City Kidz New CharactersPresented by: Group 1

“Silly Willy Slushies”

• Silly Willy is strong, smart ,and funny. He’s the life of the party and loves to have a good time. He’s always cracking jokes and smiling.

“Lisa’s Pizza”

• She’s very popular and talkative. In her spare time, she likes to sing and dance. Lisa is a very responsible and positive person. She gets along with everyone and feeds off positive energy.

“Pauly’s Pasta”

• Pauly is wise and a great decision maker. He’s not one of the friendliest people in the world, but he is completely honest. He sees no reason in being kind and respectful. Pauly is a strong believer in independence. Pauly does not have any friends, nor does he intend on making any.

“Bernie’s Mac and Cheese”

• Bernie is calm, cool, and collected in every situation . He loves to mingle with the ladies and is one of the best dressers in the land. He’s smooth, cunning, and knows just what to say to every question. Bernie’s a good dancer and songwriter.

“Calvin Cold Cuts”

• Calvin is outgoing and is very business minded. He doesn’t say too much or like too much attention. He’s very private and low key. Calvin is very picky and likes to do things in a certain manner.

“Gary’s Grilled Cheese Sandwiches”

• Gary is very arrogant and motivated. He believes he can accomplish anything. All the women think he is a complete jerk and unreliable. He always has a trick up his sleeve or an idea to benefit himself. It’s safe to say he has the hots for Shuga Shug. Gary usually accomplishes everything he sets out to do, except win Suga’s Shugs heart.

City Kidz Statements

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Mission Statement

• The City Kidz mission is to continue teaching financial literacy to kids of all ages, to raise the awareness of obesity and eating healthy, to maintain a clean, friendly environment for employees and customers, and to provide fresh and healthy food in a timely fashion.

Vision Statement

• City Kidz will continue being one of the best restaurants to promote healthy eating and to put a smile on kids’ faces everywhere.

Contest Proposal

Description of Contest

Customers will create a video to submit to City Kidz. The video will consist of presenting a recipe on video and telling how it relates to fighting the war on obesity. The video should be at the most 2 minutes long.

Length of Contest

The length of the contest will be 4 weeks.

Target Audience

Knowing the target audience is essential to targeting and marketing those you are trying to reach. In the contest presented, we’re seeking kids within the ages of 6-15.

Market Goal

The goal of this contest is to promote the awareness of obesity. Another goal is to promote City Kidz Ice Cream Café and to possibly add another recipe to the food menu.

Thanks

• We would like to take this time to thank City Kidz for their time and allowing us to present our ideas to them