspire – Don’t Be Shy
The Potential Investor will be here in 20 minutes –
hey just came from a meeting with Google,
Amazon and Facebook, where they were early
investors.
When they called from the jet, they said they
*can’t wait to see what you’ve got – Oh, and it has
to be “mobile”
Assignment: Create a prototype using markers
and materials to create mobile device describing
your app.
Prepare to show and describe your awesome app
– and why it is so, so awesome in a 3 minute
presentation
3 minutes – or less – no exceptions…*this is the
‘can’t wait’ part… Good luck! Have Fun!
Stress is fleeting
Results
1. 6 amazing presentations (who knew you
could draft 6 innovative concepts presented
as multi-stakeholder, mobile first, social apps
from concept to prototype in 150 minutes?)
2. 2 presentations were investment worthy as
presented
3. Very bright people + aspirational method +
competition + time pressure = amazing
results
Unexpected Benefits
4. Company volunteers requested same session
for their departments to accelerate workers
understanding of modern technology &
digitization
5. 4 adult volunteers sent resumes seeking IT
positions with company