James CandyBusiness Development Director

Red Technology

Fleur Meurer van-HeekHead of Ecommerce

ColArt International Holdings Ltd

Inspiring creativity online paints

a rosy picture for Winsor & Newton™

• INTRODUCTION TO WINSOR & NEWTON AND RED TECHNOLOGY

• CHALLENGE

• STRATEGY

• OBJECTIVES

• SOLUTION / INNOVATIONS- DISCOVER

- SHOP

- CONNECT

• INSIGHTS

• BENEFITS

• Q&A

SESSION

INTRODUCTION

Innovative multichannel ecommerce solutions

for mid-large sized retailers, distributors and

manufacturers.

The tradeit ecommerce platform provides

tremendous competitive advantage due to

its combination of:

• Powerful promotions & advertising

engine.

• Flexible content management system.

• Sophisticated, built-in community tools.

• Omni-channel retail capabilities.

• Comprehensive order management

system.

Winsor & Newton is one of the 7 brands, owned by

ColArt International Holdings Ltd.

Founded in 1832, Winsor & Newton is the leading,

global fine art materials brand.

Operations in 16 countries and supported by global

network of trade partners and distributors.

Products sold in over 120 countries worldwide.

Innovation through consumer insights, research

and development;

INTRODUCTION

“INNOVATION IS CHANGE

THAT UNLOCKS NEW VALUE”

Technology is changing the way that artists learn their craft, shop for

products and communicate with each other.

CHALLENGE - BEFORE

Prior to launching its new website, Winsor & Newton was faced with the challenge

of having a limited, direct relationship with the users of its fine art products.

CONSUMERSTOREB2B TRADE

NETWORK

CHALLENGE - NOW

CONSUMER

WEBSITE

SOCIAL

MEDIA

BLOGGER

S

IN-STORE/

POS

PARTNERS

ADS

SAMPLING

EVENTS

TFAC

CHALLENGE

Link between consumers’ usage of brand websites and their

brand purchases in retail stores

55%Number of shoppers who

use a store locator before

going to buy their goods.

Source: Wanderful Media

33%Increase in amount spent

in-store by those who research

online before buying.

Source: Google, Online to store (EMEA)

Source: Accenture/comScore/dunnhumby USA research

Increase in retail store

spend of visitors to

brand websites over

non-visitors.

37%

WINSOR & NEWTON’S ONLINE OBJECTIVES

To establish a new sales channel for Winsor & Newton by creating a world

class ecommerce site that will provide state of the art personalisation and

an industry leading brand & shopping experience to increase brand

awareness, trial and loyalty.

Build & deepen relationships

with the art community

1) Strengthen brand to increase pull &

marketing effectiveness.

2) Gain insight to be more innovative in

product development.

Boost Online sales

SOLUTION

CONTENTDISCOVER

Unique, global online experience for W&N

COMMUNITYCONNECT

COMMERCESHOP

One website powered by

CONTENT - DISCOVER

• One-stop artists’ resource.

• Tips & Techniques.

• Videos (How to, interviews etc..).

• Mediums finder.

• Articles & Inspiration.

• Colour charts.

COMMERCE - SHOP

• Class-leading ecommerce

functionality.

• Cross-sell and upsell through

sampling activities.

• Worldwide Store locator.

• Open up sales in territories not

covered by retail partners.

• Ability to personalise content based

on user profile – user insights.

• Highly visual product presentation.

COMMUNITY - CONNECT

• Upload a profile/biography for

other users to see.

• Upload and share artwork.

• Follow other artists and allow

them to follow you.

• “Like” products, content, artists /

art to build personal view.

• Interact with other artists.

• Built-in online community.

Create your own online gallery.

• Events calendar, Exhibitions,

Gallery openings etc…

INNOVATION

• Tiles serve content from all three

sections of the site.

• Personalised for media type.(Oils, water colours, acrylic, gouache etc…)

• Ability to personalise & merchandise

based on user profile.

• Search Products, Artwork, Videos,

Members, and Tips & Techniques,

• Activity Feeds bring everything

together.

BENEFITS

• Consumer Insight

• Analyse browsing & shopping behaviour

• Drive product innovation & development

• Create new product categories and market growth

• Blueprint for ColArt’s other brands

• Additional sales channel

• Build closer relationships with end users

• Strengthen links with retailers

INSIGHTS - RESULTS

Increase in revenue

month on month

40%

42%Increase in the number of

users of the store locator

65%Since Launch June 2014

15%Bounce rate decrease

30%Increase in the number of

orders month on month

25%Increase in the average

session duration

Increase in number

of visitors

INSIGHTS – ARTISTS’ FEEDBACK

“The Connect section is an important feature [of the new site].

It’s always useful to be able to discuss ideas with like-minded people

and to see what emerging artists are making. A platform for artists to

be noticed is really useful, and to have the backing of such an

established brand is great.”

Luke George and Elizabeth Rose (2013 Griffin Art Prize winners)

“The Connect section on the new website is a milestone, and not

just for artists.

It shows what can be done with the products and it’s really good for all

people to connect and interact: students, artists, art professionals, and

the general public.”

Zimou Tan (Professional Portrait Artist)

Tel: 01865 880 800

Web: www.redtechnology.com

Join Red’s newsletter & seminar programme info@redtechnology.com

THE COMPANY WE KEEP…

Q&A

IF YOU HAVE ANY QUESTIONS, PLEASE GET IN TOUCH