january 2016 issue max sports & fitness magazine

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JANUARY 2016 M AXMUSCLE.COM
FREE ISSUE! Compliments of:
Celebrating Two Big Milestones and Our Dedication To Helping You Be Fit & Healthy
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8/20/2019 JANUARY 2016 ISSUE MAX SPORTS & FITNESS MAGAZINE
25th year in business,
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**Based on sales at Max Muscle stores nationwide.
NOW AVAILABLE IN
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
HEALTH16 5 Bad Habits To Break in 2016
A new year means a new
opportunity to squelch bad
habits to consider quitting
and great reasons why.
200th issue!
to create lasting healthy
30 Blast Fat Fitness model and expert
Joy Kushner offers a killer
cardio HIIT workout that is sure
to sizzle fat and trim and tone!
SPOTLIGHT 34 MMSN's Top Three Franchisees Mark Sarale, Chad Case, and
Bryan Cash are Max Muscle's
top store franchisees. Here,
what they do.
40 Why Max Muscle
Max Muscle is in the business of helping people get fit and
healthy for life. Here are five
services the company offers
to do just that.
From beanies with built-in
wearable tech products
M A XMU SCL E.COM
F R E E I S SU E
! Compliments o f:
C e l e b ra t i n g T w o B i g M i l e s t o n e s a n d
O u r
D e d i ca t i o n T o H e l p i n g Y o u B e F i t & H
ea l t h y
Y O C OMPL
2016: BEST Y EAR YET
Blast Fat Conquer Goals
Here are some great
After the holidays, you're probably feeling sluggish
and pants-popping full.
these detox foods come
this refreshing recipe for
supplements. Plus,
that have fat-burning
Nutrition has been the
has its place and serves a
much-needed purpose,
should get them!
6 President's Point
16
We are so proud to publish our 200th issue of MS&F. From our roots of a bodybuilding tabloid to today's well-rounded fitness lifestyle publication, we have always strived to help our readers to be the best they can be. It's great timing that this issue coincides with Max Muscle's 25th year in business! Thank you for your loyalty and readership and here is to another 200 issues!
50
42
52
48
34
you! They 're
emerge™ is now available in 16 awesome flavors!
NEW FLAVORS! Now Available in Fruit Punch and Key Lime Pie!
“emerge™ is
the best!”
did the 100th issue of Max
Sports & Fitness . That was in
2007 (less than a year after I
started with MS&F in 2006).
Not only am I proud to be doing the 200th issue this
month, but I am happy to say
2016 marks a decade for me
being this magazine's Editor in
Chief and Creative Director.
This year is just full of
milestones for many of us! Max Muscle turns a quarter century
this year (read all about how the company got started on pg.
20). Dr. Phil Harvey, who has been with Max Muscle nearly as
long as I have, now has 200 product creations under his belt.
And, did I mention this is the 200th ISSUE of MS&F ??? Exciting
indeed!
:LWK -DQXDU\ XSRQ XV LWV WLPH IRU UHÀHFWLRQV :KHUH DUH \RXheaded this year? What changes do you need to make? What
bad habits do you need to stop? If you need that extra push to
VWRS FHUWDLQ EDG KDELWV UHDG WKH DUWLFOH RQ SJV IRU ¿YH
you should consider breaking and why. If you need help getting
your brain in the game so that you can accomplish your 2016
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which also gives great advice on what to do if you get off track.
If you're ready to detox after the holidays and kick-start
your weight-loss program, there are a few articles in this issue
that can help. First, make sure your diet is on track and you're
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out naturally. If you don't know what you should be eating
to detox, discover seven superfoods on pgs. 48-49. "Raw
and Shredded" (pg. 50) talks about the importance of eating raw veggies for their health-boosting, detoxifying properties.
Plus, check out the recipe for a refreshing Shredded Brussels
Sprouts Salad. And lastly, turn to pg. 52 for a complete guide to
weight-loss supplements and learn about three foods that will
maximize fat burning!
Also in this issue, we wanted to highlight some of our Max
Muscle franchisees. Not only do they own top-producing stores,
but they are incredibly passionate about what they do and
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goals. Max Muscle wouldn't be where it is today without people
like these three franchisees. Read their stories and uncover
their secrets to success on pgs. 34-38. If you don't really know
what Max Muscle is all about, then turn to pg. 40 and readDERXW ¿YH VHUYLFHV WKH FRPSDQ\ SURYLGHV WKDW VHWV LW DERYH
others in the industry.
Last but not least, if you haven't tried Max Muscle
supplements yet (or you've only tried one or two), then
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supplements, how they work, and why you should consider
adding them to your nutritional plan.
Happy 2016 everyone! Until next time,
La R u e V. G i l l e s p i e
EDITOR'S
NOTE
LaRue V. Gillespie is the Editor in Chief and Creative Director for MaxSports & Fitness Magazine. E-mail her at [email protected].
30g Pro te in* 6.6g BCAAs* 4.4g Glu tamine*
N S T O R
E S N O W
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Locations nationwide. Find yours @ www.maxmuscle.com
Find us on:
WWW.MAXMUSCLE.COM JANUARY 2016
MAX'S MAJOR MILESTONES It’s hard for me to believe that this issue
of Max Sports & Fitness magazine is
our 200th issue! When we started this
magazine, it was a 20-page black and
white newspaper publication. Over the
years, it has grown and evolved into what you see today. We are very proud
to have kept the magazine going all of
these years and to be able to deliver
such a high-quality magazine full of great
content to our valued customers. We
get so much positive feedback from our
readers that Max Sports & Fitness magazine provides incredible value
and it is often compared to the paid newsstand publications. Being able
to give this magazine to our customers for free is just one of the many
reasons Max Muscle is unlike any other retailer in our industry.
,W¶V HYHQ KDUGHU IRU PH WR EHOLHYH WKDW VLJQL¿HV RXU WK \HDU LQ
business! Over the past quarter century, we have seen a lot of companies
in this industry come and go, and, as with any business, we’ve endured VRPH VLJQL¿FDQW FKDOOHQJHV 2QH WKLQJ LV IRU FHUWDLQ RXU DPD]LQJ
customers, awesome franchisees across the country, international
partners from around the world, and all of us here at the corporate
headquarters in California, all believe that the Max Muscle supplement
brand is the best in the business.
I believe it is the best because of the integrity of our company. We
have always focused on delivering products that are not only backed by
science but are also safe for our customers and contain only the highest
quality ingredients. And because of our commitment to quality, the
bottom line is that Max Muscle customers get results.
At TellMaxMuscle.com, we get feedback from customers telling us that
after switching to the Max Muscle brand they notice a difference and they
actually start seeing gains and progress being made. This is validation forus that our commitment to quality and doing things the right way makes
a difference and it is the main reason why I’m able to write this editorial
to you today. And for that, I’m truly grateful.
So to our great customers, franchisees and partners all over the world,
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couldn’t have done it without you.
Sean Greene is President of Max Muscle Sports Nutrition and executive editor of Max Sports & Fitness Magazine. E-mail him at [email protected].
Publisher Joe Wells Enterprises, Inc.
Executive Editor Sean Greene
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by Joe Wells Enterprises, Inc. and may not be repro-
duced without express written permission, all rights
reserved. No liability is assumed by Joe Wells Enter-
prises, Inc. or Max Muscle regarding any content in this publication. It is vital that before implementing
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Max Muscle is not responsible for advertiser claims.
Joe Wells Enterprises, Inc. and Max Muscle do not
promote or endorse the use of steroids or other
illegal substances. For more information concerning
diet and nutrition, recalled products, steroids and
other related products and issues, please visit the
Federal Food and Drug Administration’s Web site at
www.fda.gov.
Linda Hepler, Abby Hoeffner, Susan Irby,
Joe Wells, Karen Morse, Dr. Phil Harvey,
Pete Ciccone, Matt Cooper, Rochelle Marapoa,
Joy Kushner
Brett Seeley, Shutterstock.com
PRESIDENT'S POINT
This is where it all started with the first retail store in Orange, CA.
*Cannot be combined with Frequent Buyer Points or any other sales. Certain product restrictions may apply.
Talk to your Max Muscle Certified Nutrition Coach™ for more details.
TAKE THE TEST at
Find us on:
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JANUARY SPECIAL!
MAX NATION
DIGITAL BUZZ We all love our social media platforms. Here, we
focus on what's happening with Max Nation in the digital world.
Be sure to use the hashtags #maxnation, #maxmusclesportsnutrition, #maxmuscle, #showmymax and/or
#maxsportsandfitness for a chance to be featured here!
@maxsportsandfitness asked who's doing legs? Got great responses! And
someone even got busted for eating a
burger and fries! We won't name names.
@maxmusclefairoaks says: "Loyal customers represent Max Muscle Fair
Oaks head to toe!! THANK YOU!!"
From Max Muscle product contest winners to hilarious posts put up by customers and Max Muscle franchisees, Max Nation keeps their Facebook pages full of surprises, motivation, and fun!
@maxmuscle559 says: "Just us having some fun this afternoon ... Come by and say hello
to some of the most knowledgeable staff
around." Love the pic guys!
@ericamills reposted @maxmuscle559's post
featuring these two lovely ladies and a callout to stock
up on your favorite flavors of emerge body slenderizing
drink. It's a win-win!
@larrylance.the.fit.dragon says: "Doing my best to stay on track." Looks like he's doing something right, don't you think? We do! We do!
Facebook Fun
Yet another Max Muscle product winner. Be sure to check Max Muscle's
and Max Sports & Fitness' social media pages for the next free product giveaway. This could be your photo in the next issue!
Heather Green not only shared how she has learned to love her body, but she was our cover model for the November/December issue! We received great feedback from readers that this issue was a hit!
T hi s post er w as fl oat i ng ar ound Max Nat i on on F ac ebook. T hanks t o al l of y ou f or shar i ng and t hanks t o our
f r anc hi sees w ho hav e ser v ed our nat i on!
0 WWW.MAXMUSCLE.COM JANUARY 2016
We love hearing from you! Send us your selfies, your motivational photos, your favorite quotes or workout routines, success stories, questions, comments, likes,
dislikes, etc. to [email protected] for a chance to be featured here!
MAX NATION
FEEDBACK Results, photos, comments and thank you's
from people across the United States who make up the great Max Nation.
On October 1st, we were honored to receive the Gold Seal Award in a special ceremony inside our store full of Chamber of Commerce members and City officials along with other community-minded individuals and families. The award recognizes outstanding community service. Mayor Eugene Montanez said that our business is one of the only local businesses that’s done what we’ve done. The “…amount of work we did in our community before even opening our doors was significant in both scope and scale.” The mayor said he “…hadn’t seen this level of community commitment or presence since Taps moved in” 10 years ago. As a business family, we and our employees spent weekends and evenings giving back to the people in our community. One weekend we spent the day with the Corona Fire Department filling Vials for Life alongside them and another afternoon supported the firemen in a Wing Eating Contest to raise money for charity. Another day we joined the Food Runners charity helping to sell water bottles to raise money for their youth. We’ve participated in Community Outreach programs for the Police Department, supported the Riverside Sherriff’s Department in charity golf tournaments, worked with a local mom to raise money to help her son have reconstructive surgery, and been a key contributor in the Healthy Corona Organization. Not to mention our support of local athletes from an array of backgrounds (Crossfit, Jiu-Jitsu, BodyBuilding, Weightlifting, Ladies Football, MMA) reach for their dreams. It’s been a whirlwind, but doing what’s right for our community is ultimately what’s right for our business.
–Amanda Boyd, Max Muscle Corona Franchisee
As a strength and conditioning coach, I know firsthand that a weak mind and body cannot compete at the championship level. We as a Herriman High School Mustang
Family are truly honored that Mark Painter, owner of Max Muscle South Jordan, Utah chose our team to sponsor. There's no doubt that the fuel provided by Max Muscle gave us a safe and effective means of keeping our players hydrated and ready to dominate. We are also thankful for the support of Max Muscle headquarters, which provided post game T-shirts for our team on very short notice. The shirts made it just in time to be presented during the post game Utah 5A football championship celebration (we beat Lone Peak High School 17-14). Since the football program began six years ago, we have become the sixth-youngest program to earn a championship banner!
–Christian Sandoval, Herriman HS Football Strength & Conditioning Coach
YOUTH ATHLETE OUTREACH Max Muscle South Metro, CO hosted the Arapahoe High School Boys Lacrosse Program at the Centennial location for a
nutritional seminar to kick off the preseason training. Tryouts are in March and they wanted to be 100 percent prepared.
Congratulations are in order for Dr. Phil Harvey, Max Muscle's
Chief Science officer and head of product development!
Not only is this Max Muscle's 25th year in business, and
the magazine is celebrating its 200th issue, but Dr. Phil is
celebrating his 200th product with Max Muscle! Thanks for all
the hard work and dedication over your nine and a half years
Dr. Phil! We're sure Max Muscle customers are grateful for you
too! Here's to many more years of continued success!
VPowered by Max Muscle
1st Show at Age 55
On Sept. 19th, I did my third Men's Physique show in Fresno, CA and I took 2nd
place. I dedicated this show to cancer surviors, the ones who are fighting cancer, and to the ones who lost their lives to cancer like my mom did. This is why I was
in pink. I am a Max Muscle sponsored athlete by Max Muscle East Bakersfield. I love to compete in the Men's Physique shows. Some you win or place and some
you don't. You just have to keep moving forward and train harder next time.
My next goal is to turn pro in Men's Physique. After doing four MaxFormations, I thought i would try a different journey. After people said I could not make it to
compete, I proved them wrong. I know my mom is watching over me from heaven
and is proud of her superstar. –Eric 'Superstar' Coronado
A few years ago, I relocated to Loveland, Colorado from California. Shortly after my relocation, my mother died suddenly and tragically. I felt myself sinking into a deep hole. My sadness placed me at an all-time low. The only exercise in which I participated was walking to my kitchen! I decided to join a gym in an effort
to perhaps help myself. Within days of my first visit to the gym, I noticed a Max Muscle storefront. I stopped in only to learn it was their second day open! I had no clue WHAT I needed or WHY I needed it. I was counseled to start with a few good supplements and MaxPro Protein.
Every few weeks thereafter, I stopped in at Max Muscle Loveland. Ryan and Tony were my new “best friends”…both mentioned to me that perhaps I should consider “competing.” I had absolutely NO CLUE what they were talking about. Ryan and Tony “educated me.” However, I remained at a total loss as to how anyone could think a 54-year-old woman could put on a bikini without being arrested for indecent exposure!
Ryan and Tony wanted me to talk to Erin Brady. When I met Erin, I was almost in tears. I was uncomfortable in my own
skin and almost had a heart attack when I had to show her my “problem areas.” Erin is exceptionally beautiful, which made me feel even MORE uncomfortable.
Erin was kind and encouraging. She told me, “WE can do this! I gotcha, Sister.” I knew then “WE” meant I was not alone on this journey. She proceeded to create my stacking, and counseled me on everything from my Max Muscle supplements to what to expect when competing. She invited me to training sessions, Max Muscle functions and events…and she checked on me regularly to see how I was feeling.
Tony even steered me to a NEW gym and a great trainer where I could focus more on “competitor training.” When I became overwhelmed with “meal prep”…he even helped me find a solution! This continued for over a year!
FINALLY, it was SHOWTIME! Erin and team were my greatest fans…as I proudly donned my NoCo Max Muscle robe – I realized that without Erin and her team, THIS would not have been possible. Here I was, about to take the stage at 55 years of age, at the Jay Cutler Wyoming Classic. Erin, of course, was there, posse in tow, to support me and others she had coached to the stage.
I was no longer sad, unhealthy, and out-of-shape. I was happy, strong, and in the best shape of my life! At 55 years of age, I even placed halfway through the pack of competitors 17 years old to 32 years old! I can’t thank Erin Brady and her NoCo Max Muscle Team enough! These folks don’t just sell Max Muscle products and supplements…they CHANGE LIVES!
–Renee’ Roamingwind Hencey, Nationally QualifiedGrand Masters Bikini Champion and Competitor
Irma Pritchard is a dedicated and loyal Max Muscle employee who works out of the Los Alamitos store. In addition to being a loyal and dedicated employee, she is a true believer in the Max Muscle products. Over the course of the last five years, Irma has transformed her life by giving back to her customers. At the age of 56, she is a true testament to women and men that age is only a number. She decided to begin transforming her body as well as helping customers transform their bodies. By using the high quality Max Muscle supplements, this gave her
a jump start as she began her journey.Irma transformed her body into a work of art, she continues helping others do the same. Irma has competed in women's bodybuilding shows under the physique category and took first place. This was a huge accomplishment based on the younger age group she's had to compete with. Irma has also inspired her customers and trainees to compete as well. Her focus on helping others without
asking for anything in return is a genuine quality. Her love for Max Muscle and helping others reach their goals should be applauded. In closing, I am so proud of how Irma has helped others, including myself. Her hard work and dedication to Max Muscle should be acknowledged. Thank you your consideration and I am confident that you will be pleased in showcasing Irma on your magazine.
–Lisa Yamashita-Lopez
Totally Dedicated
Kids Love Max Muscle! This letter was
sent to Max Muscle corporate from an 8th grader named Brian of Kansas City. Thanks Brian!
JOE'S
CORNER
Max Muscle. He shares important tips for
healthy living and sports performance
every month. Read past columns on
MaxSportsandFitness.com.
I AM PROUD to announce in 2016 Max Muscle will be celebrating 25
years in business. These 25 years have gone by very fast and honestly
it’s hard to believe we have been doing this for 25 years! The reason
I am so proud of everyone here at Max Muscle is that we have strongly beaten the odds. It is estimated
that up to 95 percent of businesses fail within 5-10 years. I am sure we
have survived miniscule odds to be in business 25 years, and that makes me
very proud of our team. One of my favorite Steve Jobs
quotes is, “Innovation distinguishes between a leader and a follower.” This
is a simple yet very truthful statement that I love to apply within our work
ethic at Max Muscle. I am proud to say that Max Muscle has always been
an innovator. As I look back at all of our great accomplishments over the
past 25 years, it brings a smile to my face, and pride in the fact that
we have always been passionate LQQRYDWRUV ZLWKLQ WKH ¿WQHVV LQGXVWU\
"I am proud to say that
Max Muscle has alwaysbeen an innovator. As I look back at all of our great accomplishments over the past 25 years, it brings a smile to my face, and pride
in the fact that we have always been passionate."
0D[3UR ZDV WKH ¿UVW SURWHLQ RQ the market that was actually a high
protein product that tasted and mixed
extremely well.
different combinations RI SURWHLQV ÀDYRULQJV DQG
instantizing methods trying to develop a protein powder that would change
the marketplace. MaxPro and all of our proteins did change the marketplace
as we have sold over 10 million units of high quality great-tasting protein
products over the years. We will
continue to strive for excellence and
25 YEARS of innovation and excellence
innovation within all of our products because it’s our passion.
Max Muscle was also one of the ¿UVW FRPSDQLHV WR SXEOLVK D PDJD]LQH
that supported the bodybuilding and ¿WQHVV PDUNHW :H VWDUWHG DV D WDEORLG
publication in a newsprint format thatZRXOG OHDYH \RXU ¿QJHUV EODFN DIWHU reading. We are celebrating our 200th
LVVXH RI RXU EHDXWLIXO IXOOFRORU ¿WQHVV lifestyle magazine that’s loaded with
great content. Max Muscle will continue to be
an innovator within our industry by always thriving to improve
our products and services for our customers. I am very proud of all of
our employees who share our passion for innovation. Many of our employees
have been with us for more than a decade. They constantly strive for
improvement and are a motivating factor to each other as well as our
management team. Max Muscle will continue to be an
innovative leader as we have literally dozens of new and exciting products
ready to be released in 2016. I have been very fortunate to lead a company
that allows me to do something I love. Thanks to all of our great customers, vendors, and employees, it’s been a
great 25 years and here's to another 25 more!MS&F
Joe Wells circa 1993
Find us on:
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For before, after and during your workout,
designed to benefit both pre-, during, and post-
endurance workouts. For the post-workout, it
chain amino acids (BCAA Xtreme™) in the ideal
functions to support rapid recovery, muscle
PRO BCAA is a scientifically-based formula to
provide the body with high potency branched-
comprehensive formula is designed to support
workouts. For the pre- and during workout, this
2:1:1 ratio of leucine, isoleucine, and valine. As a
versatile formula, Pro BCAA is specifically
anabolism and anti-catabolic effects†
the energy fuels needed for high intensity and
chain amino acids (BCAA Xtreme™) in the ideal
designed to benefit both pre-, during, and post-designed to benefit both pre-, during, and post-
PRO BCAA is a scientifically-based formula to
the energy fuels needed for high intensity and
NEW FLAVORS! Now Available in Pink Lemonade, Tangerine & Watermelon
Lime, Grape, Strawberry Lemonade & Fruit Punch
Coming Soon in Unflavored
Max Muscle store w/
for more details.
MAX HEALTH
HEALTH BEAT From measuring happiness to going barefoot, here are the latest blurbs about health and nutrition. BY LINDA HEPLER, BSN, RN
CAN HAPPINESS BE
MEASURED? Happiness is a subjective experience. And it’s difficult to measure because what
makes one person happy may not float the next person’s boat. But recently,
researchers from Kyoto University found that those who describe themselves asmost happy have more grey matter mass in the precuneus (a part of the brain)
on MRI testing. Why is this significant? The scientists say that by learning what
things increase the grey matter – such as meditation, yoga, exercise, and taking
omega 3 – people can take action to improve their happiness quotient.
Barefootin' for Healthy Feet Want healthier feet? Then kick off your shoes, says a study from Ithaca College. Contact with the ground, especially during activities like yoga, martial arts, and dance, strengthens the foot’s core stability and prevents common injuries like plantar fasciitis, tendonitis, and shin splints.
PERSONALIZING NUTRITION Are you doing everything right and still can’t lose weight? A recent Israeli study demonstrated that how various foods are metabolized differs greatly from person to person. Participants were asked to record their food intake in a mobile app food diary and measure blood sugar levels on a glucose monitor after eating. Surprisingly, foods that are considered “healthy” such as tomatoes, were found to be “unhealthy” for some people, provoking high blood sugar levels. The scientists hope that the research will help dieticians and doctors move toward a more personalized nutrition model.
I s thi s t om a t o h
e al th y

I t d e p e n d s!
Do you feel like smacking your husband (or at least lashing out verbally) when he crunches an apple or the ice in his drink? Do soup slurping sounds drive you berserk? If so, you may have “misophonia,” a poorly understood condition where human eating sounds intensely irritate you. While researchers believe that misophonia may
be associated with other mental health issues such as depression, anxiety, and OCD, there is good news. A recent study at Northwestern University demonstrated that those who are affected adversely by sounds score high on tests gauging creativity. So just call yourself creative – and move along.
Can't Stand Noisy Eaters? That Might Be a Good Thing!
mass, body mass index and basal metabolic rate
Calculates bodyfat mass, percentage body fat
and weight
Segmental analysis for more accurate results
Accurately measures both extracellular and
intracellular water
MAX MUSCLE
Introducing the InBody 270, Now Exclusively at Max Muscle Stores!*
Max Muscle was the FIRST to have Certified Fitness
Nutrition Coaches™ in store.
We were the FIRST to provide Advanced Body
Composition Analysis.
the ALL NEW InBody 270!
Locations nationwide. Find yours @ www.maxmuscle.com
FEATURES INCLUDE:
exclusively at:
MAX HEALTH
Eating red and processed meats. Just a few months ago, the International
Agency for Research on Cancer reviewed over
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While this research is new, there has been other research
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and trans fats, but they also contain toxins, many of them
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BreakingBad( ha b i ts ) It’s a New Year – and if you can only stick to your resolutions – you’ll soon see a new you. But while our pledges to increase activity and reduce calories may result
in big changes in a relatively short amount of time, there are many other changes we can make that, while having less visible results, have a huge impact on our health over the long haul. What bad habits should you consider breaking in 2016? Here are FIVE you can’t afford not to consider:
1
5
Sitting for prolonged periods of time.
Shortly after New Year’s Eve last year, a study published in the Annals
of Internal Medicine suggested that those who sit for prolonged periods of time – even those who exercise regularly – are at increased risk for heart disease, diabetes,
cancer, and death. It seems that prolonged sitting, whether in front of TV or in front of your computer at work, or driving,
slows down the biochemical processes needed to break down harmful fats and sugars in your body. That hour you spend a day at the gym? While any amount of exercise is good, it simply is not enough to counteract the damage spent by sitting, say the experts. What to do – especially if you have a sedentary job? If you can’t get your hands on a standing desk, at least stand more during the day said Katy Bowman, MS, biomechanist and author of Don’t Just Sit There . “Walk for three minutes every KDOI KRXU WR NHHS WKH EORRG ÀRZLQJ VPRRWKO\´ VKH DGYLVHG
Walking – or simply standing – can be incorporated into your workday by standing while you talk on the phone, ZDONLQJ WR D FRZRUNHU¶V RI¿FH WR WDON IDFH WR IDFH UDWKHU WKDQ using the telephone, and walking during your lunch break rather than sitting in the break room. At home, you can easily work physical activity into your schedule by walking the dog, standing or exercising while watching TV (even just during commercials), and playing with the kids. 7KH EHQH¿WV RI GHFUHDVHG VLWWLQJ WLPH ZLOO KHOS \RXU muscles and blood vessels, too, both of which are impacted by prolonged sitting, added Bowman. “On a muscular level, the muscles that have to shorten to accommodate the sitting SRVLWLRQ VWD\ VKRUWHQHG´ VKH H[SODLQHG $QG ³RQ DQ DUWHULDO
level, arteries in non-working, sitting muscles stay narrow, UHVWULFWLQJ EORRG ÀRZ´ MS&F
Using plastic to store, cook, consume, or reheat food. It’s almost impossible to avoid plastic in the food industry;
plastic equipment is used to process food, and food is packaged
in plastic lined cans and other containers. We use plastic in our
homes in the form of dishware, cooking appliances like food
processors, mixers and pans, and storage containers.
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that are harmful to the reproductive system, among them BPA
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stayed in the container or appliance. Instead, tiny pieces of plastic
leach into our food, where it’s consumed, eventually causing problems with the
reproductive system as well as possibly contributing to diabetes, heart disease, and
liver toxicity.
Leaching is increased at high temperatures (think food microwaved in a plastic
container or covered with plastic wrap, or hot liquids placed in a plastic bottle or
storage container), and also when plastic comes into contact with fatty, salty, or
acidic foods. And even though it’s just a little bit of plastic, said Mark Sherwood, ND,
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How to avoid plastics? The best option is to eat fresh foods and to avoid
packaging of foods in plastic containers or plastic-lined cans, advised Dr. Sherwood.
Use glass or stainless steel containers for food storage and for drinking, and
especially for heating foods. And research the best options for plastic-free cookware.
Prolonged sitting at work raises the risk of dying from cardiac and metabolic diseases.
Non-gmo
*Per serving.
MAX COVER
In the cutthroat industry of health and fitness, companies come and go without warning. With 140+ stores across the United States, not only has Max Muscle remained a force to
be reckoned with, but it’s also proven to be a cutting-edge brand that consumers know and trust. This year, as Max Muscle celebrates its 25-year anniversary in business, CEO and founder Joe Wells shares the story of how it all began and his high hopes for the future.
The Beginning of an Empire Max Muscle originated as a supplement company called Mega-Pro in 1987. In 1985, Joe Wells had a successful private training business in Orange County and was able to convince three of his clients to invest in Mega-Pro ZKHUH KH ZDV WKH &(2 IRU ¿YH \HDUV ,Q -RH VSOLW WKH FRPSDQ\ ZLWK his then-partner, Dave Smith, and renamed the division, ‘Max Muscle,’
ZKLFK SURGXFHG KLJK TXDOLW\ SURWHLQV DQG ZHUH UHYROXWLRQDU\ LQ ÀDYRULQJDQG LQVWDWL]LQJ SURWHLQV 7KH VDPH \HDU WKH ¿UVW 0D[ 0XVFOH VWRUH RSHQHG on Tustin Avenue in Orange, CA and sold four products that are still on the market today: MaxPro, Amino Max, Creatine, and Carbo Max. 2QH \HDU ODWHU LQ 0D[ 0XVFOH SXEOLVKHG LWV ¿UVW ERG\EXLOGLQJ magazine called, Max Muscle Bodybuilding News , a tabloid-style publication covering worldwide bodybuilding news featuring top athletes, XSDQGFRPHUV DQG ¿WQHVV PRGHOV LQ WKH VSRUW 7KLV PDJD]LQH ZDV eventually succeeded by the publication we know today as, Max Sports &
Fitness agazine.
New Partnership In 1993, Joe was at a bodybuilding show where he met his future business partner, Sean Greene, who was competing that day. That day sealed the fate of the direction that Max Muscle would be taking through a new
BY ROCHELLE MARAPAO
results. We wanted to be the very best athletes, so
in a way it was a selfish motivation.
As time went on and the business grew, that passion
for making the very best supplements never changed.
Now it is more about doing it to get our customers the
best results. Even today, although Joe and I are no
longer competitive athletes, we both continue to live
active lifestyles and use our supplements. Today, it is
just as important – if not more important – what all we
put into our bodies. That passion to continue to produce
only the highest quality supplements, not only for us
but for our loyal customers all over the world, continues
to be our driving force every day.
–Sean Greene, President Max Muscle
25 Years & Counting!
business (Long Beach, CA)
locationsnationwide
1993 Mr. California
Entrepreneur of the Year - Academy of
Bodybuilding, Fitness
and Sports
Mark Sarale (in back) and crew in front of his first Max Muscle store in Sacramento.
Looking Back Over the Years
Joe Wells 1998
Advertisement
JOLYNN REDDON
BRIAN FURER
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DAWN THOMAS
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partnership. “I needed a store manager and Sean had a great personality and was driven to succeed,” Joe recalls. “We got along great and he bought into the company shortly after we met.” The partnership proved to be a good decision as 25 years later, Joe and Sean continue to advance the Max Muscle brand together.
Secret to Survival
7ZHQW\¿YH \HDUV LQ EXVLQHVV PHDQV WKDW \RX¶UHdoing something right, especially in an industry where your competitors are struggling to stay alive. Is there a secret to the longevity of the company? :HOO LW¶V PRUH RI D VLPSOH SULQFLSOH :KHQ LW FRPHV to Max Muscle products, both Joe and Sean think of themselves as being consumers and often put WKHPVHOYHV LQ WKHLU FXVWRPHUV¶ VKRHV ZKHQ PDNLQJ decisions.
When it comes to taste, value, and quality, they ask WKHPVHOYHV LI LW¶V VRPHWKLQJ WKH\ ZRXOG XVH SXW RQ the shelves, or recommend to others. “This is how we set ourselves apart from the rest,” says Joe. “Quality and taste has always been our differentiator. We were testing our products for purity well before the FDA mandated it. We have an in-house PhD, Phil Harvey, to make sure we develop cutting-edge products that are safe and our success is directly correlated with quality products that we stand behind.”
Looking to the Future 7KH 0D[ 0XVFOH EUDQG KDV JURZQ VLJQL¿FDQWO\ over the last 10 years with the growing number of IUDQFKLVHV SURGXFWV DQG FXVWRPHUV 7KH VN\¶V WKH limit and for many more years to come, Max Muscle will still be making waves in the industry.
“I think we will always be a service-oriented retail store,” says Joe. “The Internet will, of course, change
the course of retail, but we know that great customer service for personal needs will always be in demand. We will continue to run ahead of the pack and offer services and products that will set us apart. We have introduced more products in the last quarter of sales than any of our competitors and we will continue to keep our products in demand by offering a great selection of high quality products to our customers.”
%XW SURGXFWV DVLGH LW¶V WKH SHRSOH WKDW PDNH 0D[ Muscle the company it is today. “The most gratifying experience from this journey is seeing the results of customers who have lost weight and transformed WKHLU ERGLHV´ -RH VD\V ³,W¶V DQ DPD]LQJ IHHOLQJ WR
NQRZ WKDW \RX KDYH FKDQJHG VRPHRQH¶V OLIH IRU WKH better.”MS&F
What People Are Saying About Max Muscle & Its Supplements
Word On the Street
I love that I can walk into any Max Muscle and
have an educated conversation with the Max Muscle staff about the nutrients and
science behind each of the supplements
and, more importantly, how they are going
to help me achieve my goals and stay on
a healthy path. – Christina Williams, IFBB
Pro, Petaluma, CA
My absolute favorite thing about Max
Muscle is the customer service. All the supplements are extremely high quality
and a great value. – Bryan Benzel, ASC
Pro Strongman, Lincoln, NE
companies that has been around since the
beginning and during the rise of fitness. It
is a solid company with reputable products. – Carmen Bourseau, LFL Pro Football
Player, Los Angeles, CA
integrity of the staff and employees with
goals of educating them to their benefit
rather than just trying to sell them
a product. These are superb quality
products with scientific research to
back them. – Mark Sindayen, IFBB Pro,
Bothell, WA
Muscle products and that they actually taste
good. Because of that I look forward to my
BCAAs preworkout and protein. (photo by
Hiram Lee) – Rose Scarborough, NPC Bikini
Champion, Santa Cruz, CA
"e most gratifying experience from this journey is seeing the results of
customers who have lost weight and transformed their bodies. It’s an
amazing feeling to know that you have changed someone’s life for the better."
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We’ve been in this game for awhile and I have seen the
magazine and organization grow and positively affect many lives…Keep it up! – Clark Bartram, fitness professional &
three-time MS&F cover model
I remember when the Max Muscle magazine was a traditional
tabloid sized publication with tabloid articles about the
bodybuilding world. It was a good magazine back then, but it
really turned around and began speaking to the masses when
[Editor in Chief LaRue Gillespie] took it over. Now, Max Sports
& Fitness magazine has more mainstream appeal and anyone
interested in health and fitness will find each issue helpful and
informative. – Rochelle Marapao, reader and writer
It has truly been a privilege to photograph nearly a quarter of the covers for Max Sports & Fitness magazine. Over the past few
years we've had the opportunity to work with fitness competitors, professional athletes, military Veterans, weight loss champions, personal trainers and more. The unifying thread is they all shared a passion for striving to achieve a better life. Our featured
subjects not only inspire the readers, they also inspire our team as well. Happy Birthday to Max Muscle and looking forward to the
next 200 issues. – James Patrick, Max Sports & Fitness' official photographer
I love that you are always asking for the Franchisees feedback on the magazine, that you take article ideas from us, and our
customers are the ones featured throughout the magazine. It is a great snapshot of who and what our brand is!!!
– Corry Matthews, IFBB Pro & MMSN Franchisee in Virginia
I could start by saying so much great things but it will take a long write-up about it. ... I truly don't have a favorite issue, I love them
all. – Fernando Salas, MMSN Franchisee in Florida
Ten years ago, MS&F was a gritty, hardcore, nitch magazine focused almost exclusively on men and their pursuit of putting on
muscle. Today the magazine has evolved into a mainstream publication that is sought after by men and women alike and the focus
is on maintaining good health through education, proper diet, responsible supplementation and exercise. This magazine promotes
a lifestyle that is healthy and it is educational for the whole family. – Scott Herkes, MMSN Franchisee in Illinois & Iowa
1st Issue! 200th Issue!
F R E E ! C o m p l i m e n ts o
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Max Sports & FItness has come a long way since it first began in 1996 as a
newspaper tabloid touting everything to do with the bodybuilding world. It
has since grown into a well-rounded fitness lifestyle publication that caters
to men and women of any fitness level. Celebs, fitness models, athletes,
veterans and everyday people with extraordinary transformations have
graced our covers. But the goal has always been the same: to help you be
stronger, fitter, healthier and better than you were before. But don't take our
word for it. Let's hear from others how they feel about MS&F over the years:
Max Muscle store w/
MAXFITNESSAGE.COM
complete weight management
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all s
easy-to-use solution for effective weight loss success. The
Total Weight Loss System consists of 3 comprehensive
products including Burn, Control and Lose.
Burn is your metabolic igniter. Control has been specifi-
cally formulated to suppress hunger. Lose is designed to
define and tone with the specific effect to promote the
removal of intestinal waste and provide cleansing the GI
tract and promote water loss.
Each product contains key ingredients that have been
carefully selected for their scientific evidence, quality and to
be safe and effective for targeted weight loss. These three products, taken together on a daily basis, are the most
powerful products available as your The Total Weight
Loss System.†
N E W !
burn M E T A B O L I C
I G N I T E R $IETARY3UPPLEMENT s #APSULES
control S U P P R E S S
A P P E T I T E
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T O N E $IETARY3UPPLEMENTs #APSULES
Burn should be taken in the
morning with or without food. As a
suggestion, take 1 capsule to test
your tolerance. If well tolerated then
take a full serving of 2 capsules with
or without food.
of Control. This will help prevent
the afternoon cravings between
control of appetite.
product, Total Weight Loss
with a reduced caloric diet, exercise
and behavior modification program.
The Total Weight Loss System is very easy to use and they have been formulated to be taken
together each day.
2016
many of us are making a new (or
renewed) commitment to healthy living
in the form of New Year's Resolutions.
According to a Nielsen survey, some 45
percent of us pledge to better ourselves
over the next year by making resolutions
– the most popular being to lose weight,
make better food choices, and exercise
regularly. Yet according to recent research from
the University of Scranton, a mere 8
percent of us are actually successful in
achieving our resolution goals. Why is
that? “One reality we face is that change
is hard,” said Jennifer Carter, PhD,
Director of Sports Psychology at The
Ohio State University Wexner Medical
Center. “We all get ingrained with certain
habits and neural pathways that are
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common resolution snafus and what
you can do to increase your chances for
success:
and thoughtful, said Jonathan
psychotherapist and author of Be
Fearless: Change Your Life in 28 Days . “You should set goals for yourself out of
inspiration, not desperation or guilt after
a night of indulgence on alcohol and bar
food. Forget about being part of a trend
just because it is the style du jour.”
A better plan, according to Alpert, is
to make a resolution based upon the
positive impact it will have on your life.
In other words, if you think about the
inspiring aspects of making a change
(such as increased vitality and wellness
or a mood boost) rather than the
shameful reasons you think you need
to change (those awful love handles), you’re more likely to stick to your
resolution.
goals. “How often do we set pie-in-
the-sky goals like ‘Currently I’m not
exercising at all, but starting January
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week,’ or ‘I’ll cut out all sugar in my diet
starting tomorrow’? These goals are
probably not realistic,” said Dr. Carter.
Likewise, a goal to “lose weight” or
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Mentally Fit
is Year,
Train YourBrain To Create Lasting (Good) Habits. BY LINDA HEPLER, BSN, RN
ii
During the new year, we all have the best of intentions to begin a healthier lifestyle, but many of us fail to keep the momentum going. As motivation (which is based on wanting something, like a skinny bod or NOT wanting something like a fat one) diminishes, we depend upon willpower to keep us going. But willpower is a finite
resource. How can we take advantage of the willpower we have to begin and sustain new and healthy habits? Here are five tips on how to be successful!
Did You Know? According to the Statistic Brain Research Institute, people who actually make New Year’s Resolutions are more likely to commit to their changes than
those who just try and change.
And, because you’re human, it’s likely
that at one time or another, you’ll
slip up and revert to old habits. Nick Frye, LCPC, licensed professional
counselor and behavioral specialist
getting back on track:
weight. You’re so discouraged, you’re ready
to give up.
lose weight is often genetically based and
outside of your control. If your goal is a lowerweight or BMI, you can’t control the precise
outcome. The challenge here is to have
‘outcome based goals,’ which are goals you
can control. If you set a behavioral goal of
how many times you’ll go to the gym each
week, how much water you drink, or how
many fruits and vegetables you’ll eat each
day, you will be able to control the outcome
and feel more successful.”
had your name written all over it. But you
didn’t stop there – why bother, since you already blew it? So you followed up with
chips and dip, ice cream, and a breakfast
Cinnabon.
a balance between self-discipline and self-
compassion. Your discipline can fall apart
sometimes, so you must have compassion for
yourself. Think of it as how you would speak
to a friend in a similar situation. You’d tell
that person that they made a mistake, but
they can start over and be successful.”
PROBLEM: You’re trying to stick with your
workout plan. But it seems like every time
you tell your buddies you’re going to the gym,
they have other ideas. More often than you’d
like, you find yourself at the sports bar, tossing
back a few while you watch the game.
NICK’S SUGGESTION: “It’s bad for your
confidence when you don’t have a support
system in place; your belief in yourself is borne
of a communal experience. If you’re willing to
find new friends, your ‘tribe,’ those who are
doing the same things you are, you’ll be more
successful. But if you’re not willing to go that
far, you can take the stance that ‘maybe I can
help my friends out by being a role model.’
PROBLEM: It’s week two and you feel your
motivation for living a healthy lifestyle waning
in a big way. What to do?
NICK’S SUGGESTION: “Motivation can’t
be relied on – it’s fickle, it suffers whims of
emotion and mood. Lasting change is more
about consistency than motivation, and more
about action than feeling. Feelings don’t
dictate your actions all of the time; many
times you do what you need to do in other
situations, such as get up and go to work even
if you feel like staying in bed. Think of your
resolution in the same way. ‘This is how I feel,
but this is what I do.’”
PROBLEM: OK, I know it’s good for me. But
it’s just not fun!
NICK’S SUGGESTION: “This is all about
deprivation. For a lot of people, healthy food
and exercise is just not fun. Unhealthy food
and relaxing is fun. If you’re feeling deprived
of what used to give you joy, you need to
find things that bring you joy, pleasure,
good feelings, and relief f rom stress. Find a
replacement for unhealthy behaviors that can
give you the same feelings, such as painting or
drawing, learning a new language, or playing
an instrument.”
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goals that are doable, such as “’I’ll take
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or ‘I’ll call my friend and ask her to
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3. Inadequate preparation. You’re
more likely to stick to your resolution
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Psy.D, director and neuropsychologist
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success.
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employing the buddy system, suggested
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make changes.
key to success . “Most of us fail to
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By training your brain,
you can achieve your
F a t
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MAX FITNESS
F a t
C r u s h i n g C a r d i o
Jumpstart your 2016 fitness goals with this killer workout!
This High Intensity Interval Training
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BY JOY KUSHNER AAS, NASMCPT, FNS, WLS
QDo foam rolling and walking stretches for 5 minutes.
QHop on the treadmill (or you can go outside).
INCLINE TIME
1-2 0:00-2:00 Jog for 2 minutes
1-2 2:00-2:30 Sprint for 30 seconds
1-2 2:30-3:30 Get off the treadmill and lunge for 1 minute
Repeat 1 to 4 times
1-2 0:00-2:00 Skip (safely) on the treadmill for 2 minutes
1-2 2:00-6:00 Jog for 4 minutes
Repeat 1 to 3 times
PHOTO BY JAMESPATRICK.COM
31JANUARY 2016 WWW.MAXSPORTSANDFITNESS.COM
Box or Bench Jumps: 1. Begin facing the box, with feet hip-width apart, about
1-2 feet away from the box.
2. Squat down, keeping knees in line with second toes.
3. Explode up extending hips forward, swinging arms
forward, and pushing off feet in order to jump onto the
box.
4. Land softly on the balls of your feet on top of the box.
5. Step or jump down lightly and repeat.
Burpees 1. Begin with feet hip-width apart, squat down and place your
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2. Jump your feet back so that you are in the plank position.
3. Jump your feet back to starting position and explode into a jump, reaching your arms straight overhead.
4. Land softly on the balls of your feet and repeat.
Q Complete 10-20 reps per exercise
Q REST for 10 seconds between exercises and 1-2 minutes after each circuit
Q Repeat 1-3 times
Jump Lunges/ Jump Squat combo 1. Begin by standing with your right
foot forward and your left foot back.
2. Bend your knees making sure that
the thigh of your front leg and the shin
of your back leg are parallel to the
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3. Jump explosively, making sure to lift
both feet off of the ground, and switch legs in mid air so that you land with
your right foot behind you.
4. Land softly and repeat on the other
leg.
position keeping feet just outside of
your hips.
explosively.
lunge with left foot forward initially.
Speed Skaters 1. Begin in a small squat.
2. Push off right foot, jumping sideways to the left, landing on
your left foot and bringing your right leg behind to your left
ankle.
3. Push off left foot, jumping sideways to the right, landing on
your right foot and bringing your left leg behind to your right ankle, repeat.
Plie Jump Squats 1. Stand with your feet
outside of your hips,
until thighs are parallel
to keep back straight
wall.
repeat.
Find us on:
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No Distractions. No Fluff. In the end, I Just
PROTEIN
28G PER SERVING
electrolytes, replenish glycogen and accelerate overall
Creapure® Creatine Monohydrate, Creatine
flavor. Hydration recovery at its finest— you won’t need
Created to be the ultimate post-workout formula,Max
MagnaPower® and Promilin® to promote rapid and
maximum muscle mass activation, restore fluids and
science providing the powerful patented ingredients
Muscle Sports Nutrition (MMSN) was designed to be the
Max A.R.M. is the total package for complete recovery
Max A.R.M. (Anabolic Recovery Matrix) from Max
anything else!
muscle recovery and repair.†
instantized and delivers a refreshing and satisfying
most advanced and complete recovery formula
efficient recovery and muscle building. Max A.R.M. is
anything else!
A.R.M. provides the necessary nutrients to support
designed to follow rapid recovery and anabolic science.
Max A.R.M. (Anabolic Recovery Matrix) from MaxMax A.R.M. (Anabolic Recovery Matrix) from Max
A.R.M. provides the necessary nutrients to support
anything else!
designed to follow rapid recovery and anabolic science.
become one of us
now you can own a
Max Muscle store w/
for more details.
NEW FLAVORS! Now Available in Fruit Punch, Pink Lemonade, Intense Strawberry, Watermelon, Lemon Lime and Tangerine.
Coming Soon in Strawberry Banana & Grape.
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to s ell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
MAX SPOTLIGHT
Department at the University
have worked with numerous
high school athletes helping
importance of nutrition not
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who splits time between the
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me to manage 25 stores
in the Northern California
me for over 11 years and
is a very important part of
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extremely knowledgable in all facets of nutrition and
exercise and are the driving
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ideas with them and see
BY ROCHELLE MARAPAO
There are many qualities of successful people, but
many will concede that drive, passion, and patience
are amongst the most important. But it all starts with
a dream. This month we feature three individuals
who shared a big dream: to own their own business
and succeed. Their willpower and belief in them-
selves has paid off. Mark Sarale, Bryan Cash, and
Chad Case – Max Muscle’s top three franchisees –
share their stories of what it took for them to break
barriers and come out on top.
Mark Sarale Residence: 6WRFNWRQ &$ What he’d be doing if he
wasn’t a MM Franchisee:
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followed my grandfather’s
MM Franchisee: 20 years
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and on his way to becoming
a pro and had just opened
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got me hooked on MaxPro
protein and it’s the same
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thought the products were
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6WRFNWRQ &$´ Owning two Max Muscle
stores has changed Mark’s
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the ability to control my
own destiny and has given
me the opportunity to make
great friendships along the
store owner has also helped
me teach my kids about
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a big role in his success as a
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local high schools and are
For 25 Years Max Muscle has always done things differently. The company was founded based on the
principle that we would lead and not follow. In creating our brand, we would only make products that were safe
and effective. We would use only the highest quality ingredients. We would manufacture our products in the
USA. We would develop formulas based on scientific evidence.

In creating our franchise system, we would ensure that our customers get results by having certified nutrition
coaches in stores, offer nutrition consultations and customized meal planning, utilize the most advanced body
composition analysis to track our customers progress and provide an in-store experience like no other. We
would educate, not sell. Many of these innovative approaches have been copied by our competitors and as
the saying goes, “imitation is the sincerest form of flattery”. We are flattered and it validates for us that being
the first to introduce these unique approaches is the better way to do things. For us it’s always been about
doing what it takes to get our customer results.
In Celebration of our 25th year in business , we are offering an unprecedented opportunity to become
a Max Muscle franchise. Now you can own your own Max Muscle store and pay NO Initial Franchise Fee
and NO Royalties*! This is a limited time offer though so if you want to take advantage of this incredible
promotion, then you must act quickly.

If you have a passion for helping people achieve their health & fitness goals, Max Muscle provides the
opportunity to change lives. There’s been no better time than right now to get into business for yourself and do
what you love to do!
Find out how to get started at www.maxmusclefranchise.com TODAY!
Find us on:
what they’re doing to be
successful.”
take great pride in it. Our
company has been going
and there is no doubt that
our products are the best on the market,” he adds. “I
have such a great respect
for our CEO Joe Wells and
our President Sean Greene.
The integrity they both
possess allows our company
without ever cutting corners
When asked what advice
franchisees who are just
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respond, “You have to love
and have a passion for what
you do. You need to believe
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of our products. But most of
all, you need to believe in
the vision of Joe Wells, Sean
Greene, and this company to
continue to be the leaders in
the industry. “
What he’d be doing if he
wasn’t a MM Franchisee:
Fireman pursuing
entrepreneurial endeavors
is one of those people who
enjoys pushing himself to the
limit. For the last 14 years,
he has been as a full-time
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eight, he has also been a MM
franchisee with two stores,
the Max Muscle board. ³+HDOWK DQG ¿WQHVV KDYH
always been a priority in my

january 2016 issue max sports & fitness magazine

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