Konstantinos Diamantis:

A Personal Brand Story!

Who I am & what I do?

I’m an Integrated Marketing Communications & Advertising expert in his early 30’s.

I studied Business Administration in Deree College (Greece) and have an MSc inMarketing from Brunel University (West London).

Marketing & Advertising are my passion since they both work together interchangeably toidentify needs, create products and services and communicate them to different markets.

Being able to build and develop a brand in a way that would make it sell is a fascinatingand challenging experience to me!

Don’t forget that we are very similar to products since we have differentpersonalities, characteristics, images as well as benefits.

Having studied Marketing and having worked in Advertising from 2005, I am in a position tofully understand the marketer’s needs and objectives by developing the most appropriatecommunications campaigns to maximize effectiveness, ROI and deliver a uniquecustomer experience.

During the process of organizing a holistic communication campaign, I have the ability toenvision the whole picture by identifying target group needs, the medium’s suitability &effectiveness and plan accordingly the specific activities required to make the campaignsuccessful.

What is Integrated Marketing

Communications?

“An approach to planning communications that gives your small

business the potential to get better results from your campaigns and

reduce marketing costs. By integrating tools such as advertising, direct

mail, social media, telemarketing and sales promotion, you provide

clarity, consistency and maximum communications impact.”

- American Association of Advertising Agencies

The full picture…

My Philosophy

1. CREATE the solution to a problem by creating value.

2. DEVELOP a set of skills & competencies to differentiate

yourself.

3. EXPAND your knowledge by taking on new challenges

each and every day by trying something new.

And I’m a living proof of it…

ATL Advertising & Branding

CRM & Direct

Marketing

Digital Advertising

Event Managemen

t & Promotions

PR & Media Relations

Social Media

Media Sales

Management Consulting & Research

Flexible & adaptable.

A quick learner & fast thinker.

An excellent communicator (especially with diverse people).

A team leader & influencer.

Ability to lead & follow at the same time (its all a matter of

great team work).

Sharp, goal-oriented & focused.

Down-to-earth (there’s always room for improvement &

personal advancement through continuous learning & experience).

Personal brand characteristics…

My experience until now…

Above-the-Line Advertising

Branding Design

Strategic Planning

Concept Development

Project Management

Campaign Planning

Event Management & Promotions

Website Design & Development

Social Media & Content Management

Media Sales & Negotiating

Customer Service & Retention

CRM & Direct Marketing

Mobile & SMS Contests

Budgeting, Forecasting & Cost Estimations

Companies I’ve worked for…

Digital / CRM / Direct Marketing

PR & Event Management

Above-the-Line Advertising & Branding

Media

Above-the-Line Advertising & PR

Management Consulting & Research

Event Management / Promotions

FMCG / Merchandising

Experience in handling some of the largest and most demanding clients?

Procter & Gamble

Diageo

Turkish Airlines

Motorola

Ferrero

Henkel

Fiat

Lancia

Mitsubishi

Citibank

Simply Burgers

Joe Weider

…and a whole lot more

A glance at some projects…

Client: Ferrero

Brand: Kinder Bueno (Chocolate)

Campaign: Kinder Bueno 4All

Type: On-Pack Instant Win Contest

Mechanism:

1. Purchase Kinder Bueno.

2. Find the lucky code.

3. Send it via SMS or enter it on the Contest

Microsite & learn instantly the prize you won!

Client: Procter & Gamble

Brand: Herbal Essences (Shampoo)

Campaign: Express Yourself

Type: Microsite Creativity Contest

Mechanism:

1. Upload your file related to one of the categories:

music, photography or writing .

2. Registered users will vote.

3. Works with the highest votes will be rewarded.

Client: Diageo

Brands: Cardhu, Talisker, Caol Ila, Glenmorangie,

Cragganmore (Alcohol)

Campaign: Friends of Malts

Type: Loyalty Club (CRM/Direct Marketing)

Description:

A loyalty club of approximately 2,600 members designed to

introduce and familiarize classic malt whisky drinkers to the

various classic malt brands (unique tastes and characteristics) via

mentoring events and communication material (as exhibited).

Client: Henkel

Brand: Syoss (Shampoo & Hair Styling)

Campaign: Hair Tour

Type: Promotion

Description:

A series of hair styling promotional events organized in

shopping malls with the purpose of promoting Syoss

hair products to young women.

Client: Procter & Gamble

Brand: Aussie (Hair Conditioner)

Campaign: Hey Psit, Where Do You Do It?

Type: Promotional Events / PR & Media Relations

Description:

A series of hair styling street events organized to

generate publicity and awareness for Aussie hair styling

products in the Greek market.

Client: Turkish Airlines

Campaign: Familiarity Trip to Athens

Type: PR & Media Relations

Description:

Turkish Airlines organized a FAM trip bringing to Greece

travel agents from the biggest travel agencies of Japan.

The objective of the trip was to promote Greece as a

travel destination for Japanese people using Turkish

Airlines flights. The PR event consisted of a press

conference with media coverage, a 5 day tour in Athens

and Magnesia for the visitors, disseminating press

releases and developing relations with the local

authorities (Region & Municipality).

Client: Motorola

Brand: Motorola Razr (Mobile)

Type: Promotional Event at The Mall Athens

Description:

A Christmas promotion and contest held at The Mall

Athens with the objective of launching the new Motorola

Razr mobile phone in the Greek market.

Client: Simply Burgers

Brands: Simply Burger (Restaurants)

Campaign: Athens Road Tour

Type: Promotion

Description:

A road tour of 4 branded Smart cars that visited different

territories to create awareness for the new Simply

Burgers price menu.

Client: Henkel

Brands: Fa & Taft (Shower Gel)

Type: Branding Activities at Joe Weider Gyms

Description:

A series of Fa & Taft branding activations implemented at Joe

Weider Fitness Gyms.

During my free time, I enjoy doing some of these…

Mountain Biking Weight Training Exploring Nature

Watching Movies Reading about the Latest Trends Traveling

So what makes me standout?

Ask yourself, how many people do I know who have had:

A. professional experience in all areas of Advertising and Media in

less than 10 years?

B. experience working with small sized agencies to large

multinational ones?

C. the know-how to handle all types of accounts from local toglobal ones?

Variety

Adaptability Confidence

Let’s get in touch…

Email: kostasdiamandis@yahoo.com

Telephone: +30 6945430243

Linkedin: gr.linkedin.com/in/kdiamantis/

Skype: kdiamond1980