© 2009 eyeblaster. all rights reserved digital campaigns ross mcnab | director of business...
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© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved
Digital CampaignsRoss McNab | Director of Business Development | October 2009
Simplify
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?spend with your
ad server
do youhow much
time
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Ad Serving
Multiple Sources of Data
Too much data, not enough time
Getting Campaigns Live
Too Much Excel
Trafficking Fatigue
Publisher SpecsCampaign Performance Delivery
ComplexAnalyticsAgency Profitability
CrossChannel Measurement
No Time For Strategy
Little Time for Optimization
Reporting
Not User Friendly
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workmore
less time
effortmore
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The first step is to admit…
Inflexi
ble
Tech
nology
Dysfunctiona
l Campaign
Process Analytic Complexities
problem…we have a
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Things are harderthan they should be.
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?why
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Current ad server platforms are
built on
decade oldtechnology
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Invested years
million$Spent
Interviewed 100s
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Streamlined Ad Serving
Actionable Analytics
Open Workflow
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Streamlined Ad Serving
Campaign set-up & measurement done faster & smarter
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Difficulty:
getting from point A to B
quickly
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Process Guide
Universal Serach
Filters
Bookmarking
Preview
“
Five Clicks Into One
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using previewing
toolsusing previewing
tools
Difficulty:
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Preview multiple ads
at once
Instantly QA adCollaborate with others
Preview That Gives You the Whole View
View ad info
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Difficulty:
repetitivetrafficking tasks
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Upload pairs of consistently named
SWFs and GIFs
Assign Clickthru URL to all ads
Hundreds of Banners, Only One Step
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optimize creative in
minutes
Difficulty:
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Instantaneous creative update
Smart Versioning
Switch Text, Content, or Targeting Instantly
• Allows for quick optimizations and changes
• Keeps record of any change
• Keeps production cost down on revisions
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Constant browser refreshing
F5
F5F5
F5
F5
F5F5 F5
F5
F5
F5
Difficulty:
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One-click screenshots of live
ads delivered in PowerPoint!
“Oh Wow!, Damn! We’ve been dreaming about this”-Liquid Advertising
AdSnap
Automated Screenshots
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Streamlined Ad Serving
Smart Versioning
Advanced Preview
Quick Access Tools
Mass Creation of Standard Banners
Rich/Standard
Optimization
Workshop for Flash
Universal Tag
Excel Based Trafficking
Automatic Optimization
AdSnap
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Actionable Analytics
Extracting meaning out of piles of data
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Difficulty:
cross-channel results in
real-time
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Updated dataevery 15 min
Campaign Monitor
• Analyze behavior throughout campaign in real-time
• Optimize on-the-fly
• Monitor status - delivery, performance, set-up, & more
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Difficulty:
getting useable cross-channel data without hours in excel
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1-Click PowerPoint
• Full summary of campaign metrics
• Customizable content
• Complete with tables and graph
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Difficulty:
Analyze consumer behavior before they convert
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Report on Actual Behavior
Purchase or Convert
Search for information
Visit the website
Interact with Rich Media
View the standard
ad
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AOL Japan CNN Money - Turner
Fox News.com
Google MSN MX MSNBC Yahoo Yahoo! UK - Internal
Marketing
-20.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
61.57%
91.80%
54.70%
16.91%
65.09%67.59%
24.78%
31.37%
13.29%
1.69%
21.91%
29.33%
-13.36%
2.35%
36.24%
27.45%
ROI - Entire Path vs. Last Ad
ROI (Entire Path)
ROI (Last Ad)
Path to Conversion Analysis
Conversion Sources
Publisher
Ads
Placement
Ad Sizes
Creative
• Use impact rates to establish benchmarks for publisher optimization
• Identify areas of opportunity or trouble, along the path that might effect overall performance
• Use data towards future strategy in ad seuencing or delivery
100%100%100%
20%50%
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Actionable
Analytics
One click reporting
Report Generator
Data Feeds Service
Plug-in for Excel
Custom Report
Builder and Service
Campaign Monitor
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Open Workflow
Advanced tools and processes that work with you
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Difficulty:
bridging display & search
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Search and Display Working Together
• Manage and measure search and display from the MediaMind interface
• Instantly integrate with most bid management tools or search vendors
• Automatice and accurate de-duplication of coversion data
• Pinpoint impact and analyze touchpoints between search and display
Cross Channel Campaign Results
Standard Search
Rich Media
Campaign type
Cross Channel
Impact Rate
Total Conversions
Display 28.22% 314
Search 60.21% 1261
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Difficulty:
the right ad to
the right person
the right time
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• Rotate your rich and standard ads, as well as messages to ensure the best user experience
• Set to auto optimize by any metric
• Frequency cap by time, placement, and day-part
Targeting and Sequencing
Control the sequence,rotation
and frequency of your ads
Save serving cost and get
better performance
$€£
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Difficulty:
getting your data where you want it
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Open API
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Integration Partners
Site Analytics Planning & Buying Bid Management
Trading platforms …
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Open Workflo
w
Channel Connect for
Search
Channel Connect for
Mobile
Targeting & Sequencing
Billing Connect
API
Global Campaign
Management
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© 2009 Eyeblaster. All rights reserved
by
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mediamind.eyeblaster.com
email: [email protected]
phone: +1 646 202 1328
@eyeblaster
@creative_zone
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