eyeblaster video enhancements for rmp 6.1

Eyeblaster

Video Enhancements for RMP 6.1

AgendaVideo Enhancements

• Goals

• Main features and Creative Process

• Flash Video Components

• Bandwidth Optimization

• Video Studio

• Changes to the System

• Runtime functionality

• Reporting

• Creative Process

• Future Versions

• Advanced Topics

$135$225

$385

$640

$1,050

$1,500

$0

$400

$800

$1,200

$1,600

2004 2005 2006 2007 2008 2009

US Online Video Advertising Spending, 2004 - 2009 (in millions)

Source: eMarketer, November 2005

GoalsVideo Enhancements

• Easier creation and setup of Video Ads

• Full Screen/Full Page capability

• Increased reach in the market space by supporting multiple formats

• Improved bandwidth detection and bandwidth optimization

Create a clear competitive advantage

Improve our ability to compete for the growing Video Ad market

Main FeaturesVideo Enhancements

• Full screen video (supported in all EB ad formats)

• Video Studio/Video Packages

• Bandwidth optimization

• Automatic bandwidth levels setup

• Multiple formats for maximum quality and exposure (WMV, FLV 8, FLV 7)

• Flash MXP improvements

• Component inspector

• Unified API

• WMV support

• Multiple control skins

• Improved event handlers

• Buttons library

Creative ProcessVideo Enhancements

Raw Video or Optimized

Video

Flash MX – Ad creation

Video Studio – create a Video Package (multiple

formats and multiple bandwidth versions)

Apply skins, define video behavior – publish an

SWF with a video loader component

Video Ad Setup

Flash Video ComponentsVideo Enhancements

Eyeblaster Video Loader

Eyeblaster Video Controls

Flash Video ComponentsVideo Enhancements

• Unified API for FLV streaming, FLV Progressive download, SWF

• Ability to use the same creative for streaming and progressive

download

• New API to support Full Screen

• New Events – On Movie End, On RollOver, On Click

• New FSCommands to control Full Screen

• Video Components can also control WMV experience

• Various Default skins supplied by EyeBlaster

• Buttons library

Bandwidth OptimizationVideo Enhancements

• Ability to load a single asset which will be converted to multiple bit-

rates. The individual assets will all be placed in a “Video Package”

• The Video Package can contain multiple formats ( WMV, FLV 8 and

FLV 7) and the actual serving will be based on the plug-ins that the

end-user already has installed.

• Automatic setup in the system for bandwidth versions (no need to

setup separate ads)

• Actual file served based on bandwidth detection in runtime

Video StudioVideo Enhancements

• New menu item which encapsulates work related to Video

• Package Management

• Package creation

• Preview of individual assets in the package

• Replacing an individual asset

• Enabling or disabling full screen for an asset

• Video Knowledge Base

• Help and tutorial

• Best practices and guidelines

• Examples and demos

• Open source FLAs with supported ad formats that include video ads

Video Studio – Package CreationVideo Enhancements

Automatic Creation Step 1 – Select Delivery Method


Step 2 – Select File to Deliver and Encoding Options


Step 3 – Submit


Manual Creation Step 1 – Select Delivery Method


Manual Creation: Step 2 – Select Files and Submit


FTP Step 1 – Select Delivery Method


FTP: Step 2 – Select Files and Encoding Options


Step 3 – Submit


Automatic Creation Step 1 – Select Delivery Method


Postal Mail: Step 2 – Enter file information and encoding options


Step 3 – Submit – Postal Mail

Video Studio – Package ViewVideo Enhancements

Video Studio – Package EditVideo Enhancements

Changes to the SystemVideo Enhancements

• Creative Assets

• Notes for creative assets and packages

• Creation of packages from existing creative assets

• Ad Creation

• Full screen video content type – a new level with increased file size (up to 4.4 MB)

• Separate skin for full page/screen

• File size limit is based on biggest file in a package

• Additional Assets

• Can be a package or WMV (in addition to the current supported formats)

• Flight changes

• Enable full screen video

• Enable streaming

Runtime ImplicationsVideo Enhancements

• Bandwidth Detection

• Automatically serve the correct bit rate asset based on actual bandwidth

• Full Page/Screen

• Stretch the video to full page (in-browser) for Flash/Windows Media

Player or to full screen for Windows Media Player (service option)

• Automatically disable full screen for bandwidth versions that were not

full-screen enabled (a setting at the asset level in the Video Studio)

• Plug-in Detection

• When a package contains multiple formats serve one of WMV, FLV 8,

FLV 7 based on whet the end-user has installed

• Interactive On-Top Layer

• Support Flash in page to WMV full screen (service option)

ReportingVideo Enhancements

• Delivery Report Impressions

Unique viewers

Frequency

Clicks

Click through rate

Interaction rate (panels viewed, custom interactions, etc…)

• Interaction Report Ad duration

Avg Video Duration (combined for regular view and full screen)

User initiated close (combined)

User initiated mute (combined)

User initiated pause (combined)

% of users who view an ad for 25%, 50%, 75% or 100%

# Video Replays

Audio enabled %,Audio muted %

Future VersionsVideo Enhancements

• Cue Points

• Full Screen Reports (in new Reporting system)

• Skin management

• Load Skin API (for increased reusability of skins)

• Enhanced Flash 8 support (script assist, use new Flash 8 Video

Component)

• Special Effects

• Limiting Full-Page expansion area

Advanced TopicsVideo Enhancements

• Competitive Analysis

• Guidelines

• Secret Tags

Competitive AnalysisVideo Enhancements

Comparison summary to Klipmart & Pointroll

Eyeblaster Klipmart Pointroll

Supported plugins

FLV (Flash Video), WMV (Windows Media Video), SWF

FLV, SWF

WMV – only for full screen

FLV, SWF

Full Screen All file formats

From all EB ad formats

WMV only

Video only

Not supported

Bandwidth detection

Done In real-time using the ad

Using a separate 18k file (increases user wait time)

Using Speedera (good for streaming)

Bandwidth optimization

4 bandwidth levels – customizable by the creative

2 bandwidth levels: below 100 kbps and

above 100 kbps

6 fixed bandwidth levels

Playback options

Streaming and progressive

Streaming and progressive

Streaming only


Main Advantages

• Plug-in support

Eyeblaster supports WMV and FLV 8 which are higher quality video

formats. Users with WMV or FLV 8 will get the better experience

automatically. Users without these plug-ins will get FLV 7 which is

installed on almost 100% of Internet users’ computers.

0%10%20%30%40%50%60%70%80%90%

100%

Q4 05 Q1 06 (Est)

WMV

FLV 8

FLV 7

Plug-in penetration rates


Main Advantages

• Bandwidth optimization – Eyeblaster has four bandwidth levels

compared with Klipmart’s two.

100 kbps

300 kbps

500 kbps

750 kbps

KM Low KM High

EB MediumEB Low EB High EB Best

• Full screen – Eyeblaster can play both the regular ad and the full

screen ad in FLV and WMV. Klipmart can play the regular ad in FLV

and full screen in WMV. Users without WMV will not get the full

screen!

GuidelinesVideo Enhancements

• Bandwidth considerations when creating a video Ad

• Interactive on-top layer/buttons on the video

• Customizing and saving a skin

• Customizing and saving the loading animation

• Streaming with Looping

• Streaming vs. Progressive Download

• Campaigns running on Yahoo!

• Window Ad – full screen

• Buttons in full screen

• On Movie End – Goto Frame

Secret TagsVideo Enhancements

The following secret tags were added to the client side support

• FSForceFLVtoWMV – true will force FLV in the small version and WMV in

full page or full screen (assuming user has both plug-ins). Default is false.

• FSWMVPreference – false will open WMV in full page (in browser with a

Flash skin). True will open WMV in full screen (native WMP full screen).

The default is false – open in full page.

• FSContinue – controls if the movie should start from the beginning in full

screen, or if it should continue from the same position. The default is to

continue whenever possible (FLV streaming or WMV full screen). The

reason this setting is in a secret tag is because in some cases it is not

possible to control the behavior: FLV Progressive – can only start from

the beginning. WMV full screen – can only continue.

eyeblaster video enhancements for rmp 6.1

Documents

video packagethe video

video behavior

video package multiple

multiple formats wmv

submitautomatic creation

submitmanual creation

supported ad formats

flv streaming