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Invest in the event that will define the 21st century
Mars One Foundation is planning to land a first crew on Mars in 2032.
Defining the 21st century
Uniting the world
Generating unique media content
Introduction
Mars One Foundation Mars One Ventures
organizes the mission and trains the crews that are planned to
go to Mars starting 2032
is not an aerospace company: hardware for the mission will be
built by third party, established aerospace companies.
gets income from donations and receives a license fee from
Mars One Ventures AG
Mars One Foundation projections illustrate that the donations and the
license fee can fund the mission.
holds the exclusive monetization rights around the mission
including media rights
revenue will also come from merchandise, games, apps, events,
technology related and other intellectual property, business
partnerships, etc.
Mars One Venture’s listing gives the fan base the opportunity to buy
shares, creates a group of loyal shareholders and enhances their
active support for the mission.
Mars One Foundation
(Mars mission,
Astronaut training)
Shareholders
New investments
Commercial revenue Donations
Monetization rights
5% license fee € 6 million upfront
Organization
Mars One Ventures
(Monetization)
Merchandising
Revenue streams for Mars One Ventures
Mars settler applications
Advertising on video content
Broadcasting rights
sponsorships and partnerships
Business model
*Not an exhaustive list of potential revenue streams
‘’
The broadcasting rights and
sponsorship and partnership rights
around the Olympic Games in London
resulted in US$ 4.5b of revenue for
the International Olympic Committee.
Imagine the first moon landing in this media era where everyone has a screen in their pocket. ’’
Market Comparison
Exposure value Comparison
EA’s “Ultimate Team”, a feature which
started out in the publisher’s FIFA
games, has become one of its biggest
successes, as it now generates around
$800 million in annual net
revenue.
Game Value comparison
In 2016 Star Wars became the third-
largest worldwide grosser with $2.07 billion in merchandise sales.
Merchandise comparison
The expected mission progress will increase conversion rates of merchandise compared to
today. Order value is expected to increase due to customer willingness to spend more as
credibility grows and due to more expensive items, including toys. In addition, we generate
revenue from advertisement on video content.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Merchandise Video content Kolom1
65 million
Total visitors 1st year
11.8 million
Total revenue 1st year
Website conversion short-term
Short-term projections
$ 8.9 m
Total
$ 2.4m
Long-term projections
After the first 12 months, website visitors numbers are expected to increase further because
of the mission progress. Mars One’s suppliers will start construction of mission hardware
around 2019 with more and more to share in the years following. Mars One will repeat the
selection process every year in order to increase the number of teams in training and to
replace teams that drop out. Conversion rates are based on previously achieved results.
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032
Merchandise Video content Settler applicants
0,39% conversion rate Merchandise
6 – 10 videos
Conversion Rate Applications
Website conversion long-term
Conversion Rate videos
0,40%
$ 3.4 b
Total
$ 1.2 b
$ 3.1 b
Other business cases
- Broadcasting rights
- Sponsorships and partnerships
- Events and theme parks
- Games and apps
- Joint ventures around other Mars related
business cases
Examples that are likely to result in valuable IP
are:
- Growing food with less water and energy
- Recycling systems
- Lighter-weight solar panels.
C0-ownership IPR
Additional opportunities
*These business cases are not included in the short- and long-term projections
technological
Potential partners
Mission so far
Established in March 2011.
Drafted a technical road map with established aerospace
suppliers in 2011.
Announced Mars One to the world May 2012 > 0,5 million website
visits in the first week.
Improve advisory board, more ambassadors, and contracts with
aerospace companies Paragon and Lockheed Martin.
200,000+ registrations for the Mars settler vacancy.
Results from Lockheed Martin study on first robotic lander presented. (Click
here)
Results from Paragon ECLSS (Surface life support) study presented, and
Mars Settler applications narrowed down to 100 round 3 candidates. (Click
here)
Results from Paragon SES (Surface exploration suit) study
presented.
2011
2011
2012
2013
2013
2014
2015
2016
Mission roadmap
Demonstration mission.
Communications satellite sent to Mars
Rover sent to Mars to select the settlement location
Six cargo missions including a second rover. The rovers prepare
the settlement for the arrival of the humans. Life support systems
will have produced water and a breathable atmosphere inside the
settlement before the first crew even departs.
First crew departs and flies Mars in seven months
First crew and hardware for second crew land
Second crew and hardware for third crew land
2022
2024
2026
2029
2031
2032
2034
Traction
Exposure Track record
Attracted public attention at major events around the world.
Invited as a keynote speaker at events such as world
renowned festival South by Southwest SXSW, The NAB
Show, the Asian Leadership Conference, and The
International Mars Society Convention
>200.000
>17 m.
people registered to be on the first
team to go to Mars – the most
popular job vacancy of all time.
people have already contributed to
Mars One through donations,
merchandises and application
fees
>30.000
unique visitors have visited the
website since May 2012
€ 6 m. investment has been signed with
World Stock & Bond Trade Limited
- M.Sc. in Mechanical engineering (2003).
- Worked at Delft University of Technology
on wind energy (2003-2008).
- Co-founder and general director of Wind
energy start-up Ampyx Power (2008-
2011). Sold part of his share holding to
start Mars One. Ampyx Power is still very
successful with a new general director.
- Founded Mars One in 2011, built the
team, the advisory board and
international partnerships, secured a first
round of investment in 2013.
Founders
Bas Lansdorp
Co-founder / CEO
- M.Sc. Physics (1997).
- Worked in Dutchspace and received a
post-grad title (1997-2002).
- As Research scientist involved in Ozone
Monitoring Instrument (OMI) project
launched by NASA (2002-2005).
- Various positions at ESA (2005-2014),
worked on projects such as Mercury
mission (2005-2007) and Jupiter mission
(2009- 2011).
- Works part time in Mars One since 2011,
part time at the European Space Agency.
Arno wielders
Co-founder / CTO
Mars One Ventures AG Will hire
Advisory board and team
A CCO with experience in media
deals
A CEO from the world of media, who
knows how to monetize a story
A CFO with experience in stock
exchange listed companies
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032
Financial plan
Considerations
Expected scenario: Showing the expected cash flow. All numbers are US$. No
tax is taken into account. Based upon previously achieved
results.
Two important unknowns in the business case are the cost of implementing
the Mars mission and the numbers of visitors to the Mars One website
50% revenue scenario: Numbers of visitors to the website are reduced
by 50%, which reduces profitability but causes no
cash flow problems.
Timeline of launches
€-1,8m
€-6,8m
€72m
€36m
€169m
€85m
€321m
€161m
€448m
€224m
€560m
€280m
€673m
€337m
€3.84b
€1.92b
€7.22b
€3.6b
Min. investment: €1,000
Max. investment: €500,000
Private placement
The investment we are currently raising will be used to bridge the gap
between today and when the shares resume trading. This requires,
amongst other things, an updated prospectus for Mars One Ventures
AG. Work on the prospectus has already started.
Mars One Foundation will restart the astronaut selection program and
open up a new round of Mars settler applications to get back in the
spotlight.
Use of funds
Mars One Ventures is currently offering shares through a private placement
with a discount compared to the last traded price at the exchange.
The shares are currently not trading, because the new shares that were issued in
December 2016 need to be admitted to trading.
Discount
Investment Frankfurt Stock Exchange Mars One Ventures AG, the commercial arm of Mars One, has been listed
at the Frankfurt Stock Exchange since December 2016.
