Google and Eyeblaster

Leveraging Rich Media to Empower Search

Agenda:

Eyeblaster Company Overview

Rich Media Market Overview

Eyeblaster Solutions

Rich Media Opportunities with Google

Attendees:

Gal Trifon, Co-Founder and CEO

Doug McFarland, General Manager, North America

Eyeblaster OverviewThe Global Leader in Digital Advertising

Eyeblaster is the global leader in rich media advertising technology and the provider of the Eyeblaster Rich Media Platform.

Eyeblaster provides online advertisers and publishers with the only integrated technology solution to create, deliver and manage digital advertising campaigns through one single platform.

• Innovative leader in rich media technology since 1999

• Serving billions of banners and rich media impressions every month

• Served over 2000 campaigns in 2004 - more than any other provider

• International world class network operation - in partnership with Akamai.

• 1st rich media provider approved system-wide by AOL, MSN and Yahoo!

• Used by thousands of agencies, publishers and creative shops world wide

• More than 100 employees worldwide, 45 dedicated to product R&D

• Leading in international markets -- 15 offices in 11 countries.

• Market leader in all core online advertising territories

Eyeblaster OverviewThe Global Leader in Digital Advertising

Voted 2004’s Voted 2004’s Best Rich Media Best Rich Media

Vendor by Vendor by Jupiter's ClickZJupiter's ClickZ

EyeblasterThe Rich Media Partner for Top Publishers, Advertisers and

Agencies

A sampling of our leading customers

Rich Media Market Overview

Source: eMarketer, 2/2005

0

10

20

30

40

50

60

70

2005 2006 2007 2008

42%

51%

60%

70%Percent of online households

• Broadband will continue double digit growth over the next 3 years

• 7 out of 10 online households will have broadband by 2008

Broadband Penetration Expansion Leveraging Broadband to Deliver Richer Content

Source: eMarketer,5/2005

Rich Media Spending Continues to RiseTV Budgets, Brand and Direct Response

Rich Media Spending will grow an average of 30% each year for the next 4 years. By 2008, Rich Media Spending will double this year’s amount

$963

$1,416

$1,872

$2,314

$2,929

$3,568

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

Ad

sp

end

ing

(in

millio

ns)

2004 2005 2006 2007 2008 2009

7.8%

11.0%13.1%

17.4%20.0%

24.8%

29.7%

34.2%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Sha

re o

f Ma

rket I

mp

ress

ions

Q1 2003 Q2 2003 Q3 2003 Q4 2003 Q1 2004 Q2 2004 Q3 2004 Q4 2004

Source: AdRelevance, 2004

Rich Media is Growing in Leaps and BoundsStrong Performance Drives Growth

Share of Market Impressions

0

10

20

30

40

50

60

70

80

% Lift gif/jpg/html

Rich Media

Eyeblaster

Aided Brand Awareness

Online Ad Awareness

Message Association

Sponsorship Association

Brand Favorability

Purchase Intent

8.35.24.74.9

8.85.6

51

61

46

18

44

2431

75

38

5.110.1

6.1

The Value of Rich MediaGreater Returns Than Other Creative Options

Source: Time period Q4/2003. DoubleClick, February 2004

Rich Media

gif/jpg/htmlPostImpression

Activity

PostImpression

Sales

2.3%

1.47%

1.11%

0.54%

% Lift

The Value of Rich MediaPrompts Interest and Sales

Eyeblaster Solutions

The Eyeblaster Rich Media PlatformHelping Publishers Increase Revenue

Complete solution to managing rich media campaigns

Managed workflow and communication between agencies, publishers, and creative shops

Publisher maintains full control over user experience

More adopted ad formats than any other provider

Unmatched creative flexibility

Easy integration of interactive features

Video in any format

Serving premium ad inventory at high CPM

Most robust publishers creative specs database

Most comprehensive reporting in the industry

The Eyeblaster Rich Media PlatformHelping Publishers Increase Revenue

Complete solution to managing rich media campaigns

• Bandwidth detection and polite serving technologies

• Complements existing ad management solutions

• Widest reach available (OS/Browser)

• Including Firefox/Mozilla

• 24-hour worldwide client support

• Enhanced video formats for interactive

pre-roll advertising

• New premium formats

• Significant process and collaboration

improvements

• Self served rich media creation solutions

• Unified Digital Marketing Solutions

Complete solutions for marketers & agency

• Rich Media Network

• Online and PC games + mobile testing

The Eyeblaster Rich Media PlatformRoadmap

2005

• Broadband 3G mobile advertising

• Advertising in game platforms –

online & offline

• Video on demand/iTV

2006

• EZ Blaster is a publishers self served rich media extension

• Provides a rich media advertisements simple authoring tool

• Simplifies the process of rich media mockups and ad creation

• Eliminates campaign set-up turnaround times

• Similar concept to AdSense but for Rich Media

The Eyeblaster Rich Media PlatformEZBlaster

The Eyeblaster Rich Media PlatformEZBlaster – Simple UI

The Eyeblaster Rich Media PlatformEZBlaster – AutoByTel achieving success

EyeblasterUnified Digital Marketing Solutions

Plan

ning To

ols

Trafficking T

ools

Trackin

g/M

onitoring/O

ptimization T

ools

Reports a

nd A

nalytics

Legacy

Disp

lay T

echnology

Rich Media Display Technology

Flash MX MXP Components

Vide

o

Communication Layer

Creative Shops

Interface

Agency Interface

Publisher Interface

Web Mobile Games

Ad Creation Tools

Self Served

Message Authoring Campaign Management Display Technologies

Mobile Devices

Interactive TV Games

WWW

EyeblasterThe Gateway Into New Digital Channels

Rich Media Opportunities with Google AdSense

Increase revenue opportunity by up-

selling AdSense clients to rich media

results-integrated enhanced formats

– Rich media is a proven method

of increasing conversion

– Integration of search results

with rich media extends

advertiser messaging

– Proper use of rich media

upholds positive user

experience by using non-

intrusive methods, with

bandwidth-appropriate targeting

AdSense Enhanced with Rich MediaRich Media Formats Drive Revenues and Results

•AdSense site affiliates retain end users by

converting customers within their domains

–Full, secure conversions can be

completed within the ad unit. No click

through is required

•For Google’s brand advertisers, ad

interactions are preferred to click-through as

primary measurement standard

–Provides brand advertisers with in-

depth knowledge and satisfying results

–Integrated brand testing

AdSense Enhanced with Rich MediaSearch and Sponsored Links Opportunities

Text Flip Expand

Sound Zoom

Scroll

Pre-Roll is the online version of television commercial spots that are placed

before, between, and after online video content, providing more interactivity and

measurable results than TV.

Target Pre-Roll advertisements to AdSense affiliate sites with video content

Drive high CPM opportunities by integrating interactive rich media video

advertising in Google Video Search

Video Pre-Roll FormatVideo Formats Forging High Demand, High Impact

Online Offline

Product walkthrough

Rich media trials

Prioritize and implement opportunities

Search integration with rich media network and ACM

Next Steps and Looking Ahead…Achieving Rich Media Success