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DIRECTION OF THE COUNTRY29 May – 3 June 2020

© Ipsos | Ipsos MORI Political Pulse | June 2020 | Public

Net right direction = -13%

29 May – 3 June 2020

30%RIGHT DIRECTION

18%NEITHER

43%WRONG DIRECTION

January – 3 June 2020

3

30%RIGHT DIRECTION

43%WRONG DIRECTION30%

18%

43%

9%

Direction of the country

9%DON’T KNOW

Base: 1,291 Online British adults 18+, 29 May - 3 June 2020.

Source: Ipsos MORI

Generally speaking, do you think things in Great Britain are heading in the right

direction or wrong direction?

0%

20%

40%

60%

Jan

-20

20

Feb

-2020

Ma

r-20

20

Apr-

202

0

Ma

y-2

020

Jun

-20

20


Direction of the country

36%

23%

30%

43%

21%

14%

53%

30%

38%

45%

46%

29%

57%

67%

24%

43%

4

By 2019 General Election vote

Among all

Generally speaking, do you

think things in Great Britain

are heading in the right

direction or wrong direction?By 2016 EU referendum vote

Conservative

Labour

18-34

35-54

55+

Right direction Wrong directionNet

right

-13

+29

-53

-16

-22

Source: Ipsos MORI

By age group

-2

-36

+14

Remain

Leave

Base: 1,291 Online British adults 18+, 2019 Conservative voters (444),

2019 Labour voters (341), 2016 Remain voters (556), Leave voters

(502),18-34 year olds (363), 35-54 (394), 55+ (534), 29 May - 3 June

2020


Direction of the country: By age group

5

Generally speaking, do you think things in Great Britain are heading in the right direction or

wrong direction?

-40

-30

-20

-10

0

10

20

30

Jan-2020 Feb-2020 Mar-2020 Apr-2020 May-2020 Jun-2020

% Net right direction: January – 3 June 2020

-13%Among all

-16%Among those aged 18-34

-2%Among those aged 55+

-22%Among those aged 35-54

Base: c.1,000 Online British adults each month 18+


Direction of the country: By Gender

6


wrong direction?

-25

-20

-15

-10

-5

0

5

10

15

20

25



-13%Among all

-10%Among women

-15%Among men



Direction of the country: By 2019 General Election Vote

7


wrong direction?

-80

-60

-40

-20

0

20

40

60

80



-13%Among all

-53%Among 2019 Labour voters

+29%Among 2019 Conservative voters



FAVOURABILITY OF POLITICIANS AND POLITICAL PARTIES29 May – 3 June 2020


Favourability of leading politicians

9

Favourable Net

Favourable

Source: Ipsos MORI

To what extent, if at all, do

you have a favourable or

unfavourable opinion of the

following politicians?

32%

36%

39%

46%

38%

26%

43%

19%

Unfavourable

Rishi Sunak, Chancellor of the Exchequer

Boris Johnson, Prime Minister

Keir Starmer, Leader of the Labour party

Matt Hancock, Secretary of State for Health and Social Care

+27

-4

+10

-6



Favourability of leading politicians: Among those who voted for their party at GE2019

10

Favourable Net

Favourable

Source: Ipsos MORI

To what extent, if at all, do

you have a favourable or

unfavourable opinion of the

following politicians?

56%

60%

69%

69%

20%

12%

14%

8%

Unfavourable

Rishi Sunak, Chancellor of the Exchequer

Boris Johnson, Prime Minister

Keir Starmer, Leader of the Labour party

Matt Hancock, Secretary of State for Health and Social Care

+61

+55

+48

+36

Base: 1,291 Online British adults 18+, 2019 Conservative party supporters (444), 2019 Labour party supporters (341), 29 May - 3 June 2020.


Net = -4%

29 May – 3 June 2020

39%Favourable

15%Neither

43%Unfavourable

November 2019 – 3 June 2020

11

39%Favourable

43%Unfavourable

39%

15%

43%

3%

Boris Johnson: Favourability

To what extent, if at all, do you have a favourable or unfavourable opinion of the

following politicians and political parties? Boris Johnson

3%Don’t know

Base: 1,291 Online British adults 18+, 29 May - 3 June 2020

Source: Ipsos MORI

0%

10%

20%

30%

40%

50%

60%

Nov-2

019

Dec-2

019

Jan

-20

20

Feb

-2020

Ma

r-20

20

Apr-

202

0

Ma

y-2

020

GE2019

Ju

n-2

020


Net = +10%

29 May – 3 June 2020

36%Favourable

31%Neither

26%Unfavourable

January – 3 June 2020

12

36%Favourable

26%Unfavourable

36%

31%

26%

7%

Keir Starmer: Favourability


following politicians and political parties? Keir Starmer

7%Don’t know


Source: Ipsos MORI

0%

25%

50%

75%

Jan

-20

20

Feb

-2020

Ma

r-20

20

Apr-

202

0

Ma

y-2

020

Jun

-20

20

Becomes Labour

party leader


13

Political parties: Favourability


following politicians and political parties?

The Conservative Party The Labour Party The Liberal Democrats

0%

20%

40%

60%

Nov-2

019

De

c-2

019

Jan

-20

20

Feb

-2020

Ma

r-20

20

Apr-

202

0

Ma

y-2

020

Nov-2

019

Dec-2

019

Jan

-20

20

Feb

-2020

Ma

r-20

20

Apr-

202

0

Ma

y-2

020

Nov-2

019

Dec-2

019

Jan

-20

20

Feb

-2020

Ma

r-20

20

Apr-

202

0

Ma

y-2

020

GE2019

33%Favourable

44%Unfavourable

31%Favourable

39%Unfavourable

16%Favourable

41%Unfavourable


Net favourable -11 Net favourable -8 Net favourable -25

Ju

n-2

020

Ju

n-2

020

Ju

n-2

020

© Ipsos | Ipsos MORI Political Pulse | June 2020 | Public14

Political parties and leaders: Favourability



Base: c.1000 British adults each month. Source: Ipsos MORI

0%

10%

20%

30%

40%

50%

Nov 2019 Dec 2019 Jan 2020 Feb 2020 Mar 2020 Apr 2020 May 2020

GE2019% Favourable

39% Boris Johnson

33% Conservative Party

31% Labour Party

Jeremy Corbyn

16% Lib DemsJo Swinson

36% Keir Starmer

Jun 2020


Favourability of party leaders and parties: Among those who voted for their parties at the last General ElectionTo what extent, if at all, do you have a favourable or unfavourable opinion of the


Base: c.300-400 British adults each month who voted for the respective party at the last General Election Source: Ipsos MORI

0%

20%

40%

60%

80%

100%


GE2019% Favourable

69% Boris Johnson

70% Conservative Party

69% Labour Party

Jeremy Corbyn

60% Keir Starmer

Jun 2020


Political parties and leaders: Net favourability



Base: c.1000 British adults each month. Source: Ipsos MORI

-60%

-50%

-40%

-30%

-20%

-10%

0%

10%

20%

30%


GE2019Net Favourable

-4 Boris Johnson

-11 Conservative Party

-8 Labour Party

Jeremy Corbyn

+10 Keir Starmer

Jun 2020


Image of party leaders: Boris Johnson versus Keir Starmer

17

Does apply

Do you think each of the

following statements does

or does not apply to…?

Does not apply


27%

29%

31%

31%

35%

39%

41%

43%

43%

46%

64%

49%

52%

56%

50%

44%

45%

43%

43%

44%

42%

27%

33%

41%

34%

28%

29%

24%

34%

40%

34%

44%

30%

17%

17%

25%

31%

26%

18%

23%

18%

20%

19%

30%

He is an honest person

He is in touch with

ordinary people

He has a lot of personality

He is going to make the

country a better place

He is (/would be) a PM I

am (/would be) proud of

He understand the

problems facing Britain

He puts the needs of the

country first

He is good in a crisis

He is a capable leader

He pays attention to detail

He is a strong leader

The Prime Minister,

Boris Johnson

Leader of the Labour

party, Keir Starmer


Image of party leaders: Boris Johnson

27%

31%

31%

35%

43%

46%

64%

49%

50%

56%

44%

43%

42%

27%

18

Does apply

Do you think each of the

following statements does

or does not apply to the

Prime Minister, Boris

Johnson?

Does not apply


22%

27%

30%

39%

42%

45%

62%

54%

53%

54%

43%

41%

41%

29%He has a lot of personality

He understands the

problems facing Britain

He is a capable leader

He is going to make the

country a better place

He is in touch with

ordinary people

He is a Prime Minister I

am proud of

He is an honest person

29 May – 3 June 2020

13 – 16 December 2019

Gideon Skinner

Research Director

[email protected]

Keiran Pedley

Research Director

[email protected]

Cameron Garrett

Senior Research Executive

[email protected]

Ipsos MORIPolitical Pulse June 2020

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