lecture 12 tourism in australia and new zealand

Tourism in Australia and New Zealand

TDM 458

International Tourism

Ara Pachmayer

Australasia and Oceania

• Australasia: Consists of Australia, New Zealand, Pacific Islands (including Papua New Guinea

• Oceania: Alternative name for the region derived from the vast Pacific Ocean (12,000 km. across)

• Hawaii lies in the North Pacific and technically part of Polynesia

Australasia

• Australia and New Zealand were both settled/colonized by immigrants mostly from the British Isles (large VFR segment)

• Original inhabitants are the Aborigines in Australia and Maoris in New Zealand

The Pacific Region Tourism • Also known as Australasia and Oceania• Consists of 22 countries and 9.7 % of world

population• Has a population of about 279 million • International Arrivals over 11 million • International Receipts over $41.5 billion Australia

and New Zealand dominate the tourism industry• The two countries receive more than 72% of the

regions international tourist receipts

Regional Distribution of International Arrivals2010 and 2011Destination Arrivals in Millions

Australia 5.8 (5.8)

New Zealand 2.5 (2.6)

Guam 1.19 (1.16)

Northern Mariana 375,000 (NR)

Fiji 632,000 (675,000)

French Polynesia 154,000 (163,000)

New Caledonia 99,000 (112,000)

Samoa 129,000 (127,000)

Tourism in Australia


• Size: About 7.6 million sq. km., comparable to the United States - though only about 22 million people

• Country as well as a continent• Tourism is a leading export along with minerals, and

services and agriculture• Resources:

• Pacific and Indian Ocean = 36,000 km coastline, beaches

• largest coral reef in the world – Great Barrier Reef• Wildlife• Reverse climatic conditions


• Aboriginal tourism• Cultural performances, handicrafts, cultural interpretations

• Natural environment• GBR, Daintree Rainforest, Ayers Rock, Blue Mts., Outback,

Kakadu Park, Tasmania

• Endemic species


• About 15 UN World Heritage Sites• Natural and cultural sites – Port Arthur Penal Colony

• Well developed Backpacker destination, Harvest Trail, Gold Coast, Caravans

• Transportation plays vital role in domestic tourism and internal travel by foreign visitors• QANTAS - National Airline key to international tourism• Virgin, Tiger (Recently grounded for flying to low)

Qantas Labor Strike• Grounded all flights on October 29, 2011

• Flights resume on November 1, 2011

• 80,000 people stranded

• Costs for the grounding estimated to be $80 million lost

Tourism Australia• http://www.tourism.australia.com/en-au/

• There’s nothing like Australia• Global marketing campaign which features personal vacation

experiences and recommendations

• Emphasis on the youth traveler• My trip in a minute

• http://www.youtube.com/watch?v=wEnUZD0BIAE

Tourism in New zealand

New Zealand Tourism

• Consists of North and South Island• Has extensive natural resources for eco-tourism

including adventure tourism: jet-boating, sea-kayaking, whitewater rafting, sailing, bungee-jumping, whale watching and other wildlife viewing, etc. • Slogan is “New Zealand 100% Pure”

• Geo-thermal resources combine with Maori culture to make the city of Rotorua an important tourism center on North Island• North Island receives and caters for the bulk of international

tourists

New Zealand Tourism

• Film Induced Tourism - LOTR• http://www.youtube.com/airnewzealand

• Nature based tourism • Skiing is also important to tourism – South Island

• Adventure Tourism• Christchurch is gateway of South Island

• 2011 earthquake• Red zone – area off limits due to structural damages

• Gateway to Antarctica• Agriculture is well integrated into tourism: Agro-

tourism - Kiwi, fish and sheep farms

Summary: Tourism in New Zealand

• Geological Tourism - hot springs, geysers• Cultural Tourism focused on Heritage, conservation,

preservation• Agro-Tourism- wwoofing• Film tourism

• Lord of the Rings Tours, Hobbiton Film set• Adventure activities• Environmentally and culturally friendly

lecture 12 tourism in australia and new zealand

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