japan ict outlook 20131203
TRANSCRIPT
ASEAN ICT Market Deep Dive Conference 2013!!Japan ICT industry, market, trend and future!
3rd Dec 2013
Copyright 2013 Global development Inc. All rights reserved.
Copyright 2013 Global development Inc. All rights reserved.
Japan ICT Outlook / Index
Mobile Phone Penetration : 106% Smartphone : around 50% Tablet : around 15% All Mobile Operators started LTE Internet Penetration : more than 80% ICT is 10% of all Japan industry Japan Population 127.6M
Topics : All operators have iPhone Now
Three large Mobile Operators
46% 29% 25%
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Japan ICT Outlook / Cost Examples
Smartphone : around 6500JPY(65USD) Monthly up to 7GB (After 7GB, data speed will be 128kbps)
Wireless Internet : 3880 JPY(39USD) Monthly No Limit
Wired Internet : ADSL : 2000JPY (20USD) Optical : 2000JPY (20USD/apartment) -5000JPY (50USD/isolated house)
LTE WiMAX
Main Players (not all)
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Japan ICT Outlook / Government Strategy
Source : Ministry of Internal Affairs and Communica8ons Copyright 2013 Global development Inc. All rights reserved.
Important Project
Creating New value Added Solving Social Problem
Resource HealthCare Data Application
Multimedia Contents
Agriculture Activation of Local
Disaster prevention
ICT C
omm
on Base
Geographic Data and more, driving open data
Enhanced Security for safety and peace of mind
Most advanced ICT Infrastructure
R&D for Innovation
Japan ICT Outlook / Market Trend
Source : Nomura Research Ins8tutes. Copyright 2013 Global development Inc. All rights reserved.
2013 2014 2018Mobile Phone Million Units 40 41 40Tablet, E-book Million Units 4 5 7
Device Smart TV Million Household 20 22 39Market DSC Million Units 8 7 6
DVC Million Units 2 2 2Terminal for automotive Million Units 6 6 6Wearable Terminal Million Units 23 63 475Wired Internet 100M JPY 18,217 18,451 18,275Data Center 100M JPY 9,470 10,058 13,033
Network SaaS/ASP 100M JPY 3,948 4,535 7,333Market Mobile Phone 100M JPY 65,389 64,456 64,736
Mobile Data 100M JPY 6,007 6,049 5,950Public Wireless LAN 100M JPY 391 401 452M2M 100M JPY 2,377 3,445 11,704Info Security 100M JPY 4,914 5,220 6,558BtoC E-commerce Trilion JPY 12 13 21
Platform Smart Payment Trilion JPY 48 50 61Market Internet Advertising 100M JPY 7,124 7,552 8,894
Digital Signage 100M JPY 1,006 1,134 1,609Game (Hardware) 100M JPY 2,504 2,103 1,252Game (Software) 100M JPY 2,659 2,628 2,507Social Gaming 100M JPY 6,099 6,535 8,328E-book, Magazine, Newspaper 100M JPY 1,729 2,278 4,995
Contents - E-book 100M JPY 930 1,235 2,814Market - E-Magazine, Newspaper 100M JPY 799 1,042 2,812
Music Distribution 100M JPY 435 451 493VOD 100M JPY 1,159 1,314 1,632BS broadcast 100M JPY 680 697 727Multi-Ch broadcast 10k household 1,192 1,179 1,140 - Cable TV 10k household 717 716 700 - Satellite TV 10k household 368 350 318 - IP TV 10k household 107 114 121
More than 10% growth 2013-2018 Tablet Smart TV Wearable Terminal SaaS / ASP M2M BtoC E-commerce (E-payment/Smart payment) E-Book, Magazine, Newspaper
Japan ICT Outlook / Devices - Tablet
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Tablet Market in Japan
Apple%46%%
ASUS%16%%
Sony%9%%
Fujitsu%4%%
Sharp%4%%
Others%22%%
2013 First Half Shipment
Biggest Price Comparison Site kakaku.com
Current Situation
Top Reputation
Top Sales
Japan ICT Outlook / Devices - Wearable
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Sony Computer Science Laboratory
SmartWig
Sony SmartWatch 2
Japan ICT Outlook / Devices - Smart TV
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Mobile Operators
Stick Device to HDMI Terminal of TV Contents, Connection to Mobile
TV Venders
Smart VIERA
Collaboration with Contents provider Stick type and more..
Japan ICT Outlook / SaaS, ASP
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Japan has good Network Infrastructure, so.. JAPAN Local Customized
h=p://www.aspicjapan.org/
ASP for Bank / BeSTA
ASP for Health Care / DDWork21
Online Accounting Service
FUJI DATA SYSTEM / Care Service
Manufacturing Service Web Service
Japan ICT Outlook / M2M
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Car 2 Car
Management of vending machine M2M communication against Disaster
h=p://fenics.fujitsu.com/networkservice/m2m/
M2M and Big Data
Japan ICT Outlook / E-commerce
Copyright 2013 Global development Inc. All rights reserved.
Rakuten(
Amazon(
Yahoo(
Others(
2012 Japan Online retail share
Rakuten Ichiba (Market Place)
Travel Stock Market
Bank and other IT services
AucNon site
Souce : Rakuten IR
Japan ICT Outlook / Smart Payment
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Source: Payment and Se=lement Systems Department, Bank of Japan
Japan ICT Outlook / Smart Payment
Copyright 2013 Global development Inc. All rights reserved.
AEON Bank Seven Bank
Rakuten Bank
Japan e-‐Points and e-‐money System
Millage Air
Operator
E-‐commerce
E-‐Money TransportaNon
E-‐Money
Ponta(50M) By Loyal MarkeNng
T-‐Point (42M) By CCC
Point to Point Point to E-‐money
Rakuten (81M) Points
Rakuten (70M) Edy / E-‐money
Nanaco (20.8M) Points
nanaco (20.8M) E-‐money by 7&i
WAON E-‐money (25M) by Aeon
WAON Points (25M) by Aeon
Docomo Points (59M) by Docomo
Yahoo Points (26.4M) by YahooJ
SUICA(40M) E-‐Money Japan Rail way
SUICA(1.5M) Points Japan Rail way
Points alliance
Japan ICT Outlook / E-book etc..
Copyright 2013 Global development Inc. All rights reserved.
Souce : MM Ins8tutes
Amazon'Kindle'38%'
Rakuten'Kobo'33%'
SONY'26%'
NEC'3%'
2012 Japan E-book Shipment Share
Japan ICT Outlook / Social Networking
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h=p://ascii.jp/elem/000/000/810/810644/
(000)
Japan ICT Outlook / Unique Service
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h=p://ascii.jp/elem/000/000/810/810644/
2ch Blog with an assumed name (People don’t disclose the name)
Like as Ustream, Youtube but with user can write the comments to the video
Japan ICT Outlook / Digital Promotion
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SEO / SEM
Contents MarkeNng
Contents/ads
Affiliate is progressed in Japan.. Ads for ROI … Display Ads and other tradiNonal.. Real Event -‐ Very popular in Tokyo area and there are a lot of service
Mail Magazine is very Popular
Japan ICT Outlook / Startups
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Japan government provide a lot of assistance payment to Startups
Creator IncubaNon
Tokyo, Osaka, Fukuoka and more
Startup AcNve EducaNon : 01Dojo
Local IncubaNon Local Gov. IncubaNon
A lot of Events
Japan Issue
Local City, ex Hakata-city
Air Port Hakata StaNon
PromoNon is very very limited..
Tourism
High ValuaNon Low ValuaNon
-‐ Clean Environment(1-‐10) -‐ TransportaNon(1−10) -‐ ICT Infrastructure(1-‐10) -‐ Hospitality(1) -‐ Manner EducaNon(1-‐10) -‐ Historical Place(7) -‐ Culture Export(12)
-‐ VISA for Non Japanese(96) -‐ Business for Non Japanese(93) -‐ Non Japanese recruiNng -‐ MarkeNng, PromoNon(60) -‐ Access to Rent a car(82) -‐ Tax, Cost..(100) But Now Japan is NOT expensive…
Contents are great, but communication, marketing are needed to improve..
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Contents Industry, but…
OHMI Merchant (Business Man)
Good for Everyone - Seller - Buyer - Region
Contents Technology Human Resource & Funding
Collaboration..
Thank you very much!!ありがとうございます。
Open Meetup Inc.!!E-mail : [email protected]!Web : 01Booster.com!Facebook : facebook.com/01Booster
George GODA!!E-mail : [email protected]!Tel : 81-(0)90-9690-5984!Twitter : Global_GG!Facebook : https://www.facebook.com/goda.george!Web : global-development.jp
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