la plateforme: service providers & communication

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NEW 4,200m dedicated to services providers on the same dates as C!Print and CTCO

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4,200m dedicated to services providers on the same dates as C!Print and CTCO

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Page 1: La Plateforme: service providers & communication

NEW

4,200m dedicated to services providers on the same dates as C!Print and CTCO

Page 2: La Plateforme: service providers & communication

UN HUB BETWEEN THE C!PRINT AND CTCO TRADESHOWS

BRINGING COMMUNICATION SOLUTIONS TO C!PRINT TRADESHOW VISITORS

THE CONCEPT A new multimedia event uniting services providers and solutions in the communication domain. A single location to see the communication projects of purchasing advisors and advertisers being realised and to give them an adapted answer from their constant quest for innovation.

OVERVIEW OF THE TRADESHOWS Printing

techniques

Image and communication

service providers

Page 3: La Plateforme: service providers & communication

WHO ATTENDS ?

Large format printers, screen printers, embroiderers and reprographers, amongst others who want to be able to provide solutions as part of an increasingly all-encompassing offer, without necessarily having to incorporate new printing technology or a new skill.

Printing professionals

Designers, interior designers, decorators, advertising agencies, to name but a few – all aiming to source new multimedia information sources to assist them in tackling the challenges they face, who want to draw inspiration from the latest graphics applications, and who need to offer their customers comprehensive solutions, therefore also including top-notch specialised service providers.

Purchasing advisors

BrandsAdvertisers, key account managers and end customersrequiring support and looking to source expert service providers enabling them to carry out and develop new communication projects.

BRAND

WHY THIS PLATFORM ?

Today, purchasing advisors and brands need to constantly reinvent themselves in order to attract new business prospects and gain customer loyalty, by offering a full range of indoor and outdoor communication solutions: small and large format, static and dynamic, long-lasting and transient - for points of sale, corporate headquarters, public places and places of cultural interest.

To offer a complementary event to the C!Print tradeshow(the tradeshow for innovation in the printing and personalisation domains) and aligned withthe natural change in the type of visitor to this event that is increasingly attracting purchasingadvisors, in particular through the tradeshow’s Nova workshop. - 3,300 retailers - 1,500 advertising agencies - 1,080 end customers - 520 architects, designers…over and above the 6,000 visitors in the printing industry….

13 000 visitors expected to attend

Page 4: La Plateforme: service providers & communication

Outdoor advertising,covering of façades, events, vehicle wrapping, signage, illuminated signs,etc.

XXL Ads

Visual merchandising and window displays, corners, floors, wall coverings, furniture coverings, points of sale, display and merchandisingetc.

Décoration& Retail design

Screens, interactive kiosks, software and players, video

content, advertising networks, integration, maintenance,

mobile marketing, etc.

DigitalMedia

Garment personalisation (screen printing, transfer, digital direct-to-garment,

sublimation, embroidery, etc.), decoration on gifts,

(direct digital printing, pad printing, engraving, etc.), 3D printing, web-to-print, etc.

100%Personnalisation

TowardsCTCO

MainEntrance

TowardsC!PRINT

POSITIONING

Page 5: La Plateforme: service providers & communication

Source new ideas, gain a better understanding of

techniques and materials through their applications

and keep an eye on the latest innovations

- An area fully dedicated to applications and innovations

- Live demonstrations- A creation space unique in

Europe, providing insight and sparking ideas

Source new materials and discover the latest

printing and personalisation

techniques.

- Meet global industry leaders and gain insight into

the latest innovations.- Be part of an informative

tradeshow made up of conferences, round tables and workshops serving to support the various market

stakeholders.

2Find the full range of

communication solutions from promotional gifts to

signage, including display and printed decoration

- Conferences focused on forming new partnerships

between different professional domains, thereby ensuring that increasingly diverse customer requirements are catered for.

- Case studies in a live setting- Coaching workshops

In addition to service provider stands, visitors can discover a programme offering rich content to inspire them, and feed their creativity!

EXPERIENCE A NEW INDUSTRY-FOCUSED EVENT

Page 6: La Plateforme: service providers & communication

Visible MagazineThe visual communication magazineTop quarterly magazine, published in partnership with the FCV (Synafel, FESPA France, Club du Digital Media) and sent out to more than 5,000 readers (end customers, purchasing advisors and professionals working in printing services).

Industries-creatives.comAn information website presenting all the new applications related to the graphics industries.

BepubBusiness directories in the creation and communication domain

Intermedia The marketing/communication/media magazine in the Rhônes Alpes region

AN EVENT SUPPORTED BY TRADE PRESS AND INDUSTRY ASSOCIATIONS

tradeshow’s media coverage.

Targeted emailing campaigns40

50,000

@ 5 Information websites

invitations sent out by the organiser, C!Print and the Platform exhibitors

Creation of themed newspapersdistributed to a base

Public relations articles published in 2014

AN ULTRA TARGETED ADVERTISING PLAN

5,000targeted readers

80

salon-cprint.comSalon-ctco.com www.nova-project.frsalon-cprint-es industries-creatives.com

Page 7: La Plateforme: service providers & communication

www.656editions.net

Thomas NolletSales and Marketing [email protected]+ 33(0)6 20 63 46 27+ 33 (0)4 78 30 41 73

Guillaume AbouTradeshow [email protected]+ 33 (0)4 78 30 41 73

Aurélie LamandéMarketing [email protected]+ 33 (0)4 78 30 41 73

Pauline DucatMarketing [email protected]+ 33 (0)4 78 30 35 08

Jean LaurentiAdvertising [email protected]+ 33 (0)4 78 30 35 05

Jean-Philippe CorlinLogistics [email protected]+ 33 (0)4 78 69 84 25

Contacts :

AN EVENT HOSTED BY

Page 8: La Plateforme: service providers & communication

21 Rue Longue, 69001 Lyon04 78 30 41 73