new zealand regional tourism forecasts 2010 … · new zealand regional tourism forecasts 2010-2016...

NEW ZEALAND REGIONAL TOURISM FORECASTS 2010-2016

AUCKLAND RTO AUGUST 2010 | www.tourismresearch.govt.nz

Tourism Strategy Group

Ministry of Economic Development

Contents

Introduction 1

1. Summary for Auckland RTO 2

2. Visits to Auckland RTO 5

3. Visits to Auckland RTO by Origin of Traveller 6

4. Visitor Nights in Auckland RTO 7

5. Visitor Nights in Auckland RTO by Origin of Traveller 8

6. Visitor Expenditure in Auckland RTO 9

Appendix – Visitor Origins, RTOs Areas, and Underlying Sample Sizes 10

This report is one of a series of reports produced within the annual tourism forecasting programme.

The main report titles within the 2010 programme are:

New Zealand Tourism Forecasts 2010-2016 – Summary Document

New Zealand Regional Tourism Forecasts 2010-2016

(These are individual reports for Regional Tourism Organisation (RTO) areas)

These forecast reports, as well as pivot tables, are available for download at www.tourismresearch.govt.nz/forecasts.

All of the forecasting reports are prepared for the Tourism Strategy Group, MED, by Covec Limited.

Tourism Strategy Group

Ministry of Economic Development

PO Box 5640

Wellington

New Zealand

Ph: +64 4 498 7440

Fax: +64 4 498 7445

Email: [email protected]

Web: www.tourism.govt.nz; www.tourismresearch.govt.nz

Covec Limited

Ph: +64 9 916 1970

Fax: +64 9 916 1971

Email: [email protected]

Web: www.covec.co.nz

Image Credits:

Rangitata Rafts – www.rafts.co.nz

Fern – Rebecca Davis, www.moxie.co.nz

1

Introduction

This report contains tourism forecasts for the Auckland

RTO area that can be used to support local tourism

investment, planning and development. The annual

forecasts cover the period 2010-2016 and provide

estimates of future visits and visitor nights segmented

by traveller origin, purpose of travel and type of travel.

Forecasts of tourism expenditure are also included in

this year’s programme, although data constraints

prevent detailed segmentation beyond total

international and domestic spend. The expenditure

figures take inflation into account and include GST. Key

exclusions are expenditure on international airfares, as

well as some government and business expenditure.

More information can be found in electronic format in

the regional pivot tables which can be downloaded from

www.tourismresearch.govt.nz/forecasts. The regional

pivot tables allow users to view historical and forecast

data at the regional level in both tabular and graphical

form.

Base Data: The forecasts in this report are based on

historical data derived from the International Visitor

Survey (IVS) and the Domestic Travel Survey (DTS).

These data have been smoothed to reduce the volatility

caused by small sample sizes (see Table A2 in the

Appendix for a summary of sample sizes in 2009). The

smoothing process involves combining data across

multiple time periods in small sample areas to identify

long-term trends and relativities. The result is much

smoother historical data that preserve regional

differences and represent more realistic growth trends.

Also, the IVS and DTS data have been adjusted to

include travel by children under 15 years of age who fall

outside the scope of the surveys. In addition, some

government and business travel is not captured in the

DTS because it is primarily a household survey.

Methodology: The regional forecasts have been

developed by modelling and extrapolating historical

relationships between the origins of travellers, their main

purpose of travel, and their propensities to visit various

RTO areas. The model used to forecast international

visitor activity also takes port of entry into account as

this has a major influence on regional travel patterns. A

full methodology document can be downloaded from

www.tourismresearch.govt.nz/forecasts.

Definitions of Key Tourism Measures

Domestic International

Day Trip

A trip by a person of at least 40km (one way)

within New Zealand but outside their usual

environment, completed within the same day.

Not applicable.

Overnight Trip A trip by a person resulting in one or more

nights spent away from home within New

Zealand.

A trip by a person that results in one or more

nights being spent in New Zealand.

Day Visit The number of people visiting a destination within the RTO for one hour or more without staying

a night. Day visits can be generated by people on overnight trips and day trips.

Overnight Visit The number of visits to a destination within the RTO that result in a stay of at least one night.

Visitor Nights The number of visitor nights spent in destinations within the RTO in all forms of

accommodation.

Origin Regional council areas (see full list in

Appendix).

Australia, United States, Japan, South Korea,

China, United Kingdom, Germany, Rest of

World.

2

1. Summary for Auckland RTO

Total Visits Figure 1: Visits to Auckland RTO by Origin of Traveller

(000s) Total visits by travellers to Auckland RTO are forecast to

rise from 13.594 million in 2009 to 14.423 million in

2016 - an increase of 6.1% (829,000) or 0.8% p.a.

International visits are expected to increase from 2.550

million in 2009 to 3.261 million in 2016, representing

growth of 710,000 or 27.9%. The share of total visits

generated by international visitors is expected to

increase from 18.8% to 22.6%.

Domestic visits are expected to increase from 11.044

million in 2009 to 11.163 million in 2016, representing

growth of 119,000 or 1.1%. The share of total visits

generated by domestic visitors is expected to decrease

from 81.2% to 77.4%.

0 2,000 4,000 6,000 8,000 10,00012,000

International

Domestic

2009 2016f

Figure 2: Visitor Nights in Auckland RTO by Origin of

Traveller (000s) Total Visitor Nights

Total visitor nights in Auckland RTO are forecast to rise

from 23.538 million in 2009 to 26.603 million in 2016 -

an increase of 13.0% (3.065m) or 1.8% p.a.

International visitor nights are expected to increase

from 16.141 million in 2009 to 19.283 million in 2016,

representing growth of 3.142m or 19.5%. The share of

total visitor nights generated by international visitors is

expected to increase from 68.6% to 72.5%.

Domestic visitor nights are expected to decrease from

7.397 million in 2009 to 7.320 million in 2016,

representing a contraction of 77,000 or 1.0%. The share

of total visitor nights generated by domestic visitors is

expected to decrease from 31.4% to 27.5%.

0 5,000 10,000 15,000 20,000 25,000

International

Domestic

2009 2016f

Total Visitor Expenditure Figure 3: Visitor Expenditure in Auckland RTO by Origin of

Traveller ($NZm) Total expenditure by visitors to Auckland RTO is

forecast to increase from $4.150 billion in 2009 to

$5.102 billion in 2016 - growth of 22.9% ($952 million)

or 3.0% p.a.

International visitor expenditure is expected to increase

from $2.277 billion in 2009 to $3.008 billion in 2016,

representing growth of $731 million or 32.1%. The share

of total expenditure generated by international visitors is

expected to increase from 54.9% to 59.0%.

Domestic visitor expenditure is expected to increase

from $1.873 billion in 2009 to $2.094 billion in 2016,

representing growth of $221 million or 11.8%. The share

of total visitor expenditure generated by domestic

visitors is expected to decrease from 45.1% to 41.0%.

0 1,000 2,000 3,000 4,000

International

Domestic

2009 2016f

3

Figure 4: Shares of Total Visits to Auckland RTO by Origin of Traveller (% of all visits)

0

5

10

15

20

25

30

35

40

452009 2016fInternationalDomestic

Figure 5: Shares of Total Visitor Nights in Auckland RTO by Origin of Traveller (% of all visitor nights)

0

5

10

15

20

25

30

352009 2016fInternationalDomestic

4

Table 1: Summary of Tourism Forecasts for Auckland RTO

Overnight Day Total

2004 3,151 7,478 10,629 7,205 2.29 1,558

2005 3,143 7,516 10,659 7,176 2.28 1,649

2006 3,187 7,630 10,817 7,269 2.28 1,733

2007 3,160 7,539 10,698 7,202 2.28 1,776

2008 3,134 7,507 10,641 7,157 2.28 1,755

Domestic 2009 3,232 7,812 11,044 7,397 2.29 1,873

2010f 3,224 7,798 11,022 7,366 2.29 1,873

2011f 3,207 7,769 10,976 7,320 2.28 1,918

2012f 3,205 7,783 10,989 7,305 2.28 1,941

2013f 3,210 7,818 11,028 7,307 2.28 1,979

2014f 3,216 7,856 11,072 7,311 2.27 2,017

2015f 3,222 7,894 11,117 7,315 2.27 2,055

2016f 3,229 7,934 11,163 7,320 2.27 2,094

2004 2,157 310 2,467 14,573 6.76 2,126

2005 2,187 313 2,500 14,573 6.66 2,039

2006 2,221 316 2,537 15,293 6.89 2,183

2007 2,248 320 2,568 15,581 6.93 2,231

2008 2,252 323 2,575 16,619 7.38 2,186

International 2009 2,226 325 2,550 16,141 7.25 2,277

2010f 2,300 338 2,637 16,333 7.10 2,303

2011f 2,466 359 2,825 17,062 6.92 2,524

2012f 2,523 366 2,888 17,301 6.86 2,567

2013f 2,610 378 2,988 17,829 6.83 2,681

2014f 2,694 389 3,082 18,330 6.80 2,792

2015f 2,775 400 3,175 18,820 6.78 2,902

2016f 2,851 410 3,261 19,283 6.76 3,008

2004 5,309 7,788 13,097 21,777 4.10 3,684

2005 5,329 7,829 13,158 21,748 4.08 3,687

2006 5,408 7,947 13,355 22,562 4.17 3,917

2007 5,408 7,859 13,266 22,783 4.21 4,007

2008 5,386 7,830 13,216 23,776 4.41 3,941

Total 2009 5,458 8,136 13,594 23,538 4.31 4,150

2010f 5,523 8,136 13,659 23,699 4.29 4,176

2011f 5,674 8,127 13,801 24,382 4.30 4,441

2012f 5,728 8,149 13,877 24,606 4.30 4,508

2013f 5,821 8,196 14,016 25,136 4.32 4,660

2014f 5,910 8,245 14,154 25,640 4.34 4,809

2015f 5,997 8,294 14,291 26,135 4.36 4,958

2016f 6,079 8,344 14,423 26,603 4.38 5,102

Domestic Change -3 122 119 -77 -0.02 221

Total -0.1% 1.6% 1.1% -1.0% -0.9% 11.8%

Annual 0.0% 0.2% 0.2% -0.1% -0.1% 1.6%

International Change 625 86 710 3,142 -0.49 731

Total 28.1% 26.4% 27.9% 19.5% -6.7% 32.1%

Annual 3.6% 3.4% 3.6% 2.6% -1.0% 4.1%

Total Change 621 208 829 3,065 0.06 952

Total 11.4% 2.6% 6.1% 13.0% 1.5% 22.9%

Annual 1.6% 0.4% 0.8% 1.8% 0.2% 3.0%

Visits (000s)Calendar

Year Market Nights (000s)

Av. Nights per

Visit

Expenditure

($NZm)

Growth 2010-2016

Note: The visits and nights figures are rounded to the nearest thousand, and the expenditure figures are rounded to

the nearest million. The percentage changes are calculated using unrounded figures, and may differ slightly from

those calculated using rounded figures.

5

2. Visits to Auckland RTO

Total Visits Figure 6: Visits to Auckland RTO by Origin of Traveller and

Trip Type (000s) In 2009 international and domestic travellers made a

total of 13.594 million visits to Auckland RTO.

International overnight travellers accounted for 2.226

million (16.4%) of these visits, domestic overnight

travellers 3.232 million (23.8%), international day

travellers 325,000 (2.4%) and domestic day travellers

7.812 million (57.5%).

By 2016 total visits to Auckland RTO are forecast to

increase by 829,000 (6.1%) to 14.423 million, with

international overnight visits up 625,000 (28.1%) to

2.851 million, domestic overnight visits down 3,000

(0.1%) to 3.229 million, international day visits up

86,000 (26.4%) to 410,000 and domestic day visits up

122,000 (1.6%) to 7.934 million.

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

04 05 06 07 08 09 10f 11f 12f 13f 14f 15f 16f

International Overnight International Day

Domestic Overnight Domestic Day

Figure 7: Shares of International Visits to Auckland RTO by

Purpose of Trip in 2009 (%) International Visits

In 2009 holiday travellers generated 52.1% of

international overnight visits to Auckland RTO,

travellers visiting friends and relatives (VFR) 29.3%,

business travellers 10.2%, education travellers 3.7%

and other travellers 4.8%. This distribution is not

expected to change greatly over the forecast period.

Holiday travellers generated 45.4% of international day

visits to Auckland RTO in 2009, VFR travellers 37.6%,

business travellers 7.2%, education travellers 4.9% and

other travellers 5.0%. No significant change in the

purpose composition is expected between 2009 and

2016.

0

10

20

30

40

50

60

Holiday VFR Business Education Other

Overnight Day

Domestic Visits Figure 8: Shares of Domestic Visits to Auckland RTO by

Purpose of Trip in 2009 (%) In 2009 holiday travellers generated 34.1% of domestic

overnight visits to Auckland RTO, VFR travellers 43.4%,


and other travellers 2.3%. The business share is

expected to increase to 21.4% by 2016, while the VFR

share is expected to fall to 41.1%.

Holiday travellers generated 40.3% of domestic day

visits to Auckland RTO in 2009, VFR travellers 33.9%,


and other travellers 3.1%. The business share is



0

10

20

30

40

50


Overnight Day

6

3. Visits to Auckland RTO by Origin of Traveller

International Visits Figure 9: Shares of International Visits to Auckland RTO by

Origin of Traveller (%) International visits to Auckland RTO are expected to

increase from 2.550 million in 2009 to 3.261 million in

2016, representing growth of 710,000 or 27.9%.

Travellers from Australia accounted for the largest share

of international visits to Auckland RTO in 2009 at

34.8%, followed by the United Kingdom at 12.8% and

the United States at 7.6%.

In 2016 the largest share of international visits to

Auckland RTO is expected to come from Australia at


China at 8.5%. 0

5

10

15

20

25

30

35

40

AU UK JP SK CH US GE RW

2009 2016f

Figure 10: Shares of Domestic Visits to Auckland RTO by

Origin of Traveller (%) Domestic Visits

Domestic visits to Auckland RTO are expected to

increase from 11.044 million in 2009 to 11.163 million in

2016, representing growth of 119,000 or 1.1%.

Travellers from Auckland accounted for the largest

share of domestic visits to Auckland RTO in 2009 at

48.2%, followed by Waikato at 19.8% and Northland at

9.1%.

In 2016 the largest share of domestic visits to Auckland

RTO is expected to come from Auckland at 48.1%,

followed by Waikato at 20.4% and Northland at 8.9%. 0

10

20

30

40

50

60

ND AK WK BP GS HB TA MW WG MB NL WC CA OT SD

2009 2016f

Table 2a: Shares of International Visits to Auckland RTO by

Origin of Traveller

Origin 2009 2016f Change

Australia 34.8% 35.0% 0.2%

United Kingdom 12.8% 10.8% -2.0%

Japan 3.5% 3.3% -0.3%

South Korea 2.6% 3.9% 1.3%

China 6.1% 8.5% 2.4%

United States 7.6% 8.1% 0.5%

Germany 3.8% 3.7% -0.2%

Rest of World 28.8% 26.8% -1.9%

All Countries 100.0% 100.0% 0.0%

International Shares

Note: The “change” column describes the percentage point

difference, not the actual percentage change

Table 2b: Shares of Domestic Visits to Auckland RTO by

Origin of Traveller


Northland 9.1% 8.9% -0.3%

Auckland 48.2% 48.1% -0.1%

Waikato 19.8% 20.4% 0.5%

Bay of Plenty 7.8% 7.8% 0.0%

Gisborne 0.4% 0.4% 0.0%

Hawke's Bay 1.4% 1.4% 0.0%

Taranaki 1.0% 0.9% -0.1%

Manawatu-Wanganui 2.6% 2.6% -0.1%

Wellington 5.1% 5.1% 0.0%

Marlborough 0.1% 0.1% 0.0%

Nelson-Tasman 0.5% 0.5% 0.0%

West Coast 0.1% 0.1% 0.0%

Canterbury 2.8% 2.9% 0.0%

Otago 0.7% 0.7% 0.0%

Southland 0.3% 0.3% 0.0%

New Zealand 100.0% 100.0% 0.0%

Domestic Shares

7

4. Visitor Nights in Auckland RTO

Total Visitor Nights Figure 11: Visitor Nights in Auckland RTO by Origin of

Traveller (000s) In 2009 international and domestic travellers spent a

total of 23.538 million visitor nights in Auckland RTO.

International travellers accounted for 16.141 million

(68.6%) of these nights and domestic travellers the

remaining 7.397 million (31.4%).

By 2016 total visitor nights in Auckland RTO are

forecast to increase by 3.065m (13.0%) to 26.603

million, with international visitor nights up 3.142m

(19.5%) to 19.283 million and domestic visitor nights

down 77,000 (1.0%) to 7.320 million.

0

5,000

10,000

15,000

20,000

25,000

04 05 06 07 08 09 10f 11f 12f 13f 14f 15f 16f

International Domestic

Figure 12: Shares of International Visitor Nights in Auckland

RTO by Purpose of Trip (%) International Visitor Nights

In 2009 holiday travellers generated 24.3% of

international visitor nights spent in Auckland RTO,

travellers visiting friends and relatives (VFR) 40.7%,


and other travellers 14.6%. This distribution is not

expected to change greatly over the forecast period.

0

10

20

30

40

50


2009 2016f

Domestic Visitor Nights Figure 13: Shares of Domestic Visitor Nights in Auckland

RTO by Purpose of Trip (%) In 2009 holiday travellers generated 37.2% of domestic

visitor nights spent in Auckland RTO, VFR travellers

43.8%, business travellers 15.0%, education travellers

1.5% and other travellers 2.5%. The business share is



0

10

20

30

40

50


2009 2016f

8

5. Visitor Nights in Auckland RTO by Origin of Traveller

International Visitor Nights Figure 14: Shares of International Visitor Nights in Auckland

RTO by Origin of Traveller (%) International visitor nights in Auckland RTO are

expected to increase from 16.141 million in 2009 to

19.283 million in 2016, representing growth of 3.142m

or 19.5%.

Travellers from Australia accounted for the largest share

of international visitor nights in Auckland RTO in 2009 at


China at 7.8%.

In 2016 the largest share of international visitor nights in

Auckland RTO is expected to come from Australia at


China at 9.9%.

0

5

10

15

20

25

30

35

40

45

50

AU UK JP SK CH US GE RW

2009 2016f

Figure 15: Shares of Domestic Visitor Nights in Auckland RTO

by Origin of Traveller (%) Domestic Visitor Nights

Domestic visitor nights in Auckland RTO are expected

to decrease from 7.397 million in 2009 to 7.320 million

in 2016, representing a contraction of 77,000 or 1.0%.

Travellers from Auckland accounted for the largest

share of domestic visitor nights in Auckland RTO in

2009 at 22.4%, followed by Waikato at 15.3% and

Wellington at 13.0%.

In 2016 the largest share of domestic visitor nights in

Auckland RTO is expected to come from Auckland at

22.8%, followed by Waikato at 15.7% and Wellington at

12.9%. 0

5

10

15

20

25

ND AK WK BP GS HB TA MW WG MB NL WC CA OT SD

2009 2016f

Table 3a: Shares of International Visitor Nights in Auckland RTO

by Origin of Traveller


Australia 17.5% 18.7% 1.1%

United Kingdom 11.3% 10.2% -1.1%

Japan 3.0% 3.2% 0.1%

South Korea 4.3% 4.6% 0.4%

China 7.8% 9.9% 2.0%

United States 5.0% 5.7% 0.7%

Germany 3.6% 3.8% 0.2%

Rest of World 47.4% 44.1% -3.4%

All Countries 100.0% 100.0% 0.0%

International Shares

Note: The “change” column describes the percentage point

difference, not the actual percentage change.

Table 3b: Shares of Domestic Visitor Nights in Auckland

RTO by Origin of Traveller


Northland 8.6% 8.3% -0.2%

Auckland 22.4% 22.8% 0.3%

Waikato 15.3% 15.7% 0.4%

Bay of Plenty 11.3% 11.5% 0.2%

Gisborne 1.9% 1.8% -0.1%

Hawke's Bay 3.6% 3.6% -0.1%

Taranaki 2.7% 2.5% -0.2%

Manawatu-Wanganui 6.5% 6.3% -0.2%

Wellington 13.0% 12.9% -0.1%

Marlborough 0.5% 0.5% 0.0%

Nelson-Tasman 1.5% 1.5% 0.0%

West Coast 0.2% 0.1% 0.0%

Canterbury 8.1% 8.1% 0.1%

Otago 2.9% 2.9% 0.0%

Southland 1.5% 1.4% -0.1%

New Zealand 100.0% 100.0% 0.0%

Domestic Shares

9

6. Visitor Expenditure in Auckland RTO

Total Expenditure Figure 16: Visitor Expenditure in Auckland RTO by Origin of

Traveller ($NZm) In 2009 international and domestic visitors spent a total

of $4.150 billion in Auckland RTO. International visitors

accounted for $2.277 billion (54.9%) of this expenditure

and domestic visitors the remaining $1.873 billion

(45.1%).

By 2016 total visitor expenditure in Auckland RTO is

forecast to increase by $952 million (22.9%) to $5.102

billion, with international expenditure up $731 million

(32.1%) to $3.008 billion and domestic expenditure up

$221 million (11.8%) to $2.094 billion.

The share of national visitor expenditure captured by

Auckland RTO is forecast to increase from 27.48% in

2009 to 28.25% in 2016.

0

500

1,000

1,500

2,000

2,500

3,000

3,500

04 05 06 07 08 09 10f 11f 12f 13f 14f 15f 16f

International Domestic

Table 4: Visitor Expenditure in Auckland RTO by Origin of Traveller ($NZm)

Calendar Year International Domestic Total Share of NZ International Domestic Total

2004 2,126 1,558 3,684 27.24% 57.7% 42.3% 100.0%

2005 2,039 1,649 3,687 27.34% 55.3% 44.7% 100.0%

2006 2,183 1,733 3,917 27.69% 55.7% 44.3% 100.0%

2007 2,231 1,776 4,007 27.45% 55.7% 44.3% 100.0%

2008 2,186 1,755 3,941 27.52% 55.5% 44.5% 100.0%

2009 2,277 1,873 4,150 27.48% 54.9% 45.1% 100.0%

2010f 2,303 1,873 4,176 27.50% 55.1% 44.9% 100.0%

2011f 2,524 1,918 4,441 27.71% 56.8% 43.2% 100.0%

2012f 2,567 1,941 4,508 27.82% 56.9% 43.1% 100.0%

2013f 2,681 1,979 4,660 27.95% 57.5% 42.5% 100.0%

2014f 2,792 2,017 4,809 28.06% 58.1% 41.9% 100.0%

2015f 2,902 2,055 4,958 28.16% 58.5% 41.5% 100.0%

2016f 3,008 2,094 5,102 28.25% 59.0% 41.0% 100.0%

Growth 2010-16 731 221 952

Total 32.1% 11.8% 22.9%

Annual 4.1% 1.6% 3.0%

Share of Auckland RTO

10

Appendix

Table A1: Origins of Visitors and Abbreviations

Table A2: RTOs and Constituent Territorial Authorities

*Also counted as part of Canterbury RTO; **Divided into two RTOs; ***Currently not a funded RTO; Di = District

Domestic Origins (Regional Council Areas) International Origins

Northland Region (ND) Nelson-Tasman Region (NL) Australia (AU)

Auckland Region (AK) Marlborough Region (MB) United Kingdom (UK)

Waikato Region (WK) West Coast Region (WC) Japan (JP)

Bay of Plenty Region (BP) Canterbury Region (CA) South Korea (SK)

Gisborne Region (GS) Otago Region (OT) China (CH)

Hawke’s Bay Region (HB) Southland Region (SD) United States (US)

Taranaki Region (TA) Germany (GE)

Manawatu-Wanganui Region (MW) Rest of the World (RW)

Wellington Region (WG)

Northland RTO Far North Di Wanganui RTO Wanganui Di

Kaipara Di Wairarapa RTO Carterton Di

Whangarei Di Masterton Di

Auckland RTO Auckland City South Wairarapa Di

Franklin Di Kapiti-Horowhenua RTO Horowhenua Di

Manukau City Kapiti Coast Di

North Shore City Wellington RTO Lower Hutt City

Papakura Di Porirua City

Rodney Di Upper Hutt City

Waitakere City Wellington City

Coromandel RTO Hauraki Di Marlborough RTO Marlborough Di

Thames-Coromandel Di Nelson RTO Nelson City

Waikato RTO Hamilton City Tasman Di

Matamata-Piako Di Canterbury RTO Ashburton Di

Otorohanga Di Chatham Islands Territory

South Waikato Di Christchurch City

Waikato Di Hurunui Di

Waipa Di Kaikoura Di

Waitomo Di Mackenzie Di*

Bay of Plenty RTO Tauranga City Selwyn Di

Western Bay of Plenty Di Timaru Di*

Rotorua RTO Rotorua Di Waimakariri Di

Lake Taupo RTO Taupo Di Waimate Di

Kawerau-Whakatane*** Kawerau Di Timaru RTO Timaru Di*

Whakatane Di MacKenzie RTO Mackenzie Di*

Gisborne RTO Gisborne Di Waitaki RTO Waitaki Di

Opotiki Di West Coast RTO Buller Di

Taranaki RTO New Plymouth Di Grey Di

South Taranaki Di Westland Di

Stratford Di Lake Wanaka RTO Queenstown-Lakes Di**

Hawke's Bay RTO Central Hawke's Bay Di Queenstown RTO Queenstown-Lakes Di**

Hastings Di Central Otago RTO Central Otago Di

Napier City Dunedin RTO Dunedin City

Wairoa Di Clutha*** Clutha Di

Ruapehu RTO Ruapehu Di Fiordland RTO Southland Di**

Manawatu RTO Manawatu Di Southland RTO Gore Di

Palmerston North City Invercargill City

Rangitikei Di Southland Di**

Tararua Di

11

Figure A1: Map of New Zealand RTO Areas

12

Table A2: Sample Sizes Underlying Regional Estimates in 2009

Destination Overnight Day Overnight Day

Auckland RTO 5,086 1,483 1,103 902

Bay of Plenty RTO 512 191 379 337

Canterbury RTO 3,937 1,370 746 690

Central Otago RTO 107 141 112 111

Timaru RTO 171 178 62 78

Coromandel RTO 561 347 319 270

Dunedin RTO 815 256 208 192

Gisborne RTO 164 45 126 123

Fiordland RTO 845 986 43 23

Hawke's Bay RTO 559 158 356 316

Kapiti-Horowhenua RTO 112 112 148 189

Lake Taupo RTO 930 476 314 218

Lake Wanaka RTO 612 359 106 110

Mackenzie RTO 669 659 44 53

Manawatu RTO 279 147 246 301

Marlborough RTO 652 308 167 128

Nelson RTO 1,114 561 217 198

Northland RTO 1,115 886 462 542

Queenstown RTO 1,669 700 151 129

Rotorua RTO 1,459 390 259 263

Ruapehu RTO 185 70 114 109

Southland RTO 368 248 103 162

Taranaki RTO 238 83 198 203

Waikato RTO 866 759 435 542

Wairarapa RTO 105 121 110 110

Waitaki RTO 283 306 69 65

Wanganui RTO 127 45 72 80

Wellington RTO 1,784 195 594 389

West Coast RTO 1,956 1,231 156 158

New Zealand 27,489 12,947 7,522 7,116

International Visits Domestic Visits

The figures in the table above describe the number of International Visitor Survey (IVS) and Domestic Travel Survey

(DTS) respondents that reported visiting each RTO in 2009. The number of visitations is equivalent to the sample size

for a region e.g. the 2009 estimate of international overnight visits to Auckland is based on a sample of 5,086

responses.

The IVS is based on a sample of 5,200 departing international visitors each year, and the DTS is based on 15,000

telephone interviews each year.

new zealand regional tourism forecasts 2010 … · new zealand regional tourism forecasts 2010-2016...

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