introduction to social media roi
Post on 18-Sep-2014
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Presentation given at Measurementcamp on Dec. 9th 2009TRANSCRIPT
A quick intro. to ROI
9th December 2009@andrewgerrard
With thanks to Olivier Blanchard - @thebrandbuilder
Enough of this Social Media
goodness crap – Show me the money!
Social Media is NOT free! OK?
Customers Loyalty Transactions
Revenue
Yes!We can do those too
ROI =SPEND
(INCOME - SPEND) * 100
THE R.O.I. EQUATION
ROI is a business metric, NOT a media metric
ROI is agnostic
Just measuring media is NOT the answer
BUT...
So, you decide to do some Social Media
...
£X
Baseline
Before After
Where are the changes?
Before After
And what did we do here , here & here ?
Overlay
Before After
Figure it all out
...apply the ROI equation
With the cost savings and the business generated
To give you...
