Keywords are what your visitors use to find your site

Keywords establish relevancy with search engines

Google isn’t stupid

Why do you need a keyword map?

• Individual pages need to be optimized

• You want to be relevant for a range of keywords

• Keyword maps help make keyword research less messy

What is a keyword map?

A keyword map is a way of organizing the keywords you want to target into a framework you can incorporate into your site structure.

Setting up your keyword map

Image: wordtracker.com

Google Adwords• Free tool (just create an Adwords account)

• Research terms that will establish RELEVANCY

• Ignore demand - you’re not the one bidding

At this point: Relevant Keywords ≠ Traffic Keywords

Use LogicConsolidate & rearrange as you go

The Framework Emerges

Translating to WordPress

Adding relevance to category pages

Inbound Link Opportunity

Relevant KeywordLinks

Most Recent Posts

Category Page “Updated” Every Time a New Post is Published

Which Keywords Are Worth It?

• Low competition, relevant

• High search volume, relevant

• Ready to buy - low search volume ok

Demand vs Supply

Results for “Healthy Smoothies”

bit.ly/BrainstormTools

Match Up Categories

Questions?Find me later: @JenJamar collaborate@jenjamar.com