katherine gear's social media portfolio
DESCRIPTION
This is an online social media portfolio I've created to explain what I've been working on the past year, and to show my Twitter skill capabilities.TRANSCRIPT
Katherine GearSocial Media Analyst
•Created a successful Twitter for personal use•Update followers on latest advertising, mobile health, organic news, and tons of other relevant info•Linked in, Meetup, Digg, Facebook accounts to improve social media skills
Skill set
Engaging and interacting with social media users Generate buzz about trends, topics,
products Entertain and create long-term
relationships Connect businesses and create loyalty
within social networks Gain insight and learn about new social
media tools, tips and tricks of the trade
Types of Projects
•Twitter • Interactive advertising •Mobile health •Social Media trends in China
Case Study 1- Trinsic Interactive
Campaign Objectives: Research and create a social media
campaign for Trinsic Interactive Create buzz and followers about new interactive agency
Find clients through use of social media
Educate followers on advertising trends, articles, and influential names
Results- Trinsic Interactive
Recruited new clients to work for Obtained over 2,000 followers in 6 months Created relationships with followers,
advertising agencies, as well as loyalty to the agency
Became an advertising influence on twitter
Case Study 2: Vitalmhealth
Campaign Objectives: Strategize and implement social media
plan Create buzz about company, iphone
applications, mobile health, and mobile health trends
Enlist new clientssEngage and interact with followers to
create brand loyalty
Results- Vitalmhealth Recruited new clients to create iPhone apps
for Obtained over 300 followers in 4 months Created relationships with followers, mobile
health sites, as well as loyalty to our iPhone apps
Became an mobile health (mhealth) influence on twitter
Social Media Presence in China
Research Objectives: Discover social media niche in China Find age groups, popular social media sites
to embrace in new ads, etc Find popular B2B and B2C social media
websites to create new tools for Find examples of successful social media
campaigns
Results- Social Media in China
Created list of popular social media sites to use for services Tudou= Youtube Photo.163= Flickr Fanfou= Twitter
Research Intel and Dell’s successful campaigns to create similar styles
Consider local and mobile B2B implications in China
Chinese government blockage of sites is a major challenge
Connect with me!
Katgear
http://katgear.webs.com/
http://katgear.blogspot.com/
Katherine Gear