journalism in the world of social networks
Post on 21-Oct-2014
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Sherbeam WrightAndaCommunic
ations
Journalism in the world of Social Networks
Journalism yesterday
The old journalism Byline Column Exclusive Pushing the envelope Top down Publication brand - Other journalists
- Other news sources- Circumstances
The Game Changers
Journalism in Context of Social Media
The new journalism News via social media Online personalities Thought leaders / SMEs Mobile 24/7
- Other journalists AND bloggers
- Short attention spans- Time
Convergence
Journalists have to think like PR people
AND
PR people have to demonstrate SME value
5 Key Actions
Develop Your Brand Identify Your Audience Follow the Leader Think Beyond the Byline…
1. Develop Your Brand
Q: How do you as a journalist,
photographer, broadcaster or editor
want to be seen?
A personal identity that stimulates
precise, meaningful perceptions
in its audience about the
values and qualities
of a person.
Personal Brand
Journalists
When watching Rachel, you know what you can expect.
Rachel Maddow
Rachel Maddow Show, MSNBC
2. Identify Your Audience
Particular ethnic group Specific age range Language LGBT
Socially conscious / progressive
Opinion leaders Technologically astute
Q: Who do you want to reach?
By targeting the ‘general population’ you may miss a sizable audience.
Audiences
Readers / viewers / users ≠ homogeneous
Internet = conglomeration of niches
3. Follow the Leader
Identify and reach out to prominent online personalities / influencers
Position Yourself Build credibility Speed adoption Increase readership, viewership and
visibility
InfluencersDerrick Ashong
The Derrick Ashong Experience, Oprah Radio
• Ordained by Oprah• Facebook page: 3,385• Twitter followers: 5,196• Moving from social media
to socially meaningful media.
“… a mash-up of politics, pop-culture, social media, music and the arts, informed by Derrick’s experiences and travels across the globe.”
“Social media” channels are important tools
for building your online presence and
supporting your brand.
Remember - Social media tools are a means to an end!
4. Think Beyond the Byline
Tools for Extending Your Reach
(Networker)
Blog
(Illustrator)
(Connector)
(Fan Aggregator)
5. …It’s About Connecting
Most importantly, remember that social media is about connecting – with family, friends, colleagues and complete strangers.
Connecting successfully requires: Trust Interactive / two-way dialogue Common interests
You’ll find more interesting story ideas, increase your ability
to reach out and build an audience when you share
great content and provide room to connect.
For more information or to consult with AndaCommunications contact
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ations
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