Brand Proposal for Dorothy Turner-Jones

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Table of Contents

Scope of Work.......pg3 Option 1.................pg4Look of Success 1..pg5Option 2.................pg6Look of Success 2..pg7Option 3..................pg8Look of Success 3...pg9

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The project, “Catholic Kidz” is to design a logo in color and in black, that reflects the vision of the book series. The logo then, should reflect the material that the book seeks to convey to the audience, which would be finding god and the spirit of christ in everything beautiful, just, and true, and finding beauty in the simple things in life.

scope of work

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-option 1-

This first Logo, features a combination of a heart and a sun, keeping it simple and conveying a message of love and nature. The text portion of the logo uses a fun bubbly font, and bright, primary colors for the kids.

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Look of Success 1

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-option 2-

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This logo, again uses a vector of a sunset to apply nature to the image. It also uses red, yellow, and a slight tinge of blue.

Look of Success 2

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-option 3-

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This third logo represents a flower, again using the nature theme. It also uses a stylish, trendy font to connect with the hip, younger audience. The colors are once again bright and playful.

Look of Success 3

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