Feedback and Results

Jog for the Journey Summary

Event Details

• Who: European Children Adoption Services• What: 5k walk/run fundraiser• When: October 13th, 2012, Registration at 9 am, 5k at

10 am• Where: Lake Harriet, Minneapolis, MN• Why: Unite more orphan children with Minnesota

families through our adoption programs• Organized by: Elizabeth Bandy, Director of Marketing

Jog for the Journey Budget

Money Raised $9,774.39Expenses - $2,615.47Net Profit $7,158.92

Return on Investment (ROI)

Revenue $7,158.92 = 274% ROI Expenses $2,615.47

Jog for the Journey Sponsor

Platinum Sponsor: Larabar• Donated $3,000 • 250 Larabars

Dunn Bros Freight House: coffee, hot water, bagels, cream cheeseStangl and Dahlin family: fruit (apples and bananas)

Jog for the Journey Food Donors

Jog for the Journey Giveaway

Two Nickelodeon Universe tix

Two Comedy Sportz tickets

Mall Of America coupon book

Two 3 hr Snowtubing tix

to Wild Mountain

Two Heart of The Beast Puppet Theater ticketsPlus poster and t-shirt

Two Moose Mountain Adventure Golf tix

Jog for the Journey Giveaway

Ordered discounted race t-shirts from Underground Printing ($10 per adult shirt and $9 per youth)

Jog for the Journey Marketing

250 Flyers printed and distributed18 Social media posts 8 email blasts1 mailing

Jog for the Journey Social Media Posts

0

50

100

150

200

250

129

173

235

95 99

130

16

132

208

157

209220

181 188

157165

193

Status UpdatesPhotos

Chart displays ‘Reach’ on Facebook, which refers to the number of new or ‘unique’ Facebook users that viewed each post.

Jog for the Journey Survey Results

We sent an email to our Jog for the Journey participants on 10/18 and again on 10/25. We received responses from 22 of the 102 participants. Their responses are charted in the following slides.

Jog for the Journey Survey Results

ECAS Website

ECAS Social Media

Word of Mouth

Flyers

Other

9.50%

9.50%

42.90%

9.50%

42.90%

How did you hear about Jog for the Journey?

Jog for the Journey Survey Results

Loved it!

It was okay.

Not so great.

72.70%

27.30%

0.00%

Overall, how would you rate Jog for the Journey?

Jog for the Journey Survey Results

Food, Friends, and Fun

It was a wonderful experience! I loved the location, the delicious refreshments, and the overall positive vibe of the event! The t-shirt design was cute, and I'm glad it went to support such a great cause.

Seeing friends and being outside

Fun family event supporting an excellent cause

Casual and low key

Sense of community, active, great to connect

Liked that it was casual and that my friends were there.

What did you like about it?

Jog for the Journey Survey Results

Casual - meet up with friends - Lake Harriet location

Relaxed - not so official!

I thought it was very well organized.

A nice small race

Good cause, good people, nice environment.

The comradery it created regarding adoption.

Great cause, friendly people :-)

The cause of the event, great location, coffee & granola bars, and the people!

What did you like about it?

Jog for the Journey Survey Results

I liked the matching shirts so people knew who we were and what we were doing.

I liked the raffle for prizes.

It was well organized and put on by a great group of people :).

great location!

Getting together for a great cause

It was such a treat to have bagels and coffee etc. there for us!

What did you like about it?

Jog for the Journey Survey Results

More prizes

You did a wonderful job

Add simple time tracking - fun for kids to see how they did

Music would be fun

No water station(s) along the route

I think it was all very great!

Get more people out there!

I can't think of anything to improve this event; it was spectacular.

What could we do better?

Jog for the Journey Survey Results

I don't think you have control of the weather.

Nothing.

I wish I could have seen more of the people responsible for such a great organization!

Mark the 5k finish line. The walking path around the lake is only 2.7 miles

It wasn't actually a 5k. It was a bit short and I wanted to run a full 5k. I had my mileage tracker so I just kept running until the full distance but it would have been nice to have it measured out correctly.

I think it went well.

SUNSHINE!

What could we do better?

Jog for the Journey Survey Results

Maybe other activities to do before or after to keep people involved and maybe even attract some outside visitors walking by.

Get it off to a quicker start. We waited for a bit before running.

Maybe make the end of the race a litte more obvious. Previous races around that lake take a little bit of a different route at the end to complete an entire 5k, so it was a bit confusing where the race actually ended. Didn't see a 'Finish' sign or anything.

publicity

More adult oriented options for prizes?

Maybe other activities to do before or after to keep people involved and maybe even attract some outside visitors walking by.

What could we do better?

Jog for the Journey Survey Results

Yes

No

Maybe

82%

0%

18%

Would you join us again next year?

Jog for the Journey Survey Results

It was wonderful and I'm looking forward to this annual event!

Nopr

I think if you continue the efforts this 5K will grow in size and support.

Really fun!

I think the new web site looks perfect and is a great, simple representation of what people are looking for when hoping to adopt.

Great job!

Anything else you’d like to share so we can do better?

Jog for the Journey Registration

76%

20%4%

Paid & AttendedPaid & Did Not AttendDid Not Attend or Pay

Out of those who registered:

Jog for the Journey Attendance

Out of those who attended:

80%

20%

AdultsYouth

Jog for the Journey Attendance

35%

65%

MaleFemale

Out of those who attended:

Attendance

Out of the 103 people who attended:

59%22%

7% 12%

Adult Female Adult Male Youth Female Youth Male

Analysis

What we did well:

• Obtained top level sponsorship (covered all expenses)• Obtained six donated prizes • Obtained donated food• Organized well • Discounted t-shirts with good design• Sense of community• Great cause • Casual environment and great location• Friendly staff and great atmosphere

Analysis

What we will work on:

• Clearly mark ‘Start’ and ‘Finish’ lines• Get more sponsors• More publicity• Announce incentives earlier• More activities before and after race• Quicker start• More prizes and themed more toward adults• Louder music• Time the race