leveraging google plus for local professionals - presentation
DESCRIPTION
The accompanying report is here: http://lkld.co/GPlus Google Plus is more than a social network. And, if used correctly, and consistently, it could make a big difference in the way Google (The Search Engine) views your website's content. Consult with a local SEO and/or Social Media Consultant to map out a strategy. Find someone you can trust and who will be available as you need him/her. Don't throw money at someone to "do it for you." Become familiar with the basics, and start looking internally (or create a new position) for someone who can focus their attention on your Social Media visibility.TRANSCRIPT
![Page 1: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/1.jpg)
Leveraging Google+
Making the Most of this
Powerful Resource
![Page 2: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/2.jpg)
The Google FamilyGoogle is still a search engine, but it's using all their products such as Google+ to return better, more relevant and personalized search results.
Once you learn how everything is interrelatedyou can begin to leverageGoogle+.
![Page 3: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/3.jpg)
Major Benefits
Google Plus is more than social networking. It's a way to communicate, organize, and personalize your web experience.
![Page 4: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/4.jpg)
Organize Your ConnectionsGoogle Plus can organize your audience by creating what is called a "circle" which is simply a way to segment contacts.
When you share a post on Google Plus you can choose to share it with one or more circles or the general public.
![Page 5: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/5.jpg)
Improve Search Engine Results
Google Search adds weight to its Author Rank and authorship tag in search results. Adding the Google +1 Button to your content will increase SEO dramatically.
![Page 6: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/6.jpg)
Updates Indexed Immediately
By including important keywords within your status update, as well as optimizing them with awesome headlines, will create better and targeted search results.
![Page 7: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/7.jpg)
Understanding Google Integration
Google has done a great job integrating the rest of its products with Google+.
These Google products work together to create a very powerful interconnected way to do just about anything you want to do on the Internet.
![Page 8: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/8.jpg)
Who Should Use Google+Anyone who wants to continue to return a high page rank on Google Search needs to be active with Google +.
By getting active now, you'll have a big opportunity to become a major influencer and force within the Google+ community.
![Page 9: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/9.jpg)
Getting StartedIf you use Gmail or any Google products you're basically already using Google+.
Sign in to Gmail, and look at the black bar above the Google logo, search window, and your name. Click the + symbol beside your name.
![Page 10: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/10.jpg)
Managing and Adding to CirclesSeveral people may have already added you. You can choose to add them back or not.
Think of circles as a way to segment your audience. You can add as many circles as you want so you can hyper segment your audience.
![Page 11: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/11.jpg)
ParticipatingCreate targeted content that is unique and not the same thing you're putting everywhere else.
You don't want to put off participating until you have a huge audience. Get in the habit of participating now, and spend some time each day building your audience.
![Page 12: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/12.jpg)
Growing Your ContactsInteract With OthersShare Other People's
ContentGive Away KnowledgePromote Your ContentCreate a Business
PagePersonalize Your URL
(when available)
![Page 13: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/13.jpg)
More Ways to Grow Your Contacts
Mix Up The ContentBuild Your AuthorityCross Link From
Your Google+ Page to All Your Websites and Blogs
Create a Link from Your Sites to Your Google Profile Page
Don't Forget Local Search
![Page 14: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/14.jpg)
Add the +1 Button to Your WebsiteWhen your visitors +1's you, your search engine results page ranking immediately goes up to every one of their friends and their friends.
Since Google adds people to Google+ the minute they sign up for an email account, that's a lot of people that could see your website.
![Page 15: Leveraging Google Plus for Local Professionals - Presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5473536ab4af9fc30a8b5235/html5/thumbnails/15.jpg)
Use #Hashtags ConsistentlyThe hashtag (#) is an
excellent way to help others find the content that is relevant to them – across all social networks.
Create a list of hashtags to use around your keywords and test them.
Don’t spam or overuse them, as people will likely ignore your message and eventually you completely.