introduction to organizational communication applications of organizational communication chapter...

Introduction to Organizational Communication

Applications of Organizational Communication

Chapter ElevenThis multimedia product and its contents are protected under copyright law.The following are prohibited by law:• any public performance or display, including transmission of any image over a network;• preparation of any derivative work, including the extraction, in whole or in part, of any images;• any rental, lease, or lending of the program. Copyright © Allyn & Bacon 2002

Copyright © Allyn & Bacon 2002

Objectives

• Describe influences for career decisions

• Identify career option areas and educational preparation for organizational communication

• Describe 21st century careers


Objectives

• Identify personal influences for career decisions

• Understand employment matching

• Assess individual career development needs


Objectives

• Practice analysis capabilities for career decisions

• Relate personal and organizational values to the employment match

• Understand continuous change as important for careers


Key Terms

• Employment match - when individual competencies match organization competencies and the individual becomes a working member of the organization.


Key Terms

• Internal communication careers - work within an organization to assist management in employee and management communication, coordinate a variety of training activities, coordinate internal communication media, facilitate team building, and develop numerous other communication activities.


Key Terms

• External communication careers - responsibility for external public relations activities; corporate advertising; community, shareholder, financial and government relations; corporate literature, sales promotions, and special productions.


Key Terms

• Sales careers - representing products and services to potential customers.

• Human services careers - responsibility for fund-raising, grant writing, and other formal budget justification processes. Human service professionals engage in counseling, design, administration, and evaluation of programs; they also engage in responsibilities similar to internal communication careers.


Key Terms

• Education careers - teaching in high schools, junior colleges, and universities.


Key Terms

• Research-information management careers - responsibility for the design and development of research programs to support the ongoing activities of the organization or to chart a course of change; responsibility for the acquisition and the interpretation of information and the selection of technologies to support decision making and e-commerce.


Key Terms

• Management careers - responsibility for planning, coordinating, supervising, and controlling many of the activities of the organization.

• Consulting careers - work as an external adviser to organizations to identify problems, evaluate performance, find solutions, and implement a wide variety of change activities.


Key Terms

• Protean careers - careers characterized by lifelong changes and continual learning.

• Networked organization - partners or alliances across groups and organizations to leverage the best possible resources for a given project.


Key Terms

• Cellular organization - collaborative but not considered permanent association of professionals working together for a specific project or service.


Discussion Question #1

• Are most individuals aware of the influences that impact their career decisions? How might awareness of such personal influences be enhanced/used?


Discussion Question #2

• Review and add to the list of professional responsibilities of communication professionals. How are these responsibilities affected by advances in technology and the rapidly changing and competitive business environment? What are the implications for careers in the 21st century?

Introduction to Organizational Communication

Applications of Organizational Communication

Chapter Eleven


introduction to organizational communication applications of organizational communication chapter...

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