1

INSIDE OUT INSIGHTS:A SMALL DATA APPROACH TO BIG INSIGHTS.citizenme

IIEX, March 2016

2

Put the individual in control of their personal data

THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)

3

When people better understand themselves businesses better understand people.

THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)

4

THE SITUATION90% of large organisations were hackedSOURCE: PwC 2015

5

THE SITUATION

198 million active ad-blockersSOURCE: PAGEFAIR 2015

6

THE SITUATION

75% of consumers don’t trust brands with personal dataSOURCE: SYNIVERSE 2016

7

Smartphones are a reflection of our identity.

THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)

8

Potential size of the PIMS market

(UK)

SOURCE: CTRL SHIFT

£16.5 bn

THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)

9

PIMS & MARKET RESEARCH

TRUST

PRIVACY

VALUE EXCHANGE

THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)

10THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)

11THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)

12

⇋CONTROL TRUST

PERSONAL INSIGHTS ENRICHED BUSINESS INSIGHTS⇋

FAIRER REWARD BETTER QUALITY DATA⇋THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)

13

56 %Market researchers believe data

collection is broken (GRIT 2015)

⇋CONTROL TRUST

THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)

14

PERSONAL INSIGHTS ENRICHED BUSINESS INSIGHTS⇋

PERSONAL DATA STACK

PERSONAL INSIGHTS >

PERSONAL DATA STORE >

Now that your expecting your first child, take a look

at the Nissan QashQai. There’s a Nissan dealer

nearby.

Survey data, Smartphone data, Facebook data, etc.

THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)

15

PERSONAL INSIGHTS ENRICHED BUSINESS INSIGHTS⇋

Market Research

Buy Car

PERSONAL DATA STACK

PERSONAL INSIGHTS >

PERSONAL DATA STORE >

THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)

16

FAIRER REWARD BETTER QUALITY DATA⇋

Deeper data relationships require fairer rewards.

THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)

17

⇋We believe the future of insight generation starts with people. Providing people with

personal insights, empowerment and control.

Then managing the flows of personal data in the “Internet of Me”

18

Thank you for listening