intro to linkedin marketing solutions
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Marketing Solutions
©2013 LinkedIn Corporation. All Rights Reserved.
Building Relationships with the World’s Professionals
LinkedIn’s Mission: Connect the world’s professionals
to make them more productive and successful
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57%growthin page views y/y
200,000+professionals join daily
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32%growthin monthly users y/y
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
1 4 716
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53
87
144
259MM+
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From connecting people to connecting people to insights
2008
2013
Connect, communicate and manage your network.
Connect, engage and consume content.
Members glean professional insight and content from a variety of sources on LinkedIn
LinkedIn Today1.3MM Publishers
6X Engagement with Content vs. Jobs
BrandsThought LeadersNews Peers
400+ Influencers
2.1M GroupsConnections
3M Company Pages
Company UpdatesSlideShare
LinkedIn Internal Data
Brands build relationships with the world’s professionalsby using accurate targeting to deliver relevant content
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Target Publish ExtendTarget with accuracyto reach a high quality audience
Publish relevant content in a professional context
Extend through social sharing and extend quality traffic and data to your sites
Traditional Advertising
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Standard Display AdsReach the right audience at the right time on the most accountable medium
Target influential professionals with precision
Drive high-quality audiences to your website
Showcase your brand within an aspirational context
Gain unparalleled insights with deep performance metrics
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Standard Content Ads Distribute your content directly to LinkedIn members
Extend the reach of existing collateral, bringing content from your corporate website through to the ad level.
Drive engagement with a rich and varied format. Distribute YouTube assets directly to LinkedIn members
Video, PDF downloads, RSS and social feeds in one unit.
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Sponsored Polls Engage members and extract professional insight
Receive timely intelligence from a targeted focus group
Encourage interaction that fuels earned media
Tailor the experience with ads displayed by user response
Native & Social Advertising
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Company Page & Followers Professionals that have opted-in to a relationship with your Company
Build a direct communications channel to those most interested in your business
Recruit more through paid, owned and earned channels
Ensure follower quality through advanced targeting
Invest only when a member takes action
Engage them via: • Free Company Updates• Sponsored Updates• API experiences and
more
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Company Updates Ongoing dialogue with your dedicated Followers
Deliver standard or rich media content for free
Boost relevance by targeting sub-sets of Followers
Drive engagement to fuel social sharing
Company update
Sponsored Updates allow you to broaden your reach beyond your Follower Base
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InMails
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Sponsored InMail (Standard and Plus) Send a personalised message directly to a member’s inbox
Ensure standout; just one message is sent every 60 days
Prompt user to take action with customisable response button
Insights
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Reporting Discover exactly who your advertising is reaching, and who is engaging
Questions?
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