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Eyeblaster Unified Digital Marketing Solutions

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Page 1: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

EyeblasterUnified Digital Marketing Solutions

Page 2: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

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Eyeblaster – Global Rich Media LeaderOffices in all key digital markets providing 24/7/365 coverage

International support number: 001 646 202 1320

0 +4 +8 +12-8 -4

Page 3: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

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Development of technical and bespoke solutionsThe Eyeblaster Concept

Media

Publishers

Creative EYEBLASTER ein Tool für alle

PlatformPlatform Formats

Page 4: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

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Unified Digital Marketing Solutions (UDMS)Cross channel Planung, Trafficking, Adserving und Analyse

Standard Formats Standard

Display Ads Classified

Ads

Other Search Email

Advertising Campaign Manager (ACM)

Rich Media Platform (RMP)

Rich Formats In banner Out of banner In stream

Plan Traffic & Serve

Track & Report Optimise Unified

Analytics

Channels

All Display Advertising

IPTV

MOBILE

GAMING

WWW

Page 5: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

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Polite Banner FormatsA Showcase of Creative Uses of Eyeblaster Formats

PoliteTechnik: 30 Kb Gif wird vorgeladen.

Nachdem Download derSeite

wird der Hauptteil des Ads geladen, bis max 4,4 MB

Page 6: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

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Expandabel Banner FormatsA Showcase of Creative Uses of Eyeblaster Formats

EXPANDABELTechnik: Das 30 Kb Banner Gif wird vorgeladen.

Nach download der Seite wird das Panelnachgeladen auch hier bis zu 4,4 MB

Page 7: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

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Outoff Banner FormatsA Showcase of Creative Uses of Eyeblaster Formats

Page 8: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

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Video Ad FormatsEyeblaster supports video content in all formats

Videos werden in einen festen Format ausgeliefert

Durch “looping” kann das Interesse des Users gesteigert werden

H M

Video Strip

Im Banner sieht man einen Ausschnitt des Videos, oder alles als MPU

Durch Rollover öffnet sich das Panel und der Ton geht an

Kingdom of Heaven

300

Full Screen

High impact full-page media player

Optional Kontroll Butons im Fenster

Constantine

Video Banner

Page 9: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

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Volvo XC90 Seat Leon Fiat

Creative Features

Page wipes

Encouraging user interaction through compelling creative ideas

Animierte Effekte die durch User Interaktion ausgelöst werden

Fold-out

Der User steuert den Ablauf des Werbemittels

Synchronised

Multiple Werbemittel agieren miteinander

Die Werbemittel arbeiten dabei “Hand in Hand”

Page 10: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

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Interactive Functionality

Behavioural

Encouraging user interactivity beyond mere click-thru

User interaction bestimmt welches ad als nächstes ausgeliefert wird

MSN Music

Dynamic Data

Live data fed in die Werbemittel

Weather Channel

Polling

Users werden aufgefordert Stellung zu nehmen

Die Ergebnisse werden Real Time den Usern gezeigt

Malibu

Page 11: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

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In-stream Video Formats

Pre-Roll

Serving video ads directly into publishers’ video content

Intergationsfreie Lösung um Werbevideos vor dem Contentvideos ab

Zusätzlich lassen sich Reminder ausliefern

Samsung

Page 12: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

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Verschiedene Ads FMCG

Page 13: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

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Verschiedene Ads Automobil

Page 14: Eyeblaster Unified Digital Marketing Solutions. [index] Eyeblaster – Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage

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