intra edpreneur ship

8/12/2019 Intra edPreneur Ship

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INTRAPRENEURSHIP


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A person within a large corporation who takesdirect responsibility for turning an idea into a

profitable finished product through assertive

risk taking and innovation.

Intrapreneurs have entrepreneurial skills

blended with managerial skills but operatewithin the confines of an organization.

Intrapreneurs


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Outline

What intrapreneurship is?

Why some corporation adopt it? Intrapreneurship vs. entrepreneurship

The obstacle to intrapreneurship


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Definition;

Entrepreneurship within an existing business. The development within a corporation of

internal markets,

Or autonomous or semi-autonomous businessunits,

that produce products, services, ortechnologies in a unique way

An opportunity for corporate managers to takeinitiative & try new ideas.

An internal corporate venture (ICV)


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Intrapreneurship is the practice of

entrepreneurship by employees within an

organization.

Example of entrepreneurship :A classic case of entrepreneur isthat of the founders of Adobe, John Warnock and CharlesGeschke. They both were employees of Xerox. As employees ofXerox, they were frustrated because their new product ideas were

not encouraged. They quit Xerox in the early 1980s to begin theirown business. Currently, Adobe has an annual turnover of over$3 billion.


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Corporate Entrepreneurship

The process called corporate

entrepreneurship or intrapreneuring,

The process of extending the firms

domain of competence

And corresponding opportunity set

through internally

generated new resources combination.

(Robert A. Burgelman)


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Reasons

Adapt quickly to changes in the

macroenvironment

Diversity from the core business

Conduct market experiments

Train new managers & leaders

Establish new channels of distribution Invest & profit from new venture creation.


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The barriers

Corporate bureaucracy

Internal product competition

Competing demands for resources

Resistance to change Absence of internal venture capitalists for

guidance

employees lack of ownership reducescommitment

Corporate environment not as free to creativepeople as entrepreneurial environment.


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Freedom factors

The right to appoint oneself as an

intrapreneur.

The right to stay with the ventureThe right to make decisions

The right to appropriate corporate

slack

The right to start small


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Freedom factors (contd.)

The right to fail

The right to take enough time to

succeedThe right to cross borders

The right to recruit team members

The right to choose


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Post-it Notes

Intrapreneurs:

Spencer Silver and Art Fry

Company: 3M Year Launched: 1980

The companys program allows

employees to spend up to 15 percent oftheir time at work developing their ideas.


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Thats how 3M scientist Spencer Silver

invented a light, repositionable adhesive

in 1968, although he was unsure how

best to use it.

He gave seminar after seminar,

explaining the advantages of his

adhesive to co-workers, but he wasunable to drum up much enthusiasm for

his not-so-sticky stickum.


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Five years later, Art Frey, one of Silvers

colleagues, noticed his bookmarks were

constantly falling out of his hymnals

during choir practice.


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He remembered Silvers seminars, and

in that Eureka moment, the Post-it wasborn.

The product languished until a marketing

manager, Bill Shoonenberg, designed acampaign called the Boise Blitz to drive

sales and blanketed the state of Idaho in

Post-its.

The sticky notes went national in 1980

and quickly became an office-supply and

household standard.

intra edpreneur ship

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