the true tea

By IVANA FOODS PRIVATE LIMITED

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6 6 6WORLDS FIRST 100% NATURAL

READY TO SIP TEA CONCENTRATED AYURVEDIC FORMULATION

• India is the largest consumer of tea in the world, consuming nearly 25 percent of the global tea production, according to a Dec’ 2011, report by ASSOCHAM.

• India is also the second largest producer of tea after China, with six lakh hectares under cultivation, producing about 950 million kg’s of tea yearly.

• India tea industry has reached a approximate current turnover of Rs. 33,000 crores, with a modest 20% growth year on year.

• India Tea drinking habit shall be driven with further growth as packaged tea market alone in India is estimated at a yearly revenue of Rs.12,600 crore and expected to reach Rs.17,600 crore by 2019.

HISTORY OF TEA IN INDIA

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BENEFITS OF TEA

“Awareness about health benefits associated with moderate intake of tea is a significant factor behind an upsurge in demand, as more and more people become aware of the healing properties of tea. It not only helps combat heart-related ailments but also lowers cholesterol, protects the skin, keeps cancer at bay, strengthens bones and teeth, and contains no calories, fat or salt.”

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WHAT, WHO & WHY iTea “The True Tea” Worlds First 100% Natural liquid concentrate hygienic “ready to sip tea”, all-in-one, packed and delivered to your lips, untouched by hands, no preservatives added, Manufactured using Ayurvedic extracts of organic ingredients, Specially processed, sealed and served to suit your convenience, any time any where, for a Refreshing Experience of an “ideal tasty-tea”.

We a group of highly motivated and innovative team of professionals, associated with a common goal, with immense understanding of productising innovating, has developed a richly brewed natural multi-flavours of tasty tea, packaged ready-to-drink tea, with advanced innovative technology using no preservatives or additives, in making Tea-drinking a grand “Ritual of Pleasure”.

Enriched “consumer experience,” in smart packing and served any where any time, Through various channels like, say it on streets, shopping malls, super markets, Air, Rail or Bus-ports, cloud and corporates. Serving fresh hot hygiene tea, brewed in alkaline live-pure processed RO water, in most clean, elegant and eye-appealing service.

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PATENT

Patent: iTea is the world first, ready to sip all in one super concentrate formulation of 100% natural, Ayurvedic extracts of organic ingredients, using alkaline water formula, with zero preservatives added. iTea is the only tea with all the goodness intact sealed in sachets, by mixing the contents of sachet to cup of hot water, your tasty tea is ready to sip in seconds. Gives you natural flavour, taste, hygiene and healthy tea in seconds…….

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MISSION-STATEMENT

Our motto: iTea, Seeks to honestly craft and promote healthy,

organic, natural, great tasting and high quality beverage with zero

preservatives.

Our goal: aligned with core values, and adhere to highest ethical

practises in all business processes and dealings.

We grow: our business by delivering quality, superior service and

grater satisfaction to our customers

“To be always best in the eyes of our customers, consumers,

employees and partners.”

together we shall grow

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UNIQUE SELLING POSITION

iTea is a unique Ayurvedic concept, blended with organic natural extract of tea, saturated milk and sugar, all into one super-concentrate, with absolutely no preservatives added, in retaining all natural nutrients and taste intact, Processed with healthy living “alkaline water formula”.

The True Tea: “A ready-to-drink tea” Manufactured in automated process, untouched by human hands and packaged in our state of art manufacturing facility, Served in multiple flavours of local taste, assured of quality quantity and superior-satisfaction, at all times.

USP: Quality, Hygiene and Taste, gives us an edge, our success mantra is “Rich customer-experience”. our core “USP”.

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FLAVOURS OF OUR I TEA

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• Irani Tea :- Super blend of Tea widely consumed in City of Hyderabad, with rich texture and taste also call it “Pouna - chai"

• Masala Tea : Rich tea experience with aromatic spices blended and brewed for an exotic taste, consumed widely in many parts of India

• Ginger Tea : Specially brewed and processed Ginger and natural herbs like lemon grass, for a rejuvenating experience.

• Regular Tea : In Sugar-free, and sweetened tea with home made tasty tea experience.

• Lemon Tea : Processed with fresh natural lime, for a rich refreshing taste

• African Tea : Specially brewed tea with rich taste and accepted worldwide.

• Ayurvedic Diabetic Tea: In all the above flavours (for Sweet People)

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MANUFACTURING LICENCE

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Licence # for Manufacturing: Ayush Mfg.Lic.No: T-1642/Ayur

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MANUFACTURING FACILITY

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the naturals company

“Nisarg” (िनसगर्) in Sanskrit is Nature. Incorporated in 2005, As a Naturals company, Nurture the idea of developing nature inspired Natural alternatives. Manufacture Ayurvedic extracts, Standardised Botanical Extracts, Phytochemical's and Full spectrum extracts. Offering customised extraction for customers looking for unique composition and or specific benefits. With commitment to innovation, coupled with industry's leading technologies and stringent quality control process, has helped deliver market driven innovations.

The key to Nisarg ‘s success is — scientifically standardising the ingredients for its pharmacological. Nisarg is our Contract Manufacturing Unit

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NATURAL INGREDIENTS

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ALKALINE WATER

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TARGET MARKET

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MARKET POSITIONOur Market strategy shall empower market penetration by distribution and dealer network model. Shall encourage and recruit unemployed youth in partnering market growth. With our specially designed Intense training initiatives. Grooming the field staff in adopting to high ethical practices hospitality standards while dealing with customers, to benefit their own path of career progression in their future endeavour. Shall emphasise on encouraging more women employment opportunity, in boosting our sales potential and add a unique market approach. Deploying Innovative strategies for marketing campaign and Brand-visibility and Brand-building activities, deploying highly creative methods and technology.

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PRODUCT POSITION

Positioning our products/services to fit in the ready to drink tea market segment, with highly innovative marketing concepts, Our offerings of par-superior quality, taste and affordability. with our pre-packed ready to drink tea, focusing on retaining the natural taste and essence of the tea with all it’s goodness intact. Will be our USP. Customers being served through our innovative back-pack, Kiosk and auto-vending units with “alkaline rich water”formula, aiding healthy and clean concept with Ayurvedic benefits. Constant consistency in quality, taste and quantity with superior customer experience, will be our motto.

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Mobile iTea: Any where any Time Tea, New exciting Street vending experience, as of now customers depending mostly on unorganised vendors, selling un-hygienic tea, by “hole in the wall shops,” or way side small tea carts, mostly with a inconsistent taste and quality and employing “child labour.” We identified a great demand for a tasty, refreshing hygienic tea. Our solution to this as mobile backpack-hot packaged tea vending, Bringing to you in a very hygienic, organic untouched by hands, tasty hot-tea with a unbelievably experience

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MOBILE TEA VENDING

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Kiosk/Auto vending: Most modern innovative advanced technology and designs used for auto vending and kiosk, our focus on the utmost Consumer satisfaction & Experience, all theses are managed by our trained staff with high ethical standard, politeness and friendly to serve customers, in enhancing their feel-good experience, with high quality and rich experience to all customers from commercial locations, Hospitals and corporate houses.

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I TEA KIOSK

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Super Stores: Specially designed packaged ready to drink tea parcels for easy handling conveniently packed for take-away packs, of 6 and 10 cups, Concept of one-minute heating and ready-to-sip. Option of sugar-free, Diabetic friendly and multi flavours of exotic tastes are made available for a superior customer experience.

DEPARTMENTAL STORES

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ONLINE ORDERING

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App Based Convenience: Delivered to your door-step through our e-com platform, delivering your order, in a specially packed parcels, through various partnered portals like bigbasket.com, peppertap.com, zopnow.com and kartmagic.com etc. for your home and office needs.

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VALUE TO CUSTOMER

iTea (The True Tea) Truly Delivers a clean, safe and affordable luxury bundled for delighted consumer experience, Tasty tea served with superior quality, highly hygienic packing, with a right quantity at unbelievable affordability. Brewed in multi-flavours, with rich eye-appealing packing and presentation, Shall be irresistibly tempting……..

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ENVIRONMENT Environmental impact: Contributing to the natural eco-system in preserving our mother nature, which is immensely supporting our human existence. Our small efforts in providing garbage collecting bins at all key strategic way-side locations, to collect used disposables, harmful plastic waste, packing material etc…, With very attractive slogans and messages as a part of CSR initiative. These bins shall serve our extensive Brand Building Activity. In line with our mission statement and in supporting the national slogan of clean and green INDIA.

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SOCIAL RESPONSIBILITY

OUR CSR goal: Apart from promoting Clean “n” green Initiatives, shall also contribute a small percentage of profits to“Girl Child - literacy and Health” initiatives… Supporting the unemployed youth for self-sustenance and financial independent, with our unique business model.

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MARKETING STRATEGY

Sales & marketing Strategy:

Master-Distributor : Franchise selling- makes up our core sales concept. Sales targeting on techniques of employing community marketing, with local bulk-points supply as franchisee units and these units operates with individuals or group sales teams employed with our specialised training, in penetrating street-vending and mobile Kiosk cart sales strategy.

Distributor and Dealer model: shall be responsible for Kiosk and corporate sales, including auto-vending units and manned Vending kiosk sales. We will promote aggressive franchisee sales-goal, creating product awareness, focusing in driving expansion plans of pan-India presence, to meet achieve our planned targets and goals.

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MARKETING PLAN

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Master-Distributor: Geographic area/ state wise/Institution sales, Shall be responsible for distribution network, for the designated area. Shall drive a aggressive targets set for sales through the networks, like Street vending Dealers, Kiosk point Dealers and Corporate Dealers.

Distributor and Dealers: For Super Stores, Online Sales, Government and Public organisations like, Rail, Air and Road. Shall promote aggressive sales-goal, creating product awareness,

Our Sales Promoters: shall be focusing in driving expansion plans of pan-India presence, to meet achieve our planned targets and goals.

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BRAND BUILDING PLAN

Our Initial Branding Strategy: Pilot project: Selecting a small region or locality and thrust all the tools of advertising, brand building and promotional activity in a concentrated format to stargaze the product tweaking. Pilot Modelling: Identifying various points in that location, and strategically placing and covering the location with the branding activity and analysing the customer behaviour buying pattern in putting up sales points accordingly, this will give an idea of calculating and estimating the sample market potential.

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SAMPLE MARKET SURVEY

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Income/Expenses

₹ 5,15,715

₹ 2,59,715

₹ 3,26,610

Income minus expensesTotal expensesTotal income

MONEY MADE PER DAY

Cost of Tea cup sold ₹ 15

Avg Income per Day ₹ 5,15,700

TOTAL INCOME ₹ 5,15,715

EXPENSES PER DAY

COSTING per Cup of TEA Avg. ₹ 6

Average Cups sold per day 34,380 ₹ 1,89,090

TOTAL EXPENSES ₹ 1,89,090

PER DAY INCOME

Income minus expenses ₹ 3,26,625

SAMPLE SURVEY CONDUCTED ON 100 SHOPS IN TWIN CITIES OF HYDERABAD AND SECUNDERABAD ON 30TH MAY 2016, BY FREELANCER

SURVEY FOR

PROFIT PER CUP

Cost of Tea cup sold ₹ 15

Avg Income per Day ₹ 5,15,700

Profit ₹ 3,26,610

₹ 4

MARKET SIZING AND PRICE INDEX

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Hyderabad alone consumes 2.5 .cr (25 Million) Tea cups per day out of 25000 identified units

SUMMARY

iTea “The True Tea” a natural hygiene cup of “ready to sip tea”, served to suit customer convenience (any time any where), for a Truly Refreshing Experience of an “ideal tasty-tea”.

• Invite you to be our partners in this sunrise industry, with a unique, innovative, packaged-tea-product market. Modest Industry estimated a yearly revenue of Rs.12,600 crore and expected to reach Rs.17,600 crore by 2019. Shall together bite a big share out of it,

Join our group of highly motivated and innovative management team, associated with a common goal, with immense understanding of productising and innovating, has developed a platform to succeed.

• Let’s together we grow………….. our “success-mantra.”

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SURVEY SUMMARY

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Tea and Ready-to-Drink Tea (RTD tea) in the U.S.: Retail and Food Service, with growth opportunities emerging in niche and non-traditional channels. The global market for RTD and coffee in terms of revenue was estimated to be worth around $.69 billion, in 2011 and is expected to reach $.125 billion by 2017, growing at an estimated CAGR of 10.9% from 2012 to 2017. Asia-Pacific is the largest market. The demand for RTD and coffee market is expected to rise in North America, due to an increase health awareness and ill-effects of the carbonated drinks consumption. By www.marketsandmarkets.com

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IVANA FOODS PRIVATE LIMITED mail: raghu@ivanafoods.com Hand phone: +91 9848028758 www.ivanafoods.com

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THANK YOU

Let’s have iTea together Raghu Allamsetty

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