le dawn pitch deck

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Page 1: LE DAWN PITCH DECK
Page 2: LE DAWN PITCH DECK

Le’ Dawn Solutions Co. aims to

promote self-sufficiency, industry and entrepreneurship among our

customers who will in turn become our partners / dealers spreading the healthy goodness of Le Dawn

Premium Coffee

We believe in that it’s about time we provide a sustainable and

realistic source of livelihood for our “kababayans”.

Page 3: LE DAWN PITCH DECK

March 20148 Dealers

$5,566 Startup Capital

Dec 20141,862 Dealers

Total Sales: $30,451

Dec 20152,920 Dealers

Annual Sales: $43,263

Page 4: LE DAWN PITCH DECK

4,829 dealers as of May 2016

Fully operational online business transactions monitoring system via www.ledawn.com

We were awarded by the National Customers' Choice Awards as Most Outstanding High Quality Healthy Beverages Provider 2015 for excellence in company reputation, integrity, product quality and customers' trustworthiness.

Our product was conferred the Seal of Product Quality 2015-2016 by the National Product Quality Excellence Awards.

Page 5: LE DAWN PITCH DECK

BloggingComment Marketing

Livelihood trainings

Events SponsorshipOnline Video & Slides

Word of mouth

Health Awareness Campaign

Direct Selling / ReferralZumba & Fitness

Social Networking

Flyering /print ads Raffles & On-site Promos

Page 6: LE DAWN PITCH DECK
Page 7: LE DAWN PITCH DECK

Since were are Dasmariñas-based, our customers are mainly from around the National Capital Region, Region 4-A and some from Central Luzon. Some of them who have OFW families, send our coffee to be sold in Japan, New Zealand, Italy, Dubai and HK.

We are also an official seller at the country’s premier online shopping site— www.lazada.com making the coffee available anywhere in the Philippines through “effortless shopping”

Page 8: LE DAWN PITCH DECK
Page 9: LE DAWN PITCH DECK

1 box (10 sachets) of Le Dawn Premium Coffee is only $5SRP – 1 serving costs only $0.50 for a cup of creamy, healthy, sugar-free gourmet coffee.

By simply purchasing 1 box, a customer have the option to become a dealer at no extra cost! All his/her succeeding purchases will only be $4/box, thus if he sells it at SRP, 10 boxes will mean $10 which is above the minimum daily wage in the Philippines.

With more and more dealers coming in…in the long run, Le Dawn Solutions will help reduce unemployment, encourage ordinary Filipinos to become entrepreneurs and rally around providing quality and proudly Philippine-made products.

Page 10: LE DAWN PITCH DECK

Making a name for ourselves in a market dominated by big players

We’re building our brand via grassroots—FANs (Friends And Neighbors)

Growing fast without any sales or marketing staff and a tiny sales and marketing budget.

We empower our customers by turning them into earning sales force while they enjoy the healthy benefits of Le Dawn Premium Coffee.

Morphing from local to regional, national and finally, global!

We attract and keep our customers to become dealers. Then train our Dealers to attract and keep customers, like a virus… this cycle ensures continuity and frequency of customer/dealer re-purchases.

Page 11: LE DAWN PITCH DECK

Fund Distribution

Production

Sales & Marketing

Operations

Business Development

Customer Success/Retention

Page 12: LE DAWN PITCH DECK

To push our product to the marketplace while establishing a solid base of customers who, later on, will be trained to become earning sales force & entrepreneurs.

Basically, this business gives business to the coffee-loving Filipinos who wants to earn extra while enjoying a delicious & healthy cup of coffee.

Dealers come and go, but our satisfied customers stay and become our partners in this business. We empower our consumers by turning them into earning sales force , thus employees, drivers, teachers, gov’t workers, housewives and even students will have equal opportunity to earn with “Sipag and Tiyaga” (hard/smartwork & persistence) as their capital coupled with our fully automated online database at www.ledawn.comwhich host our Business Transactions Monitoring System (BTMS) – it’s a 24/7 program, real time tracking & on-line customer data base.

Page 13: LE DAWN PITCH DECK