ken lam, gs1 hong kong
TRANSCRIPT
Empowering Omni-Channel
Consumer Trust with Innovations
Ken Lam,
Head of Marketing & Industry Engagement, GS1 Hong Kong
May 2015
© GS1 Hong Kong 2015
Global Standard, Local Services
GS1 Hong Kong
“GS1 is a globalized standard organization with presence in 150 countries, and is dedicate to make supply chain SIMPLIED and more EFFICIENT.”
© GS1 Hong Kong 2015
GS1 Standards
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IoT (Internet of Things) refer to any smart interconnected devices (e.g. RFID, sensors, etc.) that enterprises or organization adopted to obtain more visibility into the identification, location, and condition of products, assets, transactions, or even people with the ultimate goals to be able to trace their pedigree and to drive more effective, timely business decisions or to improve customer interactions.
What is IoT (物联网)?
© GS1 Hong Kong 2015
IoT Smart City Innovations
• Over 22 million Octopus are in circulation & processes over 12 million transactions a day offers convenience to the public
• HK International Airport, first airport in the world to implement efficient RFID enabled baggage handling using UHF Gen2 tags
• Convenience RFID based toll collection • RFID library offers convenience to patrons
• Efficient RFID based e-charm management
system implemented in a popular local temple
• RFID based material testing & train
maintenance ensure safety for commuting
• RFID corpse management in local public hospitals
…………..Many more
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互联网+“一物一码”时代 – One Object One Code
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The History - GS1 and MIT Ignited IoT - Auto-ID labs and EPCglobal
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The EPC Standard for IOT
• Electronic Product Code Identify
• Low cost EPC UHF Gen2 RFID tag Capture
• EPC Information Services (EPCIS) Share
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iBeacon
ezTRACK Data Pipe (empowered by EPCIS)
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DataMatrix QRCode Databar (stacked)
Databar RFID NFC
Symbologies & Carriers
Identifiers SGTIN LGTIN SGLN SSCC GDTI GIAI GRAI GSRN SGCN CPI LEGACY KEYS
Connectivity Network WIFI Mobile Bluetooth
Web Applications
Native Applications
Barcode Scanners
Mobile Devices
Handheld Readers
RFID Readers
Capturing Devices & Apps
Mobile Applications
External Parties Enterprise Internal Systems
ERP WMS POS … FLEET MGT BI
System Data Exchange / Sharing
Enterprise Applications
Cold Chain Logger
Enterprise ezTRACK Data Pipe (EPCIS 1.1: ISO/IEC 19987:2015 + ISO/IEC 19988:2015)
ERP WMS …
EPCIS
Cold Chain Readers
Security Management
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Object Traceability = EPCIS
• Electronic Product Code Information Services (EPCIS) is an
open standard used to track movement of objects as they move
through the supply chain.
• The data shared at each read point in the supply chain provides
WHAT, WHEN, WHERE and WHY of each read.
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IoT powered by EPCglobal standard
Internet
ONS (Object Name Service) DNS ( Domain Name System)
EPC Code (Serialized product code)
IP address
EPCIS (Electronic Product Code Information Services)
HTTP (Web service defined by W3C)
Discovery Service Internet Search Engine
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Converting RFID Big Data to Analytics
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Source: IDTechEx forecast in the new report RFID Forecasts, Players & Opportunities 2014-2024
Executives think that retail
big data insights are
most beneficial for: •merchandising (53%) •marketing (48%) •store operations (42%), •e-commerce (42%), •supply chain (27%), •finance (23%), •loss prevention (21%).
Source: 1010data Retail Study: Executives Discuss the Impact and Further Potential of Big Data in the Retail Industry
“In retail, RFID is seeing rapid growth for apparel tagging - that application alone demands 3 billion
RFID labels in 2014. More that 25 billion RFID tags will
be used on retail apparel and shoes in 2020”
- IDTechEx
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Omni-channel challenges
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• Need to fulfill from anywhere and within short time
• Low inventory accuracy & no visibility to inventory levels across channels
• Multiple customer touch points making it difficult to track customer behaviors in association with products
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RFID enables accurate inventory level
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Mobile RFID Scanning Device
Further reporting
Retail Store Scanning Warehouse Scanning
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Smart Apparel (Smart Shelf O2O inventory visibility) Cycle Count
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Backroom & sales floor inventory stock take
Inventory visibility for O2O 1. RFID scanner to scan items in the backroom & sales floor 2. Update inventory captured for different stores 3. Update store inventory record for stores with items reserved for O2O fulfillment
Stores Style no / GTIN Color Size In story inventory QTY QTY reserved for online shop
Total
Wan chai
48916682345678 Pink S 58 6 64
48916689845678 Pink M 30 0 3
48916689845677
Pink L 23 2 25
© GS1 Hong Kong 2015
Smart Apparel – RFID Capturing Consumer Behaviors for Analytics
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Consumer take clothes from the RFID senor hanger for trial while reader automatically sense the taken away items and send to the dashboard
RFID smart shelf hanger (with RFID sensor)
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Smart Apparel – RFID Capturing Consumer Behaviors for Analytics
Smart Fashion Store
Windbreaker Color : orange Size: M QTY : 1
Lady Jean Color : Blue Size: 26 QTY : 1
Skirt Color : Pink Size: M QTY : 1
Blouse Color : White Size: M QTY : 1
When all tagged items are hanged on the hanger or placed on the shelf, display product information
Product info Product info Product info
When the item is taken out / sold, the system detected and trigger a flashing alert to inform sales person to refill
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Big Data Making Big Business
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The Solution: RFID Tray
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Collect information of EPC/RFID tagged items
Display product information
Capture customer information
Capture data : items displayed, customer behavior, occasions, demographics etc
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RFID Tagging on the jewelry items
Jewels with RFID tag
Smart Tray (Reader)
Salesperson displays the jewels on Smart Tray to retrieve the product data, and enter the consumer data for analytics. Alter will be trigged if the tagged item leave the tray for certain period of time
consumer behavior analytics dashboard
Benefits
•Reducing stock taking time by 50%
• Improving sales conversion rates
• Enhancing corporate image as a
forerunner and industry leader innovative
technology
• Segment analysis • Consumer selection patterns
• Cross sell opportunities
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Assuring Genuine Pearl with an Unique Identifier
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Can you tell which one is Genuine A Grade South Sea Pearl ?
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A B
In terms of : luster / color / size / shape / spot
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GS1 Hong Kong
18-12-2014
17-04-2015
10-07-2015
ezTRACK Interface
Retailers / resellers validate the authenticity of the pearl necklace with RFID reader & show unique ID / EPC
Scan to capture the nurturing pearls to keep track of the progress (pedigree) & show in ezTRACK ON SCREEN(from commissioning to plantation, harvesting …. Retail)
Creating Brand Loyalty by Origin to Consumer Hands
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Creating Brand Loyalty by Bringing Origin to Consumer Hands
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Project Approach:
Serialized QR codes printed on the packaging
Distributors / reseller can validate the origin with mobile apps
Farm Identification
Distributors / Consumer can check the product location and status
Manufacturer Distribution Channel Visibility – Mengniu Dairy
© GS1 Hong Kong 2015
Scan QR Code
Consumer can retrieve company information, product information and other promotion information.
Menqniu can make use of these
information to analyze product planning and enhance customer servicing.
Manufacturer Distribution Channel Visibility – Mengniu Dairy
Consumer scan QR code
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METRO GROUP Food Sourcing, a leading German based Retail and Wholesale
company with the objective to standardized all traceability activities amongst countries.
In 2015, seafood suppliers are required to implement global traceability standard thus
to ultimately increasing supply chain visibility and traceability.
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GS1 HK supports all Asia Pacific Suppliers
Global Standards Based Traceability System is database system to store all information in one platform,
centralize all traceability data.
Metro – Delivering Consumers Trust
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Information on product will be then easier and faster to access.
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Metro – Delivering Consumers Trust
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Information on product will be then easier and faster to access.
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Consumers Visualize Traceability Metro
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Challenges of Counterfeiting
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•Counterfeiting is seriously impacting the brand’s image and revenue •Counterfeiting simply copying the packaging and the barcode •Consumer really difficult to tell between authentic and counterfeit products copied and often counterfeiters copy barcode for fake products
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GS1 Value+, Anti-Counterfeit
• Secure Code Validation and Traceability e-Pedigree using
ezTRACK (EPCIS)
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Secure Code
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Secure Code Validation: Not ready
to Sell Need to Recall
Successful Validate
Already Registered
Label Serial
GLN lookup for
urn:epc:id:sgln:4891668.32668.0
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GS1 HK “Anti-Counterfeit Barcode”
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GS1 HK
GS1HK issue encrypted barcode digital printing file.
The authentic brand owner prints the packaging
Hidden digital pattern in the barcode ONLY can be authenticated by the GS1HK trusted mobileapp, without affecting normal retail POS checkout
Trusted Mobile apps
Consumer purchase in on-line or eComm platforms
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GS1 HK “Anti-Counterfeit Barcode”
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Genuine product
Counterfeit product
Encrypted barcode printing file provided by GS1
Special encryption pattern hidden in the barcode
GS1 HK trusted mobile apps
Barcode copied from the genuine product packaging
Special encryption pattern CANNOT be copied
GS1 HK trusted mobile apps
© GS1 Hong Kong 2015
Public Policy
Partners Ecosystem
IOT Maturity
Model
IOT Centre
IOT Awards
IOT Conference
Industry Engagement
Facilitate Adoption
IOT
GS1 IoT Initiatives
Recognize Synergize
© GS1 Hong Kong 2015
Awards Objectives
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• Igniting Smarter Hong Kong, Smarter Living:
• Echoing the “Digital 21 Strategy” paper to
encourage the innovative use, development and
adoption of advance technologies specifically in
Internet of Things and Big Data technologies to
uplift business operation efficiency, industry
competitiveness and service qualities, to enable
Hong Kong to stay in the forefront of the
increasingly digitalized world.
• Furthermore, it is to encourage Innovative
applications and services developed from Public
Sector Information in Hong Kong to create
smarter business and better daily life.
• Best Smart Hong Kong ICT 2016 Award Streams (Gold / Silver / Bronze winners in each stream) • Internet of Things of Things
• Big Data Application
• Public Sector Information Applications
© GS1 Hong Kong 2015
GS1 Hong Kong Internet of Things Conference 2016, 21 Jun
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http://hk-iot-conference.gs1hk.org/2016/
© GS1 Hong Kong 2015
Originally established in April 2013 and hosted by GS1
Hong Kong with the support from the Innovation and
Technology Commission of the HKSAR Government and
the Hong Kong Science & Technology Parks.
To be relocated in GS1 Hong Kong office in Dec 2015.
Consisting of six zones, in which visitors can touch and
feel the power of IoT technologies in various industries.
Smart Retail
Smart Logistics
Smart Healthcare
Smart Food Safety
Smart Consumer Trust
Smart City
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Hong Kong IoT Centre
© GS1 Hong Kong 2015
For more information, contact:
Ken Lam, Head of Marketing and Industry Engagement
GS1 Hong Kong
Please visit www.GS1hk.org