kelly clark portfolio

Kelly Clark Portfolio Senior B2B Marketing Executive and Strategic Team Leader linkedin.com/in/kellyclarkonline

Marketing & Advertising Campaign

Objective Establish a new brand identity for Arnall Golden Gregory and position the firm as a leader for Corporate Transactions, Life Sciences and Real Estate in the Atlanta market.

Results Two year “Not if, but how” marketing campaign made the firm one of the top three most recognized law firms in all three targeted vertical industries.

http://www.linkedin.com/in/kellyclarkonline


Marketing & Advertising Campaign

Objective Establish Troutman Sanders’ brand in key markets across North America, Europe and Asia with powerful and memorable visuals for trade publications and airport displays.

Results National trade publication readership studies consistently ranked the firm’s advertisements and brand among the top five most memorable.



Brand Management

Objective Develop a new brand identity for Arnall Golden Gregory that embodies the firm’s “can do” attitude and creative approach to helping growing companies succeed.

Results Bold font and block design for the logo symbolizes the firm’s ability to help clients build their business. Tagline reflects the firm’s positive attitude for solving business challenges.



Brand Management

Objective Develop the MDI Group brand with a new design that reflects its focus on technology and forward-thinking approach to workforce management and consulting.

Results New “what’s next” theme better defined the company’s resource planning services and served as a catchphrase for internal staff to use with sales efforts.



Internal Communications

Objective Develop an eye-catching internal communication campaign to introduce and build excitement for a new client relationship management system (CRM).

Results Humorous and dynamic visuals caught the attention of stakeholders while content addressed how the new system will reduce challenges associated with current methods.



Sales & Marketing Collateral

Objective Develop collateral that reflects the firm’s culture and emphasizes the lawyers’ personable approach to client service.

Results Stylized photography gives the design a friendly feel while client testimonials coordinate with keywords “creative, committed, experienced and responsive.”




Objective Develop trade show collateral that engages potential clients to consider how Troutman Sanders can address concerns related to current issues that may affect their business.

Results Brochure featured a CD-ROM of relevant information, a website registration address for a premium gift, and also received national legal industry recognition and awards.




Objective Develop content that emphasizes MDI Group’s local market expertise and engages potential clients to consider how the company can solve workforce management issues.

Results The “Hiring IT Talent” series was promoted via marketing automation campaign, and became the most successful lead generation project in the company’s 25 year history.



Product Marketing

Objective Develop a new product for the firm’s Intellectual Property practice group to market to firm clients and prospects.

Results Content and visual reflects the serious issues of cybersquatting while content outlines the program that lead to numerous client registrations and new business.



Website & Blog Development

Objective Develop a website that reflects the company’s brand and provides visitors with an engaging resource for technology workforce management and recruitment.

Results Wordpress responsive format allows for flexibility across devices and maximized SEO value that increased website visitation traffic by 12% annually.



Website & Blog Development

Objective Develop a blog website that uniquely brands Troutman Sanders’ Renewable Energy Practice and optimizes content for search engines.

Results More than 45% of all visitors came to the website via search engines and was recognized among the LexisNexis Top 50 Blogs for Environmental Law & Climate Change.


kelly clark portfolio

Documents