Kool Kidz Cereal

Kool Kidz CerealThe Treat thats Hard to beat

What IS It?Kool Kidz is a cereal brand targeted towards young children. The cereal is of puffed wheat variety and will be filled with a chocolate flavoured sauce, (in other varieties we will add flavours such as hazelnut, orange or mint), the cereal will be rolled in chocolate powder (will may also have a variety which will be rolled in a cinnamon powder). our prerogative is to deliver a cereal which can enhance a childs perception of new foods, we hope to encourage kids to try new foods and new tastes that most kids dont eat at that point.

Marketing DistributionsWe will market the cereal through telvision and radio advertising campaigns, the TV adverts will show our celebrity endorser Sean Connery (weve used him because of the theme of the campaign stealthy spy cereal for stealthy children).The radio advert campaign will include our celebrity endorser Sean Connery in a casino talking about his favourite cereal (Kool Kidz) when suddenly he gets distracted by a waiter telling him about some unsavoury characters who were trying to steal his cereal, as he makes a quick getaway he tells the audience about how he likes his milk (shaken not stirred). Because it is a childrens cereal we will broadcast the radio advert during the day primarily around breakfast time (7:30 to 8:30), this will cost

broadcasting the radio advert?We will use the main broadcasters BBC Radio 1, KISS FM, Heart FM and Capital FM due to their audiences, BBC Radio 1 pulls in 10.4 million listeners every week, this is closely followed by Heart FM at 8.9 million, this is proceeded by Capital FM at 7.1 million and then KISS FM with 5.2 million listeners.As a rule of thumb, radio advertising is charged at a rate of approximately 2 per thousand listeners at one time. To clarify, if a show has 100,000 listeners at 10am, then buying a 30-second spot at that time will cost you 200. The late show's 10,000 listeners at 11pm would only cost 20. Generally, expect for a slot of 30 seconds to cost around 250 - 1000 per week, depending on how often your ad is broadcast and amount of listeners.

Using this logic I can work out that itll cost 4000 per 5 days a week on all 4 radio shows but will cost 5600 if I was to broadcast for 30 seconds each day of the week once

DISTRIBUTION CHANNELSWe will distribute throughout the UK (Excluding NI) through major supermarkets like Sainsburys and Tesco, we will use these supermarkets due to their ethos fitting ours and our price fits theirs (4.50 for 1kg of cereal), I also dont see Waitrose selling our cereal.We will have production and distribution plants in major two major cities, London and Derby due to the perfect positioning of them, from London to the east, south east, south west and west of England whereas the Derby plant will be distributing throughout Northern England and also Scotland and a possible expansion into Ireland and channel Islands I we get the capital to fund this.

Pre-production for the Radio campaign

This is the script for the radio advert, this will be the exact same for the TV advert but will show Sean Connery as James Bond in a casino with a bowl of cereal in one hand pouring milk into it from a brandy glass and straw cigar on the table.

Thank You for your timeWe will now take anyquestions or queries you may have

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