katadhinco #hotfirm2016 b2b marketing workshop
TRANSCRIPT
The Katadhin Company
#Hotfirm B2B Content Marketing Workshop
Who is this cat?
Her Husband
Her Dad
Her Walker
Also, I’m an influencer marketer
intrapreneur entrepreneur consultant teacher
And, an ‘expert’ in the influencer marketing field…
Not because I say so… …other People do.
How be a better digital relationship builder
Major Keys to social media engagement:
1. Participate!2. Learn Your Category3. Create Content4. Scale
Build Community In Your Space!
Discover who leads thought in your
industry.
Build lists of people in related categories.
Participate! Engage and share content here first!
Publish category specific content
Engage with industry content
Creating Content: Curation
Klout and other predictive content tools
help you discover content and creators.
Organic Content Generation: Anchor Content
Creating Content: Social Posts
Use curated, community and organic content for your social channels.
Build Reach: Content Syndication
Use anchor content elements to create connect social channel posts and drive organic search optimization.
Build Scale: Influencers
Influencer content combines engaged audience reach with social graph algorithms
to reach like-minded audiences.
Build Scale: Paid Media (and influencers)
Influencer content typically outperforms branded content
Optimize: Measure Stuff!
Seek category thought-leadership
Focus on connecting to key audience interests
At the Katadhin Company, we seek to help brands and retailers find new paths across digital terrains. As shopping transforms from an active and fixed activity to a more passive and on-demand pursuit, shopper marketing must adapt as well. The mechanics of awareness, consideration and conversion still drive the shopping process however, the consumption of information and moment of truth is now decidedly at a time and place of the consumers’ choosing.
This is where we can help. By helping to build a firm foundation of content, developing winning strategies for conversational share of voice and implementing efficient conversion techniques, we help our partners achieve measurable communication objectives with long-lasting audience engagement benefits.
KatadhinCo - Shopping Pathfinders
Copyright 2016 | The Katadhin Company | All Rights Reserved
John Andrews@katadhin919 810 [email protected]