SNAPCHAT

Snapchat History

Launched in Sept 2011 as an iPhone app called Picaboo, after long attempts of 34 projects.

Founded by Bobby Murphy, Evan Spiegel while they were studying at Stanford University.

People’s loved it because it was very quick than MMS messages

About Snapchat• Photo or video sharing app where the pictures

expire in 1-10s. You can also edit photo or video in the photo gallery.

• User can also add the photo/video Snap to their “Story”.

• User can also type messages to friends within the Snapchat app using chat feature and also sends a Chat message to a friend.

• Snapchat was valued at $2 billion, which seemed high for a company with almost no revenue. Its profit margin has remained a solid zero, however that $2 billion valuation is now only a segment of what investors see in Snapchat’s future.

Value Proposition Select your target audience.

Research your audience.

Benchmark online value proposition.

Define your online value proposition.

Communicate online value propositions.

Deliver, review and improve.

Other relevant resources of value to the brand.

Canadian DataSnapChat has 100 million daily active users in which 41% of Canadians teens are using Shapchat and total Canadian users are 17.3 million approx.

Demographic Breakdown

45% of Snapchat's adult users are between 18 and 24

6% of Snapchat's users are between 55 and 64

1% of Snapchat's users are between 65+

10% of Snapchat's users are between 45 and 54

26% of Snapchat's users are between 25 and 34

13% of Snapchat's users are between 35 and 44

Demographic Breakdown• 70% of Snapchat users are

women.• 18% of all iPhones owners

use Snapchat.• 400 Million Snaps every day.• 4 Billion Daily video views.• 1 Billion Story views every

day.• 60 Million Monthly visitors• Maximum numbers of

Snapchat online adults are in Ireland i.e. 52%

Snapchat RankingsGoogle PR: 6

Alexa Rank: 6,655

Quantcast rank: 23130

Domain Authority: 80

Snapchat Backlinks

Unique Backlinks: 2,305

Total Backlinks: 29,930

Google Pages Indexed: 432

Google backlinks: 531

Twitter Followers: 1.02 M

Facebook Likes: 5,288

Why would an organization want to use Snapchat?

• Snapchat is basically young target market, it allows organizations to deliver and offer discount coupons within seconds. Moreover, coupon snaps not only reward customers but they also provide incentive to bring them back for more.

• Organizations use to encourgae fans from other social media apps/websites, to add brands on snapchat and get their followers, friends to add organization as well.

• Organizations can track subscribers with hashtag that reinforces the organization

Optimal Days/Times to Post

Best Time: 1pm - 4pm result in the highest average click through.

Peak Time: Wednesdays 3 pm

Weekends: Before 8am to after 8 pm

Popularity

Snap chat is one of the best platform for to make a brand name of the organizations among young generation.

Few Organization who use Snapchat: McDonald's, Taco Bell, Mondelez/Sour Patch Kids, General Electric, National Basketball, Rebecca Minkoff, Heineken, HBO/Girls, The Association of Surfing Professionals, WWE, GrubHub.

Tracking Tools for Snapchat

Tools which are able to track and monitor Snapchat

• mSpy $39.99• FlexiSpy $149.99• SpyEra $149.99• WebWatcher $99.99

B2B or B2C Organization

Snapchat is good for B2B than B2C organizations because:

Organizations target audience (or some subset of it) is active on Snapchat.

Snapchat is location-specific.

Snapchat strategy is part of a larger, omni-channel campaign for organizations.

Organization Using SnapchatTaco Bell is using snapchat for promotion, they created a dedicated team of two twenty-something’s, the team craft content specifically for the “Stories” section of the platform thrice a week and a bid to keep its audience engaged, they talk to Taco Bell’s fans in the language they understand. Then team members offer them a mix of real-time and more thought-out content — and they speak fluent emoji. (Dua, 2015)

Costs to use snapchat for organizational purposes

Cost is basically depend on the organization strength, geographical locations, products. For instance, McDonalds use snap chat for promotion. McDonalds locations are throughout the world and each country have different locations, so each locations they hire a different set of teams who work for different locations which increases the labour & infrastructure cost. If the organization is small like one restaurant, then only one member will promote that restaurant on snapchat like, that member post 5 coupons or menu images or commercial videos a day. As, in case of McDonalds every country’s individuals have different taste so different products, its expensive.

Resources for markering on Snapchat

Blog Post“Snapchat for ... Marketing? What the Curious Should Know” click here or visit goo.gl/GHwqfc

Some marketing strategies for business promotion on snapchat on blog and video tutorial:

Video Tutorial“Snapchat for Business Marketing - What is Snapchat? Do Businesses use Snapchat for marketing? click here or visit goo.gl/tkfZVo

References• Snapchat Law Enforcement Guide. (2015, June 01). Retrieved from www.snapchat.com:

https://www.snapchat.com/static_files/lawenforcement.pdf• Dua, T. (2015, Aug 13). Inside Taco Bell's Snapchat strategy. Retrieved from digiday.com:

http://digiday.com/brands/inside-taco-bells-snapchat-strategy/• Greenfield, M. (n.d.). Share of mobile teen internet users in selected countries who are

active Snapchat users as of 1st quarter 2015. Retrieved from www.statista.com: http://www.statista.com/statistics/321076/leading-snapchat-market-teens/

• Hoelzel, M. (2015, June 25). UPDATE: A breakdown of the demographics for each of the different social networks. Retrieved from www.businessinsider.com: http://www.businessinsider.com/update-a-breakdown-of-the-demographics-for-each-of-the-different-social-networks-2015-6

• IV, J. S. (2014, Aug 27). Snapchat Nabs $10 Billion Valuation, Doesn't Think It's Very 'Exciting'. Retrieved from observer.com: http://observer.com/2014/08/snapchat-nabs-10-billion-valuation-doesnt-think-its-very-exciting/

• Leber, H. (2014, March 25). 14 Ways Brands can use Snapchat. Retrieved from www.slideshare.ne: http://www.slideshare.net/hankleber1/brands-and-snapchat-14-ideas?qid=7278aaf1-f063-4c24-a38c-d5855457058f&v=default&b=&from_search=6

• Look, D. (2015, July 09). Can snapchat work for b2b. Retrieved from relevance.com: http://relevance.com/can-snapchat-work-for-b2b/

• Smith, C. (2015, Sept 23). By the numbers: 60 Amazing snapchat stats. Retrieved from expandedramblings.com: http://expandedramblings.com/index.php/snapchat-statistics/

• TOP SNAPCHAT TRACKING APPS 2015. (n.d.). Retrieved from www.toptrackingapps.com: http://www.toptrackingapps.com/best-snapchat-spy/