Innovative Outdoor Advertising Solutions

LAS VEGAS

BIG TRAFFIC® MOBILE BILLBOARDS

WOBI® WALKING BILLBOARDS

STREET TEAMS

BRAND AMBASSADORS

STATIC BILLBOARDS

DIGITAL BILLBOARDS

AIRPORT VIDEO SCREENS

AIRPORT DIGITAL INFORMATION KIOSKS

TAXI ADVERTISING

LAS VEGAS STRIP MARQUEES

BUILDING WRAPS

EVENT MANAGEMENT

SPECIALISTS IN DELIVERING

TRADITIONAL AND NON-TRADITIONAL

OUT-OF-HOME ADVERTISING THAT REACHES

VISITOR, CONVENTION, AND LOCAL AUDIENCES

WELCOME TO LAS VEGAS!

Las Vegas is a tale of two cities. Local Las Vegas is a growing metropolis with a resident population of nearly 2 million. Las Vegas, the world’s most exciting and dynamic city, is a 4-mile stretch of land that boasts an annual population of 40 million. The Las Vegas Resort Corridor’s visitor and convention population offers marketers the unique opportunity to reach a national and a growing international audience.

Western States 55% Southern States 12% Midwestern States 11% Eastern States 6% Foreign Countries 16%

Reach and frequency can be achieved in a very short period of time through Big Traffic Mobile Billboards Imagine introducing your brand to a new market of over 700,000 visitors and convention attendees every week. Imagine promoting your brand to specific industries gathered for conventions or meetings. Imagine positioning your brand in the world’s best known destination for fun and excitement. Imagine your brand as part of the Las Vegas experience that Las Vegas visitors take home with them and share with their friends and family.

IMAGINE THE

POSSIBILITIES!

LAS VEGAS VISITOR MARKET FAST FACTS • Average stay: 3.7 nights, 4.7 days

• Transportation to Las Vegas • Air 44% • Ground 56%

• Used social media to plan trip 7%

• Used internet to plan trip 55%

• Primary purpose of visit • Vacation or pleasure 50% • Visit family or friends 13% • Convention 10% • Gamble 7% • Other business 6% • Passing through 5% • Special event 5% • Wedding 3%

• Average trip expenditures • Food and drink $274.69 • Local transportation $64.25 • Shopping $129.34 • Shows $47.52 • Sightseeing $10.24 • Gambling $447.63

• Attended • Shows 60% • Lounge acts 73% • Other paid attractions 18% • Hotel no-cover lounge 41% • Nightclub with cover fee 5%

• Demographics

• Male 51% • Female 49%

Source: GLS Research Calendar Year 2011, Las Vegas Visitor Profile.

Innovative Outdoor Advertising Solutions

LAS VEGAS

BIG TRAFFIC® MOBILE BILLBOARDS

WOBI® WALKING BILLBOARDS

STREET TEAMS

BRAND AMBASSADORS

EVENT MANAGEMENT

SPECIALISTS IN DELIVERING

TRADITIONAL AND NON-TRADITIONAL

OUT-OF-HOME ADVERTISING THAT REACHES

VISITOR, CONVENTION, AND LOCAL AUDIENCES

THE BIG TRAFFIC®

DIFFERENCE

THE BIG TRAFFIC® DIFFERENCE Big Traffic®’’s commitment to excellence means that every

campaign is delivered with our gold-star service.

CAMPAIGN DELIVERY 400 square feet of advertising 24/7 campaign delivery Flexible campaign delivery times Custom routing and audience targeting High-visibility lighting system Optional illuminated rear poster Creative change-out flexibility Large-scale campaign delivery 360° exposure Audio available Solid steel frame construction Uniformed, trained Impression Specialists Cost-effective CPMs

SAFETY Liability insurance covers and protects clients Complimentary vinyl creative storage DOT certified vehicles and Impression Specialists Impression Specialists are employees Impression Specialists receive extensive training Weekly vehicle checks

ACCOUNTABILITY GPS reporting Proof-of-Performance documentation Post-campaign reporting Discrepancy reports in case of issues

WHY MOBILE BILLBOARDS? Mobile billboards are a large format, highly visible advertising medium that deliver brand and product

awareness, reach, and frequency to target audiences in within a short period of time.

Freestanding

Billboards

Taxi Tops Bus Wraps Mobile

Billboards

SPECIFIC AD CONTENT RECALL Specific recall of mobile billboard ad content is significantly higher than recall of other forms of outdoor advertising on the Las Vegas Strip

37%

39%

42%

53%

MOBILE BILLBOARDS REACH VISITORS ON THE LAS VEGAS STRIP

On average, 17,700 people are walking along the Las Vegas Strip at any given hour on any given day. During peak periods, total pedestrian traffic along the Las Vegas Strip is estimated at 41,200 people per hour. 18,700 visitors per day indicate that they can see advertising on the Las Vegas Strip from their hotel rooms.

Combined with the daily average 506,551 vehicular impressions, the total daily average outdoor advertising impressions delivered on the Las Vegas Strip is 987,551.

Source: *Applied Analysis and Big Traffic® Mobile Billboards; Analysis of Mobile Billboards Reach and Recall; and Big Traffic® Streetwise Fact Pack®.

BRAND ADVERTISING

Big Traffic mobile

billboards create

awareness for your brand and deliver strong reach

and frequency to drive results!

BIG IMAGE! BIG IMPACT!®

Big Traffic mobile billboards deliver significantly higher recall than other forms of out-of-home advertising in the Las Vegas visitor corridor. Let our team’s experience help you drive maximize exposure and engagement with your brand.

STANDARD MOBILE BILLBOARDS

PREMIUM NIGHT VISIBILITY

INNOVATIVE CREATIVE PRESENTATION

STANDARD MOBILE BILLBOARDS

BACK-LIT REAR POSTERS

BRANDED SKIRTING

CREATIVE BUILD-OUTS

FULL BRAND WRAPPING

INNOVATIVE CREATIVE PRESENTATION

If you can imagine it, we can build it.

WOBI® WALKING

BILLBOARDS BRAND AMBASSADORS

STREET TEAMS

WHAT’S A WOBI®? WOBI Walking Billboards are high-impact street-level signage carried by trained brand ambassadors. WOBIs showcase your brand, while brand ambassadors engage with consumers and distribute promotional materials to visitors as they are making decisions about what to do and what to see during their Las Vegas visits. Backlighting allows signage to be clearly visible at night.

STREET TEAMS BRAND AMBASSADORS

• Street Teams and Brand Ambassadors are

guerrilla marketing tactics that provide interactive, face-to-face engagement with consumers

• WOBIs, Street Teams, and Brand Ambassadors can be costumed and dressed in your logo attire. Team members are fully trained to convey your promotional message in a brand-consistent manner.

• Collateral promotional and response materials can be distributed; distribution can be targeted to specific customer profiles

• Street Teams and Brand Ambassadors can complement your own event staff to provide greater event and convention coverage.

Caesars

Forum Shops

Bellagio

Flamingo

Fashion Show Mall

Planet Hollywood

Paris

Palazzo

Venetian

Mirage

Treasure Island

Linq (2013)

Quad

City Center/Crystals

Hawaiian Marketplace

Cosmopolitan

Mandarin Oriental

Monte Carlo

Aria

New York New York

Excalibur

MGM Grand

Miracle Mile

Tropicana

Luxor

Mandalay Bay

Four Seasons

Source: NDOT, Applied Analysis Analaysis of Mobile Billboard Reach & Recall

CUSTOM ROUTING

BIG TRAFFIC® DELIVERS YOUR MESSAGE TO YOUR TARGET AUDIENCE

Unlike other out-of-home media, Big Traffic® mobile billboards deliver your message to your target customers through custom routing. Based on your advertising objectives, custom routes are developed to deliver maximum impressions to your prospective customers.

Whether your customers are visitors, convention attendees, or local Las Vegas residents, Big Traffic® will design a route just for you.

Las Vegas Resort & Visitor Corridor One mobile billboard running

8-hours a day, 7-days a week delivers an estimated 7,853,704 vehicle impressions and 952,585 pedestrian impressions for a total of

8,806,285 per week

The core of the Las Vegas Resort and Visitor Corridor route provides exposure to Las Vegas’

most prestigious property guests. This exposure influences the consumer behavior of our visitor population while they’re in Las Vegas and after

they return home.

LOCAL ROUTING

CENTENNIAL/NORTHWEST Estimated Impressions Per 8-hour run: 306,382

SUMMERLIN Estimated Impressions Per 8-hour run: 184,294

Target a neighborhood, a region, or a 3-block radius around your business. Big Traffic’s custom routing service ensures that your message is seen by the right people at the right time.

And, the service is included at no additional charge!

Campaign impressions are calculated using NDOT 2011 Traffic Station Data, Big Traffic Operations reporting, and Pedestrian Traffic Counts from Applied Analysis, Analysis of Mobile Billboard Reach and Recall.

HENDERSON Estimated Impressions Per 8-hour run: 573,879

NORTHEAST Estimated Impressions Per 8-hour run: 696,813

SOUTHWEST Estimated Impressions Per 8-hour run: 183,097

SOUTHEAST Estimated Impressions Per 8-hour run: 307,979

Innovative Outdoor Advertising Solutions

LAS VEGAS

STATIC BILLBOARDS

DIGITAL BILLBOARDS

AIRPORT VIDEO SCREENS

AIRPORT DIGITAL INFORMATION KIOSKS

TAXI ADVERTISING

BUILDING WRAPS

LAS VEGAS STRIP MARQUEES

SPECIALISTS IN DELIVERING

TRADITIONAL AND NON-TRADITIONAL

OUT-OF-HOME ADVERTISING THAT REACHES

VISITOR, CONVENTION, AND LOCAL AUDIENCES

McCARRAN AIRPORT

• McCarran Airport is the 5th busiest airport in the U.S.

• The Las Vegas Strip is consistently one of the top travel destinations in America.

VIEWERSHIP:

• Approximately 110,000 travelers pass through McCarran airport every day.

• The average time spent in the baggage claim area is 35-minutes.

McCARRAN AIRPORT DIGITAL VIDEO WALLS

THE VIDEO WALL NETWORK:

• Bold, distinguishing format.

• HD-video and sound wall displays are more impactful than static signage.

• Video walls are located in the baggage claim areas of Terminals 1 and 3. Almost every traveler must pass through one of these two areas..

TERMINAL 1 Five brand new HD displays with surround sound: • One 16.8’ x 9.4’ Video Wall • Two 13.4’ x 7.6’ Video Walls • Two 6’8”’ x 3.9’ Video Walls TERMINAL 3 The all-new T3 opened July 2012 and services all international flights and some domestic flights - 35% of all McCarran traffic. T3 features 10 baggage carousels – each with two Video/Sound displays: • 20 Total 6’8” x 3.75’ Video Walls

FIRST

IMPRESSIONS

COUNT!

High-impact HD digital

video displays welcome arriving

visitors with sight and sound.

MIRACLE MILE SPECTACULAR DISPLAY

NORTHWEST DISPLAY • 37’ h x 144’ w • Latitude: 36.111, Longitude -115.1725 • 30-second spots play 2-minutes or 4-minutes per hour

GIANT DIGITAL LED SCREENS

STRATEGICALLY LOCATED ON THE LAS VEGAS STRIP

• Miracle Mile Spectacular displays reach visitors on one of the most heavily trafficked areas of the Las Vegas Strip.

• Located directly across from the Bellagio casino resort and City Center.

• Connected to Planet Hollywood, Miracle Mile features 1.5 miles of indoor retail space that includes 15 restaurants, live entertainment, and more than 175 specialty retailers.

SOUTHWEST DISPLAY • 49’ h x 126’ w • Latitude: 36.1091, Longitude -115.1724 • 30-second spots play 2-minutes or 4-minutes per hour

McCARREN AIRPORT CONNECTION STATIONS

BE FIRST TO CONNECT WITH ARRIVING VISITORS!

Connection stations are fully interactive digital billboard kiosks located in the heart of the T1 baggage claim area. Advertising on the kiosks is visible to the 3 million travelers who pass through McCarran every month. Each eye-level display consists of eight 46” LCD screens arranged in 360° visibility. Each kiosk features four fully interactive touch screens with direct dial phones, video playback, and coupon printing. Travelers wait an average of 30-minutes for baggage and 8-second ads that rotate once every 4-minutes provide for strong exposure to messages. While they’re waiting, travelers can browse through interactive directories to view lodging, dining, and entertainment content. They can make reservations by phone and can print coupons before leaving the baggage claim area.

• Three kiosks are located in the T1 baggage claim area (noted in red)

• Each kiosk features eight 46” LCD screens that can be used to display separate messages or can be combined to display a single message.

• Static digital ads are displayed for 8-seconds

in each 4-minute loop. Ads run simultaneously on all three kiosks.

MAKE A GREAT FIRST IMPRESSION!

DRIVE BRAND AWARENESS

ENHANCE YOUR BRAND EXPOSURE WITH DYNAMIC

TAXI ADVERTISING!

3-SIDED TAXI TOPS: With two 14” x 48” side panels and one 14” x 30” back panel, Taxi Tops offer fully illuminated ad space with 360 degree visibility. These eye level signs offer 9,500 impressions per day, per cab and are the foundation upon which taxi media in Las Vegas was formed. Taxi Tops strengths are their heavy frequency and high visibility.

• TAXI TRUNKS: At 14” x 36”, Taxi Trunks offer the same high frequency and heavy exposure as the Tops, but at a lower price point due to its single panel. These ad signs are on the same cabs as the Tops and offer affordable tourist area coverage for clients with smaller budgets. Taxi Trunks offer 7,950 impressions per cab, per day..

• TAXI WRAPS: Wraps cover the entire exterior of the vehicle allowing for client exclusivity and that added punch to any campaign. With only 20% of cabs in Las Vegas able to be wrapped, Taxi Wraps achieve major stand-out in the crowd. Wraps offer 15,500 impressions per day per cab and allow for large scale creativity. The Taxi Top and Trunk are included on a Taxi Wrap.

SHUTTLE WRAPS: Like Taxi Wraps, Shuttle Bus wraps cover the entire exterior of airport shuttle buses that transport convention attendees to and from their airport.

IN-TAXI DISTRIBUTION: Specialty cards are placed behind the front seats of the taxi directly facing the passenger. These cards may promote your brand, your products, or your convention booth. Consider using a QR or AR code to further engage convention attendees while they’re on their way to their hotels. In-taxi distribution creates an immediate relationship with almost 700,000 taxi passengers per month.

REACH LAS VEGAS LOCALS AND VISITORS

WITH HIGH-IMPACT MESSAGING

Americans spend 80% of their time away from home. Stationary billboards can effectively deliver advertising to drivers as they are out and about living their lives. In Las Vegas, static and digital billboards are available on most major highways and on major city arteries. Drive-in visitors are exposed to highway signage as they enter the Las Vegas Visitor corridor.

DIGITAL AND STATIC STATIONARY BILLBOARDS

80% Of time spent away

from home

20% Other

On the average day, outdoor advertising can reach

80% of consumers

Source: USATouchpoints May 2012

In Las Vegas, stationary static and digital billboards are well-placed in most areas of the city. However, in local neighborhoods and on the Las Vegas Strip, stationary billboards can be hard to find or may not be available. Mobile billboards complement traditional billboards by filling in with targeted hyper-local exposure to ensure your message reaches your audience. Combining mobile billboards with traditional billboards multiples campaign frequency, awareness, scale and reach.

BUILDING WRAPS

GO BIG…OR GO HOME!

Big, bold building wraps and wallscapes provide can’t-miss brand

exposure

Looking for a sure-fire way to gain the attention of over 40-million visitors to Las Vegas? Building wraps and wallscapes are available on many strategically located properties throughout the Las Vegas resort

corridor.

Wraps and wallscapes are effective for brand promotion during conventions and special events, as

well as for longer-term brand awareness.

PERFORMANCE & ACCOUNTABILITY

Your advertising is an investment in your business and in your brand. Big Traffic pays attention to the details of your campaign delivery.

PROOF OF PERFORMANCE On the first day of your campaign, photographs will be taken of your mobile billboard in action. A proof-of-performance document will be sent to you for your records.

CAMPAIGN REVIEWS At the end of each month or at the end of your campaign, a campaign will be sent to you. Campaign reviews recap the following:

• Scheduled campaign hours • Bonus hours that were • Total campaign hours • Scheduled routes • Estimated vehicle impressions • Estimated pedestrian impressions (where applicable) • Total estimated campaign impressions • Estimated cost-per-thousand impressions

DISCREPANCY REPORTS Big Traffic’s reliability and dependability have made it the provider of choice for some of Las Vegas’ premiere advertisers. Occasionally, factors beyond our control occur. Should weather, mechanical issues, or another factor affect the delivery of your campaign, you will be notified as soon as possible and a discrepancy report will be issued. Discrepancy reports outline the details of the down-time, as well as documenting when the down-time will be made good and the bonus hours that will be provided to make up for the inconvenience.

COMMERCIAL LIABILITY INSURANCE and ADDITIONAL INSURED Accidents don’t happen often, but just in case, your business is protected under Big Traffic’s commercial liability policy. Every Big Traffic® client is added to our policy as an additional insured. Protection levels are:

• General Liability: $2 million per occurrence, with an annual aggregate limit of $4 million • Errors and Omissions: $1 million per occurrence, $1 million annual limit. • Automobile Liability: $1 million combined single limit coverage • Employer’s Liability: $1 million annual limit • Umbrella coverage of $1 million, which combined with our per-occurrence limit of $2 million, affords a total per

occurrence limit of $3 million. When combined with our $4 million aggregate limit, total aggregate limit is $5 million.

BIG IMAGE! BIG IMPACT!®

5460 Desert Point Drive Las Vegas, NV 89118

702.777.2111 BigTraffic.com